Media Kit. 119,217 Average Monthly Audience Reach. The Go-to Resource for U.S. Solar Installers. solarbuildermag.com

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1 The Go-to Resource for U.S. Solar Installers 2018 Media Kit 119,217 Average Monthly Audience Reach Brecksville Rd. Brecksville, OH USA

2 2 Why Solar Builder This is where we tell you that Solar Builder is the go-to resource for solar industry professionals, focusing on the latest in solar news, PV products, system trends, installation tips and project case studies. Our audience wants information on products and services to help in their purchasing decisions and expand their profitability, and we aim to give it to them. This is also where we tell you we have a bunch of ways to share our content (and your message) with our growing network of influential and interested readers: a print magazine for leisurely feature reading, an e-newsletter and website for daily headline news and specialized downloadable reports, e-blasts and webinars for a more targeted, branded experience. We say that stuff because it s true, but we also know it s likely no different than what any b2b publisher is saying on this page. We all have quality lists and a variety of places to disseminate information. So, what s different about Solar Builder? 1. The voice. Most of our features are written in-house, not just for the objectivity, but also to guarantee Solar Builder will be fun to read. The content is in-depth, technical and timely, but the presentation shouldn t put you to sleep, especially in the younger, outspoken solar industry. 2. The service. We appreciate our customers and look to them as an expert resource in building our editorial and sharing insight. We also understand the content marketing goals many of you have and are happy to brainstorm or collaborate on any new ideas in terms of format, delivery and content creation to help you hit those. Hopefully we can be more than just a place to put ads. 3. The shoes. Flip through the media kit, see what we re thinking for 2018, and then reach out and let us know how we can help. Chris Crowell Managing Editor

3 10050 BRECKSVILLE RD, BRECKSVILLE, OH ELECTRONIC SERVICE REQUESTED BRECKSVILLE RD, BRECKSVILLE, OH ELECTRONIC SERVICE REQUESTED 3 Audience Average Monthly Audience Reach: 119,217 DIRECT REQUEST SUBSCRIBERS 100% SOLARBUILDERMAG.COM MAY/JUNE 2017 MOUNTING GUIDE TIME-SAVING TIPS SOLVING LARGE-SCALE LOGISTICS RAIL VS. RAIL-LESS HOW TO PICK A CLAMP MOUNTING SYSTEM PROFILES SOLARBUILDERMAG.COM MARCH/APRIL 2017 THE INVERTER ISSUE ARC FAULT DETECTION 30% of Solar Builder subscribers are EPCs. Markets Served ADVANCED FEATURES COMMON INSTALL ERRORS SOLAR + STORAGE OPTIONS INVERTER BUYER S GUIDE Magazine: 10,283 Circulation - Print & Digital NOTE: 2017 reader survey respondents report that they pass along their issues of Solar Builder to a mean number of 2.26 other professionals. Total circulation with pass-along readership is 33,522. Website: 7,200 Avg. Users/Month 15,000 Avg. Page Impressions/Month E-Newsletter: 9,548 Average Distribution Webinars: 215 Average Registrants Twitter: 9,952 Residential... 55% Industrial/Commercial... 54% Utility... 17% Buying Power Level of Purchasing Authority: Purchase products/services... 65% Recommend products/services for purchase... 58% Specify products/services for purchase... 54% Authorize the purchase of products/services... 53% Purchasing Intentions: Products/services of interest to subscribers Inverters/BOS... 70% Storage / batteries... 68% PV modules... 66% Mounting / racking... 64% Trackers... 39% Solar thermal... 36% Software... 35% [Data based on August 2017 stats] Primary Business 55% - Contractor/Installer 14% - Developer/Architect/Engineer 10% - Manu./Supp./Distributor 6% - Consultant 6% - Other 4% - Government Sector 3% - Education/Training 2% - Public/Private Utility

