Ultimate. Facebook. Cheat Sheet for Dealerships. How To Get Better Results From Your Facebook Campaigns In 4 Minutes Or Less

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1 Ultimate Facebook Cheat Sheet for Dealerships How To Get Better Results From Your Facebook Campaigns In 4 Minutes Or Less

2 FREE, CUSTOMIZED TRAFFIC SCALE REPORT 100% Customized Simple Strategies Guaranteed Results Request Your FREE Traffic Scale Report today to see how much more traffic your advertising could be generating using this secret formula. Click Here to Claim Yours 2 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

3 TABLE OF CONTENTS Ad Objectives, Formats And Placements Determine your business goals Choose a format Pick your placement Targeting Options In-Market Campaigns Mass Market Campaigns Retargeting Campaigns Sold Campaigns Lookalike Campaigns Creative That Crushes Headlines Benefits Scarcity, Urgency & Believability Call To Action Lead Follow-Up Speed To Lead Handling Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

4 Ad Objectives, Formats And Placements DETERMINE YOUR BUSINESS GOALS PICK YOUR PLACEMENT CHOOSE A FORMAT 4 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

5 Determine Your Business Goals Facebook has 15 ad objectives that all correspond with a business goal. For this reason, you need to begin with the end in mind. First determine what you want to accomplish. Are you looking to increase web traffic, get more leads or improve brand awareness? Once you know what you re trying to accomplish, choose the ad objective that corresponds to this goal. 5 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

6 Choose A Format Each of Facebook s advertising objectives gives you options as to what kind of format you would like to use. These options include Image, Carousel, Video, and Slideshow. Pick Your Placement When advertising in Facebook, you must choose where you want your ad to display Mobile News Feed, Desktop News Feed or Right Column. 6 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

7 Targeting Options IN-MARKET CAMPAIGNS MASS MARKET CAMPAIGNS RETARGETING CAMPAIGNS SOLD CAMPAIGNS LOOKALIKE CAMPAIGNS 7 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

8 In-Market Campaigns Facebook in-market settings allow you to target people who are likely to purchase a new or used vehicle in the next 180 days. You could even take this a step further by indicating a specific make or body style. This is perfect for targeting the Active Shoppers who are already in the market for a new vehicle. 8 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

9 Mass Market Campaigns Restricting your targeting to only in-market opportunities really limits the potential growth of your dealership since roughly of 2% of the population is actively shopping for a Nicer, Newer car. Luckily, everyone would like to drive a Nicer, Newer car. That means you can tap into a whole new pool of customers by setting up Mass Market Campaigns. The only catch: these people require a very specific message if you want to motivate them to take action now instead of later. 9 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

10 Retargeting Campaigns Use Facebook s Retargeting options to stay top-of-mind with people who have recently visited your website and answer questions many people face during the car buying process. 10 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

11 Sold Campaigns Facebook s targeting functionality also allows you to upload lists of customers who have bought from you in the past. It will then use the information you have uploaded to match your list with users' profiles in their database. When you do this, you can create a custom audience of your existing customer base. This allows you to serve them additional offers and maintain the relationship over time. 11 Traffic Institute U Ultimate Facebook Cheat Sheet For Dealerships

12 Lookalike Campaigns Let big data find new prospects for you. Upload a list of past customers and use the lookalike audience option. Facebook will look for people who have similar behaviors as those people who have recently bought from you and target them with your ads. 12 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

13 Creative That Crushes HEADLINES BENEFITS SCARCITY, URGENCY & BELIEVABILITY CALL TO ACTION 13 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

14 Headlines Every ad needs a headline whether it s online or in print. Make sure all of your ads have compelling headlines that speak to your prospects. DO NOT use your dealership name as a headline. 14 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

15 Benefits People are naturally attracted to solutions. If you can solve their problems, they ll be drawn to your dealership and what you provide. By focusing your ads around the benefits you give them, you ll start drawing more response and more leads. Benefits 15 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

16 Scarcity, Urgency & Believability Scarcity is when something is in short supply. Urgency is when an event requires swift action. Believability is when you offer a reason why so that your audience can have confidence in the truth of your offer. When these three things come together in your ads, you ll experience immediate, dramatic results. Make sure all of your ads have these 3 essential components. 16 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

17 Call To Action Ultimately, even the best of campaigns are worthless unless they can make people take action NOW. Make sure you include a compelling call to action if you want to start seeing results. 17 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

18 Lead Follow-Up SPEED TO LEAD HANDLING 18 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

19 Speed To Lead One thing we know for sure is that the success rate with a lead PLUMMETS as time passes. That is to say that the likelihood your team will be able to contact and successfully book an appointment with a lead is drastically affected by how long it takes for you to reach out to them. For this reason, it s essential that you have a process setup to retrieve and follow-up with Facebook leads. 19 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

20 Handling Once you start advertising on Facebook, you ll want to make sure that your BDRs are prepared to speak to the offers you are making. Facebook leads are not ordinary leads, and as such, they often require a different follow-up. Make sure your team is prepared to have the right kind of conversations with these leads that will lead to a successful appointment. 20 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

21 FREE, CUSTOMIZED TRAFFIC SCALE REPORT 100% Customized Simple Strategies Guaranteed Results Request Your FREE Traffic Scale Report today to see how much more traffic your advertising could be generating using this secret formula. Click Here to Claim Yours 21 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships

22 MORE INFO If you re interested in more information on how to multiply the amount of leads and traffic your store is seeing, give us a call right now at (407) Let us show you how you can start selling more now, just call (407) Travis Miller The Big Idea Guy Jimmy Vee The Five Foot High Marketing Guy Jimmy Vee & Travis Miller are experts on attracting customers, authors of Gravitational Marketing: The Science of Attracting Customers and founders of The Traffic Institute. 22 Traffic Institute Ultimate Facebook Cheat Sheet For Dealerships