INSPIRATION ACCESS AUTHORITY

Transcription

1 MEDIA KIT 2018

2 OUR BRAND PROMISE Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life. INSPIRATION We awake people s imaginations with unexpected stories and through celebrating life at its most beautiful and extraordinary ACCESS We give our discerning audiences an intimate perspective on the prestigious world of luxury living and connect them to the people within it AUTHORITY We enrich people s lives through intimate stories about remarkable people, our experts opinion on refined living, and presenting trends as they happen #WEAREHONGKONGTATLER 2

3 ONE BRAND OMNI-CHANNEL APPROACH 700,000 TOTAL AUDIENCE REACH Events Print Magazine enewsletter Twitter Website Digital Magazine Youtube Facebook Instagram 3

4 LEADING LIFESTYLE MEDIA BRAND Print Readership 174,925 Monthly Online Visitors 320, ,000 AUDIENCE CORE PROFILE Average Age Online 38.3 yrs old Print 42.3yrs old Gender Online Female58% Male 42% Print Female53% Male 47% HNWI Personal Net Worth HK $133.1 million Seniority Top Management 68% Household Size Partnership/Small Family 15% Multi-household 37% Single-household 18% Source: Edipresse Media Hong Kong Reader Survey Google Analytics Jan Dec 2017 AWARD-WINNING PLATFORMS MARKETING MAGAZINE Luxury Magazine of the Year MARKETING MAGAZINE Luxury Digital Media of the Year 2011 / 2012 / 2014 / 2015 / 2016 / 2017 The SOPA AWARDS Editorial Excellence 2010 / 2015 / 2016 ASIAN MEDIA AWARDS Magazine Design 2008 / 2015 / 2016 ASIAN DIGITAL MEDIA AWARDS Best Website 2011 /

5 CONTENT CREATOR Tatler remains to be the only magazine with elegance and a touch of class. David Lee Chairman of Lee Kum Kee You know that if it s in Tatler, it s the best. Asia Tatler Reader Survey Tatler always has experts writing for them. Real people. Asia Tatler Reader Survey Tatler gives me a very focused lifestyle snapshot of what is happening in Hong Kong. Denise Lo Regional Vice-President Christian Dior Couture Asia-Pacific 5

6 INFLUENCER NETWORK THE 500 LIST The definitive guide to the movers and shakers in Hong Kong society ASIA S MOST WANTED The top 50 eligible ladies and gents from around the region GEN. T LIST Hong Kong s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents ASIA S TOP 50 TECH STARS The tech scene s top 50 rising players aged 40 and under POWERFUL READERSHIP Occupation: CEO/Chairman18% GM/Vice-President 18% Department Head/Director 19% Owner/Partner 13% Professional (doctor, lawyer..) 12% Others 20% Purveyors of Luxury Lifestyle HK$ 4,6mil Watches & Jewellery HK$ 1mil Wine & Fine Dining HK$ 650K Frequent Travelers 8 average round trips by air per year Luxury Assets 89% of Tatler readers own financial products and investments* (Avg numbers of products/investments owned: 3) Avid Investors 73% intend to make an investment purchase in the next 12 month (Art or Antiques/Collectible Wine/ Property/Boat) Multiple Property Owner 41% own a second/third property or holiday home Fashion & Beauty (Average annual) Source: Edipresse Media Hong Kong Reader Survey *Shares and Hedge Funds, Private Equity, Insurances, Real Estate, Art Investment, Wine & Spirits GUEST EDITORS ALAN LO Hong Kong Powerhouse FEIPING CHANG Founder xoxofei.com, Fashion Icon, KOL KENT HO Venture Capitalist WILLIAM ZHOU Art Collector, Curator & Cultural Critic WINSTON KOO Watch Collector OLIVIA BUCKINGHAM Fashion Stylist 6

