BECOME A DIGITAL MARKETING EXPERT WITH SCHOOL OF DIGITAL MARKETING

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1 BECOME A DIGITAL MARKETING EXPERT WITH SCHOOL OF DIGITAL MARKETING Digital Marketing Complete Course Details

2 HIGHLIGHTS Soft copy notes will be provide More than 9000 students trained Training would be provided by Google Certified Industry Experts Work on Live projects : Internship provided Dedicated Domain name & hosting Education Loan Facility Available 9 Certifications would be covered without any extra charges Adwords Fundamental Shopping Advertising Search Advertising Goolge Analytics Display Advertising Hubspot Certification Mobile Advertising Institute Certificate Video Advertising The entire syllabus required to pass these exams will be covered during the course. We assist here to pass these exams. Google certifications are free. We do not charge anything extra for Google Certifications. BATCH TIMINGS Weekdays Batch Timing : Mon - Fri Batch Time Duration 8 AM to 9.15 AM 2 Months AM PM Days 2 PM to 4 PM Days 7 PM to 9 PM Days Weekend Batch Timing : Sat & Sun Batch Time Duration AM PM Days

3 Some of Our Google AdWords Certified Students: Anamika Verma Dhruv Metkar Kalyani Jadhav Sarita Gaikwad Omkar Bakare Some of Our Placed Candidates Aditi Bhagwat Akash Kapshikar Rutuja Gawane Geeta Pokhriya Vikas Gadiya ( Wipro ) ( Amura Technologies ) ( Cybage ) ( IKF ) ( Markets & Markets ) Vaibhav Tayde Rakhi Sonawane Neelam Harshe Abhinav Lohar Somesh Solanki ( Futurism Technologies ) ( Accenture ) ( TCS ) ( Dentsu Aegis Network ) ( GO MO Group ) OUR TEAM Teaching and learning are the heart of a good Training Institute. We have Master Trainers having more than 9+ years of experience in the fields of Digital Marketing. Rohit Shelwante Ashwani Paswan Swapnil Narake

4 Advance Digital Marketing Course Content Module 1. Module 2. Digital Marketing Overview Search Engine Optimization Module 14. Coversion Optimizer Module 15. YouTube Ads & YouTube SEO a) On Page Optimization b) Off Page Optimization Module 16. Lead Generation for Business Module 17. Remarketing & Conversion Module 3. Module 4. Module 5. Module 6. Content Marketing Website Structuring Google Analytics Google Webmasters Module 18. Marketing Module 19. Mobile App Creation Module 20. Mobile SEO Module 21. Affiliate Marketing a) Search appearance b) Search traffic Module 22. Google AdSense Module 23. Google Tag Manager Module 7. Module 8. Module 9. Local SEO Social Media Optimization Google PPC/Google Adwords Module 24. SMS Marketing Module 25. Whats App Marketing Module 26. App Store Optimization Module 10. Search & Disply Advertising Module 11. Facebook Advertising Module 12. Linkedln Marketing Module 13. Twitter Marketing Module 27. Online Reputation Management Module 28. Media Buying & Public Relations Module 29. Growth Hacking Overview Module 30. Freelancing Projects

5 Advanced Digital Marketing Course Content Module 1. Digital Marketing Overview What is Marketing How we do Marketing What is Digital Marketing Digital marketing Platforms and Strategies Digital Marketing vs Traditional Marketing Defining Marketing Goals Latest Digital marketing trends Case studies of Digital Campaigns Latest Digital marketing trends Module 2. Search Engine Optimization On Page Optimization Off Page Optimization Meta Tag Optimization Image optimization Creating/uploading Robots file Creating/uploading HTML & XML Sitemap Creating/uploading Google webmaster code Creating/uploading Google Analytics code What is Page Authority & Domain Authority? 404 Error Redirects, 301 / 302 redirection Competitor analysis Pre/post-website analysis Alexa report Some Common SEO tools & plug-ins Anchor Text Heading tag (H1, H2,H3) Blog Creation & Posting, Blog Commenting Article Submission, Forum Posting Document Sharing(PDF, PPT, Info graphics, Video submissions) Identify right website for link building Social book-marking, Free Classifieds Press Releases submission, RSS Submissions Backlink Analysis tools, Page Rank Checker Module 3. Content Marketing Module 4. Website Structuring Content Marketing Overview and Strategy Content Marketing Channels Creating Content Content Strategy & Challenges Image Marketing Video Marketing Measuring Results What is Website? Understanding website Structure, WordPress Website Creation Web Page Creation WordPress Themes, Widgets, Plugins How to register Site & Hosting of site?

