Marketing Tariff 2015

Transcription

1 CHELMSFORD SUMMER BEER & CIDER FESTIVAL Tuesday 7th Saturday 11th July Admirals Park, Rainsford Road, CM1 2PN Marketing Tariff Chelmsford Beer Festival

2 Chelmsford Summer Beer and Cider Festival 2015 c/o 21 The Paddocks Witham Essex CM8 2DR Graham Bishop- Joint Festival Organiser Chelmsford Summer Beer and Cider Festival th to 11 th July 2015, Admirals Park, Chelmsford External Partner Marketing Advertising Tariff Thank you for taking this opportunity to look at the benefits of advertising your organisation to our customer base. The festival now in its 37 th year and in its current format since As a festival we annually exceed a guest attendance of 20,000. Our guests mainly come from Chelmsford, Witham, Maldon, Braintree, Writtle, Colchester and Brentwood and the surrounding areas. Those attending stay for an average of three and a half hours and come from a very diverse mix of age, gender and background. The festival does not have a standard one size fits all customer and as such is great for most businesses. Both local, regional and national alike. Previous advertisers have included Estate agents, hardware suppliers, mortgage brokers, car dealerships. Hair salon, fitness instructors, pubs, breweries, caterers, restaurants, home renovation specialists. Accountants, scaffolder s, nurseries, gyms, and medical services. While we are able to offer the items below we are also open to suggestions as to other advertising you may have in mind please do get in touch to discuss your requirements. All advertising will be up from noon on the 7 th July through to 11pm on the 11 th July We are able to offer the following types of advertising. Banners / Posters Glasses Free samples or Flyers to our customers Programme Advertising Bar Runners & Beer Mats Flags or wind socks The reverse of our publicity team t-shirt s Volunteer Team Polo Shirts Display Stand Festival Partner or some other form of exposure Approximate Customer Attendance Tuesday Wednesday Thursday Friday Saturday Total 2,500 3,200 4,000 6,500 4,800 21,000 All advertisers included in your advertisement fee get exposure on our website. A pair of entrance tickets and two half pint tokens for every 100 spent on advertising with us.

3 Banners / Posters Banners; Provide us with a banner (maximum 8ft by 3ft) and we will display this on site for our guests to see. PVC eyelet type or Pop up. We do offer a buy three get the fourth free on all banners For banners bigger than 6x3ft please do get in touch Posters; Provide us with up to A3 sized posters and these will be distributed around the site, on the fronts of, entrance, membership stand, brewery and main bars. Within the toilets and cubicles, in the staff area. No minimum quantity each 5 each Glasses This advertising has been purchased for 2015, please contact us to discuss your 2016 requirements We produce and sell over 7,000 glasses at the summer festival but used by around 11,000. These glasses end up in people s homes, pubs, work places for years after the festival has finished. To get right into the hands of our customers consider advertising on our glasses, by having your logo & 2, web address or QR code printed* on them. We only have one advertiser annually on them. We will also throw in space for one banner and your logo will be included on all printed leaflets. *Colour limits do apply Free Samples or Leaflets As our customers leave the festival why not get their attention for your brand by offering them a free sample or handing them a leaflet. Due to our customer attendance changing on a daily basis we offer multiple rates please contact us to discuss your requirements. We do not supply the labour directly for this, however if you require promotional staff this can be arranged. From Programme Advertising We don t directly organise the advertising within the festival programme. But please if you are interested in this do get in touch with Sue Stone at the publishers on Tel: info@grapevinelive.co.uk Please do let Sue know you came to her via the festival information. From Bar Runners or Beer Mats Bar Runners; Be one of two advertisers to take advantage of advertising on our bars with bar runners (the replacement of bar towels). The bar runners measure 80cm by 18cm and can be printed in full colour. One will be placed on each Cider and CAMRA bar section 30no in total. (excludes brewery bars and foreign beer). Get right in front of our customers eyes. Price includes full production and artwork from information and media you provide. Including a proof. Purchase this year and advertise again next year for a fraction of the price. Beer Mats; we will have 10,000 square beer mats printed with your logo & website address on one face and additional information on the reverse. We will distribute these around the tables during the week. Alternatively team up with another organisation and buy one side each for an additional and share the overall cost. ( 475 each organisation). Includes artwork from information and media you provide. Including a proof or

