Brand Merchandising Manual

Transcription

1 TECHNOLOGY INFRASTRUCTURE MAINTENANCE 19 TH BUSINESS ON RAILS Brand Merchandising Manual

2 BUSINESS ON RAILS Since 1999 NT EXPO - Business on Rails reaffirms its supremacy as the only event focused on equipment, infrastructure, services and railway maintenance in South America. The NT EXPO mission is to connect buyers and suppliers offering solutions and innovations in technology, processes, products and services supporting the development of the urban mobility industry on rails and cargo transportation. It also gathers the main players in the metro-railroad area in the industry and government through an environment focused on generating business opportunities, content, networking and the presentation of trends and innovations. The leading event in South America regarding innovations and presentations in processes and technologies, solutions, products and services to the metro-railroad industry. It connects buyers and suppliers generating business opportunities. You will only find at NT EXPO Opportunity to increase the visibility of your brand for representatives from multiple countries Meet and get in contact to a highly qualified group A market trends meeting point Networking with professionals involved in the buying process

3 Get to know the key benefits of using the Subtitle brand awareness tools available for NT Expo 2016 Improve your marketing actions at the event Bring the visitors closer to your brand, impacting a larger number of people Attract more visitors to your stand Strengthen your brand Increase the brand s promotion before, during and after the event Reach a highly qualified audience Sponsor Pavilion Printed Internet Before During After Ask us about special offers for integrated actions including more than one promotion tool described in this guide. 5 Attention: most of the actions have limited quotas and the requests are dealt with on a first come first serve basis. Please check with the commercial team. The opportunities in this guide are divided into: Fair Sponsorship Online Products Printed Products Products in the Hall Other Opportunities for Brand Awareness Sandro Bamonte sbamonte@ubmbrazil.com.br

4 Summary You may find various options to boost your brand in this guide for brand awareness. 1. Fair sponsorship p Other products for brand awareness p Printed products p. 08 Exclusive Rooms Press room Sponsoring p. 24 p. 25 Printed catalogue p Pavilion products Sampling action Mega Floorplan Side Bags Information Desk Aisle Banner Information Display Stand Indoor Blimp Floor Sticker Giant Floor Sticker Digital Floorplan Digital Information Display Stand p.10 p. 11 p. 13 p. 14 p. 15 p. 16 p. 17 p. 18 p. 19 p. 20 p. 21 p. 22 p Online products Marketing Website Banner p.26 p. 27 p Conferences p.29 Bronze Sponsorship Silver Sponsorship Gold Sponsorship Platinum Seat cover p. 30 p. 31 p. 32 p. 33 p. 34

5 Fair Sponsorship

6 Fair Sponsorship Your logo will be used in the following materials: Marketing actions Event s website Event s official catalogue Visitors credentials Locate yourself displays throughout the aisles at the fair Your company s name will be mentioned in the official opening ceremony of the event Institutional ads as a sponsor in national and international magazines At the gateway of the event Street banners. Quantity: 2 On totem banner. Quantity: 2 Banner ( 234 x 100px ) on the event of the website from the signing of the contract until October 30 th, 2016 Distribution of promotional material in the press room during the fair Logo of the company in the published profile on the official event catalogue 1 full page in the event's official catalogue Channe l Quantity 03 NB: It is the sponsor responsibility to supply the promotional material described above, which must be submitted to be evaluated by the fair s organization.

7 Printed Products

8 Official Catalogue The catalogue will show the complete schedule of the fair, as well as serving as a guide for the visitors during the event it will also act as a shopping guide used all year after the event to contact the exhibitioner. It will be distributed to all the visitors at the fair. High impact on visitors High circulation of your brand at the fair Improvement of long term brand awareness An increase in the flow of visitors to your stand

9 Products Hall

10 Badges String - Visitors Your logo on the string for the credentials for all the visitors of the fair High number of visitors impacted High visibility at the entrance to the fair Direct impact on a highly qualified audience Strategic form of communication at the event Increase the number of visitors to your stand Improved brand awareness o Important: Exclusive sponsorship Does not include the credentials string of the conference credentials Quotas 01 NB: The customers artwork my be provided

