Sponsorship & Advertising Opportunities. ebikesderby.com

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1 Sponsorship & Advertising Opportunities ebikesderby.com

2 Derby s Innovative New Bikeshare The largest of its kind in the UK, ebikes Derby is a brand new electric bikeshare scheme taking Derby by storm. Currently these state-of-the-art bikes are available only in San Francisco and Washington DC. Up to 200 electric-assist ebikes will be available across 30+ docking stations at key locations across the city, offering residents, commuters and students an easy, affordable and sustainable transport alternative. Our ebikes are pay-as-you-go cycles allowing ease of use for both regular and infrequent riders. Users sign up via an app or our website and the cost is 3p per minute with a minimum 1 charge. Within 8 weeks of launch, over 32,000 miles had been clocked up on our ebikes and more miles are being added every day!

3 Positive Reception ebikes Derby has had a positive reception across the press and by the public and the demand has exceeded everyone s expectations!

4 The Journey So Far Key stats from our first 7 weeks in Derby show the schemes popularity and success amongst the cities commuters, residents and students customers subscribed trips taken by ebike miles cycled by ebike

5 Other UK Bikeshare Sponsors Include Sevacare in Lincoln Santander in London Coca Cola in Belfast Just Eat in Reading & Oxford American Express in Brighton

6 Why Sponsor ebikes Derby? Innovative & Cutting-Edge Technology Align your brand with leading edge technology in the field of SMART mobility our ebikes are leading the way for future bikeshares as a modern, innovative transport solution not yet seen outside the USA Corporate Social Responsibility Leverage CSR and publicity opportunities around supporting a community-based & sustainable service that benefits the city as a whole through: Reduction in car use & congestion Alleviating parking issues Lowering emissions & improving air quality Improving users health through exercise Leverage positive PR around sustainability of the ebikes project which is only possible through sponsorship of the whole fleet Stand Out & Engage Differentiate your brand from the competition with a new and engaging advertising solution

7 Targeting & Reach ebikes act as mobile billboards across the city, allowing advertising presence in areas unavailable through more traditional media channels Reach Students? Derby is a university city with over 13,000 students as a key partner in the scheme, there are 12 docks at key university locations and ebike comms throughout campus/halls of residence Reach Commuters? Docks are positioned across the city to benefit the city s commuters including Derby Train Station (3.75m people /year), the Bus Station (0.5m departures/year), the RTC (1.3k staff) Rolls Royce (c. 14k staff) and more Reach Residents? There are over 2.5 million people living in Derby

8 Brand Coverage The heatmap illustrates the journeys that the residents of Derby have been making via ebike Not restricted to the city centre, ebikes Derby sponsors will see their brand visible throughout Derby and the surrounding towns and villages as riders have not confined themselves to journeys within the centre only The mobile billboards are a unique & engaging way to bring your brand to the people of Derby

9 On-bike Advertising Physical branding of the ebikes includes: Full basket wrap left, right, front above light Rear wheel arch on both sides of the ebike Other available space if requested, is open to discussion ebikes Derby s marketing team will work collaboratively with sponsors, where desired, to develop creative that will suit company and ROI objectives

10 Sponsorship Media Social Media Coverage Regular posts relating to your brand & bike photography with branding visible accounts on Facebook, Twitter & Instagram e-newsletters Presence in regular e-newsletters sent to database of ebikes Derby subscribers Events Brand presence at regular events at key Derby businesses & the university throughout the year Website Clickable link & brand info as part of ebike partners on our ebikesderby.com homepage Print Brand visible on all ebikes Derby advertising, including printed literature such as flyers & posters

11 Bikes, Duration & Costs Number of ebikes Sponsors can chose to advertise on any number of ebikes, starting at a minimum of 20 Duration of sponsorship Sponsors can chose to advertise for any number of months, starting at a minimum of 6 months Costs Rate card is 30 per bike per month, this is open to negotiation based upon number of ebikes & duration of sponsorship For example 20 bikes for 6 months would total 3.5k

12 To discuss how ebikes sponsorship might work for you and your business, please contact Louisa Quinn ebikesderby.com