Elements of the Silent King Campaign

Transcription

1 Elements of the Silent King Campaign The different promotional campaign materials, activities and communication actions are used to achieve the basic goals of the campaign, which are to forward the well-mannered recreational activities in the city centre. The facilities and restaurants (horeca places) participating in the campaign have placed warning signs and stickers in visible places and/or problematic, noisy areas to get the attention of people and different outdoor activities were conducted to raise awareness and shape behaviour. Elements 1. Warning signs at restaurants, pubs (inside and outside on the streets) (A5) 2. Qualification sticker for participating restaurants and pubs 3. City light poster at crowded public transport places 4. Badges for employees at pubs, participants at demonstrations and research people 5. Mirror sticker 6. Facebook site 7. Campaign film to raise awareness 8. VI. district demonstration and video 9. VII. district demonstration and video 10. Quadlight and the Silent King host and hostess and video, gifts for joiners 11. Articles in the local paper, interview in local TV 12. Research among local citizens 13. Maps with the message of responsible behaviour for foreign visitors 1. Warning signs: These warning signs were placed at restaurants and busy and/or problematic, noisy places, ie. terraces, smoking areas, street fronts, exits etc., to promote responsible behaviour among club-goers, restaurateurs. (English text: Please respect our neighbours and take care of the cleanliness. Thanks.) 2. Qualification sticker: Restaurants, pubs committed to well-mannered entertainment, voluntarily participated in the campaign, have placed a sticker at the entrance to symbolize their commitment and participation. (Translation for the text: With the recommendation of the Silent King. Committed place towards well-mannered entertainment. 2012) 3. City light posters: To attract the attention of even more people, and based of the fact, that noise is mostly a problem on the streets when people are going home (on the move problem), three city light posters were place on the most busy public transport stations within the City Centre (Wesselényi street, King street and Blaha Lujza square). Translation of the text: Some sleep, We revel. Respect our Neighbours! 4. Badges: The majority of restaurants participating in the campaign gave Silent King badges to employees and security personnel to draw attention to the importance of wellmannered entertainment. These badges were also used for research people (conducting questionnaires on the streets) and for people participating in our two demonstrations.

2 5. Mirror stickers (3 parts): Half of the restaurants and pubs participating in the campaign put mirror stickers in the washing rooms. With these stickers we aimed to engage with club-goers to join the positive movements, to identify themselves with the positive, social message, values and principles of the campaign and well-mannered entertainment. People could make photographs of themselves to show their commitment and that they agree with the message, send them in and of course they were also motivated by winning festival tickets.

3 6. Facebook site: We started a Facebook site already in 2011 and continued in There were no extra campaigns on it as the main aim of the site is to have an extra platform to exchange views, to inform people interested in the problems or the solutions. Some followers do also give positive feedback to the campaign, as followed: (Test: Hi! I am not able to express how glad I am, that you exist! Really. Have a nice weekend! ) 7. Campaign video: A short video of the Silent King campaign was made which presents the essence and goals of the campaign, the main message is well-mannered entertainment, having fun while respecting our neighbours. The video can be accessed at the following link in English: the Hungarian video was viewed 400 times on YouTube. 8..VI. district demonstration and video: As Budapest is a very attractive target place for partying for foreigners in summer, we organized a demonstration with foreigners, partnering with hostels. Foreigners have a perception not caring at all about local citizens needs. So working together with one of the biggest hostel in Budapest, we gathered foreign people coming to the town for nightlife, and demonstrating their commitment. They moved on the street and stayed total silent for several minutes which was like a small flash mob for local walking buy. The video be viewed in English here: 9. VII. district demonstration and video: On one of the most popular night life streets in Budapest we also organized a small demonstration together with to pubs, club-goers and local citizens. The participants formed a Silent Chain and played the game whispering one of the messages of the campaign into each others ears and having a look what is coming out of it. The video can be viewed in Hungarian here:

4 10. Quadlight, Silent King host and hostess and spending a night with them video: The Silent King couple drove on city lighted Quadlights through the city 8 times during the campaign. They selected routes where most problematic, noisy streets are, to meet local citizens and talk about the campaign, and in the evening to meet club-goers to have a discussion with them on responsible behavior and well-mannered entertainment. The video can be viewed in Hungarian here: utm_campaign=videoplayer Gifts remembering the campaign were also disseminated among those who stopped and listened to the host and hostess talking about the campaign and the message of well-mannered entertainment.

5 11. Articles in the local paper. Articles about the campaign, research results have been published in the local papers of participating districts. There were articles introducing the campaign, about the research start and also the results of the research, in one district a total map was illustrated where all participating pubs and restaurants th were highlighted on it. 5 district did also invite the campaign speaker to a life talk about the campaign to the local TV. 12. Research among local citizens. The aim of this campaign is also to enhance dialogue among all stakeholders of night life caused noise, so it is important to understand more the opinion, attitude of local citizens. What kind of local problems they raise, where do they rank the problem of noise, how would they solve it, who is responsible for solving this problem according them?! The research was also able to evaluate the campaign and the results of the campaign.

6 13. Maps for foreign visitors: The aim of the two sided map was to draw foreign visitors attention towards responsible behaviour and well-mannered entertainment while having fun and joy in Budapest. The maps were disseminated at big and popular hostels with the partnership of an informal association of hostels in downtown Budapest. The participating hostels were the followings: Wombats City Hostel Budapest (3000 maps), Grandio party hostel (1800), Retox party hostel (600 maps), Carpe vitae party hostel (480), Carpe nechtem (120).