DIGITAL MARKETING Independent Module from the masters in Digital Strategy and Creativity DSC 2018

Transcription

1 DIGITAL MARKETING Independent Module from the masters in Digital Strategy and Creativity DSC

2 1. WHAT IS THIS MODULE? The Digital Marketing module is of the SDC Postgraduate Diploma: meaning of the 145 hours the program entails, 32 belong to this module. Digital Diplomatura Strategy de Postgrado & Creativity en Estrategia Postgraduate y Creatividad Diploma Digital The registration is independent, so you will not participate in the full program rather only the classes corresponding to the module you have selected. In total this module has X sessions. In this course, you will study in depth various areas and specific tools related to digital communication and interactive campaigns. It is especially indicated for professionals who want to update their knowledge in this new and changing environment. Strategic Planning Module for Digital Communication Creativity Applied in the digital environment Postgraduate Final Project Digital Marketing Module

3 2. WHAT CONTENTS ARE TAUGHT? During these sessions you will receive professional talks as a cycle of conferences, which will show you the different tools and disciplines specific to the digital and interactive communication landscape: blog marketing, mobile and apps, technologies associated with digital communication, e- Commerce, usability, advergaming, etc. Key Concepts: Advergaming, ecommerce, Mobile and Apps, Technologies in digital communication, Blog Marketing, Legislation, Usability

4 3. WHO TEACHES IT? Arol Viñolas Lafosca, Codeworks Technology, Advergaming, Usability Master s degree in Computer Science (Universitat Politècnica de Catalunya), co-founder at Codeworks and founder at Lafosca. App creator, ios and web developer. He is been working for Camaloon, Teambox and Al K.Polen for ios and Android. Subject: Technology. Bases of technological knowledge, creativity applied to technology, trends (augmented reality, geolocation, digital signage, responsive design, apps...). Advergaming. Current scenario of video games, marketing and video games and other advertising media. Usability. Userprovider feedback, information architecture, Garrett model, wireframes, 10 heuristic principles, usability and evaluation. MARCH 2017 Data Schedule Classroom Saturday h 19 APRIL 2017 Friday h 19 Saturday h 19 * Calendar belongs to the 2017 Spanish edition

5 3. WHO TEACHES IT? José Manuel Valdés BB2B Legislation Degree in Physical Sciences by the UAB and MBA by UB, UAB and UPC. In 2008 it forms BB2B, a network company dedicated to business advice in which, among others, offer services of adaptation to the LOPD and the LSSI. Subject: Legislación. Legislative scope of projects on the Internet, Law of the Information Society (LSSI), Citizens Rights (LOPD), intellectual property, domain management APRIL 2017 Data Schedule Classroom Friday h 19 * Calendar belongs to the 2017 Spanish edition

6 3. WHO TEACHES IT? Alexia Herms BeAgency Blog Marketing Graduated in Business Management (Staffordshire University), with a master in Brand Management and another one in Digital Marketing, she works in BeAgency as a social media strategist. Currently, she is in charge of the online and offline corporative communication, creating digital content, and also the influencers coordinator. APRIL 2017 Data Schedule Classroom Friday h 19 * Calendar belongs to the 2017 Spanish edition Subject: Blog marketing. Blogosphere, blogger profile, blogs and brands, cases of good practices.

7 3. WHO TEACHES IT? Victor de la Fuente Nestle e-commerce He studied Business Management and Administration and has more than 12 years of experience. His speciality is ecommerce and Digital Strategy, Online Marketing campaigns (SEM, SEO, retargeting, Facebook, affiliation, RTB and mobile) and Web Analytics (Google Analytics, VWO, GTM among others). Subject: ecommerce. What is ecommerce, current situation of ecommerce in Spain, factors of success, cases of reference in the North American and Spanish market. APRIL 2017 Data Schedule Classroom Saturday h 19 * Calendar belongs to the 2017 Spanish edition

8 3. WHO TEACHES IT? Francesca Ceron DO BCN Mobile Marketing Graduated in Accountant and Business, Cultural and Language Mediator, and also Mobile Marketing. She has more thant 10 years experience covering managerial positions in the development of digital and mobile app international business. Experienced in SEM, SSMM, e-commerce, agile product management, ASO, Social Ads and mobile app marketing. Subject: Mobile & apps. Understand the multi-screen world in which we live. Acquire the necessary knowledge to start working on mobile and more specifically in the world of apps. Understand how an idea is transformed into an application (B2C) and which agents intervene. Know the ways to promote an application (B2C) to be successful APRIL 2017 Data Schedule Classroom Saturday h 19 Saturday h 19 * Calendar belongs to the 2017 Spanish edition

9 4. WHAT IS THE CALENDAR? Teacher Subject Data Schedule Classroom March 2017 Arol Viñolas Technology Saturday h 19 Francesca Ceron Mobile & Apps (theory) Saturday h 19 Arol Viñolas Advergaming Friday h 19 Francesca Ceron Mobile & Apps (workshop) Saturday h 19 April 2017 Alexia Herms Blog Marketing Friday h 19 Victor de la Fuente ecommerce Saturday h 19 José Manuel Valdés Legislation Friday h 19 Arol Viñolas Usability Saturday h 19 * Calendar belongs to the 2017 Spanish edition

10 5.WHERE ARE CLASSES HELD? In the classrooms in Casa de la Convalescència, in Barcelona, 5 minutes from the Sagrada Família. Easy access by metro (L4 y L5) and bus. 6. HOW MUCH DOES THE MODULE COST? The module has a cost of 1,035, which can be paid by bank transfer, credit card or bank payment. Although classes are held in Barcelona you must visit the Bellaterra UAB campus to pick up your title.

11 7. HOW DOES THE REGISTRATION PROCESS WORK? First, you must download the admission solicitude from the DSC website Don t forget to add a pic- When you have the form correctly filled out, please send it to master.ecd@uab.es The coordination team will evaluate your profile and you receive an with the response within a maximum of two weeks. If accepted, you will receive a notification with the necessary documentation to carry out the pre-registration.

12 STILL HAVE QUESTIONS? Web: Máster DSC If you wish, we can put you in contact with one of our alumni to talk regarding the quality and level of our program. The Master s and Postgraduate Diploma in Digital Strategy and Creativity are initiatives of the Platform and the Universitat Autònoma de Barcelona You can also follow us on: