2017 MEDIA KIT MAKE AN

Transcription

1 2017 MEDIA KIT MAKE AN IMPACT

2 AUDIENCE Green Industry Pros serves both landscape contractors and equipment dealers Lawn Maintenance Fertilizer Applications Landscape Installation Snow Removal Organic Lawn Care Amendments Irrigation Landscape Contractors 54,093 * Tree Care Hardscaping Equipment Dealers 10,113 * Lawn Renovation Chemical Applications Outdoor Lighting *BPA Brand Report December 2016; Total Qualified : 64,206 HOME

3 Couple your message with editorial written by experienced editors and join in the engagement with 64,206* qualified subscribers. Meet Our Editor EXPERIENCE MATTERS Gregg Wartgow, Editor 18 years covering the industry for Green Industry Pros,, GreenIndustryPros.com and related print and digital products Award-winning writer and podcaster Champion for small businesses Enjoys helping landscapers and dealers find ways to grow their companies Display ads (full-page spread, full-page ad, fractional-page ad) Belly band Place your print piece in our magazine s polybag to the demographic audience of your choice Custom supplement Digital Edition Display advertisements will appear in the digital edition of Green Industry Pros which is ed to 4,208* digital subscribers and 40,000+** of the magazine s total 60,000 print subscribers. The digital edition is also archived on GreenIndustryPros.com. Qualified Print : 60,004 Qualified Digital : 4,202 Digital Edition Bonus Blast: 40,000+** *BPA Brand Report December 2016 **Includes addresses on file from the newsletter, registered users on GreenIndustryPros.com, and print subscribers who provided an address. MOBILE-ETC

4 ENGAGE CIRCULATION With Green Industry Pros, your message will reach decision makers at landscape companies and equipment dealerships. Type of Business Matters! 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2016 This issue is -% or 2 copies below the average of the other 3 issues reported in Paragraph 2. Corporate Management: Includes President, Owner, Partner, General Manager, Vice President, Purchasing Agent and Other Management Personnel Supervisory Personnel: Includes Foreman, Supervisor, and Other Supervisory Personnel BUSINESS AND INDUSTRY TOTAL QUALIFIED PERCENT OF TOTAL Print Digital Landscape Contractor (performing some combination of lawn maintenance, installation, lawn care and/or 54, ,933 3,160 49,113 4,980 irrigation) Power Equipment Dealer 10, ,071 1,042 8,718 1,395 Job Titles Matter! TOTAL QUALIFIED CIRCULATION 64, ,004 4,202 57,831 6,375 PERCENT Your copy is recorded here AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Copies Not includes Elsewhere 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2016 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Total Qualified Percent I. Direct Request: 35,616 15,704-47,118 4,202 51, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 12, ,881-12, Association rosters and directories *Business directories 12, ,881-12, Manufacturer s, distributor s, and wholesaler s lists Other sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 48,502 15,704-60,004 4,202 64, PERCENT Age of Subscriptions Matters! Other Paid 25 Advertiser and Agency 329 Allocated for Trade Shows 200 and Conventions All Other 256 TOTAL 838 Check our competitors statements! BPA Brand Report December 2016

5 2017 PRELIMINARY EDITORIAL CALENDAR: Dates and topics are subject to change without notice.

6 Ad Sizes / Specifications LIVE AREA BLEED TRIM Full Page Spread x x x Full Page x x x /3 Page The is a unique business management guide for owners and managers of landscape equipment dealerships. Published three times annually, this supplement mails with Green Industry Pros to its 10,113* power equipment dealer subscribers. The is also available in a digital edition x 10 1/2 Page Horiz. 7 x /2 Page Vert x 10 1/3 Page Std x /4 Page x Rates available for advertising in the as well as in combination with a print schedule in Green Industry Pros. Contact publisher for details. º Volume 33 PARTS PIONEERS Volume 34 SPECIAL REPORT WHAT DRIVES CUSTOMERS TO BUY? Selling tips from Bob Clements A look at three of the most successful online parts dealers PDF X/1a is the preferred format for file submission. Ads should be CMYK, high-res and created to correct ad size dimensions, including bleed. Choose PDF X/1a or Press Quality in your job options when creating high resolution PDFs. Send to: Cindy Rusch, Senior Production Manager 201 N. Main Street, Fort Atkinson, WI crusch@acbusinessmedia.com x1240 For les larger than 10MB, follow these steps: How dealership owners and managers can maximize service technician performance 1. Go to 2. Drag and drop le(s) to upload. 3. I n the subject eld, please include magazine or brand, issue date, other identifying information. 4. C lick Send. Ads should be created to correct ad size dimensions, including bleed. SPOTLIGHT DEALER SPOTLIGHT DEALER Louisiana dealer saturates market with four stores in 30 miles A-OK Power Equipment has success selling battery-powered handheld to professional users A SUPPLEMENT TO Ad close dates: 1/29/16 11:23 AM Photo courtesy of Replacement Commercial Parts Warehouse (RCPW) DSG_1_0616.indd 1 February: Feb. 6, 2017 A SUPPLEMENT TO Photo courtesy of Replacement Commercial Parts Warehouse (RCPW) DSG_1_0216.indd 1 How to create your files: 5/24/16 12:21 PM May/June: May 9, 2017 Sept/Oct: Sept. 6, 2017 For more info, contact: Deirdre D Aniello Publisher ddaniello@acbusinessmedia.com ext 1268 *BPA Brand Report, December 2016 Fred Ferris Sales Associate fferris@acbusinessmedia.com ext 1241