4 4 Calendar Issue January/February March/April May/June Mail Date January 23 March 13 May 15 Insertions December 21 February 6 April 2 Materials January 8 February 21 April 17 The Distributor Issue Installer Issue The Mounting Guide Featured Topics ebos: Clips, MLPE, Optimizers, String Inverters Mounting: Ballast, Backets, Clamps, Flashing, Rails, Rooftop Systems Modules: AC modules, Bifacial, Black Panels, Cables Storage: Batteries, Residential Business: Financing, Insurance, Training Programs, Design Software, Sales and Marketing ebos: Inverter Monitoring, Microinverters, MLPE Modules: High-efficiency, PERC Mounting: Rail-less, Turn-Key Mounting: Brackets, Carports, Clamps, Energy Density, Ground-Mounts, Flashing/Seals, Metal Roof Mounts, Pile Driving, Steel Tubing, Tile Replacement, Trackers ebos: Clips, Ties, Trays Modules: Heterojunction Systems Services Storage: System Design Special Section Distributor Survey Mounting Product Showcase Bonus Distribution Solar Power Northeast Solar Business Bootcamp NABCEP Continuing Education Conference Intersolar North America Solar Power International Solar Power Texas California Solar Power Expo Solar Power Southeast E-News Spotlights: January: Mounting February: Inverters / MLPE March: Solar + Storage April: Mounting May: Inverters / MLPE June: Solar + Storage Playbook Residential Rooftop Report (see pg. 9 for details) 2018 Inverter Buyer s Guide (see pg. 9 for details) Issue July/August September/October November/December Mail Date July 2 September 11 November 13 Insertions May 22 July 30 September 24 Materials June 6 August 14 October 9 The Solar + Storage Issue The SPI Issue The Projects Issue Featured Topics ebos: 1,500-Volt Inverters, Combiner Boxes, MLPE, Rapid Shutdown Mounting: Rooftop Ballast, Trackers Modules: Thin-film, Bifacial Storage: Energy Storage Systems, Solar + Storage wiring Business: Analytics Software, Financing ebos: Junction Boxes, String Inverters Mounting: Carports, Ground-Mount, Fixed Tilt Modules: High-efficiency, Smart Modules Storage: Batteries Business: Community Solar, Insurance, Site Design Mounting: Carports, Ground-Mounts, Flashing and Sealing, Rooftop Systems, Trackers ebos: Charge Controllers, Optimizers Modules: Thin-Film Storage: Microgrids, Solar + Storage Special Section Intersolar Preview Showcase SPI Preview Showcase Project of the Year Awards Bonus Distribution Intersolar NA Solar Power International Solar Canada Solar Power International GreenBuild Solar Power Midwest E-News Spotlights: July: Mounting August: Inverters / MLPE September: Solar + Storage October: Mounting November: Inverters / MLPE December: Solar + Storage Playbook Special Report: Solar Tracker Trends (see pg. 9 for details)

5 5 Website Average monthly users 7,200+ Average monthly page impressions 14,900+ Branded Background Skins Appears on the left and right side of the website page. Leaderboard Banner Large Leaderboard Standard Banner Skyscraper Welcome Banner Banner appears when page opens TIP! The Welcome Banner has the highest clickthrough rate (CTR)!

6 6 E-Newsletters Average Distribution 9,548 Solar Builder E-Newsletter Distributed every Tuesday Solar Builder Spotlight Distributed on the 2nd Thursday of the month One exclusive sponsor per issue! Your Banner Ad Here Your Banner Ad Here Your Banner Ad Here Calendar Your Banner Ad Here January: Mounting February: Inverters/MLPE March: Solar + Storage April: Mounting May: Inverters/MLPE June: Solar + Storage July: Mounting August: Inverters/MLPE September: Solar + Storage October: Mounting November: Inverters/MLPE December: Solar + Storage

7 7 Native Plan With Solar Builder s Native Program, your content will appear like a news story within the natural layout of Solar Builder s media channels. Sponsored content is marked as sponsored, but it blends into the native content. Homepage Newsfeed 930+ average users/month Your content remains in the top 10 stories on the homepage for duration of your program. E-Newsletter Content 9,500+ average weekly distribution Your content included for the duration of your program. Twitter Posts 9,900+ followers Your content is tweeted regularly over the duration of your program. Contact your advertising representative for more details.