7 TATLER PLATFORMS 7

8 TATLER PLATFORMS PRINT 174,925MONTHLY READERSHIP CIRCULATION: 34,985 CIRCULATION BREAKDOWN: 16,435 Strategic Display Location 7,000 Qualified VIPs 6,000 Direct Subscriptions 5,550 Copy Sales DISTRIBUTION CHANNELS: 21% VIP List 18% Direct Subscriptions 13% Retail Outlets 25% 5-Star Hotels 13% Airlines, Private Jets, Airport Lounges 6% Clubhouses 2% Luxury Services Apartments 1% Banks, Health & Fitness, Spa & Beauty Salon 1% Others* 1% GENDER: 53% Female, 47% Male AGE: Average age: % Under 25 23% % % % 55 or above ANNUAL PERSONAL AVG INCOME: HK$2.5 million ANNUAL HOUSEHOLD AVG INCOME: HK$3.2 million READERHIP LOYALTY: 6yrs Avg READERSHIP: 5 avg number of times an issue is picked up 1.2 hrs avg time each issue is read AD AFFINITY: 90% of readers pay attention to the ads 45% confirm they find the ads affecting their brand choice *Others include: restaurants and cafés Source: Edipresse Media Hong Kong Reader Survey 8

9 TATLER PLATFORMS PRINT THEMATIC SUPPLEMENTS MARCH MARCH (Inbound) APRIL MAY JUNE JUNE SEPTEMBER OCTOBER NOVEMBER NOVEMBER DECEMBER 9

10 TATLER PLATFORMS PRINT BRAND EXTENSIONS APRIL/AUGUST/DECEMBER JUNE/DECEMBER DECEMBER DECEMBER The quintessential guide for high-society brides, Hong Kong Tatler Weddings showcases the region s most spectacular weddings, dress designers, banquet venues and much more. Hong Kong Tatler Homes takes readers inside the world s most beautiful abodes, showcasing outstanding architecture, inspirational articles about luxury interior design and the latest real estate information. The who s-who guide to Hong Kong, Society reveals the 500 most influential individuals in the city, as well as lists of last year s best parties and essential dates for the year ahead. T.Dining shines light on all that is tasteful in the food and drink scene. Relaunched in 2017, the magazine serves up an all encompassing guide dedicated to sharing insights and reviews from Hong Kong s most trusted palates. 10

11 TATLER PLATFORMS 11

12 TATLER PLATFORMS ONLINE MONTHLY VISITORS 320,000 MONTHLY PAGE VIEWS 2 Million NEWSLETTER DATABASE 25,000 AUDIENCE PROFILE 38.3 Average age 38% % % % % % 65+ GENDER 58% Female 42% Male MEDIAN ANNUAL INCOME (HKD) 1,000,000+ NEW VS RETURNING VISITORS 65% New 35% Returning MOBILE VS DESKTOP 42% Desktop 58% Mobile (incl tablet) SEARCH TRAFFIC SOURCE 46% Organic Search 18% Direct 17% Others 13% Social 6% Referral Source: Edipresse Media Hong Kong Reader Survey Google Analytics Jan Dec

13 TATLER PLATFORMS SOCIAL MEDIA Daily updates on the world of luxury lifestyle via our social media platforms FACEBOOK TWITTER INSTAGRAM YOUTUBE 45,800 HONG KONG TATLER 9,000 HONG KONG TATLER 35,000 HONG KONG TATLER 4,035 HONG KONG TATLER 17,350 T DINING 5,355 T DINING 3,395 HONG KONG TATLER DINING 3,665 HONG KONG TATLER DINING Last updated on January

14 TATLER PLATFORMS 14

15 TATLER PLATFORMS EVENTS FLAGSHIP ANNUAL EVENTS GENERATION T MAY 2018 Generation T celebrates Hong Kong s brightest talents with its dynamic platform to connect the city s upcoming entrepreneurs and business leaders. The event marks the annual launch of the Generation T list, which features Hong Kong s 50 most promising game changers. TATLER BALL SEPTEMBER 2018 The Tatler Ball has always been one of the most anticipated annual events on the social calendar. Being invited to the event is the ultimate affirmation of one s social status. The Tatler Ball is a tradition in Hong Kong, as well as in China, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines. T.DINING BEST RESTAURANTS AWARDS NOVEMBER 2018 The annual T.Dining Best Restaurants Awards ceremony is a culinary event that unveils the new year s guide. Relaunched in 2017, T.Dining pays tribute to the city s most premier chefs, restaurateurs and industry experts through insights and reviews from Hong Kong s most trusted palates. 15

