WELCOME TO MISSISSAUGA

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1 WELCOME TO MISSISSAUGA Mississauga is located within the Toronto CMA and is Canada s sixth largest city with a population of more than 741,000, connecting to Toronto s urban core within 30 minutes. This award-winning municipality is home to approximately 54,000 businesses, employing more than 413,325 people. The City has been recognized as Canada s safest city for the 13th year in a row and offers a variety of quality housing, first class schools, two extraordinary healthcare facilities and more than 480 parks and trails. OUTFRONT Media is able to provide extensive citywide coverage with a unrivaled portfolio of Outdoor products. CITY OF MISSISSAUGA

2 MISSISSAUGA PROFILE COMPLETE COVERAGE THE 905 DEMOGRAPHICS Mississauga, the 6th largest city in Canada and one of 12 key districts comprising the Toronto CMA, is critical to effectively reaching Canada s largest market using Out-of-Home. CMA Population 750,111 Population Growth: 6.7% ( ) GROWTH 6.7% Mississauga is dependent on car travel, more so than any other city or town in the Toronto CMA. Of the over 1.3 million vehicular trips made to the region, 65% tend to stay there, making OUTFRONT Media Posters, TSAs, Backlights and Superboards, an incredibly effective way of connecting with consumers via outdoor advertising. The focal point (core) is the area around Square One Shopping Centre at Highway 403 and Hurontario Street. It offers 360 retail shops & services and boasts 24 million annual shopper visits. Unlike other cores which radiate from a central, pedestrian-heavy intersection, Mississauga sprawls outward from this vehicular access hub. LOCAL MEDIA COMPARISON The Mississauga News is a community newspaper published 2x a week with an average issue circulation of 122,354. In comparison, OUTFRONT Media s Mississauga formats have the potential to reach over 14 million people in the region over the course of a single week. MEDIA FORMATS Posters Backlights Superboards Transit Shelters Average Household Income $ 99,939 BUSINESS Post Secondary Education: 56% Home to more than 60 Fortune 500 Canadian head offices including: General Electric, ConAgra, Mattel, Wyeth Consumer Healthcare, Microsoft, Wal-Mart, United Parcel Service, Fed Ex, Samsung and Hershey. For the tenth year in a row, Mississauga has received Standard & Poor s AAA credit rating. Toronto Pearson International Airport is located at the northeast border of the city, currently ranking as the 35th busiest airport worldwide, serving up to 38 million passengers per year, making our locations pivotal to reaching business and holiday travelers alike. Centrally located with easy access to global markets - a 90 minute drive from the U.S. border and local tourist regions of Niagara Falls and Vineland. Square One Erin Mills Town Centre, Dixie Value Outlet Mall and Meadowvale Town Centre are the region s largest and busiest malls, attracting over 1.3 monthly shoppers. CITY OF MISSISSAUGA SOURCES: Manifold Data Mining 2014; Transportation Tomorrow Survey 2011; City of Mississauga; Airports Council International; Oxford Leasing; Statistics Canada

3 MISSISSAUGA MAP Mississauga OUTFRONT reaches High incomes and high circulation Hurontario & Derry 60K+ circ. Dixie & Dundas 60K+ circ. Eglinton & Mavis 70K+ circ. Erin Mills Pkwy & Eglinton 60K+ circ. Erin Mills Pkwy & Dundas 60K+ circ. CITY OF MISSISSAUGA Hwy.403 & Eglinton Ave. 160K+ circ.

4 MISSISSAUGA MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Superboards More than twice the size of a Poster, and located in high traffic locations or intersections, Superboards can be used to generate huge impact on their own or in conjunction with another Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable, so creative can be moved from one board to another to increase reach and campaign duration, or can be stored and reused for subsequent flights. Backlights Used on their own or added to a more extensive Outdoor campaign for added impact OUTFRONT Media Backlights stand out. The combination of rear illumination, vivid colour and premium locations in the busiest areas of the city and along key traffic routes, means Backlights deliver high impact messaging opportunities and dramatic creative effects. Try an opaquing technique to create a unique daytime/nighttime message. CITY OF MISSISSAUGA

5 MISSISSAUGA MEDIA Street Furniture: Transit Shelters Street Furniture provides entry into residential areas sometimes not available to other Outdoor formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are predominantly backlit, creating additional drama at night and lending themselves to special effects like opaquing, extensions and decaling. CITY OF MISSISSAUGA

6 MISSISSAUGA CONTACT OUTFRONT Media Canada 377 Horner Avenue Toronto, Ontario M8W 1Z6 Telephone: (416) CITY OF MISSISSAUGA