7 MORE ONLINE! greenindustrypros.com/snow-removal Strategic Planning NO Total Cirulation 80,206 BPA Brand Report December 2016 Deliver your marketing message to 80,206 subscribers in areas with the highest snowfall in the United States, as well as to our Canadian subscribers. Reach the largest audience of snow removal contractors available at precisely when they are making purchase decisions for the upcoming snow season: August through November. Your marketing message appears with s and coverage of the latest equipment, accessories, tools and insights for the snow removal market. Published twice annually, is distributed as a companion publication with these industry-leading magazines: Green Industry Pros (32,073 landscape contractors and power equipment dealers) Equipment Today (32,869 construction professionals) Pavement Maintenance & Reconstruction (6,962 pavement professionals) Concrete Contractor (8,302 concrete contractors and allied professionals) AUGUST ISSUE: July 7 space reservation deadline July 14 materials due OCTOBER ISSUE: Sept. 5 space reservation deadline Sept. 12 materials due Salt Inventory Management Best Practices Page 8 4 key areas you must address in order to set yourself up for a successful snow season Page 4 New Products PRE-SEASON PLANNING How landscape contractors can ensure a smooth transition from landscaping to snow removal Page 6 Reach the inboxes of snow removal contractors with an ad in our newsletter or send a custom featuring your products and services to a target audience from our database. SnowPro newsletter banner ad Text ad Custom program AD SPECS Page 12 MORE ONLINE! greenindustrypros.com/snow-removal 8 Proven Business Lessons for Snow Removal Contractors Page 4 SIMA PRODUCT HIGHLIGHTS Page 12 RATE 300x250 $1, x100 $1,005 Includes headline, copy, graphic, call to action and url link $995 NO Contact your sales rep for demographics and pricing LIVE AREA BLEED TRIM 1X 2X Full Page Spread 14.25" x 10.25" 15" x 11" 14.75" x 10.75" $15,200 $11,200 Full Page 7.125" x 10.25" 7.625" x 11" 7.375" x 10.75" $9,200 $6,400 1/2 Page Horiz. 7" x 4.875" $6,080 $4,060 1/2 Page Vert " x 10" $6,080 $4,060 1/3 Page Std " x 4.875" $4,208 $2,812 1/4 Page 3.375" x 4.875" $3,280 $2,188 1/6 Page " x 4.875" $2,360 $1,560 ONLINE GreenIndustryPros.com and ForConstructionPros.com are ready to promote your snow removal equipment, materials and services. With responsive design, content and ads automatically adjust to each user s device desktop, laptop, tablet or mobile phone for optimal viewing. Contact your sales rep for inventory and pricing.

8 970 x 90 Total 59,352 unique visitors/month* 241,394 page views/month* 3:43 pages/session* Welcome Banner 550 x 480 Mobile/Tablet sessions 44% 56% Desktop sessions 300 x x 250 *Google Analytics Jan-Dec 2016 DISPLAY ADs ROS RATES Welcome ad (550 x 480) Leaderboard (970 x 90, 728 x 90, 300 x 50) $1,000 net 20% SOV $2,500 net per week $1,500 net 40% SOV $2,000 net 60% SOV Rectangle (300 x 250) Skyscraper (300 x 600) $1,000 net 20% SOV $500 net 20% SOV $1,500 net 40% SOV $650 net 40% SOV $2,000 net 60% SOV $800 net 60% SOV 728 x 90 Wallpaper ad (All channels except ) $3,500 net/month Responsive design Content and ads automatically adjust to each user s device no special apps needed. Dynamic page loads Related content is continually delivered as the user scrolls. Your share of voice is measured only when users see your ad. Your ad is integrated with editorial content, not relegated to the left or right column. 300 x x 50