16 TATLER PLATFORMS EVENTS ENGAGE WITH OUR AUDIENCE CONCEPTUAL MARKETING EVENTS We team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways. EX. - Perrier Jouët 200th Anniversary Dinner - The Opteres Grand Art Unveil - Chivas Regal Legends Dinner EVENT PARTNERSHIPS We support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches. EX. - Grand Prix d Horlogerie de Genève - Hong Kong Ballet Ball - Longines Masters - Art Basel CROSS-MARKETING PARTNERSHIPS We join forces with existing partners to bring unique reader engagement opportunities to our audience. EX. - Landmark - The Luxe Nomad - Hong Kong Ballet - British Academy of Film and Television Arts - Leica 16

17 GENERATION T 17

18 GENERATION T Generation T is a platform that provides professional and intellectual enrichment on entrepreneurship, innovation, creativity and social impact through exclusive events, amazing experiences and highly curated content. The Generation T List is an annual unveiling of 50 innovative and inspiring Hong Kong talents under 40 years old showing potential to become leaders of tomorrow. 18

19 GENERATION T CONTENT Generation T has a presence in each of Asia Tatler s eight markets. The annual lists combine to make up a collection of 450 of Asia s brightest individuals. Our content on hongkongtatler.com is focused on the Generation T listers, telling their stories to both inform and inspire our audience of successful entrepreneurs, professionals and creatives. The Generation T List is published as an annual supplement and distributed within the June issue of Hong Kong Tatler, which also features Generation T listers on the magazine s cover. 19

20 GENERATION T EXPERIENCES & COLLABORATIONS We connect brands with the Generation T community through sponsorship activation, event collaborations, content partnerships and promotional content. Our team can also work with you on specially curated projects. The Generation T List is unveiled at an exclusive, invitation-only event in May

21 CONTENT STUDIO From the printed word to the moving image, we take an integrated, omni-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand. BRAND OBJECTIVES STRATEGY CREATION CONTENT PRINT SOCIAL (FB, IG, TW, YOUTUBE, WEIBO & WECHAT) (EDM) MOBILE (SMARTPHONE, TABLET) SEO (WEBSITE) VIDEO & PHOTOGRAPHY BRANDS WE WORK WITH TAIKOO PLACE DFS GALLERIA INTERNATIONAL CULINARY INSTITUTE LANDMARK LOUIS VUITTON AUDI SANDS RESORT MARINA BAY SANDS WYNN PALACE COTAI ONE CENTRAL MACAU CHOSEN 21

22 ADVERTISING 22

23 ADVERTISING PRINT RATE CARD TYPES NO./PAGES RATES (HK$) 6X 12X GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page facing editorial: 15% loading. STANDARD ADVERTISING Full Page (ROP) Double Page Spread (ROP) , ,400 96, ,500 90, ,380 NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other SPECIAL INSERTION non-standard advertising are available from the director. Outside Back Inside Back IFC Spread , , , , , , , , ,960 BOOKING DEADLINE Six weeks preceding the month of publication. 1st DPS 2nd DPS 3rd DPS 4th DPS , , , , , , , , , , , ,725 CLOSING DEADLINE For non-prime position, closing date for all material is the first day of the month preceding the month of publication. Ad facing Around Asia 1st Ad facing TOC , , , , , ,720 CANCELLATION No cancellation accepted after 6 weeks preceding the month of 2nd Ad facing TOC 1 113, , ,535 publication. Bookings for fixed and prime position advertisements are non- 3rd Ad facing TOC 1 108, ,500 97,950 cancellable. Masthead 1 105, ,445 95,110 Editor s Note 1 105, ,445 95,110 MAGAZINE SIZE MEASUREMENT IN MM (W X H) SIZE Full Page Double Page Spread Front Cover Reverse Gatefold TRIM 228 x x * x 305 BLEED** 234 x x * x 311 TYPE AREA 208 x x 285 each page 206 x 285 each page For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com) *226(L) +226(L) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE 23

