TOURISM, THE ARTS & HERITAGE

Transcription

1 CREATING CUSTOMERS FOR TOURISM, THE ARTS & HERITAGE MARKET LEADING LEAFLET DISTRIBUTION DIGITAL & PRINT ADVERTISING

2 ADVERTISING: TOURIST MAPS & PUBLICATIONS A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One network! SOUTH WEST Somerset: Things to see & do 450k SOUTH EAST Gardens of the South: Places to see & enjoy 150k Tastes of the South 125k Family Fun 100k Christmas & New Year 50k LONDON Xperience London 850k THE MIDLANDS Home of Shakespeare: Things to see & do EAST OF ENGLAND Essex: Things to see & do Suffolk: Things to see & do Winter in East Anglia Xperience Aberdeen SCOTLAND 100k 100k 100k 50k 100k 2

3 ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE WHY ADVERTISE? Make your brand visible & expand your market Introduce new products and features to the market Help develop your local economy & tourism industry Target those holidaying in the UK Domestic holidays set to increase (economy, exchange rates & safety) People spend 5 hours 22 minutes dreaming, planning & booking be part of this process! 52% of people arrive already knowing what they are going to do make sure you re on the list 45% of people use a mixture of online and print to make their decisions Target pre-trip online and in print your leaflet will form part of a pack orderable online with data collected and shared 60k nationwide circulation - M&S, Waitrose, Sainsbury s, Morrisons, Asda Established Archant publication Long shelf life (typically stays in home January to October) Little wastage as targeted publication Pass-on readership increases exposure of your advert Status magazine is well respected in its field Small Space (91mm x 40mm) + leaflet in pack = 350 Medium Space (91mm x 87mm) + leaflet in pack = 550 Large Space (91mm x 180mm) + leaflet in pack = 1100 Appealing & engaging THEMED CONTENT. Designed to NOT LOOK LIKE ADVERTISING - an article. Evoke IDEAS & INSPIRATION. Calls to action to include ordering of a themed pack of LEAFLETS & BROCHURES with DATA SHARING. View magazine online & our content on pages 6 & 7 3

4 ADVERTISING: SCHOOL S OUT! School s Out! is an exclusive publication that goes directly into children's school bags and home to parents and carers! It is designed to give ideas and inspiration for things to do and places to see with children aged 4 11 in the run up to and during the main school holidays. PRICES Half page: 495 Full page: 950 SPEC Half page: 87mm x 96mm Full page: 87mm 198mm DATES CHRISTMAS HOLIDAYS 2018 Artwork Deadline: 15 th October 2018 In schools: 14 th December 2018 KEY FACTS Around 200 schools per region (depending on pupil roll) Schools included are those with a higher propensity to have more disposable income Include money off vouchers to incentivise visits Include online calls to action, highlight any learning areas it can link to along with healthy living and lifestyle! The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data. VOLUMES 50k school bags in your region EASTER HOLIDAYS - SCOTLAND Artwork Deadline: 25 th January 2019 In schools: 25 th March 2019 EASTER HOLIDAYS - ENGLAND Artwork Deadline: 11 th February 2019 In schools: 12 th April 2019 SUMMER HOLIDAYS - SCOTLAND Artwork Deadline: 19 th April 2019 In schools: 21 st June 2019 SUMMER HOLIDAYS - ENGLAND Artwork Deadline: 16 th May 2019 In schools: 15 th July

5 ADVERTISING: SOMERSET THINGS TO SEE & DO 450,000 copies produced and distributed in over 6,000 sites across our South West network targeting tourists, families, commuters and local people. THE CAMPAIGN Tourist attractions Prime, high footfall supermarkets Prime, high footfall motorway services & roadside restaurants Local places in the community Premier Inn & Travelodge Hotels, B&Bs, campsites, guesthouses Tourist Information Centres 'Blitzed in branded leaflet dispensers Print available for consumers to order through KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 5

6 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) MAPSIDE NO PREFERENCE Mini Small ,600 1,065 Wide double ,395 1,650 Tall double ,395 1,650 Quad n/a 4,100 Full page BACK n/a 6,455 Half page BACK n/a 3,795 Voucher 2 sided ARTWORK DEADLINE 12 th October 2018 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US DOMINIC TANCOCK SALES MANAGER SOUTH WEST E: dominic.tancock@takeonemedia.co.uk M:

