About us. Barcelona (Spain) Madrid (Spain) Valencia (Spain) Dublin (Ireland) Porto (Portugal) Benjamin Fonzé. Adrien Fonzé

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1 MEDIA KIT 2018

2 About us Benjamin Fonzé ExoClick, the innovative ad company was founded in 2006 by current CEO Benjamin Fonzé, he runs the company with his brother Adrien who is COO. ExoClick has been in business for over a decade, achieving substantial year on year growth because tech always comes first. By continually reinvesting our profits into new products and our proprietary ad serving platform, we ensure that our clients have the best tools in order to maximise their revenues. Our team consists of over 130 talented experts made up of 33 different nationalities, each experienced in their own local markets which gives us an edge over our competitors. As we have grown as a company we have created an ExoClick family, working together in a highly dynamic and professional environment. We have offices in: Barcelona (Spain) Madrid (Spain) Valencia (Spain) Dublin (Ireland) Porto (Portugal) Adrien Fonzé

3 Working with ExoClick We serve 182+ billion geo-targeted ads each month, to a global network of 65,000 desktop/mobile publisher platforms. We offer two products for monetising traffic: an Ad Exchange and an Ad Network. There are 3 ways to work with ExoClick: Self-service, automation using our platform API and Programmatically with OpenRTB. Our proprietary software offers 20+ different ad formats, optimized targeting and behavioural retargeting, day parting, access to real-time statistics and strategic big data analysis tools to further improve ROI. Our customer service department is available 24 / 7 and can be contacted at help@exoclick.com. Please visit or contact advertising@exoclick.com for more information.

4 Top 30 GEOS Daily Ad Impressions (in millions) 1. United States 2. Germany 3. India 4. Thailand 5. France 6. Brazil 7. United Kingdom 8. China 9. Italy 10. Russia Spain 12. Japan 13. Indonesia 14. Mexico 15. Canada 16. Turkey 17. Malaysia 18. Philippines 19. Taiwan 20. Poland Netherlands 22. South Korea 23. Australia 24. Argentina 25. Colombia 26. Egypt 27. Vietnam 28. Pakistan 29. Ukraine 30. Singapore

5 Top Channels* Top Ad Formats* 0.45% 2.49% 2.99% 6.21% 1.15% 1.28% 0.40% 0.32% 6.85% Desktop Banner Mobile Banner Mobile Desktop Tablets Smart TV 41.65% 51.05% 33.65% 51.52% Native Advertising Mobile IM Desktop Popunder Desktop IM Mobile Popunder Desktop Sticky Banner In Video (*) Percentage of total impressions

6 Advantages for Advertisers Tap into +6.7 billion daily impressions Real-time bidding system Extreme traffic targeting Behavioral targeting Multiple ad formats Cost control Track your conversions Real-time statistics

7 Advantages for Publishers Global coverage Ad safety: 24/7 compliance monitoring On time payments Multiple formats 24/7 customer service Security We offer publishers the following payment methods:

8 Desktop Ad Formats

9 NEW! PUSH NOTIFICATION NEW! CLICKS NEW! INTERSTITIAL FULL PAGE INTERSTITIAL OVERLAY BILLBOARD BANNER IN-VIDEO BANNER 480x60 IN-VIDEO BANNER 728x90 IN-VIDEO BANNER 300 X 250

10 NATIVE RECOMMENDATION NATIVE INTERSTITIAL NATIVE EXIT DISPLAY BANNER STICKY BANNER POPUNDERS INSTANT MESSAGE PRE-ROLL IN-STREAM VIDEO DIRECT LINKS

11 Mobile Ad Formats

12 NEW! PUSH NOTIFICATION NEW! FULL PAGE INTERSTITIAL DISPLAY BANNER POPUNDER INSTANT MESSAGE 300x250 INTERSTITIAL MOBILE REDIRECT

13 native advertising! 3 Ad Formats: Exit, Interstitial and Recommendation Display Generate revenues with nondisruptive advertising spots Unlock previously untapped demand for an increased fill rate A widget that you can easily incorporate into your ad zones Easy to implement on our self service platform Uses a mix of images and text Fully responsive design works on all devices: desktop, tablet & mobile

14 MEMBERS AREA ExoClick now offers membership site traffic and targeted marketing blasts to high quality

15 For Advertisers Generally no more than 2 banner ad spots are available for high visibility Ads appear inside the websites membership area and CTR is 10 to 40 times higher Traffic is from tier 1 english speaking GEOs It consists of qualified users that have shown an interest in specific products For Publishers Generate new advertising revenues by monetising your membership zones Get access to the industry s largest network of advertisers Fully transparent and real-time statistics Additional incentives for exclusive publishers Customer support team is available 24/7 User has already signed up to the site and made a credit card payment for monthly membership ed Newsletter Blasts For Advertisers Target membership site users directly via each sites database GEO targeting available for all tier 1 English speaking countries Buy a set amount of CPC traffic on flat deals Highly cost effective and measurable results Ideal for dating, cam and health offers

16 1. Based on your CPA goals: Automate bid adjustments Block non converting ad zones 2. Create your own rules algorithms based on: ROI CTR Conversions Clicks

17 Watch our promo video

18 The place for publishers to maximize demand & advertisers to tap into this massive inventory programmatically

19 Advertisers Publishers More opportunities Conversion tools Massive reach Higher demand Get access to multiple sources of direct quality inventory Integrated with out network s platform features Integrated with every major agency, network & DSP ExoClick s RTB engine increases demand for your inventory Build scale Maximum reach Total control Full transparency Use your automation tools to drive sales efficiently Tap into +6 billion daily impressions Block traffic sources or products you don t want on your site See who wants your inventory & how much they are bidding ADVERTISER INFO PUBLISHER INFO