11 Sampling Actions Distribution of the material (except the bag and the badge string) at the entrance hall and exit area. High impact at the entrance of the fair Direct impact on highly qualified public Generates more visits to your booth High number of impacted visitors A larger area to promote your company, products and services. Encourage relationship and interaction with the customer Imagem meramente ilustrativa Note: You are not allowed to distribute materials in the foyer or in the area outside the hall The action can not be held in the halls of the fair, just at the entrance hall or exit area, chosen by the exhibitor Daily rate per promoter is applicable It is the exhibitor's responsibility to produce the materials Content will be checked by the organizers of the fair Quotas 06

12 Mega floorplan side Located at the entrance of the fair, this action offers you exclusive promotion for your brand / product in an excellent area: the side of the mega floorplan in the NT EXPO hall High impact on visitors Promotion of the brand throughout the fair Brand activation Increase of the number of the visitors to your stand Imagem meramente ilustrativa Technical Specification Two areas of 163mm x 305mm each. NB: The design must be supplied by the client. Quantity 02

13 Entrance Hall Display Promote your company using the displays located on the walls of the event s aisles. Brand activation Increased number of visitors to your stand High number of impacted visitors A larger area to promote your company, products and services Widespread repercussion material Excellent locations Imagem meramente ilustrativa Technical Specification 6m x 3m NB: The design must be supplied by the client. Quantity 02

14 Information Desk Promotion of your logo, product or service in the lobby of the fair, which is an area all visitors have to walk through. Visibility in strategic location High number of impacted visitors A larger area to promote your company, products and services. Brand activation Desk located at the entrance hall of the fair Technical Specifications Size: 0,90 x 0,96cm (front) Size: 0,90 x 0,46cm (side) Quantity 02

15 Aisle Banner Your company s logo on the panels which indicates the hall s aisles. Strategic communication at the fair High number of impacted visitors Brand activation Technical Specifications Print Area: 3 x 2 m Double sided printing NB: The design must be supplied by the client.

16 Indoor sign totem Strategically placed in the main aisles of the event and shared locations, the indoor sign totem is an excellent tool to promote your logo, product or service. High impact on visitors Brand activation Visibility of your brand in strategic locations Technical Specifications Height: 2 m Width: 1,10 m Double sided printing Merchandising area: 0,50 x 0,50 m Quantity 10 NB: The design must be supplied by the client.

17 Indoor Blimp Makes it easier to see your stands location Increase the number of visitors to your stand High visual impact High level of visibility for maximum views by visitors Brand activation Strategic communication Technical Specifications Diameter: 2,5 m Merchandising area: 1,10 x 1,10 m, double sided NB: The design must be supplied by the client. This option is only valid for its placement on the top of the exhibitors stand, limited to 1 blimp per stand.

18 Floor Sticker Placement of your logo and / or product of your company, indicating the location of your stand on the carpet of the corridors of the pavilion. It can be applied on the aisle floors of NT EXPO Increased number of visitors to your stand High number of impacted visitors Brand Activation Technical specifications Measures: 1,4 x 1,4 m Quantity 10 NB: The design must be supplied by the client

19 Giant Floor Sticker Special type sticker for floors, placed at strategic locations on the carpet of the aisles of the halls High impact at the fair Increased number of visitors to your stand High number of impacted visitors Brand activation Technical Specification Measures: 3,0 x 3,0 m Quantity 04 NB: The design must be supplied by the client.

20 Digital Floorplan Floorplan located in strategic spots of the fair. Placement of your logo and a 10 second video High impact at the fair Possibility to be exclusive Relates your brand to modern hi-tech interactive material High number of impacted visitors Increase the number of visitors to your stand Stand out from your competitors Brand activation Technical Specifications 1 Digital Display Stand (location to be chosen) Quantity 04

21 Digital Display Stand High impact on visitors Interactive Material Relate the brand to modern hi-tech equipment Brand activation Stand out from your competitors Technical Specifications High resolution logo supplied by the client Logo placed next to the location indication 1 Display Stand Quantity 02

22 Other Brand Awareness Products

23 Carry All Sponsoring Brand activation Possibility to be exclusive Direct impact on highly qualified audience Increase the number of visitors to your stand Stand out from your competitors Technical Specifications Placement of your logo on the car sides *2 cars per quota Quantity 02 NB: The design must be supplied by the client.

24 Exclusive Room During the event your company can rent an exclusive room in order to offer courses, presentations, workshops, lunch, dinner, cocktails, etc. Direct impact on highly qualified public Strategic communication at the fair Brand activation Structure available Audiovisual equipment, Stage and Chairs. Quantity 01 NB: The following are not inclued: food, beverage, receptionist, simultaneous translation, decoration, stage lighting and additional services. It is the exhibitor s resposability to hire or contract the asforementioned services.

