SPONSORSHIP OPPORTUNITIES

Transcription

1 FIVE DAYS OF CONTEMPORARY ART & ENTERTAINMENT NOV. 30 DEC. 4, TH EDITION SPONSORSHIP OPPORTUNITIES

2 A SPECTRUM OF CONTEMPORARY FINE ART DURING MIAMI ART WEEK Spectrum Miami, a juried, contemporary art show featuring independent studio artists, up-and-coming galleries, and art publishers from around the world, has become an integral part of Miami Art Week. This renowned yearly event that takes place in the first week of December attracts art aficionados, collectors, and industry buyers by the tens of thousands. It s just non-stop traffic from start to finish, said West Palm Beach art dealer Ryan Ross in an interview with CBS Miami last December, [There s] a real positive thing going on and lots of money being spent in the fine art sector right now. Indeed, Spectrum Miami is right in the middle of it all. Last year, we moved the show to Miami s newest hotspot, the Arts and Entertainment District, putting us in close proximity to powerhouse shows such as Art Basel, Art Miami, Scope, and Miami Project. The Arts and Entertainment District is a cultural oasis connecting the Wynwood Arts District and Design District to Downtown Miami, and is conveniently located near area hotels, restaurants, and local attractions. As a highlight of Miami Art Week, Spectrum Miami draws huge crowds each year, providing dealers with access to thousands of innovative works and bringing top talent to Miami s hottest new district. 2015: OUR BIGGEST YEAR YET We expect this year s Spectrum Miami to set record numbers of both exhibitors and attendees. Last year s show blew 2014 s out of the water, garnering 29,000 attendees (a 14 percent increase) and over 160 exhibitors (a 23 percent increase). Help us make 2016 the biggest and best Spectrum Miami yet!

3 BEIGE 2014 BY JONATHAN BRENDER ARTWORK BY NATASHA KERTES TESTIMONIALS WORK OF ART GALLERY SPECTRUM MIAMI 2015 TURNED OUT TO BE A HUGE SHOW FOR THE LAWLEY ART GROUP. WE ENDED UP SELLING A TOTAL OF 27 ORIGINAL PAINTINGS FROM 3 DIFFERENT ARTISTS PRESENT AT THE SHOW. MY CENTERPIECE, HOW DEEP IS YOUR LOVE, ENDED UP SELLING DIRECTLY AFTER THE SHOW FOR OVER $10,000 AND I VE CLOSED ANOTHER COMMISSION... AS A RESULT OF THE GREAT AMOUNT OF TRAFFIC WE HAD IN THE NEW LOCATION. IT WAS A GREAT EXPERIENCE AND I M LOOKING FORWARD TO RETURNING TO MIAMI IN THE FUTURE. -Tanner Lawley 2015 Spectrum Miami Exhibitor AT SPECTRUM MIAMI, OUR SALES EXCEEDED $12,000 WITH TREE OF LIFE, AN ORIGINAL OIL, AND AN ACRYLIC SELLING FOR $7, A FURTHER $7,500 OF LIMITED-EDITION PRINTS HAS SUBSEQUENTLY BEEN PLACED WITH A U.S. GALLERY AND WE BELIEVE WE HAVE FURTHER SALES OF ORIGINALS IN THE PIPELINE GOING FORWARD. OUR OWN SOCIAL MEDIA COVERAGE OF THE EVENT HAS ALREADY GENERATED NUMEROUS ONLINE INQUIRIES. WE WOULD RATE SPECTRUM MIAMI A 10 OUT OF 10! -Souren Mousavi, 2015 Spectrum Miami Exhibitor THE SHOW BROUGHT TO US ALL NEW BUYERS FOR THE WORK... ALL OF THE BUYERS WERE COLLECTORS INTERESTED IN THE ARTIST S WORKS. WE WERE ALSO APPROACHED BY INTERIOR DESIGNERS WHO EXPRESSED THE SAME REQUEST. WE DID NOT HAVE A PRIOR CONTACT OR KNOWLEDGE WITH ANYONE WHO VISITED THE BOOTH. WE SHOWED MANY OF THESE INTERESTED PARTIES OTHER WORKS NOT ON DISPLAY VIA OUR WEBSITE AND THIS CREATED ONE SALE IMMEDIATELY. WE DID SO MUCH BETTER THAN ANTICIPATED. THANK YOU AND WE LOOK FORWARD TO NEXT YEAR! -Adrian Albert, 2015 Spectrum Miami Exhibitor SPECTRUM MIAMI WAS AN AMAZING SHOW THIS YEAR! THE BEST PART OF THE SHOW EXPERIENCE FOR ME WAS NOT ONLY THE RESPONSE TO MY ARTWORK, BUT ALSO MAKING MANY AMAZING CONNECTIONS... AND GETTING IDEAS ON MARKETING AND PRESENTATION. THE OVERALL EXPERIENCE MADE THE SHOW A SUCCESS FOR ME! -Julia Carter, 2015 Spectrum Miami Exhibitor WHAT A WELL-ATTENDED, FABULOUS SHOW! WORKING WITH THE REDWOOD MEDIA GROUP TEAM WAS A PLEASURE. AND THE LARGER BOOTH REALLY WORKED WELL FOR US! THANKS FOR CREATING A WONDERFUL EXPERIENCE! -Deborah Ann Haines of DH Fine Art Photography, 2015 Spectrum Miami Exhibitor RMG S RELOCATION OF THE FAIR FROM THE HOPELESSLY OVERCROWDED AREA OF MIDTOWN MIAMI TO THE ARTS AND ENTERTAINMENT DISTRICT PROVED TO BE A BRILLIANT MOVE. IT WAS A GREAT SHOW! -Stacy Conde of Conde Contemporary, 2015 Spectrum Miami Exhibitor

