87% audience. editorial. Integrated Media Kit

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1 home Adience Adience profile editorial print opps online opps rates specs contact adience Official magazine of APCO International A monthly pblication, Pblic Safety Commnications (PSC) is the official magazine of the Association of Pblic Safety Commnications Officials (APCO) International, and serves 9-1-1/dispatch centers and radio/field personnel. editorial serving the indstry with expert content. Rates Cost-effective programs for every bdget. Bild yor marketing commnications plan arond an integrated platform, tilizing both print and online delivery channels, to reach yor new cstomers. Marry that with indstry-specific editorial content and yo ll reach yor cstomers freqently, consistently and at the most critical time when their minds are concentrating on work-related isses. 87% of readers are INVOLVED IN PURCHASING PRODUCTS * *2005 Reader Srvey, Stratton Pblishing & Marketing, Inc. Sample size: 412 1

2 home Adience Adience profile editorial print opps online opps rates specs contact Adience Pblic Safety Commnications (PSC) is an integral part of the pblic safety commnications indstry. The official magazine of the Association of Pblic-Safety Commnications Officials (APCO) International, PSC provides exceptional edcation to professionals arond the world and exceptional opportnities to reach them with yor marketing message. Delivers the cstomers yo need: Total Adience per Isse 12,678 Average Qalified Circlation * 54,515 Additional Pass-along Readers ** = 67,193 Total Adience *** * Jne 2011 BPA Statement. **2005 Reader Srvey, Stratton Pblishing & Marketing, Inc. Sample size: 412 Pass along rate is 4.3 *** Pblisher s Data, Agst 2011 AUDITED CIRCULATION. Or circlation nmbers are adited by BPA, an independent 3rd party organization. When yo have a choice in media, it s always best to choose an adited pblication. YOU CAN TRUST THE NUMBERS. 2

3 home Adience Adience profile editorial print opps online opps rates specs contact Adience Profile The active sbscribers yo want to reach with yor advertising message! PSC Qalified Circlation, by Title* 31.4% Spervisor/Manager 30.9% Telecommnicator/Dispatcher 11.1% Director 7.5% Others allied to the field 7.1% Engineer/Technician, Information System Personnel 5.9% Coordinator (9-1-1, Training & Edcation) 3.1% Police Chief, Fire Chief, Officer, Sheriff, Conty/State Official 3.0% Marketing/Sales, Consltant Svcs., Prodct Specialist THE OFFICIAL PUBLICATION OF APCO INTERNATIONAL, the indstry s leading pblic safety commnications association. Each APCO member receives the magazine. And 100% of the circlation is 1-year qalified, so yo know the circlation list is p-to-date! ** 86% of all respondents HAVE TAKEN ACTION as a reslt of advertisements and/or articles in PUBLIC SAFETY COMMUNICATIONS. *** * Jne 2011 BPA Statement May 2011 Total Qalified Circlation of 12,414 **Jne 2011 BPA Statement ***Pblisher s Data: May 2007 Advertising Stdy, Harvey Research, Inc. Sample Size: 100 3

4 home Adience Adience profile editorial print opps online opps rates specs contact Adience Strength Pblic Safety Commnications, a BPA-adited pblication with 100% circlation to the APCO-membership. Stable, credible, qalified. Editorial Calendar Stats of Pblic Safety Commnications Pblications * Pblic Safety Commnications BPA-adited BPA-adited Radio Resorce Mission Critical BPA-adited BPA-adited Urgent Commnications BPA-adited BPA resignation pending, as of Jly Magazine Not Adited No longer pblished Emergency Commnications Professional Not Adited No longer pblished Pblic Safety Commnications ** 100% qalified 1-year! 93% qalified by name and title! APCO Membership is made p of those personnel who staff, manage, design, constrct, install, command or operate a pblic safety commnications center and spporting information systems *** and 100% of Pblic Safety Commnications circlation is APCO membership! ** *Pblisher s Own Data: Agst 2011 ** Jne 2011 BPA Statement *** APCO Web site, 4

