IBC2018. Promotional Opportunities. RAI Amsterdam show.ibc.org

Transcription

1 IBC2018 Promotional Opportunities RAI Amsterdam 2018 show.ibc.org

2 IBC2018 RAI Amsterdam Conference Exhibition September IBC is the world s leading media, entertainment and technology show bringing together over 57,000 industry professionals from 170 countries to network, discuss and debate across a broad range of topics covering everything from IP to Cloud, industry convergence to AI and OTT to the fake news phenomenon. IBC s sponsorship and promotional opportunities are available throughout the year. The website attracts 1.35 million page views annually and can provide 365 day digital campaigns that leverage the power of IBC s unique database of 250,000 individuals. IBC SHOW STATISTICS 57,669 Visitors 3.4% increase on last year For the show itself, IBC s promotional, sponsorship and event packages start at the airport and are threaded throughout the event, giving you the perfect platform to promote your brand. 1,735 Exhibitors 1,783 Delegates 431 Speakers PRESS AT IBC IBC m 156 Press attended on site Press distribution reach Media Partners

3 AUDIENCE DEMOGRAPHICS REACH A SENIOR AUDIENCE VP / EVP / Director 10% Professional Engineer or Developer 17% C-Level / Owner 24% IBC2017 Seniority Levels Consultant / Freelance / Independent 7% 24% of all attendees are C-Level or above Manager or Head of Department 25% Journalist / Editor / Photographer 4% Entrepeneur 3% Executive or Assistant 6% WITH REAL PURCHASING POWER Final Approver / Buyer 41% User 20% Annual Spend 39% of visitors companies have an annual spend of 1,000, % make or influence final decision Purchasing Authority 44% 18% 16% 7% 16% Up to 500, ,000-1,000,000 1,000,001-5,000,000 5,000,001-10,000,000 10,000,001+ Recommend / Specify 39% Top 10 Countries FROM AROUND THE WORLD 170+ Countries 19% 16% Netherlands United Kingdom 1 2 Africa and Middle East 4% Central Europe 5% South America 1% 10% Germany 3 Eastern Europe 7% 9% 5% United States France 4 5 Asia 8% 4% 2% Belgium Italy 6 7 North America 10% Regions 2% China 8 2% 2% Spain Russia 9 10 W.Europe & Scandinavia 65% REACHING ALL INDUSTRY SECTORS Other 2% Technology / Service Provider 17% Broadcaster / Content Provider 17% Government / Industry Body 2% Financial Services 1% Telecoms 5% VR / AR 2% Film Industry 9% Industry sector Expanding Audiences 14% 36% 14% 21% 7% 21% Cloud 3% Equipment / Software Manufacturer 22% Content / Post Production 7% Consultancy / Analytics / Research 4% Mobile 1% Distribution and Delivery 4% OTT 3%

4 Onsite Speak to your IBC sales representative or for a full list of the signage options available. Posters, Banners and Floor Graphics Be the first thing a visitor sees when they arrive at IBC2018 or catch their eye as they pass through the exhibition. IBC offers a wide variety of banners, posters, floor graphics, staircase branding and more both inside and on the approach to the RAI. WiFi Place your organisation at the centre of all popular lounges offering complimentary WiFi access to attendees. These areas, across the exhibition and conference, will be branded with your logo and give you an excellent platform for prominent advertising and communication. Media Centre The IBC Media Centre is PRESS reserved exclusively for press and offers a space where they can research, interview and write their stories. Sponsor the media centre to place your company message and logo in front of this influential group. Literature Bags Attendees collect an abundance of literature at IBC. Literature bags offer a practical solution for attendees to carry their giveaways and provide an unrivalled opportunity for you to advertise your brand throughout the exhibition. RAI Restrooms This new sponsorship opportunity gives your company presence throughout the RAI and is guaranteed to get you noticed by IBC s 57,000+ attendees. There are multiple branding and location options to choose from, all of which can be tailored to suit your needs and budget. IBC Publication Bins With 20 locations throughout the main traffic areas of the exhibition these high profile distribution bins are used time and time again by visitors to obtain their copies of the IBC Exhibition Catalogue, a Glance and the IBC Floorplan.