4 SPECTRUM MIAMI S MARKETING REACH The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Spectrum Miami reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multiplatform advertising plan that includes online and print advertising, as well as robust campaigns and social media coverage. We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. Last year, we generated 80,000+ media impressions through promotional campaigns targeting trade and consumer audiences. We also provide our exhibitors with complimentary tickets, of which we gave out over 20,000 last year. The publications in which we advertise boast a combined circulation of over 2 million, whether in print copies or newsletters. We re proud to advertise with the following media outlets, as well as other local art guides: AroundTown Magazine Art & Antiques Artforbes ARTnews Florida Design Magazine Gallery Guide CAMPAIGNS Miami New Times Miami Herald New York Times South Shore Media Santa Fean South Florida Luxury USA Today WHERE Miami With a combined subscription list comprising nearly 63,000 industry professionals, collectors, artists, and high-end home and business owners, RMG sends out frequent Spectrum Miami marketing s that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors artwork and attract attendees to our show. WORK OF ART GALLERY ARTWORK BY GIANNA D.

5 SPONSORSHIP OPPORTUNITIES Spectrum Miami offers a wide range of sponsorship and partnership opportunities to strengthen branding in both corporations and nonprofit organizations. Let us work with your team to develop a package that will meet your company s objectives. Below you will find a list of the Spectrum Miami packages that will provide your company with exposure to thousands of influential art world supporters, including gallery owners, publishers, artists, art dealers, interior designers, architects, framing retailers, and art collectors. TITLE SPONSOR The Title Sponsor s brand will be prominently included in promotional and marketing activities of Spectrum Miami 2016, including print, electronic, and broadcast media. The Title Sponsor s name will always appear along with the Spectrum Miami logo in marketing materials. Title Sponsors are given the following category exclusivity and designation: Spectrum Miami 2016 PRESENTED BY (TITLE SPONSOR NAME) Additionally, the Title Sponsor will receive: Booth Space: Well-appointed booth with a prime location at the show. The booth includes furniture, lights, walls, carpeting, and signage. signage in the registration area and other high-traffic areas. Title Sponsor s logo will appear on all show signage and banners. Show Catalog: Full-page advertisement in the official Art Business News Spectrum Miami 2016 Show Catalog (5,000 copies distributed). Prominent logo placement on Show Catalog Sponsor Page. Brochure Distribution: On-site distribution of your company s brochures. Sponsor Page of Spectrum-Miami.com. Public Relations: Title Sponsor representatives will be included at show events, the show-produced B-roll, and media interviews (wherever possible). PLATINUM SPONSOR Booth Space: Well-appointed booth with a prime location at the show. The booth includes furniture, lights, walls, carpeting, and signage. signage. Show Catalog: Full-page advertisement in the official Art Business News Spectrum Miami 2016 Show Catalog (5,000 copies distributed). Logo placement on Show Catalog Sponsor Page. Brochure Distribution: On-site distribution of your company s brochures.

6 Sponsor Page of Spectrum-Miami.com. Public Relations: Platinum Sponsor representatives will be included at show events, the show-produced B-roll, and media interviews (wherever possible). GOLD SPONSOR signage. Show Catalog: Full-page advertisement in the official Art Business News Spectrum Miami 2016 Show Catalog (5,000 copies distributed). Logo placement on Show Catalog Sponsor Page. Brochure Distribution: On-site distribution of your company s brochures. Sponsor Page of Spectrum-Miami.com. BRONZE SPONSOR PRODUCT SPONSOR (Giveaways valued at $750 and up) signage. Show Catalog: Logo placement on Show Catalog Sponsor Page. Sponsor Page of Spectrum-Miami.com. Sponsor Page of Spectrum-Miami.com SILVER SPONSOR signage. Show Catalog: Half-page advertisement in the official Art Business News Spectrum Miami 2016 Show Catalog (5,000 copies distributed). Logo placement on Show Catalog Sponsor Page.

7 SPECTRUM FACTS AND FIGURES A HISTORY OF EXCELLENCE Spectrum Miami was created by Redwood Media Group, producers of leading fine art trade shows and art magazines, including Spectrum Miami, Red Dot Miami, Artexpo New York, [SOLO], [FOTO SOLO], Art San Diego, Art Santa Fe, Spectrum Indian Wells, Art Business News, and DECOR Magazine. Through mentoring, fine art shows, publications, marketing, and more, RMG helps artists, gallery owners, and publishers to grow their business and succeed in today s competitive marketplace. Made up of a team with a vast breadth of experience, RMG prides itself on providing their exhibitors and show attendees with impeccable service. REDWOOD MEDIA GROUP S SOCIAL MEDIA CHANNELS Spectrum Miami and its exhibiting galleries and artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum Miami blog. Combining all of Redwood Media Group s art show and magazine accounts, we have a fan base of over 103,000 on Facebook and 12,000 followers on Twitter and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today s demand for up-to-the-minute info and exclusive content.

8 CONTACT US Eric Smith President, Redwood Media Group Linda Mariano Managing Director of Marketing