5 home Adience Adience profile editorial print opps online opps rates specs contact Editorial 2012 Pblic Safety Commnications editorial calendar (Janary - Jne) In Every Isse: Comm Center Operations; Technology; Indstry Trends; New Prodct Information; Reglatory & Legislative Analysis; Spectrm Isses Editorial Calendar JANUARY EDITORIAL HIGHLIGHT Call Answering Standards SPECIAL COVERAGE Atomated Alarm Protocol Prodct Spotlight: Dispatch Systems & Eqipment Bons Distribtion SHOT Show Las Vegas, NV Janary Advertiser Bons* 2012 Prodct Lanch Section (print + electronic) advertiser Deadlines** Ad: 11/18/11 Art: 12/1/11 FEBRUARY MARCH EMD: Chemical Sicide Beta Testing Technology Operational Aspects of Call Center Design Prodct Spotlight: Software & Applications Rnaways NG9-1-1 Prodct Spotlight: Interoperability IWCE Las Vegas, NV Febrary EMS Today Baltimore, MD Febrary 28- March 3 IWCE Show Isses Polybag Insert By One, Get One Free Matching Ad/Advertorial Ad:12/16/11 Art: 12/28/11 Ad: 1/17/12 Art: 1/26/12 *These added-vale opportnities are FREE with half-page or larger ads in the isses listed! APRIL MAY JUNE Resolving GPS Interference Member Resorce Gide How to Spec a CAD or Records Mgmt. System TERT & Tactical Dispatch Prodct Spotlight: Consoles & Frnitre EMD: Child Callers Radio Basics Prodct Spotlight: Compters & Accessories Generational Diversity NG9-1-1 Prodct Spotlight: GIS/ Mapping FDIC Indianapolis, IN April Fire Expo Harrisbrg, PA May NENA Long Beach, CA Jne 9-14 Ad on APCO Web Site Ad: 2/21/12 Art: 3/1/12 Prodct Showcase Ad: 3/19/12 Art: 3/28/12 NENA Show Isses Polybag Insert Ad: 4/19/12 Art: 4/30/12 5

6 home Adience Adience profile editorial print opps online opps rates specs contact Editorial 2012 Pblic Safety Commnications editorial calendar (Jly - December) In Every Isse: Comm Center Operations; Technology; Indstry Trends; New Prodct Information; Reglatory & Legislative Analysis; Spectrm Isses Editorial Calendar JULY AUGUST SEPTEMBER EDITORIAL HIGHLIGHT APCO Conference Preview APCO CONFERENCE ISSUE EMD: Allergic Reactions SPECIAL COVERAGE Fire Dispatching Prodct Spotlight: Voice & Data Recording FCC Licensing NG9-1-1 Prodct Spotlight: Power Systems & Eqipment PSAP Accreditation Prodct Spotlight: Training Tools OCTOBER Byer s Gide Ethics in the Comm Center Prodct Spotlight: CAD & RMS Bons Distribtion Firehose Expo Baltimore, MD Jly IAFC Denver, CO Jly 31-Agst 3 APCO Minneapolis, MN Agst IACP San Diego, CA September 29- October 3 EMS World Expo New Orleans, LA October 31- November 2 Advertiser Bons* APCO Show Preview eblast APCO Show Isses Polybag Insert APCO Post-Show eblast Byer s Gide Enhancements advertiser Deadlines** Ad: 5/21/12 Art: 5/31/12 Ad: 6/19/12 Art: 6/28/12 Ad: 7/23/12 Art: 8/1/12 Ad: 8/20/12 Art: 8/29/12 *Free for advertisers of a half-page or larger in the specified isse. **Please contact the editor at PSCeditor@apcointl.org for the Editorial Content Deadlines. NOVEMBER Hot Prodcts EMD: Blnt Trama NG9-1-1 Prodct Spotlight: Ergonomics DECEMBER The Perfect Chair 800 MHz Rebanding Update Prodct Spotlight: Mobile/ Portable Radios Company Profile Ad: 9/19/12 Art: 9/28/12 Listing in PSC enews Ad: 10/18/12 Art: 10/29/12 6

7 home Adience Adience profile editorial print opps online opps rates specs contact Print opportnities In addition to display and classified advertising, there are a range of great print opportnities to help yo get yor message ot to the pblic safety commnications market: Bons Opps APCO Bind-Ins Yor sales piece is either bond permanently into the magazine or bond with a perforated strip for easy removal. Tip-Ins Pressre sensitive gle affixes yor brochre, sales piece or catalog to the inside of the magazine. BRC Inserts Obtain immediate reslts with a bsiness reply card, which can be rn alongside yor ad or by itself. Polybags A protective plastic polybag carries yor catalog, newsletter, sales piece, CD of yor webcast or sample along with the pblication. Byer s Gide In print and online, the PSC Byer s Gide is a great annal reference for byers. Be sre to talk to yor Accont Manager on the best ways to maximize yor listing. Spplements Advertising and editorial spplements are a great way to edcate the market abot a new prodct. Elsevier Pblic Safety has developed many spplements; contact yor Accont Manager to find ot how cost-effective they can be. Reprints Was yor prodct mentioned in an article? We can reprint the article with yor ad a great piece to hand ot at conferences! Protective Covers Take advantage of conference and bons distribtions to drive traffic to yor booth. Covers are available in 4-color, 2-color or black-and-white. 7