7 ADVERTISING: FAMILY FUN IN THE SOUTH DISTRIBUTION 20k in London tourist bags distributed by hand in July & August Motorways: M1, M2, M4, M11, M20, M23, M25, M40 EXCLUSIVE Premier Inn hotels and Little Chef restaurants Local attractions and places of interest Our people at work and community networks in London Caravan, camping and holiday parks Supermarkets and shopping outlets Ports and ferries in Dover & Calais Tourist Information Centres NEW Print available for consumers to order through KEY FACTS 100,000 copies printed In market place June October Only publication like it in the market Summer to our Day Visits database Advertising on Dayvisits homepage Social media campaign on Facebook, Twitter and Pinterest SPECIAL OFFER 15% OFF when you book Family Fun in the South and Christmas & New Year in the South East together! 7

8 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) PRICE Full page Half page Back page ARTWORK DEADLINE 29 th March 2019 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US LESLEY BANKS SALES MANAGER SOUTH EAST E: lesley.banks@takeonemedia.co.uk M:

9 ADVERTISING: GARDENS OF THE SOUTH PLACES TO SEE & ENJOY 150,000 copies produced and distributed in sites across our South East network targeting tourists, families, commuters and local people THE CAMPAIGN High footfall motorways on the M1, M4, M11, M23, M25,M40 EXCLUSIVE Premier Inn hotels and Little Chef restaurants Hotels, businesses, colleges and universities across London Caravan, camping and holiday parks Supermarkets and shopping outlets Ports and ferries in Dover & Calais Tourist Information Centres Print available for consumers to order through 'Blitzed in branded leaflet dispensers KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 9

10 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) MAPSIDE NO PREFERENCE Small Wide double Tall double Quad n/a 975 Triple ,275 n/a Full page BACK COVER n/a 1,395 Voucher 2 sided ARTWORK DEADLINE 9 th November 2018 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US LESLEY BANKS SALES MANAGER SOUTH EAST E: lesley.banks@takeonemedia.co.uk M:

11 ADVERTISING: CHRISTMAS & NEW YEAR IN THE SOUTH EAST Target families in the region throughout the Festive Season! THE CAMPAIGN A fun, ideas packed campaign online and in leaflet racks intended to get local families visiting special events & local tourist attractions through the festive season In market place November January Christmas to our Day Visits database Advertising on Day Visits homepage Social media campaign on Facebook, Twitter and Pinterest 50,000 leaflets printed and distributed in: Motorways: M1, M2, M4, M11, M20, M23, M25,M40 EXCLUSIVE Premier Inn hotels and Little Chef restaurants Local attractions and places of interest Our people at work and community networks in London Accommodation Supermarkets and shopping outlets Ports and ferries in Dover & Calais Tourist Information Centres 11

12 ADVERTISING: CHRISTMAS & NEW YEAR IN THE SOUTH EAST AD SIZE WIDE (MM) HIGH (MM) PRICE Full page Half page Back page ARTWORK DEADLINE 24 th August rd August 2019 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US LESLEY BANKS SALES MANAGER SOUTH EAST E: lesley.banks@takeonemedia.co.uk M:

13 ADVERTISING: XPERIENCE LONDON KEY FACTS London s most in demand tourist map targeting tourists, families, students & Londoners 850,000 printed and distributed (over 2 editions) Distribution in over 1,100 sites hotels, offices and community, student network, TICs, supermarkets, libraries and London Heathrow Airport EXCLUSIVE Central London, all-zone tube, bus and west-end maps these guarantee pick up as they are the first thing tourists look for and this is the only map to have them all in one place Freely available in racks, through concierges and the City Information Centre EXCLUSIVE Over branded versions available Now with 3D images of the sites for easier navigation round town, transport hubs and areas! 13

14 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One network! EXCLUSIVES ADVERT NUMBER AVAILABLE WIDE (MM) HIGH (MM) PRICE Tube Map Footer ,700 Bus Map Footer ,700 West End Map Footer ,700 Main Map Footer ,700 Back Page ,400 Double ,270 STANDARDS Full Page ,750 Half Page ,600 Small ,135 ARTWORK DEADLINES WINTER th August 2018 SUMMER th January 2019 WINTER th July 2019 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US MARK SHANNON SALES MANAGER LONDON E: mark.shannon@takeonemedia.co.uk M:

15 ADVERTISING: ESSEX THINGS TO SEE & DO THE CAMPAIGN Motorway routes serving East of England (M25, M11) and roadside restaurants Accommodation providers including hotels, B&Bs and holiday parks Premier Inn and Travelodge 14 rail and bus stations around Essex and into London Attractions and leisure based businesses including restaurants Leisure centres Local attractions such as museums and country parks Colleges and libraries Tourist Information Centres Shopping centres (inc Lakeside) EXCLUSIVE Supermarkets including Sainsbury s Thurrock and Birchanger Green service stations EXCLUSIVE Print available for consumers to order through KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 15