4 Flags & Wind Socks Provide us with a corporate flag or wind sock and we will install these on flag poles around the festival site. We do offer a buy three get the fourth half price on all flags and wind socks each. Publicity Team T Shirts Our publicity team hand out festival flyers, to the public in Chelmsford City Centre for two weekends before the festival. They also hand out flyers at the train station on the build-up and during the event, along with some of the cricket matches as people enter. We currently have 50 hours of publicity time planned. There is an average of 6 volunteers for every hour. 300 hours of publicity exposure. Our price includes your website and logo in up to three colours screen printed on the reverse of our Publicity team T shirts Volunteer Team Polo Shirts This advertising has been purchased for 2015, please contact us to discuss your 2016 requirements Our Volunteer team of 200 while on shift wear these volunteer polo shirts. Not only are these worn while at the festival but after the event for many years. The volunteers see their polo as a trophy and wear them with pride to pubs and other festivals. Your company logo/web address 2, embroidered or screen printed onto one of the sleeves, limitations do apply. Only one external organisation will be represented on these polo shirts. Display Stand Get your product or service in front of our customers with your own display stand, this can be manned by your organisation or just left for the week. Due to the variables of this opportunity please do contact us to discuss your requirements. From 1, Tutored Tastings Throughout the festival week we offer our customers the opportunity to sample beers and ciders under expert tuition from some of the country s best known and respected writers, and sommeliers. Your organisation could become our Tutored Tasting partner allowing your organisation to be advertised on our Experts polo shirts and with the printed media produced for the tastings. 1, Festival Partner Each year we team up with a few local companies for the benefit of both parties, this benefit could be for example donating the use of a telehandler & fuel for the festival to use. Providing all the washroom sundries. Feeding our volunteers during the build and takedown. In return your organisation will get the benefits of advertising to our customers, which will include being recognised as a Festival Partner on our printed flyers, website and in the programme. And of course some free entry tickets and drinks vouchers. Please contact us if you wish to discuss the benefits your organisation may be able to bring to us. Terms and Conditions do apply.

5 Charity Partners This year our two charity Partners are Chess and Peaceful Place. They will be attending the festival all week raising awareness and funds for their organisation. These Charities will be working together to maximise their fundraising. They are always looking for corporate support. If you are interested in supporting them perhaps with a prize for their prize draw please do contact us. CHESS has been in operation as a provision for the homeless since the early 1990 s. Our mission statement says: CHESS seeks to relieve homelessness and related hardship and distress amongst single adults in Chelmsford and Essex, through the provision of support services and temporary accommodation that helps them move on in their lives. Each year we help a number of people out of homelessness and into a more secure, and settled way of living. CHESS has 27 bed spaces available over its 5 houses. Often there can be up to 40 people waiting to access the service. The need for a provision to single homeless adults is more than evident. With our 12 staff (both full and part time) and our army of volunteers (up to 74 at our last count) the difference being made to this community and the service user that pass through CHESS is amazing. In the last financial year CHESS helped 51 people to move on positively in their lives. We are also able to claim that through our social Auditing process we give a value back to the community of 1.7million - 3million. Registered Charity no Peaceful Place, established in 1996, is a small but growing charity supported by and serving people in south East Essex. Our aim is to improve the quality of life for those aged under 65 living with young onset dementia and those that care for them. Our lively day centre provides members with a whole range of mentally, physically and socially stimulating activities to enjoy, in addition to bringing in outside entertainers and taking people on outings helping them maintain social contact within the local community. At the same time, while loved-ones are being looked after, caring and enthusiastic staff provide valuable respite for partners or carers, giving them much-needed relief from the hugely stressful impact that dementia also has on their lives. In addition to the above, Peaceful Place also provides advocacy services to people living with young onset dementia, providing help and advice on health, legal, finance, housing and social matters, as well as regular support groups for carers and those with a young onset dementia diagnosis. The number of people diagnosed with dementia is steadily increasing and is predicted that within the next twelve years the number of people diagnosed with dementia will increase by 40%. Registered Charity no

6 Corporate Entertaining & Hospitality Advertising at our festival why not bring your clients or staff along to see your advertising in action. We offer corporate entertainment packages to any organisation. Our beer & cider festival is an ideal opportunity for a friendlier relaxed atmosphere for client or colleague entertaining or rewarding. Don't wait till Christmas to book that office party! Come and enjoy the sunshine*, live music and a sociable drink. We offer our guests; 300 real ales, 100 ciders & perries, 100 foreign beers. Including cask lagers, wines and pilsners. one of the highlights of Chelmsford City's social calendar A 2 acre site with marquee coverings for over 3000 people and a beer garden for Located a 10 minute walk from the city's bus and rail stations. Tutored beer tastings throughout the week. An impressive variety of food and snacks. Including bratwurst, fish & chips, chocolate, curries, burgers, chilli's, jacket potatoes, pizza's, noodles. We can tailor any package to your requirements. Packages can include admission, souvenir glass, drinks & food tokens, and tutored tasting. Example packages available. a) For admission, programmeᵝ, and 2 pints of real ale or cider^ b) For admission, souvenir glass, programmeᵝ and Tutored beer tasting** c) For admission, souvenir glass, programmeᵝ, and 2 pints of real ale or cider d) For admission, souvenir glass, programmeᵝ, Tutored beer tasting and 2 pints of real ale or cider e) For admission, souvenir glass, programmeᵝ, 2 pints of real ale or cider. a basket type meal f) For admission, souvenir glass, programmeᵝ, 4 pints of real ale or cider. a basket type meal g) Additional Half pint Real Ale or Real Cider voucher 1.66 **lasts approximately 1 hour & comes with around 1.5 pints, for corporate groups of 6 or more a specific time can be arranged. ^a glass will need to be rented. ᵝsubject to availability, *not always guaranteed. For more information or to book tickets please contact sbfmarketing@chelmsfordbeerandciderfestivals.org.uk Terms and Conditions Apply