8 home Adience Adience profile editorial print opps online opps rates specs contact Print ad Bonses 2012 Janary: 2012 Prodct Lanch Section (print & electronic Highlight yor new prodct with a photo and 50 words of copy in this special print section. Yor 8-10 word text headline will rn in one PSC enewsletter dring the month of Janary. Sbmit yor materials by 12/1/11. Febrary: IWCE Show Isses Polybag Insert Spply s with yor printed 1-page insert (single or doble-sided, any color) and we ll insert it into the polybag isses going to the show! Send 400 pieces by 12/28/11 to: Pblishers Press, Attn: Toni McKinley, S. Preston Hwy, Lebanon Jnction, KY, Telephone: (877) Mark package: PSC Febrary IWCE Inserts March: Matching Ad/Advertorial By an ad and yo ll get one more of eqal size FREE! April: Ad on APCO Web Site Drive traffic to yor Web site! We ll post yor banner for one month, with a hotlink to yor site. Sbmit by 3/1/12. May: Prodct Showcase Highlight yor prodct with a photo and 50 words of copy. A great way to generate sales leads! Sbmit yor materials by 3/28/12. Jne: NENA Show Isses Polybag Insert Spply s with yor printed 1-page insert (single or doble-sided, any color) and we ll insert it into the polybag isses going to the show! Send 400 pieces by 4/30/12 to: Pblishers Press, Attn: Toni McKinley, S. Preston Hwy, Lebanon Jnction, KY, Telephone: (877) Mark package: PSC May NENA Inserts Jly: APCO Show Preview eblast Special show preview ! Sbmit yor materials by 5/31/12. Agst: APCO Show Isses Polybag Insert Spply s with yor printed 1-page insert (single or doble-sided, any color) and we ll insert it into the polybag isses going to the show! Send 750 pieces by 6/28/12 to: Pblishers Press, Attn: Toni McKinley, S. Preston Hwy, Lebanon Jnction, KY, Telephone: (877) Mark package: PSC Agst APCO Inserts September: APCO Post-Show eblast Special post-show ! Sbmit yor materials by 7/23/12. October: Byer s Gide Enhancements Byer s Gide pgraded listings. Sbmit yor Byer s Gide form and pgrades by 8/29/12. November: Company Profile Highlight yor company with a photo and 50 words of copy. Sbmit yor materials by 9/28/12. December: Listing in PSC enewsletter Text will rn in one PSC enewsletter dring the month of Dec. Sbmit information by 10/29/12. Bons Opps APCO *These added-vale opportnities are FREE with ½-page or larger advertisers in the isses listed! 8

9 home Adience Adience profile editorial print opps online opps rates specs contact Apco Throgh PSC, yo have the ability to reach attendees at the APCO annal conference. Make sre yo take note of these special conference isses. Jly Advertiser Bons: APCO Show Preview eblast Bild awareness of yor presence at APCO via the special show preview eblast. This is a great opportnity to bild traffic for a new prodct lanch. Agst APCO Show Isse * An additional 4,000 copies are sent to the show for distribtion to attendees. Yor advertising will reach even more pblic safety commnications professionals as they walk arond the exhibit hall and discss new prodcts and prchases. Advertiser Bons: APCO Show Isses Polybag Insert Advertise in this isse and we ll insert yor printed 1-page insert (single or doble-sided, any color) into the polybag isses distribted from or booth on the show floor! This is a great way to promote a show discont or new prodct lanch to increase booth traffic. The APCO/Pblic Safety Commnications Show Daily enewsletter Sent from the APCO conference, this Show Daily enewsletter is a great way to get yor message into the hands of over 41,000* pblic safety commnications decision-makers, inclding APCO Conference attendees! September Advertiser Bons: APCO Post-Show eblast Extend awareness of yor prodct to attendees after the APCO conference via this special post-show eblast. For more information on APCO s annal conference, please click here. Bons Opps APCO Note: Advertiser Bons is FREE to advertisers of ½-page or larger in respective PSC isses. Book yor ad space to promote yor trade show presence! The APCO annal conference will be held Agst in Minneapolis, MN *Pblisher s Own Data, Agst