5 Events Networking, VIP Dinners and Presentations The RAI offers a range of hosting venues which are available for exhibitors to hire for their own promotional onsite event including the IBC Pub and RAI Restaurants. Ranging in size and style and available from morning until late afternoon, use your venue of choice to really make an impression at the show. IBC Awards Make sure your brand is noticed by the biggest names in the industry when they all come together for the unmissable IBC Awards Ceremony. With sponsor benefits ranging from speaking opportunities at the ceremony to multiple branding options across the party this is your chance to propel your company onto the international stage. Visitor Badges This is an exclusive opportunity to promote your company to every IBC attendee. Guarantee high profile exposure by putting your name and sales message on all visitor badges across the conference and exhibition. Visitor Lanyards Used to great effect throughout the show, lanyards have the potential to get your company noticed by more than 57,000 people. The Beach In the spring of 2017 the Beach reopened its doors with a completely new look. Now home to a restaurant, multi-functional rooms, multiple outdoor spaces and all necessary facilities for an unforgettable event, host an event in this brand new venue and make a lasting impression with existing and potential clients. IBC Meeting Rooms IBC offers a number of multi-purpose meeting room spaces around the show. Whether you are looking to host a cocktail hour, more formal presentation for customers or even staff training, we can provide you with a flexible solution. Charging Stations Located in various high-traffic areas around the show floor and throughout public meeting points, this sponsorship opportunity ensures your brand is visible to attendees for a prolonged period whilst they charge their devices. Info Points and Map Prominently place your logo and message on a large headline strip banner to reach the thousands of people visiting these information points, situated at all the main entrances. Shuttle Bus Catch the attention of thousands of attendees on their way to and from the show by sponsoring the IBC Airport or Hotel Shuttle Buses. Hosted Event IBC Awards The Beach IBC Meeting Rooms

6 IBC Future Zone New opportunity for IBC2018 The IBC Future Zone is one of our most popular and exciting feature areas. Bringing together the latest ideas, innovation and incredible technologies straight from leading R&D labs onto the show floor. Sponsor this area to align your brand with the technology of the future and receive extensive exposure both at the show and online throughout the year. City of Amsterdam Working in partnership with media partners, IBC can now offer promotional opportunities throughout the city of Amsterdam including branding at Amsterdam Airport Schiphol and train stations. Amsterdam Airport Schiphol Make a lasting impression on IBC visitors with one of the multiple sponsorship options available at Amsterdam Airport Schiphol. Your branding will greet international visitors as they land in Amsterdam for IBC, and you can make sure your company is the last thing they see as they return home, making an impact that lasts long after IBC is over. Amsterdam Train Stations All train stations in Amsterdam can be used for your company's branding! Trains are the second most popular means of transport for IBC visitors so make sure that you are the first thing attendees see as they arrive in Amsterdam.

7 IBC Content Everywhere IBC Content Everywhere Hub Sponsor The IBC Content Everywhere Hub hosts a programme of free and extremely well-attended sessions and product demonstrations exploring the exciting opportunities behind the content everywhere concept. Hub Sponsors are provided with a much soughtafter speaking opportunity within this programme, as well as extensive pre-show and onsite branding, ensuring they are recognised as a thought-leader in this expanding industry sector. IBC Content Everywhere Platinum Sponsor Whether you are looking to raise your profile, move into new market sectors, develop distribution channels, generate sales leads or simply network with the best of the industry, Platinum Sponsorship of the entire Content Everywhere event gives you the platform to promote your brand to more than 57,000+ potential attendees from over 170 countries.

8 Digital IBCTV Sponsorship of IBCTV offers an unparalleled link to exceptional content, expert opinion and professional insight not just within the RAI during the whole of IBC2018 but long after, via the substantial promotion of online VOD content, available on show.ibc.org/ibctv. Outdoor Digital Signage Video is everything at IBC so upgrade your onsite marketing campaign and use an eyecatching and informative commercial on our impressively large LED screens located around the three key main entrances at IBC2018. Info Channel IBC s large-screen digital signage system is positioned in key footfall areas around the RAI, updating thousands of visitors with regular broadcasts every day. Your commercial segment can include your company logo, stand number and information on your products and services, driving visitors to your stand and increasing your presence throughout IBC. 565,325 Reach 271,004 Minutes watched 251,864 Video views Visitor Registration Onsite and Online With over 1.35 milllion individual online page hits annually and over 57,000 attendees to IBC this exclusive sponsorship opportunity provides the ideal marketing platform to influence industry professionals before, during and after this world-renowned event.

