Cheat Sheet. Globus family of brands

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1 Cheat Sheet Globus family of brands This cheat sheet is designed as a study tool to help highlight areas you will need to pay particular attention to in the study guide. By using this cheat sheet you will have a better understanding of what types of questions will be asked on the actual exam. Print these sheets out and read them before you read the study guide material. Then fill in the answers as you read. All answers can be found in the study guide. Good luck! 1. What can a day of escorted travel save you (including hotels, sightseeing, transporting, and tour directors)? a. It will cost you 10% less than a single hotel in some cities b. It will cost you 20% less than a single hotel in some cities c. It will cost you 30% less than a single hotel in some cities d. It will cost you 40% less than a single hotel in some cities 2. What are the eight Benefits of Escorted travel? 1. _ 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _

2 3. Name the 4 brands that make up Globus family of brands How long has Globus been in business? + years 5. Know the customer profile for each of the Globus family of brands: (Including but not limited to the following areas) a. Age of the average traveler b. The annual household income of the average traveler c. The age range of travelers d. Any other facts given Globus:

3 Cosmos: Monograms: Avalon Waterways:

4 6. Know the Key Brand Differences for each of the Globus family of brands. (Connect by line all that apply to each brand, some apply to more than one brand) Possibility More Selection Fine Dining Individuality Hassle Free Free Time Youngest Fleet More Included Features Independent Variety Quality Hotels Selection Created for the North American Market Experience Enriching Experiences Value Attractions Flexibility Local Host Globus Cosmos Monograms Avalon Waterways 7. Know the components of the travel package for Globus. Circle all that apply: Choice of quality Hotels (in most cities) Service of a local host All the must-see sights and inside visits to the major attractions of a destination All breakfasts and some special dinners Sightseeing in each city Daily Breakfast and lunch Choice of optional excursions Free airport transfers on air-inclusive vacations Globus $11 Million Travel Protection Plan

5 8. Know the psychographic profiles for each of the Globus family of brands. Upscale Middle-Aged Couples, Educated Working Women, and Affluent Professional Couples are all examples of a psychographic profile. Mature Couples and Active Grandmothers are both examples of a psychographic profile. Affluent Empty Nesters, Mature Couples, and Single Upscale Mature women and Men are examples of a and an psychographic profile. 9. Know the different questions that will assist you in recognizing each of the Globus family of brands travelers when recommending vacations. Globus Cosmos

6 Monograms Avalon Waterways 10. According to the loyalty information, which brand has over 80 percent repeat and referral ratings? (Circle One) Globus Cosmos Monograms Avalon Waterways All brands 11. According to the examples given, which brand has the highest average commision? (Circle One) Globus Cosmos Monograms Avalon Waterways

7 12. Know the tactics by travel style to match the right clients to the right itinerary. Do you have a client who has always dreamed of attending a particular special event? Globus vacations give your clients front-row experiences at some of North America s most fascinating activities. Do you have Baby Boomers among your clients, or experienced travelers who know exactly what they like to do on their vacations? Then independent vacations will provide the freedom they are looking for while still being hassle-free. Are your clients first-time travelers who want a comprehensive overview of their destination, with more time in each city? The centrally located hotels and flexible pace of a Globus vacation could fit them perfectly. are perfect for travelers wishing to relax in Western-style comfort aboard a new, state-of-the-art cruise ship. Passengers will enjoy lively entertainment, fine dining, interactive presentations with experts, and visits to many ports along the journey. a. River Cruises b. Cruise & Tour c. Panorama d. Vignettes e. Regional Discovery f. Special Events g. Monograms A vacation combines the best of land and sea and plenty of free time to relax. Perfect for sellingup your cruise clients. Do your clients have a keen interest in a particular area or region? Then recommend a and make their dreams come true. Do your clients desire a vacation that offers all the must-see sights in a wide array of countries? A Globus might be the perfect fit for them.

8 13. What are the two different types of marketing strategies and the different tools/resources for each? 1. Tools: What are the different agent online marketing tools?

9 15. What is marketing plan and how does it help your business?