9 GreenIndustryPros.com PRODUCT GUIDE Exclusive Category Sponsorship The provides an online directory of equipment and services for the landscape industry. With an Exclusive Category Sponsorship, only your banners will appear within that category and its subcategories. Inquire on availability of categories and contact the publisher to request a custom proposal. EXCLUSIVE SPONSORSHIP SPECS RATES Ad sizes included: Super Leaderboard Leaderboard Half Page Medium Rectangle Mobile Leaderboard 970 x 90 Pixels 728 x 90 Pixels 300 x 600 Pixels 300 x 250 Pixels 300 x 50 Pixels Request proposal Complete digital technical specs are available on our Marketing Resource Center at LandscapeNetworkMediaKit.com

10 E-NEWSLETTERS GreenIndustryPros.com July 15, 2014 View this online. E-newsletter The Pro Report 600 x 100 Send your marketing message to the inboxes of your customers and prospects. The Pro Report Place your message on Green Industry Pros twice weekly e-newsletter to an engaged subscriber list*. FEATURED The Science Fiction Behind Estimating Estimating can be as straightforward and simple or complex and time-consuming as you want to make it. Think about... In This Edition 300 x 250 The Pro Report, Special Edition Be the sole sponsor of a special edition with editorial tailored to your company s products or services. Briggs to Consolidate Snapper Line, Manufacturing Facilities Starting with the 2016 season, Briggs & Stratton will narrow its assortment of lower-priced Snapper consumer lawn... Creating Job Descriptions in a Landscape Company Creating job descriptions for the three main "work" areas of a landscape company New Prevailing Wage Data Available for H-2B Users OES prevailing wage data, valid through June 2015, shows average wages for landscaping workers all across the... Wacker Neuson Adds Honda-powered Rammers to Offering The BS 50-4As and BS 60-4As are equipped with a 3.2-hp GX 100 Honda engine. Pine Hall Brick Products Featured in Award-Winning Designs Projects that used Pine Hall Brick Company products won several awards from the Brick Industry Association at the... Consolidation in the New Jersey Interiorscaping Market Raimondi Horticultural Group Acquires Anderson Ward Plantscapes; acquisition will drive efficiencies and enhance... How To Gain a Competitive Edge with Native Trees Native trees can better connect clients with their landscapes, providing landscape contractors who "get it" with... Sponsored Subscribe to Green Industry Pros Keep up with the latest products, trends and business strategies for landscape contractors and equipment dealers with your subscription to Green Industry Pros magazine, available FREE in print and digital formats. Already subscribe? Renew now so you don t miss a single newsletter or magazine. Subscribe or renew today. Spotlight Dealer Specs / Rates E-NEWSLETTERS 600x100 $750 net per week The Pro Report 300x250 Product Sponsorship with description Video Lead Gen Text Ad First Position: $850 net per week Second Position: $450 net per week $550 net per week $1,545 net per week Many people read their s on their phones! Don t let your banner get lost! The Pro Report, Special Edition Exclusive Sponsorship $3,500 net/edition *Have opened within the past 18 months Advertise on The Pro Report and have your banner seen with Responsive Design!

11 MARKETING Send a custom e-blast to the demographic of your choice! blasts/surveys Send a custom e-blast or survey to the demographics of your choice. Your e-blast will be sent under the Green Industry Pros name No other blast from Green Industry Pros will deploy on the same day All addresses are engaged* Optional demographics include, but are not limited to: Dealers State / Zip code Landscape Contractors who perform: Lawn Maintenance Lawn Installation Irrigation Chemical Applications Organic Lawn Care Amendments PRICING PER CUSTOM BLAST (NET DOLLARS) Employee size Annual Sales Volume Fertilization Applications Tree Care Hardscraping Outdoor Lighting Snow Removal RATES 2,000 Names $589 5,000 Names $1,473 7,000 Names $2,062 10,000 Names $2,945 12,000 Names $3,534 15,000 Names $4,418 Product Showcase Participate in the monthly e-blast to the entire marketing list limited to six advertisers per blast! PRICING PER ITEM PER BLAST $800 net per edition $400 net per edition w/print schedule A separate eproduct Showcase is sent on behalf of in August, September, October, and November. E-Product Showcase * Have opened within the past 18 months

12 Combine direct marketing with social media and primary research to generate highly qualified leads that convert into sales. With you can: Grow your customer base and generate leads Enhance your brand Use social networks to extend your campaign and reach a new audience Launch promotions and sweepstakes Gain customer insights through short surveys and polling questions Follow the results through real-time tracking across multiple marketing channels Program components Registration page Three promotional e-blasts within a 30-day period Promotional banners on The Pro Report and GreenIndustryPros.com within a 30-day period Promotion on social media by Green Industry Pros editors 1 THE FORM Demographics and contact info MULTI-CHANNEL MARKETING CAMPAIGN CUSTOMER ACQUISITION VIA MICROSITE 2 THE POLL 2 to 5 qualifying research questions Responded to campaign via promotion Provided contact info Answered qualifying research 3 THE SHARE Share with social community to create word-of-mouth channel to reach new audience SHARES EXPAND CAMPAIGN EXPONENTIALLY + INCENTIVE to respond + INCENTIVE to share Shared campaign ACTION! Provide your sales team with actionable and accessible customer INTELLIGENCE TRACKTION