9 IBC365 In addition to digital opportunities at the show, sponsorship is available on IBC365 IBC s year-round content platform, dedicated to providing business knowledge for the global media, entertainment and technology community m s delivered 32.5k+ IBC365 Subscribers 770k Page Views IBC365 Product Portfolio IBC365 is designed to encourage the IBC community to connect and collaborate throughout the year. IBC365 provides original, curated and sponsored content and our product portfolio offers unrivalled opportunities for thought leadership, brand awareness and lead generation. BESPOKE PACKAGES E-BULLETIN SPONSORSHIP CONTENT THEMES ONLINE BANNER ADVERTISING WHITEPAPERS WEBINARS VIDEO HOSTING ADVERTORIAL

10 Print Exhibition Catalogue An advertisement in the IBC Exhibition Catalogue will be seen by at least 8,000 top level broadcasting professionals during the show. Not only is the IBC Exhibition Catalogue an essential guide to all IBC Exhibitors, it is a unique reference point used all year round as the only directory for the electronic media and entertainment industry. Show Floor Plan Get your company noticed every time an attendee navigates their way around the show floor. With a print run of over 25,000 and a limited amount of advertising boxes available this is a high profile onsite branding opportunity helping your company stand out from the 1,700 exhibitors at IBC. a Glance The a Glance is our allin-one, quick guide to everything at IBC. Extremely popular with attendees, an advertisement in the a Glance will ensure you reach potential customers interested in all areas of the IBC Show. IBC Daily The IBC Daily provides attendees with the latest announcements and breaking news directly from the IBC Conference and Exhibition. 91k How many people e-daily went to IBC Daily Publication 48,500 Total printed 91, Number of stories

11 Rate card Onsite Posters, banners and floor graphics Media Centre 15,000 Literature Bags 6,500 per main entrance WiFi from 5,000 RAI Restrooms 1,500-3,000 IBC Publication Bins 15,000 for 6 days all 18 locations Visitor Badges 30,000 Info Points and Map 8,000 Charging Stations 15,000 for 6 days, per area package Shuttle Buses Hotel Shuttle Bus 10,000 Airport Shuttle Bus 10,000 Both Hotel and Airport Shuttle Buses 17,000 Events Networking, VIP Dinners and Presentations IBC Awards from 5,000 The Beach IBC Meeting Rooms IBC Future Zone Platinum Partner 25,000 Gold Partner 15,000 Future Zone Networking Drinks 5,000 (+ cost of refreshments) City of Amsterdam Amsterdam Airport Schipol Amsterdam Train Stations IBC Content Everywhere IBC Content Everywhere Hub 20,000 IBC Content Everywhere Platinum Sponsor 20,000 Digital IBCTV C-Level Interview 6,000 Video Advertisement 3,000/30s Info Channel Outdoor Digital Signage Exclusive Screen Sponsor 16,000 Outdoor Video Commercial 3,000/30s Visitor Registration Onsite and Online 20,000 IBC365 Weekly E-Bulletin Top Banner 468 x 60 2,000 per month Banner 468 x 60 1,750 per month Content Theme Sponsor Online Advertising Leaderboard 728 x 90 2,000 per month Half Page 300 x 600 1,750 per month MPU 300 x 250 1,200 per month Whitepaper Hosting from 3,500 Bespoke Webinar Campaign 17,500 Video Hosting from 3,500 Advertorial Print Sponsorship Exhibition Catalogue 1,120-8,000 a Glance 700-7,000 Show Floor Plan 2,200-4,800 IBC Daily

12 Please contact the IBC Sales Team at to start planning your 2018 marketing campaign. show.ibc.org