8 10050 BRECKSVILLE RD, BRECKSVILLE, OH ELECTRONIC SERVICE REQUESTED P R E V I E W 8 Digital Edition Total digital edition subscribers: 743 AS OF 7/19/2017 Your Ad Here Solar Builder Digital Edition Analytics Combined stats Jan - July 2017 Unique visitors Issue views 1, Page views 19,951 5,000 Average per issue SOLAR BUILDER Digital Edition Sponsor The Digital Edition Sponsor receives an exclusive sidebar ad that always resides on the left side of the digital edition, regardless of the page a reader is viewing. Your Ad Here Your Ad Here SOLARBUILDERMAG.COM SEPTEMBER/OCTOBER 2017 S P I PG. 40 MODULE EVOLUTION WHAT S THE FUTURE HOLD FOR PV PRODUCTION? The sidebar ad is not specific to an issue. It will be visible on the current issue as well as the Solar Builder digital archives. The sponsor ad remains on the digital edition until the contract/insertion has ended. Featured as an issue sponsor in the digital edition notification. SOLAR BUILDER Digital Edition Landing Page Other Digital Edition Options: Play Video hyperlink: A standard PLAY VIDEO icon will be added to your advertisement, drawing readers to your video link on YouTube. Advertisement hyperlink: Entire ad will be clickable. Provide URL for hyperlink with your print ad materials. The Digital Edition Landing Page is similar to a tip cover on the print editions it s the first thing a reader will see when they open the digital edition. The Landing Page ad is specific to an issue and will always remain a part of the issue in the archives. Can be designed to look like a web page adding images, links, video, etc. Digital Edition Landing Page ads are visible on desktops and mobile devices. Featured as an issue sponsor in the digital edition notification.

9 9 Solar Builder Playbook RESIDENTIAL ROOFTOP REPORT ebos Focus Work with the Solar Builder editor to create an exclusive, customizable Playbook with content centered around your products, technology and/ or company. The Playbook will be a downloadable, topic-specific guide that includes the latest news and market analysis, along with content and ads from your company. A SUPPLEMENT TO PRESENTED BY Your Logo Here MICROINVERTER TECHNOLOGY WIRELESS DATA MONITORING RAPID SYSTEM SHUTDOWN Qualified Leads: The Playbook will be available on for 12 months (as well as be posted on your company s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company. Solar Builder Playbook Calendar January/February: Residential Rooftop Report March/April: 2018 Inverter Buyer s Guide September/October: Solar Tracker Trends Product Frequency Total Impressions Solar Builder e-news advertorial 4x 9,548 average distribution X 4 issues = 38,192 ½ Page, 4/C ad in Solar Builder 1x 10,283 circulation 300 x 250 ad on 3 Months 15,000 monthly average x 3 months = 45,000 Tweets 4x 9,952 followers x 4 tweets = 39,808 Solar Builder Special Report blast 2x 8,700 distribution x 2 s = 17,400 Total Impressions 150,683 Solar Builder Playbook Rate: $9,000 net Contact your advertising representative for more details.

10 10 STAND OUT from the crowd with these high exposure advertising options. Cover options: The front cover is the most visible page of a magazine, designed to draw the reader s attention. Take advantage of this prime real estate with a special cover option. French Door Cover Flap Gatefold Belly Band: Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement. Post-It Notes: Using Post-It Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action. Sticker: If you re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine. Give the readers something extra. Ride Along Outsert: Let the power of Solar Builder s brand carry the load for your next direct mailing. Tipping: Magazine tipping allows you to insert product samples, removable advertisements, and even posters and brochures.

