LIFE. ExtraordInary SInGaPorE tatler MEdIa KIt 2017

Transcription

1 LIFE. Extraordinary SINGAPORE TATLER MEDIA KIT 2017

2 SINGAPORE Tatler about us Singapore Tatler has been the country's most respected and influential luxury lifestyle publication for over 30 years, but more than a magazine, Tatler is a community of the most affluent, influential and respected people in Singapore. Our readers are the ultimate connoisseurs of luxury; sophisticated consumers who look for the best experiences, products and services to complement their lives and who turn to Tatler as a trusted guide. To serve this discerning market, we offer articles of depth and substance written by some of the world s most respected authorities in their field. Together with modern, stylish design and stunning photography, Singapore Tatler is a publication recognised as the best in the country, winning the 2016 Luxury Magazine award in Marketing magazine s survey of advertisers, marketers and brand specialists. Our digital platforms complement and extend the print publication s reach, with a rich-content website at sgtatler.com that is Singapore s largest luxury portal, with over 140,000 unique visitors monthly. In addition our Facebook page has over 53,000 followers, the majority of whom are in Singapore. Print Digital Events OVERALL magazine OF THE YEAR Marketing Magazine Survey 2014 LUXURY MAGAZINE OF THE YEAR Marketing Magazine Survey , 2016 LUXURY Digital media OF THE YEAR Marketing Magazine Survey SINGAPORE TATLER MEDIA KIT

3 PRINT TATLER Singapore Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets. Editorial Excellence - The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire. Award-Winning Visuals - Singapore Tatler is a tour de force of art direction, photography and graphic design. Powerful Heritage - The Tatler name commands respect and is internationally acknowledged as a leader in its field. Esteemed Readership - We reach an audience unrivalled by any other publication esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate. Extensive Reach - With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to finance and school, we are able to reach varied groups of readers with diverse interest through our extensive network of distribution channels. SINGAPORE TATLER MEDIA KIT

4 PRINT CONTENT CONCIERGE From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer. FACES Tatler prides itself on unparalleled access to Asia s most exclusive parties and events, featuring the crème de la crème of the region s A-listers. STYLE This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season s most significant looks are captured by our world class team of editors, stylists and photographers for the front-row fashionista. FEATURES In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles. LIFE This is where we showcase luxury experiences to savour. We cover every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy. SINGAPORE TATLER MEDIA KIT

5 PRINT Singapore Tatler reaches a VVIP database of 7,500 high net worth individuals and is sold at the country s best bookstores, specially selected newsstands and convenience stores. Our publications are also available at online magazine stores Magzter, Zinio and PressReader. In addition, copies are placed in the city s five-star hotels, private and residential clubhouses, airlines, airport lounges and luxury serviced apartments. MAGAZINE Distribution CiRCULATION BREAKDOWN 1,000 Copy Sales Circulation: 17,500 9,000 Strategic Display Locations 7,500 Qualified VIPS Distribution Channels Qualified VIPS Top Luxury Condos & Serviced Apartments Hotels & Country Clubs First & Business Class Lounges Newstands Private Banking Lounges 3% Special Events & Galas *Others 3% 3% 6% 5% 14% 23% 43% *Others include promotional copies for advertisers and agencies SINGAPORE TATLER MEDIA KIT