10 home Adience Adience profile editorial print opps online opps rates specs contact online Opportnities When yo develop yor marketing plan for 2012, don t forget abot these great electronic opportnities. APCO Membership Minte enewsletter* Sent to over 11,300 APCO members each month, this enewsletter is a great opportnity to promote yor prodcts. The Minte boasts an above-average open rate of over 19%, so yo can be sre these members will see yor advertising! Btton ad: 120 x 120 pixels Web Advertising enewsletter Editorial Webcast Cstom Webcast Microsite APCO Web site ** The APCO Web site is another great way to reach pblic safety commnications professionals as they visit the site for edcation, resorces and membership information. Average Monthly Uniqe Visitors: 10,393 Average Monthly Page Views: 29,902 Banner ads: 728x90 pixels 300x250 pixels 300x100 pixels *Pblisher s Data: Average, Janary Jne 2011 **Pblisher s Data: Average, Janary-Jne 2011 See page 12 for more enewsletter opportnities. 10

11 home Adience Adience profile editorial print opps online opps rates specs contact APCO/Pblic Safety Commnications enewsletter The APCO/Pblic Safety Commnications enewsletter is the best way to get yor message into the in-boxes of over 38,650* pblic safety commnications decision-makers and inflencers! Advertise to make sre they are p-to-date on what yor company has to offer. Each enewsletter isse will inclde: Featre stories News stories Prodct annoncements/reviews Indstry annoncements/news releases APCO news/pdates Sponsored advertising 2 1 Ad Positions: 1) Leaderboard Web Advertising enewsletter Editorial Webcast Cstom Webcast Microsite Or reporting will tell yo how many s were sent, opened, clicked, and forwarded. Please note: we rotinely clean or lists, deliver or newsletters in both text and HTML versions, rn or drafts throgh spam filters and limit the freqency of or mailings. These steps ensre the highest delivery and open rates! Different ad sizes give yo the flexibility to tailor yor promotion depending on yor marketing goal and bdget. Need to generate leads? Promote yor catalog or special discont offer. Want to create brand awareness? Use the larger rectangle to get the job done. Lanching a new prodct? The featred prodct boxes are perfect for this. Bt remember When we re sold ot, we re sold ot. We limit the nmber of advertisers in each newsletter. This garantees yor company a prominent ad position. Talk to yor accont manager today to book yor ad today! For ad sizes and pricing, please see the online Rate Card. *Pblisher s Data: Average, Janary-Jne 2011 **Pblisher s Own Data: Agst ) Upper Featred Prodct Box 3) Rectangle 4) Lower Featred Prodct Box 5) Sponsored Link 6) Featred Prodct Image with Text Link Also Available: Banner Design/Creation (does not inclde flash ads) Also available: The APCO/Pblic Safety Commnications Show Daily enewsletter The Show Daily will provide coverage of the APCO annal conference and is a great way to reach over 41,000** pblic safety commnications decision-makers, inclding conference attendees! 11

12 home Adience Adience profile editorial print opps online opps rates specs contact Editorial Webcast Are yo looking for qalified leads? Do yo want to position yor firm as a thoght-leader? Yo will be able to leverage the fll power and credibility of Pblic Safety Commnications editorial with editorially driven Webcasts that rely on the same inpt, insight, and research that goes into creating the world-class Elsevier Pblic Safety brands. Pblic Safety Commnications (PSC) editors lead topic creation and recrit speakers, analysts and other experts, while PSC s adience development experts drive traffic to the Webcast. Editorial events are heavily promoted via a broad range of traffic-driving positions, inclding Web, e-newsletter and targeted direct promotions. Or goal is to gather a focsed and interested adience for every event we create. This format provides sponsors everything interactive, online content can offer: Brand awareness across print, online and e-newsletter platforms Association with respected, topic-specific content Reslt-driven online program generating interested and qalified leads for yor company Bilt-in direct response program to psh ot additional sponsor resorces on topic Association with Pblic Safety Commnications editors and speakers Web Advertising enewsletter Editorial Webcast Cstom Webcast Microsite Or reporting capabilities help yo measre the sccess of yor webcast and captre the best leads. Yo can easily track the ROI of yor leads, measre the effectiveness of yor content and analyze the engagement level of yor adience. Webcasts enable companies sch as yors to interact with a national adience on a real-time or pre-recorded basis. They are proven to provide some of the best ROI in generating new bsiness prospects. Pblic Safety Commnications offers an all-inclsive marketing, webcasting and data collection webcast program. This is trly an integrated marketing program. We bring print and the Web together! Here is jst a small sampling of what or programs offer: Yor logo or name will be sed in all electronic and print promotions Yor leads can be weighted and scored We can provide yo with cd s of the Webcasts so that a copy of the Webcast can be distribted at other events Yo can develop three niqe demographic qestions for the registration form Yo will receive all leads with complete contact details and demographic data We will host the Webcast for six months Or pricing is extremely competitive. Sole-sponsored webcasts are $7,000, co-sponsored webcasts start at $4,000. And, if yo are also a print advertiser yo are entitled to a discont. Come give s a try! 12

13 home Adience Adience profile editorial print opps online opps rates specs contact cstom webcast (Yor firm provides the content) Are yo looking for better, more qalified leads? Be a part of the growing nmber of companies who are trning to Webcasts, the poplar alternative to traditional seminars. Webcasts provide yo with opportnities to drive brand awareness, generate leads and market yor company s prodcts and services. Yo have the opportnity to choose a topic that relates to yor prodct or service offerings while enhancing yor company s visibility. With webcasting, yo are able to ensre important bsiness commnication or prodct demonstration is delivered efficiently and effectively. Webcasts enable companies sch as yors to interact with a national adience on a real-time or pre-recorded basis. They are proven to provide some of the best ROI in generating new bsiness prospects. Pblic Safety Commnications offers an all-inclsive marketing, webcasting and data collection webcast program. Cstom programs deliver dynamic, mltimedia programs that are in line with yor company s specific objectives and goals. Web Advertising enewsletter Editorial Webcast Cstom Webcast Microsite Ease of learning. Make it effortless for yor prospects to learn abot new initiatives Yor leads can be weighted and scored Yo can reach a new adience and engage new prospects. Research and demographics. Gather data from prospects before, dring, and after a Webcast. Learn who attended and track their interests with Q&A s and srvey reslts. Brand awareness. Yor prodct or service will captre the prospect s attention for approximately 30 to 60 mintes, NOT seconds. Or reporting capabilities help yo measre the sccess of yor webcast and captre the best leads. Yo can easily track the ROI of yor leads, measre the effectiveness of yor content and analyze the engagement level of yor adience. This is trly an integrated marketing program. We bring print and the web together! Here is jst a small sampling of what or programs offer: Yor logo or name will be sed in all electronic and print promotions Yor leads can be weighted and scored We can provide yo with cd s of the Webcasts so that a copy of the Webcast can be distribted at other events Yo can develop three niqe demographic qestions for the registration form Yo will receive all leads with complete contact details and demographic data We will host the Webcast for six months Or pricing is extremely competitive, with a base price of $9,000. And, if yo are also a print advertiser yo are entitled to a discont. Come give s a try! 13

14 home Adience Adience profile editorial print opps online opps rates specs contact microsites Microsites are a great way to create a targeted destination for niche content or prodct lines for the commnications professional. They can serve jointly as an excellent brand marketing tool as well as a lead generation vehicle to drive new cstomers. The microsite experience can be richer, more inviting, more experiential, and more emotional than online experiences pasted within the typical data-oriented corporate site. Web Advertising enewsletter Editorial Webcast Cstom Webcast Microsite We ll partner with yo to develop a 360-degree, 24/7 online destination that meets yor company s goals and needs and most importantly bdget. We can featre original and archived content, niqe Web featres and opt-in newsletters. Microsites are also great for targeting a specific adience with information or brand messaging that will appeal to their demographics and psychographics. Since not all of or clients will need the fnctionality listed and some may need more the scope and pricing of yor Microsite may vary. Whether yor campaign needs are simple or comprehensive, we can assist yo in developing a flly integrated online and offline marketing program that drives yor bsiness forward. Each microsite incldes fll site development, editorial spport and promotion, and site-wide navigation/links, efforts and more. A microsite is a cstom website developed to showcase specific content & featres. For detailed information on microsite opportnities, please contact yor advertising representative. 14