6 Advanced Digital Marketing Course Content Module 5. Google Analytics Introduction Navigating Google Analytics Sessions Users Traffic Source Content Real Time Visitors Bounce Rate% Customization Reports Actionable Insights Making Better Decisions Google Analytics Cookies Tracking in Google Analytics Conversion Tracking in Google Analytics What are Annotations in Google Analytics Goals & Funnels in Google Analytics Custom Reporting in Google Analytics Multi-Channel Funnels in Google Analytics Attribution Modeling in Google Analytics Admin Section in Google Analytics Conversion Sources, Behavioral Aspects Canonical Links Module 6. Google Webmasters Search appearance Search traffic Structure Data Rich Data Highlighter Html Improvements Accelerated Mobile Pages Google index Crawl Security issues Search Analytics Links to your Site Internal Links Manual Actions International Targeting Module 7. Local SEO What is Local SEO Importance of Local SEO Submission to Google My Business Completing the Profile Local SEO Ranking Signals Local SEO Negative Signals Citations and Local Submissions

7 Advanced Digital Marketing Course Content Module 8. Social Media Optimization What is social media? How can social media help my business? Conversations, relationships, word of mouth and Transparency The key Social Media tools and networks Why should you blog and what should you to blog about The main types of blog post Research Menthod Tools ( Hootsuite & Klout.com ) Module 9. Google PPC/Google Adwords Ad-words Account Setup Creating Ad-Words Account Ad-words Dash Board Billing in Ad-Words Creating First Camaign Understaning purpose of campaign Account and Language Settings Networks and Devices Bidding and Budget Schedule : Start date, end date, ad scheduling Ad delivery : Ad rotation, frequency capping Demorgraphic bidding ( Display Only ) Ad groups and Keywords Display Ad Server Keyword Types ( Broad, Phrase, Exact & Negative ) Module 10. Search & Disply Advertising Text Ads and Guidelines Image Ad Formats and Guidelines True View Video Ads Format & Light Box Ads Landing Page Optimization Performance Metrics : CTR, Avg. Position, Search Term Report, Segment Data Analysis, Impression Shares Adwords Policies, Ad Extensions CPC, vcpm, ECPC, CPA, CPV Bidding Conversion Tracking Adwords Editor Google My Client Center: Dynamic Search Camapign, Call Only Camaigns Targeting Options - Target & Bid, Bid Only, Placements Keywords, Topics, Contextual Targeting Module 11. Facebook Advertising Module 12. Linkedln Marketing What are the business benefits of a Facebook & Instagram profile? Building your brand on Facebook & Instagram Driving visitors to your website through FB & Instagram Conversion tracking on Facebook Your competitors on Facebook Achieving your company/organization goals on FB Power Editor - How it works - the basics What is Linkedln advertising? Types of promotions Audience Targeting Advanced Audience Targeting Bidding strategies Ad Format Ad Dimension and Rules Remarketing Strategy Conversion Tracking

