Dealer Advertisments Advertisements Text Elements. Important: The new corporate design is not due for publication until week 36!

Transcription

1 Dealer Advertisments Advertisements Text Elements Important: The new corporate design is not due for publication until week 36! As at: 7 August 0

2 Dealer Advertisments 0. Text elements

3 3 Volkswagen Advertising Text elements Dealer advertisements Text elements Overview. Headline. Secondary headline 3. Copytext 4. Accentuation in the copytext 5. Information text 6. Strapline 7. Footnotes 8. Partner name, adress 5 6 Lorem ipsum dolor xxx kw Copy del inisl dolorperat. Lum illam alis nulla faccum at. Ut lortio dolorercinit iustionsecte velenis ero od 3 eliquip er Copy Emphasis, 4 core ex exerosto. Information text, /00 km urban XX.X/extraurban XX.X/combined XX.X/CO emissions combined XX.X g/km. Lorem ipsum dolor sit amet casdolor elit sed. 7 Footnote text andre tisci blaor alit, volorem do conulla lute. Footnote text magnit adiat. Ut lobor si et lorem blamcon sequis nullamconse. 8 Ihr Volkswagen Partner Karl Mustermann Musterstraße, 345 Musterstadt Tel ,

4 4 Volkswagen Advertising Text elements Dealer advertisements Text elements Information text Information text The information text always follows directly after the copytext. It is therefore always set in VW Utopia-Book black. Important In accordance with Volkswagen Corporate Design, the information text may only be in a smaller type size than the copytext if the legal regulations of the country in question allow this or if they do not state any other rule. Lorem ipsum dolor xxx kw Copy del inisl dolorperat. Lum illam alis nulla faccum at. Ut lortio dolorercinit iustionsecte velenis ero od eliquip er Copy Emphasis, core ex exerosto. Information text, /00 km urban XX.X/extraurban XX.X/combined XX.X/CO emissions combined XX.X g/km. Lorem ipsum dolor sit amet casdolor elit sed. Footnote text andre tisci blaor alit, volorem do conulla lute. Footnote text magnit adiat. Ut lobor si et lorem blamcon sequis nullamconse. Ihr Volkswagen Partner Karl Mustermann Musterstraße, 345 Musterstadt Tel ,

5 5 Volkswagen Advertising Text elements Dealer advertisements Text elements Footnotes Footnotes Footnotes are set in VW Utopia-Book black. The last line is set flush with the baseline of the claim. The copy block is preferably built up from the bottom upwards. The footnotes may contain such items as additional information on optional extras, financing or the duration of campaigns. Lorem ipsum dolor xxx kw Copy del inisl dolorperat. Lum illam alis nulla faccum at. Ut lortio dolorercinit iustionsecte velenis ero od eliquip er Copy Emphasis, core ex exerosto. Information text, /00 km urban XX.X/extraurban XX.X/combined XX.X/CO emissions combined XX.X g/km. Lorem ipsum dolor sit amet casdolor elit sed. Footnote text andre tisci blaor alit, volorem do conulla lute. Footnote text magnit adiat. Ut lobor si et lorem blamcon sequis nullamconse. Ihr Volkswagen Partner Karl Mustermann Musterstraße, 345 Musterstadt Tel ,

6 Advertisments 0. Text elements

7 7 Volkswagen Advertising Text elements Advertisement Text elements Overview. Headline. Headline in copytext 3. Copytext 4. Accentuations in the copytext 5. Strapline 6. Information text 7. Footnotes 8. Web address Elit! Copy sequam ea faccunmolent in henibhet wis nit aute enis nis 3 4 nulla dolore delesecte veliaguero. Copy dolor ipsum Emphasis eugaitde dolor sit aute tincidunt enit praesecte ming exeums an dremolore rcipisi saduntu nos nostionse 3 Copy Emphasis. Bla con sequis nostio dui tat. conulla docone etese. 6 Information text, /00 km urban XX.X/extra-urban XX.X/ combined XX.X/CO emissions combined XX.X g/km. 7 Footnote text andre tisci alit, volorem do et conulla tionums andionullan venim nostiero magnit adiat. Footnote text andre tisci alit, volorem do et conulla tionums andionullan venim nostie magnit adiat. Ut lobor et ea lorem blam on sequis andre nullamconse tio conulla facilis cidunt ing ead conullam. 3 Footnote text and tionums andionullan venim nost magnit adi at. Ut lobor et ea lorem blamcon sequis andre nullamconse tio conulla facilis cidunting econ ullam. 4 Footnote text tiscialit do et an dionulan magnit adiat. 5 Ut lobor et ea lorem blam.