25 Press Room Sponsoring Brand activation Possibility to be exclusive Direct impact on a highly qualified audience Strategic communication at the fair Increase the number of visitors to your stand Imagem meramente ilustrativa Details Logo on the fair s website in the press area 1 banner in the press room Logo on the monitors during their stand by mode Notebook for the journalists Folders, bags or backpacks Pens Logo on the displays Quantity Production of the promotional material supplied by the exhibitor (banner, notebook, folder, pen) Banner design must be supplied by the exhibitor. 01

26 Other On-line Products

27 Marketing Promotion of products and services to a qualified audience Mailing with contact with over 20,000 professionals from the industry Details Electronic newsletter shots from your company to the mailing list of the event 2 shots per newsletter. Text and design provided by the exhibitor Technical Specification Html (with the image linked to the client server) and a version of the written content. 100% image newsletters have a reduced delivery fee. Quantity 10

28 Banner on the Website Great quality access to your website with the best cost / benefit of the internet. The placement of electronic banners is the most efficient way for a company to promote its products, providing great returns. Details Text and design supplied by the exhibitor. Technical Specification Module: 230x100 pixels. Format gif or jpeg. Other options available. Please contact our commercial team. Quantity 10

29 Conferences

30 Bronze Sponsorship Offers greater visibility for your brand to a select audience by the means of: Placement of your logo in the material of the conference by and direct mail Placement of your logo on the events website, on the conference page, hyperlinked to the company's page Placement of your logo in the communication material available at the conferences area 10% discount on the conference subscription for two people chosen by the sponsor 01 free invitation for a sponsor s guest

31 Silver Sponsorship Offers greater visibility of your brand to a select audience by the means of: Imagem meramente ilustrativa Placement of your logo in the material of the conference by and direct mail Placement of your logo on the event website, on the conference page, hyperlinked to the company's page Placement of your logo in the communication material available at the conferences area 10% discount on the conference subscription for three people nominated by the sponsor 02 free invitations for sponsor s guests Projection of the name and logo of the company ( through PowerPoint ) during the breaks Distribution of promotional material such as catalogues, gifts, etc. NB: Produce the material is the sponsors responsibility, as well as the promoter in charged for the distribution Copy of photos from the event

32 Diamond Sponsorship This package offers increased visibility. The company will present its leading position in the market in a clear and defined way. Check the items included below: Placement of your logo in the material of the conference by and direct mail Placement of your logo on the event website, on the conference page, hyperlinked to the company's page Placement of your logo in the communication material available at the conferences area 10% discount on the conference subscription for 03 people chosen by the sponsor 02 free invitations for sponsor s guests Projection of the name and logo of the company ( through PowerPoint ) during the breaks Distribution of promotional material such as catalogues, gifts, etc. NB: Production of the material is the sponsors responsibility, as well as the promoter in charged of distributing it Copy of photos from the event 2 customized marketing s actions promoting its sponsorship Banner with your logo placed at the auditorium entrance Banner placement in the lobby

33 Platinum Sponsorship This package offers maximum exposure. Combines targeted marketing and brand association, allowing the most effective brand awareness possible. In addition to special items, you will have access to special information following the closing of the conference. See below for the items included in the package: Highlight of the imprint on the material of the conference by and direct mail; Highlight of the logo on the website of the event, on page conferences, hyperlinked to the company's page Highlight of the logo on communication material in place of conferences 10% discount on the participation of the conference five persons nominated by the sponsor 4 amenities for guests participating sponsor Projection of the name and logo of the company (through PowerPoint) during breaks Distribution of promotional material such as catalogues, gifts, etc. NB. the material will be made available by the sponsor, as well as (a) promoter (a) carry out the distribution Copy of photos from the event 3 marketing custom actions publicizing the sponsorship Banner placed, with logo, at the auditorium entrance Banner placed in the lobby Two banners with the logo on the auditorium stage, with excellent visibility

34 Seat Covers That will be placed on the chairs in the conference rooms Benifits Activation of your brand Increases the flow of visitors to your booth High visible in the conference room Important: Exclusive sponsorship NB. All artwork must be supplied by the sponsor Quantity 1

35 TECHNOLOGY INFRASTRUCTURE MAINTENANCE 19 TH BUSINESS ON RAILS