11 11 Print Specs Full Page 2/3 Page Materials Ads are produced using computer-to-plate technology. 8 1/4" x 11 1/8" 210 mm x 282 mm 4 1/2" x 9-3/4" 114 mm x 247 mm 1/2 Page Vertical 1/2 Page Island Digital Files File Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. 3 3/8" x 9 3/4" 86 mm x 247 mm 1/2 Page Horizontal 4 1/2" x 7 1/2" 114 mm x 191 mm 1/3 Page Vertical There is a minimum additional charge for Ad Creation/Modification $75/hour Inserts Please call for pricing. Special Positions Guaranteed only with a 10% extra charge added to space rate. 7 x 4 7/8" 178 mm x 124 mm 2 3/16 x 9 3/4" 56 mm x 247 mm 1/3 Page Square 1/4 Page Square Short Rates Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based. Agency Commissions 15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts. 4 1/2" x 4 7/8" 114 mm x 124 mm 3 3/8" x 4 7/8" 86 mm x 124 mm 1/4 Page Horizontal 1/6 Page Vertical Shipping Instructions Please submit large electronic files via our file sharing service at https: / Ad Sizes Full Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm). Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm). Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm). 7" x 2 3/8" 178 mm x 60 mm 1/6 Page Horizontal 2 3/16" x 4 7/8" 56 mm x 124 mm Bleed Specs Single Page: 8 1/4" x 11 1/8" (210 mm x 282 mm). Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm). Allow minimum 1/4" (6 mm) in from trim edge for live matter. Non-Payment In the event of non-payment, publisher reserves the right to hold the advertiser and/ or its advertising agency individually and/or jointly liable. 4 5/8" x 2 3/16" 117 mm x 56 mm Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication s standards. Publisher cannot guarantee bonus distribution.

12 12 Digital Specs Website Specs All dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks. Branded Background Skins Appears on the left and right side of the website page. Please supply left and right side artwork in jpg format Please note, background skins are not guaranteed to show on mobile devices and tablets DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details. Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices) Welcome banner 600 x 400 (Banner appears when page opens) Size may not exceed 45k jpg, gif and png files are accepted - 3x max rotation of gifs (SWF files are not accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices) Standard Banner 300 x 250 Skyscraper 300 x x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners Size may not exceed 35k (300 x 600 can be 45k) jpg, gif and png files are accepted - 3x max rotation of gifs (SWF files will not be accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags TIP! Be sure your ads are mobile friendly For 728 and 970 wide ads a 320 x 50 banner is also required so that your ad appears on mobile devices. Digital Specs E-Newsletter Specs Digital Edition Landing Page Landing Page Ad Sizes/Specs: Full page: 8-1/4 wide x 11-1/8 high Spread: 16-1/2 wide x 11-1/8 high Acceptable files include: pdf, eps and tiff. 300 dpi. Digital Edition Sponsor Sponsor Ad Size/Specs: 160 x 600 pixels and can be submitted as jpg, gif, swf. Supply URL link. Sidebar ads are visible on desktops only, not available on mobile devices due to limited screen area. Weekly Solar Builder E-Newsletter Banner ad size 580 x 80 (72 dpi) Advertorial Headline 25 words and image/logo Include URL link Solar Builder Spotlight E-Newsletter Banner Ad Size 600 x 300 (72 dpi) Acceptable file formats are jpg and gif Maximum file size is 25k Provide URL address for link Max looping 3x for gif files

13 13 Solar Builder Buzz Podcast Once a month, Solar Builder editor Chris Crowell has a beer with a solar industry professional to discuss solar industry trends, new technology, cool projects, running a better solar business and general industry scuttlebutt. Expect episodes to be about 30 minutes long, or whenever the tap runs dry. Podcast is published on: Solarbuildermag.com Sponsor Opportunities One sponsor per episode Single Episode Sponsor $1,500 Net Your brand is promoted with a live 60-second audio ad on one podcast episode, plus: Your logo and short description is included on episode promotions (8,700+ s) Your logo and short description is included on the podcast landing page Sponsored episode featured in Solar Builder E-Newsletter (9,548 subscribers) Dedicated tweet about your brand to Solar Builder Twitter followers (9,952 followers) Multi-Episode Sponsor 3 episodes $4,000 Net All single episode perks A half-page ad in Solar Builder, promoting your sponsored episodes (10,743 subscribers) Choice of an interview guest Please contact your sales representative for more details.