15 home Adience Adience profile editorial print opps online opps rates specs contact Rates: Terms/Conditions PLACEMENT OF ADVERTISING Interspersed, fll pages rotated throghot the magazine. ADVERTISER INDEX The advertiser index is provided as a service for readers and advertisers. Pblisher assmes no liability for errors. Advertising ELSEVIER reserves the right to reject any advertising and/or promotions that are not consistent with ELSEVIER`s standards. Space Cancellations Print Orders for advertisements mst be cancelled in writing prior to the relevant ad space closing date, bt in the event that any cancellations are made after sch date, ELSEVIER shall be entitled to charge the fll cost of the advertisement. Covers and other premim positions are non-refndable. Online For online advertising, cancellations mst be made at least 14 days prior to campaign start date; if cancellation is made after that date, advertiser may be charged fll rate for the 30-day campaign rn. If creative materials are not received by contracted deadline, advertiser may be charged and the campaign reschedled for a later date. CONTRACT PROTECTION When new rates are annonced, advertisers crrently nder contract will be protected at the contract rate, provided all terms and conditions of the contract are met. Canceling any portion of a contract voids all rate and position protection. AGENCY INFORMATION An agency commission of 15% of gross billings on space and color charges to recognized ad agencies spplying electronic files or camera- ready artwork (if B&W). Withdrawn on acconts not paid within 30 days of invoice. If the Agreement is exected on behalf of Advertiser by Agency, Agency represents that it has the athority to execte this Contract on behalf of Advertiser. Advertiser shall at all times be ltimately responsible for payments de nder the Agreement. EARNED RATES Earned rates are determined by the nmber of insertions within a 12-month period. A spread conts as two insertions, fll page and fractional pages cont as single insertions. Advertising by parent company and sbsidiaries is combined to determine earned rate, as is advertising in other Elsevier Pblic Safety pblications. SHORT RATES Where an order for a series of advertisements has been given a disconted rate for volme by ELSEVIER, and the Client does not order the qoted volme, ELSEVIER shall be entitled to re-calclate the price for the actal volme at the earlier of the end of the applicable year or term of the order or contract at a redced discont and the Client shall pay any additional amont fond owing. SALES TAX Advertising and prodction rates do not inclde applicable sales tax. CREDIT POLICY New advertisers mst prepay first ad. Credit may be established for ftre ads by sbmitting a completed credit application to Elsevier Pblic Safety. Invoice terms are net 30 days. Elsevier Pblic Safety has the right and services to revoke credit to advertisers or agencies with a balance de. For crrent contract and copy reglations (terms & conditions), please click here. Terms/Conditions Print Rates Color Online Rates Directory Rates enewsletter Rates 15

16 home Adience Adience profile editorial print opps online opps rates specs contact Print rates: Pblic Safety Commnications Color DISPLAY RATES 1X 3X 6X 9X 12X Spread $8,415 $7,920 $7,330 $6,810 $6,645 Fll Page $4,630 $4,390 $4,095 $3,830 $3,745 2/3 Page $4,155 $3,820 $3,715 $3,620 $3,505 1/2 Page $3,470 $3,085 $2,955 $2,870 $2,815 Island 1/2 Page $2,740 $2,360 $2,230 $2,145 $2,080 1/3 Page $2,150 $1,995 $1,840 $1,805 $1,725 1/4 Page $1,690 $1,590 $1,510 $1,450 $1,420 1/6 Page $1,510 $1,385 $1,335 $1,280 $1,245 Terms/Conditions Print Rates Color Online Rates Directory Rates enewsletter Rates For black-and-white rates, please dedct $945 from 4C rates. All rates gross. Bleed No charge. Cover and Preferred Position Rates Covers are only available on a 12x insertion contract. Charges below are added to fll-page, 4-color rates per isse. Covers - Second $500 Covers - Third $400 Covers - Forth $600 Copon ads not accepted for cover positions. Covers and other premim positions are non-cancelable. Covers and preferred position charges are not agency-commissionable. Special positions as reqested by advertiser: 20% extra over earned rate. All special positioning sbject to availability. 16

17 home Adience Adience profile editorial print opps online opps rates specs contact Online and APCO enewsletter rates Web Advertising on APCO Membership Minte enewsletter Rate: $620 per distribtion Specs: Btton ad: 120 x 120 pixels, static jpg, URL. APCO Web site Rates: 1) 728x90 pixels $2,350 per month 2) 300x250 pixels $1,500 per month 3) 300x100 pixels $1,000 per month Specs: Gif, jpg, SWF (rich media, Flash with backp gif) Disconts are available with mltipleinsertion contracts. Please contact yor Accont Manager for information. 1 3 Terms/Conditions Print Rates Color Online Rates Directory Rates enewsletter Rates 2 17

18 home Adience Adience profile editorial print opps online opps rates specs contact Print Directory rates Consltant Directory Rates $1,470 per year Logo pgrade: $150 per year Color pgrade: $150 per year Size: x 1.25 Professional Directory Rates $2,895 per year Logo pgrade: $150 per year Color pgrade: $150 per year Size: Standard bsiness card, 3.5 x 2 Terms/Conditions Print Rates Color Online Rates Directory Rates enewsletter Rates 18