8 Advanced Digital Marketing Course Content Module 13. Twitter Marketing Module 14. Coversion Optimizer What is Twitter advertising? Types of promotions Audience Targeting Advanced Audience Targeting Bidding strategies Ad Format Ad Dimensions and Rules Remarketing Strategy Conversion Tracking Introduction to Conversion Optimization Conversion Planning Landing Page Optimization Engaging in a Dialog with Your Users Taking Action with Conversion Strategies PPC Conversion Strategies Module 15. YouTube Ads & YouTube SEO YouTube Ad Formats Supported YouTube Analytics & Insights YouTube Video Dashboard Video Bidding C.P.V (Cost Per View) How it works the basics Driving visitors to your website through YouTube How to create YouTube channel YouTube Keyword Research Publish a High Retention Video YouTube ranking factors YouTube Video Optimization Promote Your Video Use of playlists Module 16. Lead Generation for Business Understanding lead generation business Why lead generation is important? Understanding landing page Understanding thank you page Landing page vs. website Module 17. Remarketing & Conversion Best practices to create Landing page Best practices to create thank you page What is A/B Testing? How to do A/B testing? Converting leads into sale Understanding lead funnel Module 18. Marketing What is conversion Implementing conversion tracking Conversion tracking Remarketing in adwords Benefits of remarketing strategy Building remarketing list & custom targets Creating remarketing campaign The top 5 things you can do with Permission & E-permission marketing Defining your goals, setting your budgets HTML v/s Text s, E-markeitng strategies Understanding conversion & performance metrics Tracking Landing Pages Choosing your metrics

9 Advanced Digital Marketing Course Content Module 19. Mobile App Creation Module 20. Mobile SEO Importance of App Benefits of Mobile App For Business App Creation Tool : Choose Relevant Layout Designing As Per Your Requirement How To Download Free apk File Introduction Google Play Console Process to Upload App in Play store ASO Strategy Module 21. Affiliate Marketing Understanding different devices Mobilegeddon- A mobile algorithm Deciding design patterns for mobile pages Signal your configuration to search engines Avoid common mistakes Module 22. Google AdSense Understanding Affiliate Marketing Sources to Make money online Applying for an Affiliate Payments & Payouts CPC, CPA & other metrics Blogging Google AdSense Account Set up Placing Ads on website YouTube Video Monetization Allowing & blocking Ads AdSense Administration Basics of Google Adsense Adsense code installation Different types of Ads Increasing your profitability through Adsense Effective tips in placing video, image and text ads into your website correctly Google Adsense Policy overview Apply for Adsense Account help Affiliate Marketing Module 23. Google Tag Manager Module 24. SMS Marketing Adding GTM to your website Configuring trigger & variables Set up AdWords conversion tracking Set up Google Analytics Set up Google Remarketing Set up LinkedIn Code Setting up account for Bulk SMS Naming the Campaign & SMS SMS Content Character limits SMS Scheduling

10 Advanced Digital Marketing Course Content Module 25. Whats App Marketing Whats App Marketing for Business Communicate better using texts, images, audio and video Whats App Automation Tools Increase audience engagement Reinforce credibility by providing immediate customer support Growing your contacts Module 26. App Store Optimization Intro to ASO : a) Understanding ASO b) ASO Process c) ios & Google Play Store On Page & Off a) Straply for Keyword Research Page Factors : b) App Title c) App Description d) Keywords Inventory Click-through Rates : a) App usage rate b) Update frequency c) Download rate d) Review score Module 27. Online Reputation Management Getting Started with Online Reputation Management Creating Online reputation Listening to Online Audience Establishing Reputation Responding to Crisis Module 28. Media Buying & Public Relations Advertising : Principles, Concepts and Mangement Meddia Planning Creativity and Campaign Planning Public Relation & Corporate Communication : Principles, Tools & Techniqes Digital Public Relation Relations & Corporate Communication Module 29. Growth Hacking Overview Module 30. Freelancing Projects Growth Hacking Role of Growth Hacker Customer Life Cycle What is conversion optimization techniques Growth hacking case studies How to Get Freelancing Projects How to work on live projects

11 40+ must know digital marketing tools that you will Learn in class Our students work in companies like

12 Corporate Training

13 TILAK ROAD Office No. 102, Eiffel Square building, Opp Tilak Smarak Mandir, Tilak Road, Pune Mob No : VIMAN NAGAR D, L25 East Court, Behind Phoenix Mall, Pune. Mob No : PCMC Office No 401, Royal Avenue Building, Shivar Chowk, Near Shivar Garden Hotel, Above Pradeep sweets, Pimple Saudagar. Mob No : / / info@schoolofdigitalmarketing.co.in Tilak Road Pimple Saudagar Viman Nagar Navi Mumbai Andheri