6 PRINT type no./pages Rate (SGD) 6x 12x standard advertising Full Page (ROP) 1 9,450 8,505 7,960 Double Page Spread (ROP) 2 18,900 17,010 15,960 special insertion Outside Back 1 15,750 14,175 13,356 Inside Back 1 10,500 9,450 8,925 IFC Spread 2 24,150 21,735 20,475 1st DPS 2 23,625 21,210 19,950 2nd DPS 2 23,100 20,790 19,425 3rd DPS 2 21,210 19,005 17,850 4th DPS 2 20,265 18,165 17,115 1st Ad facing TOC 1 10,080 9,030 8,505 2nd Ad facing TOC 1 10,500 10,350 8,925 3rd Ad facing TOC 1 10,185 9,135 8,610 Masthead 1 9,660 9,545 8,190 Editor s Note 1 9,660 9,545 8,190 PRINT RATES & MATERIAL SPECIFICATIONS MAGAZINE SIZE MEASUREMENT IN mm (W X H) Size trim bleed** Type Area Full Page 228 x x x 273 Double Page Spread 456 x x x 273 each page Front Cover Reverse Gatefold 452* x x x 273 each page *226(L)+226(R) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team (sgprod@edipressemedia.com) GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 25% loading - Page facing editorial: 15% loading NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director. BOOKING DEADLINE Eight weeks prior to the month of publication. ACCREDITED ADVERTISING AGENCY COMMISSIONS 15% gross CLOSING DEADLINE No postponement of booking/s and closing date for all materials are six weeks prior to the month of publication. SINGAPORE TATLER MEDIA KIT

7 events EVENTS With years of experience in event organisation, we have organised some of the most memorable corporate and social events in Singapore, such as the annual Tatler Ball as well as many brand-related events. TATLER BALL The Tatler Ball has always been one of the most anticipated annual events on the social calendar of Singapore. Being invited to the event is the ultimate affirmation of one s social status. The Tatler Ball is a tradition in Singapore, as well as in China, Taiwan, Hong Kong, Malaysia, Thailand, Indonesia and the Philippines. CONCEPTUAL MARKETING EVENTS We have teamed up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways. LIFESTYLE EVENTS We support wedding fairs, golfing competitions, wine dinners, product launches, luxury conferences, exhibitions and more. SINGAPORE TATLER MEDIA KIT

8 events Singapore Children s Society Gala Singapore s Best Restaurants Awards Singapore Tatler Ball Singapore Tatler Gen T Bone Marrow Donor Programme Charity Gala Singapore Tatler Fashion Hall Of Fame The Eye Ball MBS Valentine s Day Dinner SINGAPORE TATLER MEDIA KIT

9 Digital - singaporetatler.com An array of services are available from customized content to marketing, display advertising to social media interactions. Product listings, video promotions and live broadcastings are offered to enhance advertisements goals and create a 360-degree approach to digital marketing in an exclusive curated space for luxury brands. DIGITAL PLATFORMS singaporetatler.com SingaporeTatler.com is the digital platform of the renowned Singapore Tatler magazine, producing all exclusive online content and providing daily Singapore updates on the latest events and most important lifestyle trends. Our experienced and savvy editors and prominent columnists, showcase all things luxury in a wide range of topics, from people to lifestyle, high-end fashion to fine dining, captivating and entertaining our well-heeled readership. Mobile optimization SingaporeTatler.com allows automatic user-interface adjustments to all smartphones and tablets. The mobile version is designed for easy browsing while offering alternative display opportunities to maximize your brand exposure to target audience in a clutter free advertisement environment. online reach: 140,000 social Media reach: 75, ,000 SINGAPORE TATLER MEDIA KIT

10 Digital - singaporetatler.com 59% Female gender nationality 78% Asian Visitor Profile 41% Male 22% Non-Asian 61% profession 63% Executive/ Managerial age 31% 45 or Above 8% % Others 27% Professional Traffic and Statistics Singapore has one of the highest internet penetration rates within the region with currently about 4.7 million internet users. WEBSITE 140,000 Monthly Unique Visitors 1.4M Monthly Page Views 30,000 E-Newsletter Database SINGAPORE TATLER MEDIA KIT