19 home Adience Adience profile editorial print opps online opps rates specs contact Online Rates: Pblic Safety Commnications enews 1 1) Leaderboard Rate: $675 per distribtion Specs: 728w x 90h pixels, static jpg, URL, 10 words of alternate text Max file size: 40k 2) Upper Featred Prodct Box Rate: $595 per distribtion Specs: 100w x 100h prodct image, static jpg. Up to 8-10 words for headline, words for description, URL. Max file size is 15k. 3) Rectangle Rate: $560 per distribtion Specs: 300w x 100h pixels, static jpg, URL, 10 words of alternate text Max file size: 15k 5) Sponsored Link Rate: $150 per distribtion Specs: 8-10 words of copy, URL 6) Featred Prodct Image with Text Link Rate: $150 per distribtion Specs: 100w x 100h pixels, static jpg. 4-6 words of copy, URL Max file size: 10k Also Available: Banner Design/Creation (does not inclde flash ads): Rate: $140/banner Volme Discont: $699 for 6 banners 2 3 Terms/Conditions Print Rates Color Online Rates Directory Rates enewsletter Rates 4) Lower Featred Prodct Box Rate: $525 per distribtion Specs: 100w x 100h prodct image, static jpg. Up to 8-10 words for headline, words for description, URL. Max file size is 15k. All rates net Note: Online disconts are available when also bying print please contact yor accont representative. 19

20 home Adience Adience profile editorial print opps online opps rates specs contact Print specs Advertising Dimensions: 2 Page Spread Fll Page 2/3 Page V 2/3 Page H 1/2 Page H Non-Bleed Bleed 14 x x 11 7 x 10 8 x x x x x x /2 Page V 1/2 Page I 1/3 Page V 1/3 Page Sq 1/3 Page H 1/4 Page V 1/6 Page V 1/6 Page H x x x /3 V: x /3 SQ: x x x /6 V: x /6 H: x Advertising Specs: DIMENSIONS Page Size: Page Bleed Size is 8 x 11 Final trim size of magazines is 7 3/4 x 10 3/4. Ad Dimensions: Ads mst be spplied at exact dimensions. Trim on bleed ads is 1/8 from header, footer, face and gtter. Live matter mst be at least 1/4 from trim for bleed ads (if applicable). DIGITAL FILES (preferred) Preferred file format: Adobe Acrobat PDF (CMYK, fonts embedded, & print optimized) Accepted application formats (PC preferred): InDesign CS, Illstrator CS, Photoshop CS Accepted image formats: EPS, TIFF (Grayscale or CMYK & 300 DPI) or PDF (CMYK and print optimized) Fonts (PC only): Spply all screen and printer fonts inclding fonts sed in EPS and PDF files. Accepted media: CD; DVD (media retrned only on reqest) Proofs: Spply PDF file proof or laser hard copies with colors indicated and any special instrctions (please print ot at 100%). CAMERA READY ART: Accepted format if providing camera-ready art or originals to scan: Transparencies, 35mm slides, photographic prints, matchprints, velox prints. AD ART SHIPPING INSTRUCTIONS Sending art by Mail: Prodction Department, Jems Commnications, 525 B Street, Site 1800, San Diego CA Please indicate on all materials advertiser name, contact info, pblication, and isse date. Sending art by Yo may send compressed files sing Stffit or ZIP only no larger than 5mb to: j.zacharias@elsevier.com. Please indicate on sbject line advertiser name, pblication and isse date. Please indicate in message name of file(s) attached and contact info and if receipt verification is reqested. Sending art by FTP: Yo may send files via FTP at Please follow the instrctions for logging in or setting p an accont and posting files. Make sre to specify the isse date, pblication, ad headline and advertiser name for each file. Indicate if yo wold like a proof and where to send along with any notes or messages to the ad coordinator. PRODUCTION DEPARTMENT CONTACT INFORMATION Pblic Safety Commnications Ad Art Qestions & Deadlines: Jan Zacharias, Prodction Coordinator, x6771 or j.zacharias@elsevier.com General Qestions: Tim Francis, Prodction Manager, x6569 or t.francis@elsevier.com 20

21 home Adience Adience profile editorial print opps online opps rates specs contact Sales Contacts National Advertising Manager Richard J. Alden (603) Fax (603) EPS Information Sales Contacts Prodction Contacts Family of Prodcts Parent Company Assistant Advertising Representative David Yetman (603) Fax (603) Contact Us Today for a cstom integrated advertising package. 21