24 ADVERTISING DIGITAL RATE CARD AD TYPES DESKTOP Carousel Banner: Large (1280x520) Small (1280x120) Interscroller (1600x1200) Leaderboard (970x90) Billboard (1056x350) Responsive Pop-up (1056x350) Slider Banner (970x600) Floating Banner (970x90) MOBILE Interscroller (640x1024) LREC (300x250) Leaderboard (320x50) Responsive Pop-up (300x250) Takeover Banner (640x1024) MARKETING Endorsed edm (Full Database - 25,000) Endorsed edm (Half Database - 12,500) enewsletter Banner (Full Database - 25,000) HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS) CPM $1,500 CPM $1,500 CPM $600 CPM $800 CPM $1,000 CPM $800 CPM $800 CPM $1,500 CPM $600 CPM $600 CPM $1000 CPM $1500 ONE-OFF $45,000 $25,000 $20,000 For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com) 24

25 ADVERTISING DIGITAL RATE CARD AD TYPES CUSTOMISED CONTENT PACKAGES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS) ONE-OFF Native Package The native package is an advertorial feature whereby the client submits their press release, but our editorial team maintains total creative control, keeping in the voice of the brand * Include 1 day Homepage Carousel Exposure * Editorial lead article $30,000 Tatler Focus Package The Tatler Focus package is an advertorial feature whereby the client submits their press release and shares creative control with our editorial team * Include 2 days Homepage Carousel Exposure * Include 1 Facebook Post * Include 1 enewsletter Feature * Include 2 rounds of client amendments, plus final proof read $45,000 For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com) 25

26 ADVERTISING DIGITAL RATE CARD AD TYPES CUSTOMISED CONTENT PACKAGES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS) ONE-OFF Brand Story Package Hong Kong Tatler will come up with a tailored write-up based on materials provided by the client and editor s research. Brand stories can focus on the company s history/heritage, or can also discuss a particular collection, a project, or a collaboration. These features are to be written in editorial form and are not overly commercial. * Include 2 days Homepage Carousel Exposure * Include 1 Facebook Post * Include 1 enewsletter Feature * Include 2 rounds of client amendmens, plus final proof read $60,000 Video Advertorial Package The video advertorial package is a bespoke video solution for the client s brief * Include basic video shoot and editing * Include 2 days Homepage Carousel Exposure * Include 1 Facebook Post * Include 1 enewsletter Feature $60,000 upwards For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (hkadops@edipressemedia.com) 26

27 CONTACT US For Hong Kong advertising enquiries, please contact: OCEANA OU General Manager T: E: oceana.ou@edipressemedia.com YVONNE YIP Advertising Director T: E: yvonne.yip@edipressemedia.com MADELINE WHITE Client Partnership Director T: E: madeline.white@edipressemedia.com JANIS LAM Senior Advertisement Manager T: E: janis.lam@edipressemedia.com MICHELLE LEE Senior Sales Manager T: E: michelle.lee@edipressemedia.com CAROLE TAM Sales Manager T: E: carole.tam@edipressemedia.com ANDY CHENG Business Director, Food & Wine T: E: andy.cheng@edipressemedia.com For international advertising enquiries, please contact: EDMOND CHEUK International Sales Director T: E: edmond.cheuk@edipressemedia.com Edipresse Media Hong Kong Limited 6/F Guardian House, 32 Oi Kwan Road, Wanchai, Hong Kong T: F: E: hkinfo@edipressemedia.com 27