20 RTB GO FULLY PROGRAMMATIC

21 How It Works You can now bid on a per impression basis, eliminating wasted impressions and allowing you to really target your customers. Our technology selects the highest bid in real-time and delivers your offer right to the site that your customer is viewing. The process happens in milliseconds. Bid request Bid answers YOU WON! $1.75

22 Why It Works Our Technology ExoClick s RTB engine manages hundreds of thousands of RTB requests per second. Our Marketplace 5.5 billion daily impressions via our global network of publishers. Our platform is fully transparent and gives you access to our high quality traffic. Our Openness Built respecting the IAB s Open RTB protocol. Make It Work For YOU Marketeers, Affiliate Platforms, Advertising Networks, Demand-Side Platforms (DSPs) you can now plug in your own programmatic ad buying tools / automization software and pair it with ExoClick s superior targeting features and automisation tools. Now you can go fully programmatic. rtb@exoclick.com for more information.

23 OUR PLATFORM API

24 API Automatisation With our platform API you can now automate all of the features that are inside our Admin Panel What can advertisers automate? Campaigns/groups, variations, offers, ad formats Targeting/blocking of targeting options, categories Goals Pull stats including adblock user data Daily budget, account funding, payment types Landing page name, url & traffic share algorithm What can publishers automate? Ad formats and ad zones Sites, url verifications Block ad types & product categories Pull all stats including adblock user data Bidding prices per ad format/geo, pricing models Payment types How to use the API The API s interface is fast and easy to use Simply select a parameter and press the Try It Out button to automatically generate code Read this blog post for an API walk through DOWNLOAD TECHNICAL DOCUMENTATION: API INTERFACE API MANUAL PHP CLIENT

25 SERVER TO SERVER CONVERSION TRACKING

26 ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter results and optimise your campaigns. We have created several downloadable conversion tracking manuals to integrate ExoClick s API with third-party APIs. CLICK ON THE LOGOS BELOW TO DOWNLOAD THE RELEVANT CONVERSION TRACKING MANUALS:

27 BIG DATA Unlock the power of big data with sophisticated filters and data analysis tools for increased ROI.

28 Live stats Close to real-time data, now updated every 60 seconds. Quickly visualize statistics Via bar graphs, pie charts and a world map graph for country specific visualization. Export all your stats CSV Exports available for all statistics. Mobile - iphone Mobile - Samsung Mobile - Generic Mobile - Nokia Mobile - LG Mobile - Huawei Data granularity Possibility for both advertisers and publishers to change the granularity of the daily statistics to see graphs by day / week / month / year. Mobile - Sony Other Deep analysis Analyse clicks, impressions, click through ratios, ecpm, ad zones, earnings and costs filtered by: Date, Hour, Country, Variation, Site, Device, OS, Browser, Language, Category and Mobile Carrier. All data is sortable by any column. 0k 25k 50k 75k 100k

29 ADMIN PANEL APP Now you can access your ExoClick account from the palm of your hand with our Admin Panel App for Android and ios. The free App allows ExoClick s advertisers and publishers to access their accounts and view a selection of data from their smartphones and tablets. Just log in with your username and password and select either the Advertiser or Publisher options. DOWNLOAD ANDROID DOWNLOAD ios

30 OUR AD BLOCK SOLUTION

31 WHAT IS NEVERBLOCK? NeverBlock is a proven ad block circumventing solution that maximizes your revenues instantly. The unique technology ensures that your advertisements still get shown even if a user has ad blocking software installed and switched on. Worldwide Impressions growth from +10% to +40%, depending on the GEO breakdown. ecpm from ad blocker users is similar than it is for non ad blocker users. HOW DOES NEVERBLOCK WORK? NeverBlock s technology bypasses ad blockers to recapture all your ad revenue and works on all browsers and on all platforms and devices. The solution is free to all ExoClick clients and is a simple process of placing a line of code on your website. MORE INFO Average worldwide revenue growth from +10% to +40% or higher, depending on the quality of the traffic. Conversion rate for ad blocker users and specifically for the popunder ad format is higher. Initial data shows a +42% higher performance.

32 MEET YOUR NEW VIDEO PLAYER!

33 FLUID PLAYER FEATURES IN VIDEO ADS Integrates with ExoClick s pre-roll in-stream video ad format LOGO INSERTION Embed your logo into any video played on Fluid Player AD TEXT Display an ad text message in the top right corner of the video screen CUSTOM HTML BANNER Display a custom HTML banner when the video is on pause SKIP AD FUNCTION Configurable Skip ad button CTA AD TEXT Display Call To Action ad text message in the bottom left corner of the video screen Plays web-hosted video files Customisable look and feel Multiple resolutions: 480p, 720p or 1080p MORE FEATURES Supports autoplay Multi-device & browser support VAST compatible LEARN MORE

34 Featured in the Deloitte Fast 500 three years consecutively (2012, 2013 & 2014) Certified as a Great Place to Work in Spain (2016) Ranked at #812 in the Inc list of fastest growing private companies in Europe (2016) European Business Awards - Spanish National Champion (2016) Ruban d Honneur Award for The Business of the Year with a Turnover of m (2016) Ranked at #523 in the FT 1000 Fastest Growing European Companies (2017) REMARKABLE ExoClick has won several industry awards.

35 EXOCLICK, S.L. VAT ES B Marina Barcelona, Spain