22 home Adience Adience profile editorial print opps online opps rates specs contact production contacts Director of eprodcts Tim Francis (800) (619) Fax (619) Prodction coordinator Jan Zacharias (800) (619) Fax (619) EPS Information Sales Contacts Prodction Contacts Family of Prodcts Parent Company 22

23 home Adience Adience profile editorial print opps online opps rates specs contact family OF products Leading the pblic safety market with pblications, Web sites, conferences and cstom pblishing Elsevier Pblic Safety, headqartered in San Diego, is a bsiness nit of Elsevier Inc., a world-leading pblisher of scientific, technical and medical information prodcts and services. Elsevier Pblic Safety serves professionals in fire-resce, EMS, law enforcement and commnications throgh pblications, conferences and online prodcts. EPS Information Sales Contacts Prodction Contacts Family of Prodcts Parent Company FireResce Magazine Read it today, se it tomorrow is the mission of FireResce Magazine. A monthly pblication, it presents soltion-oriented content for strctral and wildland firefighters and fire officers who rely on the magazine to translate ctting-edge information into soltions they can se on the job. Premier Media Partner of the International Association of Fire Chiefs and Fire-Resce International. FirefighterNation.com Offering content, news and social and professional networking, FirefighterNation.com is the online home of FireResce Magazine. The site gives fire professionals the content they want: news, featre stories, webcasts, video, blogs and more. Jornal of Emergency Medical Services (JEMS) JEMS, the most athoritative sorce of EMS information worldwide, is a monthly pblication dedicated to the improvement of patient care in the prehospital setting. JEMS meets the needs of the EMS provider, instrctor and administrator with news, clinical articles, indstry srveys, prodct reviews and more. EMS Insider For EMS administrators and exectives, the EMS Insider newsletter provides monthly pdates on important legislation, reglations, innovations and trends affecting the EMS indstry. EMS Today Conference and Exposition For over 29 years, EMS Today has offered qality EMS contining edcation to professionals from arond the United States and the world. Each year, more than 4,100 people attend the conference and over 250 exhibitors demonstrate their prodcts. Withot a dobt, this is the one EMS conference everyone shold attend each year.* JEMS.com JEMS.com is the leading online destination for EMTs, paramedics, and EMS administrators. The definitive online resorce for EMS information, JEMS.com is the online home of the Jornal of Emergency Medical Services and offers articles, news, expert colmns, resorces, employment opportnities and classified advertising. Twice a week, the JEMS.com enews delivers news, articles and prodct information to EMS professionals via JEMS CE JEMS CE is the online program from JEMS that offers a convenient and valid way for EMS personnel to earn CEH from leaders in EMS edcation. Law Officer Law Officer s mission is to provide the best in tactics, technology and training. Each month, Law Officer delivers practical colmns and featre stories to help law enforcement personnel and departments be more effective and efficient. LawOfficer.com Backed by Law Officer s highly-qalified editorial team, LawOfficer.com featres the tactics, technology and training needed by law enforcement professionals to stay safe on the job. The site featres expert colmnists, commentary, law enforcement news, prodct information and more. Pblic Safety Commnications The official magazine of the Association of Pblic Safety Commnications Officials (APCO) International, Inc. A monthly pblication, Pblic Safety Commnications serves 9-1-1/dispatch centers and radio/field personnel. More information may be fond at Elsevier is a global company headqartered in Amsterdam, The Netherlands, and has offices worldwide. The company is part of Reed Elsevier Grop plc, a world-leading pblisher and information provider. Operating in the science and medical, legal, edcation and bsiness-to-bsiness sectors, Reed Elsevier provides highqality and flexible information soltions to sers, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier s ticker symbols are REN (Eronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange). *Pblisher s Data: March 2011 Elsevier Pblic Safety 525 B Street Site 1800 San Diego, CA (800)

24 home Adience Adience profile editorial print opps online opps rates specs contact parent company EPS Information Reed Elsevier: Elsevier Pblic Safety is a Bsiness Unit Within Elsevier Reed Elsevier Grop PLC is an international pblisher and information provider delivering prodcts and services to cstomers in major markets across the world. Reed Elsevier employs 32,000 people worldwide. The company s global divisions deliver leading scientific, technical and medical information to the academic, research, healthcare and pblic safety commnities. Medical pblications inclde The American Jornal of Medicine and The Lancet. Sales Contacts Prodction Contacts Family of Prodcts Parent Company ADVANTAGE TO YOU: We can draw on the resorces of an international parent company who is leading the way in print and digital media bt we are a self-contained bsiness nit totally focsed on pblic safety. Yo can be assred we are dedicated to the markets we serve and are proactive in developing soltions to meet their needs. 24