14 14 Webinars Reasons to Sponsor a Solar Builder Webinar You ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you determine the fit and interest of each lead. You will get to know your target audience. Interact with your audience through polls and a Q&A session and get a better understanding of their current situation, challenges and needs. You ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand awareness while promoting your event. You ll position your company as a market leader. Present a highquality educational webinar and become the authority on a subject. You deliver the presentation. We deliver the qualified leads. 215 Average Registrants per Webinar What you provide: Company logo, presentation description and image. Up to 5 custom pre-event survey questions for the registration form. Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation! What we provide: One ½ page 4-color ad in Solar Builder promoting your webinar session. Two dedicated blasts promoting webinar session to Solar Builder subscribers. Event posts and other Benjamin Media social media networks. 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). Following the event, sponsor will be provided with a final report including: List of all registrants (including all contact information)* A list of all questions asked during event Answers to custom pre-event survey and any polls given during the event Webinar recording on www. for one year Sponsorship Rate: $4,000 Net * Due to the Canadian Anti-Spam Legislation, we are unable to provide addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants. 5 It s cost-effective. Not only is it cost-effective for you, it s also cost-effective for attendees! Winwin! Contact Brittany Cline Event Sales Manager Ph: bcline@benjaminmedia.com

15 15 Solar projects are often installed by small businesses some that just entered the market recently, maybe as an add-on service to their April 24-25, 2018 Philadelphia, PA roofing or HVAC business which means they could use expert advice on how to grow and perfect their approach. Our Solar Business Bootcamp is going to provide that. Over the course of two days, solar installers and contractors will be treated to in-depth panel presentations on the following solar business topics: Lowering customer acquisition costs Software strategies Customer service tips Diversification into energy storage Scaling up to larger projects And more! Tabletop Exhibit Space and Sponsorships Available! Sponsorship Opportunities Platinum Sponsor - $5,000 Gold Sponsor - $2,500 Silver Sponsor - $1,500 Panel Sponsorship - $1,500 Networking Reception Sponsor - $1,000 Lunch Sponsor - $1,000-2 Available Breakfast Sponsor- $1,000-2 Available Coffee Sponsor- $250-4 Available Lanyard Sponsor - $1,000 Tabletop Sponsor - $1,000 Attendee Door Prize Sponsor provide a door prize valued at $50+ Contact us today for more information and a list of sponsor benefits.

16 16 Rates Print Four-Color Rates (GROSS) 1X 3X 6X Full Page $2,770 $2,495 $2,240 1/2 Island $2,395 $2,150 $1,950 1/2 Page Standard $2,140 $1,960 $1,700 1/3 Page $1,510 $1,385 $1,255 1/4 Page $1,350 $1,230 $1,120 Business Card (NET RATES) n/a $345 $315 Cover Rates (GROSS) (RATES INCLUDE FOUR-COLOR) 1X 3X 6X 2nd Cover (Inside Front) $3,045 $2,740 $2,470 3rd Cover (Inside Back) $2,910 $2,625 $2,355 4th Cover (Back Cover) $3,190 $2,865 $2,585 Digital Website Twitter (NET) CPM Net Rate Scheduled tweets are normal text-based tweets that include Standard Rectangle Banner (300x250) $55 one external link sent on the date/time you specify. Tweet Skyscraper Banner (300x600) $80 content is subject to editor approval. Leaderboard Banner (728x90) $85 Large Leaderboard Banner (970x90) $100 Rate $100 per tweet Homepage Spotlight Banner (728x90) $6,500 Annual Branded Background Skin $1,200 per month Weekly E-Newsletters (NET) $3,000/3 months Rate - Banner $1,250 per month $6,000/ 6 months Rate - Advertorial $400 per issue $12,000/Annual Welcome Banner $199 Monthly Solar Builder Spotlight E-Newsletters (NET) Sponsorship $990/issue Regional Impressions available. Contact your sales representative for more details. Digital Edition (NET) Digital Edition Sponsor $500/month Play Video Hyperlink $100/issue Digital Edition Landing Page Full page - $300/issue Advertisement hyperlink $50/issue Spread - $400/issue