2017 AGENCY. Salary Survey AGENCY CLIENTSIDE CREATIVE FREELANCE

Transcription

1 2017 AGENCY Salary Survey AGENCY CLIENTSIDE CREATIVE FREELANCE

2 Welcome to the Blue Skies 2017 Salary Survey We conducted this online survey across the whole of the UK between 9th January and 10th February The report is based on the findings from those respondents who completed the survey, Blue Skies recruitment data from 2016 and sector specific market insight from clients and our experienced Managing Consultants. Contents 3 Consultant insight 4 Respondent profile 8 Market profile 14 Salaries 20 Brexit 21 Testimonials WELCOME

3 P3 CONSULTANT INSIGHT 2016 has been an incredibly busy year within the agency space, it has remained a highly candidate driven market with the most talented candidates being snapped up quickly and often receiving multiple job offers with agencies creating opportunities for candidates that they can t afford to let pass them by. Increasingly, agencies have streamlined interview processes and we ve seen a return to a swift two stage interview structure where candidates are given a flavour of the agency culture and a real insight into their work and ambitions which has ultimately helped them to secure the most sought after PRs and account handlers. From a candidates perspective we ve certainly seen that agency culture, soft benefits and flexibility remain all important when looking for the next career step and our salary survey has shown that salaries have increased slightly across the board which reflects the competitiveness we ve seen within the market. We ve seen a busy start to 2017 so it looks like the trend is set to continue. Heidi Moreby - Managing Consultant Agency The Freelance Creative market in 2016 continued the trend of the previous year although steady, it was unpredictable and the shorter term nature of the majority of assignments continued. Again, there was no obvious change in pay rates and due to the more unpredictable market, freelancers had to sometimes negotiate their rates to secure bookings and clients had more choice of freelancers with broad ranging skill sets. The solid growth in the permanent creative market continued throughout last year and the subsequent staffing up in creative teams, the uncertainty about the effect of Brexit on recruitment as a whole and a squeeze on budgets has left Freelance this year hard to predict, but we are confident that the demand for freelance resource will remain strong. We are predicting an increased demand from in-house businesses looking to produce more of their design work internally alongside the regular demand from design agencies. Last year was very artwork driven, but we have seen a continued demand for niche skills such as digital designers and developers, retouchers, motion graphics, 3D and video. As many of these skills are more scarce and harder to resource, we have seen a positive change and less resistance from clients towards remote working, which has helped secure the right skill set, reducing the issue of geographical constraints and this trend to remote working seems a welcome one from freelancers and has given the client many more options available to them at short notice. We are looking forward to 2017 with optimism with the firm expectation that the demand for freelance creative will remain strong and steady. Chris Sims - Business Manager Freelance Creative

4 P4 RESPONDENT PROFILE RESPONDENT PROFILE

5 Are you male or female? P5 66% female 34% male What is your age? 51% 25 to 34 23% 35 to 44 10% 45 to 54 12% 18 to 24 4% 55 to 64 What area do you live in? 58% Central 11% South East 7% East 19% South West 5% London

6 P6 Are you currently employed? 95% yes 5% no How long have you been in your current role? 38% under 1 year 38% 1 to 2 years 17% 3 to 5 years 2% 5 to 7 years 5% over 10 years 0% 7 to 10 years RESPONDENT PROFILE

7 P7 Which method do you feel is most effective when looking for a new job? 40% recruiter 27% direct employer 7% social media 21% job board 5% mix of all methods

8 P8 MARKET PROFILE Do you work within an agency or in-house team? 41% 59% agency in-house What are your working hours? 87% full-time 9% freelance 2% part-time 1% contract

9 A further increase this year in people working over the weekly average. Still something that is clearly common place within the marketing and creative industries. P9 How many hours do you work per week? 55% 37.5 to 50 hours 37% 30 to 37.5 hours 5% under 29 hours 3% over 50 hours MARKET PROFILE

10 P10 What is the closest reason/s as to why you left your last job? 34% new challenge 29% higher salary 29% work/life balance 13% redundancy 11% more responsibilty 7% improved benefits 29% career proression 15% better commute 13% reduced stress 7% relocation 5% contract expired SALARY RANKS EQUAL TO WORK/LIFE BALANCE BUT BEHIND THE NEED TO BE CONSISTENTLY CHALLENGED IN A ROLE.

11 P11 What do you value most in your role? 49% work environment 43% role challenges 35% career progression 33% company work for 38% salary 33% appreciation 20% management A great working environment is still the biggest factor when it comes to being happy in the workplace. How secure do you feel in your role? 46% somewhat insecure 21% very insecure 8% somewhat secure 19% neutral 6% very secure MARKET PROFILE

12 P12 How many days holiday do you receive? 87% 74% under 20 to days days 2% 20% 9% 5% to days 25 under to 30 days 20 days 1% over 30 days

13 A further increase in flexibile working as more employers adapt their businesses to suit changing employee lifestyles. P13 What additional benefits do you currently receive? 75% pension pensions saw a massive 21% increase on last year most likely due to more businesses taking on the enforced workplace pension 44% flexible working 40% bonus/ commission 34% healthcare 11% car / car allowance 10% leisure facilities 7% subsidised/ free meals 42% laptop 37% mobile phone 18% childcare vouchers 10% insurance 8% travel allowance 1% sabbatical MARKET PROFILE