11 Digital - singaporetatler.com DISPLAY ADVERTISING - DESKTOP & MOBILE DIGITAL RATES Please contact our sales team for custom-tailored solutions to meet your campaign needs. SECTIONS PRICE PER WEEK estimated impressions PER MONTH HOMEPAGE $ 12,000 36,000 FASHION & BEAUTY $ 9,000 80,000 WATCHES & JEWELLERY $ 9,000 80,000 EVENTS $ 25, ,000 SOCIETY $ 10, ,000 THE TATLER LISTS $ 6,500 56,000 TRAVEL $ 6,500 48,000 WEDDING $ 7,500 80,000 ARTS & CULTURE $ 6,500 56,000 DINING* $ 6,500 60,000 HOMES* $ 4,000 20, % SOV Buys with specific AD Unit combinations on Desktop & Mobile Premium charges applicable during peak months for THE TATLER LISTS Display site-buyouts are subject to availabilty and do not include DINING, HOMES and SPECIAL PAGES Category specific advertisers only - *DINING, *HOMES Prices effective March 17 and are subject to any further changes in 2017 Prices indicated are NETT Cancellations charges apply All prices quoted in Singapore Dollar SINGAPORE TATLER MEDIA KIT

12 Digital - singaporetatler.com DIGITAL RATES Please contact our sales team for custom-tailored solutions to meet your campaign needs. FORMat WRITE - UP ADVERTORIAL WRITE -UP ADVERTORIAL (Special Layout/Execution, Tatler Production) VIDEO ADVERTORIAL - (Video Asset Provided By The Brand) CUSTOMISED CONTENT SGT Homepage Carousel - 1 week, Respective Section, E-newsletter feature, Social Media Post SGT Homepage Carousel - 1 week, Respective Section, E-newsletter feature, Social Media Post SGT Homepage Carousel - 1 week, Respective Section, Tatler TV feature, E-newsletter feature, Social Media Post one -OFF $ 8,000 $ 15,000 (excludes production fee) $ 10,000 VIDEO ADVERTORIAL - (Video Asset Produced By Tatler)* Editor's Pick / Shopping Guide or related customised solutions SGT Homepage Carousel - 1 week, Respective Section, Tatler TV feature, E-newsletter feature, Social Media Post Product Feature, Presence on SGTATLER $ 15,000 (excludes production fee) upon request MARKETING FORMAT DATABase one -OFF Endorsed edm - SINGAPORE TATLER 30,000 $ 8,000 E-Newsletter Banner 30,000 $ 10,000 E-Newsletter Skinner + Banner (Take Over) 30,000 $ 16,000 Prices effective March'17 and are subject to any further changes in 2017 Prices indicated are NETT Cancellations charges apply All prices quoted in Singapore Dollar SINGAPORE TATLER MEDIA KIT

13 contact US L I F E. E X T R A O R D I N A R Y December 2016 ANAIS MAK X KEVIN POON WING SHYA X ANGELA SU JOYCE WANG X ADRIAN WONG FLORA LAU X WONG PING OUR COLLABORATION WITH LOUIS VUITTON TAKES YOU ON AN ARTISTIC JOURNEY WITH EIGHT OF THE CITY S CREATIVE INFLUENCERS AS THEY EXPLORE THE SPIRIT OF TRAVEL HKT_DEC2016_COVER_LV_v3_JJ after wallpaper.indd 3 HK$45 08/12/2016 4:54 PM For Singapore advertising enquiries, please contact: Stephanie Tay General Manager of Sales T: E: stephanie.tay@edipressemedia.com For international advertising enquiries, please contact: Edmond Cheuk L I F E. International Sales Director E: edmond.cheuk@edipressemedia.com E X T R A O R D I N A R Y AT THE 1ST INTERNATIONAL FILM FESTIVAL & AWARDS IN MACAU 桂綸鎂 首屆澳門國際影展暨 頒獎典禮的焦點演員 HIS MAJESTY'S FOREIGN TRAVELS THAILAND TATLER HEROES JANE GOODALL Dec-Jan 2016/17 GWEI LUN-MEI Edipresse Media Singapore Pte Ltd 08/12/2016 4:55 PM sale BAHT 150 not for ion copy December 2016 subs cript DECEMBER 2016 MOP45 HK$45 MT_Dec.Jan _Cover_v4.indd 3 E X T R A O R D I N A R Y L I F E. Cover TT Dec16#2.indd 3 12/8/16 4:50 PM 14 Kung Chong Road, #06-02 Lum Chang Building Singapore T: F: E: SGinfo@edipressemedia.com W: SINGAPORE TATLER MEDIA KIT