13 RESULTS DELIVERED We offer numerous reporting tools to help you evaluate effectiveness and hone your campaign. Open/Click Rates Third-party report details the number of s delivered, open rate and click rate for e-newsletters and eblasts. Heat Maps See which hyperlinks recipients clicked on e-newsletters and eblasts. Omeda Heat Map Editorial Coverage When applicable, we provide you with a compilation of editorial coverage that included your company or brands. Data Dashboard Green Industry Pros provides print advertisers with leads generated from Reader Service and all advertisers with leads generated from GreenIndustryPros.com s. Web Ad Impressions/Click Rate The number of impressions and clicks your banner received on GreenIndustryPros.com. Custom Reports We will create custom advertising reports based on your advertising program. Omeda Report

14 Ad Sizes / Specifications LIVE AREA BLEED TRIM Full Page Spread 14.75" x 10.25" 16" x 11" 15.75" x 10.75" Full Page 7.375" x 10.25" 8.125" x 11" 7.875" x 10.75" 2/3 Page " x 10" 1/2 Page Standard " x 7.375" 1/2 Page Horizontal 7" x 4.875" 1/2 Page Vertical 3.375" x 10" 1/3 Page Standard " x 4.875" 1/3 Page Vertical " x 10" 1/4 Page 3.375" x 4.875" How to create your files: Preferred file format: PDF X/1a Ads should be CMYK, high-res and created to correct ad size dimensions, including bleed. Choose PDF X/1a or Press Quality in your job options when creating high resolution PDFs. How to get your files to us: For files smaller than 10 MB in size: Cindy Rusch, Senior Production Manager crusch@acbusinessmedia.com ext 1240 For les larger than 10MB, follow these steps: 1. Go to 2. Drag and drop le(s) to upload. 3. In the subject eld, please include magazine or brand, issue date, other identifying information. Contract and copy conditions Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the content. Advertisers and agencies agree to indemnify, defend and save harmless the publisher from any and all liability for content of published advertisements whether in print or in electronic format. Publisher reserves the right to refuse any advertisement. Terms and commissions Net 30 days. 15% of gross paid to recognized advertising agencies on space, color and position provided account is paid in full within 30 days of invoice date. Publisher reserves the right to hold the advertiser and/ or its advertising agency jointly and separately responsible for such monies as are due and payable to the publisher. Publisher will not be bound by conditions, printed or otherwise, appearing in ad orders or copy instructions when such conditions conflict with Publisher s stated policies. Contract cancellation Advertising canceled after closing date will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Publisher will not be bound by conditions, printed or otherwise, appearing in ad order or copy instructions when such conditions conflict with Publisher s stated policies. Advertisers that fail to achieve contracted number of insertions within the year will be short rated to the applicable frequency on rate card. Protective clauses Rates subject to change without notice. Advertiser and advertising agency assume liability for all content of advertisements printed and also assume responsibility for any claims made against the Publisher. The Publisher reserves the right to reject any advertising that it feels is not in keeping with publication standards, policies and practices. Inserts Contact the media production rep for specifications. Covers and special position requests Guaranteed position is available for an additional charge. Back cover (4) is an additional charge of 25%. Covers 2 and 3 are an additional charge of 20% of earned rate. All other guaranteed positions will incur a 15% surcharge. We will not be bound by conditions or terms appearing in ad order when such conditions conflict with our stated policies. Classified ad regulations Classified advertising may not be used for new products or services normally found in display advertising or extensive product or service descriptions (i.e. features, values, styles) that are the function of display ads. The publisher retains the right to reject, delete or re-word copy that does not meet the above regulations. 4. Click Send. Ads should be created to correct ad size dimensions, including bleed. For updated information throughout the year, visit our marketing resource center at LandscapeNetworkMediaKit.com or contact your sales representative at terms

15 Contact us today for an entirely new experience in business-to-business marketing planning. SALES Deirdre D Aniello Publisher ddaniello@acbusinessmedia.com Ext Fred Ferris Sales Associate fferris@acbusinessmedia.com Ext Tom Lutzke National Automotive and Truck Manager tlutzke@acbusinessmedia.com EDITORIAL Gregg Wartgow Editor gwartgow@acbusinessmedia.com Ext N. Main Street Fort Atkinson, Wisconsin For updated information throughout the year, visit our marketing resource center at LandscapeNetworkMediaKit.com CONTACT