16 ADVERTISING: SUFFOLK THINGS TO SEE & DO THE CAMPAIGN Motorway routes serving East of England (A1, M11, A14, A12) and Little Chef roadside restaurants including Cambridge & Peterborough EXCLUSIVE Local railway stations across the region Holiday Parks B&Bs, campsites & guesthouses Premier Inn, Travelodge and Holiday Inn Hotels Tourist Information Centres Major supermarket chains (Asda and Sainsbury's) Shopping Centres (including Chapelfield Norwich) EXCLUSIVE Print available for consumers to order through KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 16

17 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) MAPSIDE NO PREFERENCE Small Wide double Tall double Quad n/a 925 Full page BACK n/a 1,300 Banner map footer ,300 n/a Voucher 2 sided ARTWORK DEADLINE ESSEX 26 th October 2018 SUFFOLK 26 th October 2018 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US DEBBIE EDDINGS SALES MANAGER EAST OF ENGLAND E: debbie.eddings@takeonemedia.co.uk T: M: HAYLEY DAWES SALES & ACCOUNT EXECUTIVE E: hayley.dawes@takeonemedia.co.uk T:

18 ADVERTISING: WINTER IN EAST ANGLIA Target families in the region! THE CAMPAIGN A fun, ideas packed campaign online and in leaflet racks intended to get local families visiting special events & local tourist attractions through the festive season 50,000 copies printed In market place September February Featured in the Christmas to our Day Visits database Advertised and available to order through Day Visits website Social media campaign on Facebook, Twitter and Pinterest 50,000 leaflets printed and distributed in over 450 sites across Norfolk, Suffolk, Cambridgeshire and Essex including: Motorway and roadside services Attractions and leisure outlets Supermarkets and Shopping Centres Bus and Railway stations Chain hotels, independent hotels and cottages Family restaurants Tourist Information Centres and Visitor Information points 18

19 ADVERTISING: WINTER IN EAST ANGLIA AD SIZE WIDE (MM) HIGH (MM) PRICE Full page Half page Back page ARTWORK DEADLINE 3 rd August nd August 2019 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US DEBBIE EDDINGS SALES MANAGER EAST OF ENGLAND E: debbie.eddings@takeonemedia.co.uk T: M: HAYLEY DAWES SALES & ACCOUNT EXECUTIVE E: hayley.dawes@takeonemedia.co.uk T:

20 ADVERTISING: HOME OF SHAKESPEARE THINGS TO SEE & DO 100,000 copies produced and distributed in sites across our Heart of England network targeting tourists, families, commuters and local people. THE CAMPAIGN Prime, high footfall motorway services on the M5 and M40 including Warwick Rail stations, including Stratford upon Avon Train Station, Park and Ride Holiday Parks, B&Bs and guesthouses Hotels including Premier Inn Major supermarket chains Shopping Centres and local places in the community Leisure centres and libraries Tourist Information Centres Print available for consumers to order through KEY FACTS Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI 20

21 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) MAPSIDE NO PREFERENCE Small Wide double Tall double Quad n/a 925 Full page BACK n/a 1,300 Banner map footer ,300 n/a Voucher 2 sided ARTWORK DEADLINE 26 th October 2018 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US JILL WINN REGIONAL MANAGER - MIDLANDS E: jill.winn@takeonemedia.co.uk M:

22 ADVERTISING: XPERIENCE ABERDEEN DISTRIBUTION 100,000 copies printed In market place June October Only publication like it in the market Distribution in over 70 key site including Motorway Service Stations and in the award winning Premier Inn EXCLUSIVE Freely available in racks, through concierges and Visitor Information Centres FREE listing on our consumer site KEY FACTS 12pp DL panel fold out leaflet Advertise alongside the region s top attractions Increase brand awareness Include special offers to encourage visitors and measure your marketing success NO ARTWORK? Provide us with an image, logo, 15 words and a call to action and we can design your artwork for you! ONLY

23 ADVERTISING: TOURIST MAP SPECIFICATION & PRICING AD SIZE WIDE (MM) HIGH (MM) PRICE Full page Half page Back page ARTWORK DEADLINE 29 th March 2019 Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. CONTACT US LIAM HUGHES SALES MANAGER SCOTLAND E: liam.hughes@takeonemedia.co.uk M: GLEN BENNETT GENERAL MANAGER - SCOTLAND E: glen.bennett@takeonemedia.co.uk M:

24 CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: sales@takeonemedia.co.uk Web: REGISTERED OFFICE ADDRESS: Registered in England & Wales. No Unit E, Twelvetrees Business Park, Twelvetrees Crescent, London, E3 3JG HEAD OFFICE ADDRESS: Take One Media Orbital Park Ashford Kent TN24 0GA MARKET LEADING LEAFLET DISTRIBUTION DIGITAL & PRINT ADVERTISING