8 8 Volkswagen Advertising Text elements Advertisements Text elements Information text No dividing line Information text The information text follows directly after the copytext. It is therefore always set in VW Utopia-Book black. Elit! Dividing line No dividing line for short information text (approximately -3 lines) Important In accordance with Volkswagen Corporate Design, the information text may only be in a smaller type size than the copytext if the legal regulations of the country in question allow this or if they do not state any other rule. Copy sequam ea faccunmolent in henibhet wis nit aute enis nis nulla dolore delesecte veliaguero. Copy dolor ipsum Emphasis eugaitde dolor sit aute tincidunt enit praesecte ming exeums an dremolore rcipisi saduntu nos nostionse 3 Copy Emphasis. Bla con sequis nostio dui tat. conulla docone etese. Information text, /00 km urban XX.X/extra-urban XX.X/ combined XX.X/CO emissions combined XX.X g/km.

9 9 Volkswagen Advertising Text elements Advertisements Text elements Information text and footnotes Dividing line (Version ) Information text () The information text always follows directly after the copytext. It is therefore always set in VW Utopia-Book black. Elit! Footnotes () Footnotes are usually positioned directly below the dividing line. They are always built up from the lower format edge upwards. Dividing line Dividing line for longer information text and/or footnotes (4 lines and more) Important In accordance with Volkswagen Corporate Design, the information text may only be in a smaller type size than the copytext if the legal regulations of the country in question allow this or if they do not state any other rule. Copy sequam ea faccunmolent in henibhet wis nit aute enis nis nulla dolore delesecte veliaguero. Copy dolor ipsum Emphasis eugaitde dolor sit aute tincidunt enit praesecte ming exeums an dremolore rcipisi saduntu nos nostionse 3 Copy Emphasis. Bla con sequis nostio dui tat. conulla docone etese. Information text, /00 km urban XX.X/extra-urban XX.X/ combined XX.X/CO emissions combined XX.X g/km. Footnote text andre tisci alit, volorem do et conulla tionums andionullan venim nostiero magnit adiat. Footnote text andre tisci alit, volorem do et conulla tionums andionullan venim nostie magnit adiat. Ut lobor et ea lorem blam on sequis andre nullamconse tio conulla facilis cidunt ing ead conullam. 3 Footnote text and tionums andionullan venim nost magnit adi at. Ut lobor et ea lorem blamcon sequis andre nullamconse tio conulla facilis cidunting econ ullam. 4 Footnote text tiscialit do et an dionulan magnit adiat. 5 Ut lobor et ea lorem blam.

10 0 Volkswagen Advertising Text elements Advertisements Text elements Information text and footnotes Dividing line (Version ) Information text and footnotes (+) If the information text is also positioned below the dividing line, the footnotes follow on directly (new line) with the same type size and line spacing as the information text. Elit! Dividing line Dividing line for longer information text and/or footnotes (4 lines and more) Important In accordance with Volkswagen Corporate Design, the information text may only be in a smaller type size than the copytext if the legal regulations of the country in question allow this or if they do not state any other rule. Copy sequam ea faccunmolent in henibhet wis nit aute enis nis nulla dolore delesecte veliaguero. Copy dolor ipsum Emphasis eugaitde dolor sit aute tincidunt enit praesecte ming exeums an dremolore rcipisi saduntu nos nostionse 3 Copy Emphasis. Bla con sequis nostio dui tat. conulla docone etese. Information text, /00 km urban XX.X/extra-urban XX.X/ combined XX.X/CO emissions combined XX.X g/km. Footnote text andre tisci alit, volorem do et conulla tionums andionullan venim nostiero magnit adiat. Footnote text and tionums andionullan nost magnit adi at.

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