14 P14 SALARIES Have you had an increase or decrease in your salary within the last 12 months? 52% increase 42% neither 6% decrease

15 P15 When was your last pay review? 33% no review undertaken 24% less than 6 months 22% over 12 months 21% 6 to 12 months Do you feel that you are underpaid? 53% yes 47% no If freelancing do you amend your rate if a client requests it? 45% yes 55% no A dramatic change from 2016 where 86% of freelancers would have changed rates. SALARIES

16 P16 ACCOUNT HANDLING SALARIES Job Title Average Salaries Maximum Salaries Average Day Rate Account Handling *Exclusive of Blue Skies Fees Client Services Director 65,000 80, Group Account Director 62,000 75, Senior Account Director 54,000 65, Account Director 44,000 57, Senior Account Manager 33,000 40, Account Manager 29,000 34, Senior Account Executive 23,000 27, Account Executive 19,000 22, Junior Account Executive 17,000 18,000 n/a Business Development Director 45,000 65, Business Development Manager 32,000 50, Business Development Executive 23,000 n/a Digital Digital Client Services Director 70, , Digital Group Account Director 65,000 85, Digital Senior Account Director 55,000 70, Digital Account Director 45,000 58, Digital Senior Account Manager 35,000 42, Digital Account Manager 28,000 35, Digital Senior Account Executive 23,000 26, Digital Account Executive 20,000 23, Digital Junior Account Executive 17,000 19,000 n/a

17 PR SALARIES P17 P17 PR *Exclusive of Blue Skies Fees PR Director / Associate Director 60,000 85, Head of PR Division 55,000 68, PR Senior Account Director 45,000 55, PR Account Director 38,000 43, PR Senior Account Manager 31,000 36, PR Account Manager 28,000 32, PR Senior Account Executive 22,000 25, PR Account Executive 18,000 22, PR Junior Account Executive 17,000 18,000 n/a Social Media Manager 26,000 34, Social Media Executive 20,000 25,000 n/a Event Manager 28,000 n/a MARKET PROFILE SALARIES

18 P18 CREATIVE SALARIES Job Title Average Salaries Maximum Salaries Average Day Rate Creative *Exclusive of Blue Skies Fees Executive Creative Director 80, , Creative Director 65,000 95, Deputy Creative Director 55,000 70, Senior Art Director 40,000 55, Midweight Art Director 25, Junior Art Director 18,000 25, Senior Copywriter 47,000 70, Midweight Copywriter 26,000 32, Junior Copywriter 18,000 26, Creative Team Creative Team Senior 50,000 65, Creative Team Midweight 28,000 35, Creative Team Junior 20,000 25, Design Design Director 45,000 60, Senior Designer 42, Midweight Designer 23,000 28, Junior Designer 18,000 22, Web Senior Web Developer 36,000 45, Midweight Web Developer 35, Junior Developer 22,000 25, Digital Project Manager 45,

19 P19 P19 Digital Designers *Exclusive of Blue Skies Fees Senior Designer 35,000 45, Midweight Designer 35, Junior Designer 18,000 25, Studio Studio Manager 43, Senior Creative Artworker 27,000 35, Midweight Creative Artworker 26, Junior Creative Artworker 18,000 23, Retoucher / Illustrator 40, Creative Services Creative Services Director 45,000 55, Creative Services Manager 35,000 45, Production Manager 29,000 45, Project Manager 45, Traffic Manager 35, Proofreader 20,000 25, Designers UX Designer 50, UI Designer 50, MARKET PROFILE SALARIES

20 P20 BREXIT Has the recent leave vote made any impact on your team/department? 21% Yes 79% No Has the recent leave vote had an impact on your decision to change jobs? 5% Yes 83% No RESPONSE TO BREXIT WAS QUITE POSITIVE. WITH THE FULL IMPLICATIONS STILL UNKNOWN IT REMAINS BUSINESS AS USUAL FOR MANY MARKETING AND CREATIVE TEAMS.

21 P21 We have used Blue Skies for placing freelancers previously but not for a permanent position and I have been very impressed with the service they offered. I have found using their service to be a very effective way to recruit good experienced designers after finding a distinct lack of high quality candidates via online job boards. Blackberry Design Blue Skies know exactly who would be a good fit for us, which saves me time. It isn t just about the skills and experience an individual might have, for me it is more about the personality. Blue Skies knows what I am looking for, the process is always smooth and efficient and the agency has benefitted from a number of key appointments, which have helped us grow and improve our services. Gough Bailey Wright P21 TESTIMONIALS Blue Skies is one of our agencies of choice when we are looking to recruit as they are extremely personable and friendly; they understand the Bright culture and what we look for in candidates, therefore we always get excellent new recruits who are exactly whay we need. Bright Consultancy It has been a pleasure working with Blue Skies, they have made finding a new recruit an easy process and not a chore. The selection of candidates that I was sent had been chosen correctly to our original brief and were just what I was looking for. Life Agency

22 P22 NOTES

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24 The Ministry, 2 Birmingham Road, Stratford-Upon-Avon, Warwickshire, CV37 OBH t: blueskiescareers.co.uk