VTC CO-OP FACEBOOK QUALIFICATIONS PARAMETERS & REIMBURSEMENT DOCUMENTATION HOW-TO

Transcription

1 VTC CO-OP FACEBOOK QUALIFICATIONS PARAMETERS & REIMBURSEMENT DOCUMENTATION HOW-TO 1

2 CO-OP QUALIFICATIONS 2

3 FACEBOOK QUALIFICATIONS The Facebook qualification parameters are as follows: Application submitted and approved by the Martin Agency (TMA) prior to campaign start Applications should be sent to Alex Ender and Kerry McNally All formats must tag the Virginia Tourism Corporation Facebook page in the ad copy Any ad format that utilizes a click thru URL to a landing page must include the Virginia is for Lovers logo (at least 250 pixels tall or 250 pixels wide), or a 250 character promotional text summary about Virginia, with hyper-link. Landing page must contain a link to (Link can be embedded into logo image) 3

4 REQUIRED DOCUMENTATION & HOW-TO GUIDE 4

5 REQUIRED DOCUMENTATION The following documents must be submitted to TMA in order to collect re-imbursement: Ad Delivery report showing ad unit(s) run and corresponding click volume and cost associated to ad/landing page Screenshot(s) of Facebook Ads Manager showing run dates, ad unit, click volume and total cost accepted URL(s) of landing page(s) used against ad(s) If URLs vary by ad unit(s), please provide all and label accordingly 5

6 VTC CO-OP - FACEBOOK AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Ad Delivery report showing ad unit(s) ran and corresponding click volume and cost associated to ad/landing page. Step 1: Go to 6

7 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Step 2: Hover over the Ads Tab and select Go to Ads Manager 7

8 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Depending on what your default screen settings look like, this may differ slightly. Blue boxes are used to protect the example account privacy but call out what should be there. Step 3: First click the Ads tab, then adjust the dates to the appropriate quarter (Q4: 10/1/1-12/31/17) Account Name Account Name 8

9 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS **Note the updated dates in the screenshot. Step 4: In order to report on the required metrics, go to the drop down menu titled Columns and select Customize Columns Account Name Account Name 9

10 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Step 5: When you open up the Customize Columns page, the far right side will include all the metrics measured by the default settings within your account. For the purpose of this deliverable, it s best if you remove all but Ad Name. From there, in the search bar you will search for two items: - Clicks (all) - Amount Spent For each of those items, check the box next to it so that they appear on the right hand side under Columns Selected. We suggest saving these columns as a preset in order to simplify the process in the future. Click Apply in the bottom right corner to continue. 10

11 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Step 6: Once you are sure you are in the Ads tab, the date range is correct and you are showing the Ad Name, Clicks (All) and Amount Spent as shown below, you will screenshot only VTC Co-Op related posts for which you are provided screenshots of and include the Total Amount Spent for all the ads. If necessary, you may search by Campaign Name, Ad Set Name, Ad Name or several other options to narrow down which posts were for the Co-Op. Account Name Account Name 11

12 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Step 7: To download an Ad Delivery Report by clicking Export. In the drop down menu, select Export Table Data Account Name Account Name 12

13 AD DELIVERY REPORT/FACEBOOK ADS MANAGER SCREENSHOTS Step 8: Once you click Export Table Data the screen on the right will appear. Select Save as.xls and then Export. Account Name, Ads, Dates Upon completion of collecting these screenshots within the Ads Manager and the download of the.xls file, the second and third documentation requirements for reimbursement have been completed. Please be sure to send through both the screenshots of all posts as well as the exported.xls file for comparison. 13

14 URL OF LANDING PAGE USED AGAINST AD In order to qualify for reimbursement you must provide the landing pages used against each Facebook ad. What this means is, if your ad had a link to an external site that isn t Facebook, that landing page must include either the Virginia is for Lovers logo or a 250 character promotional text summary about Virginia, both with a hyper-link to 14

15 REIMBURSEMENT PROCESS 15

16 REIMBURSEMENT PROCESS Each quarter partners will provide proof of performance the month preceding end of quarter. Reimbursement will be made on a quarterly basis. All reimbursement claim forms and associated documentation must be received by the last day of the month preceding the end of the calendar quarter. Documentation will be reviewed and verified by TMA the following month. Q January March- deadline is April 30; reimbursement made to partners by May 31, 2018 Q April June- deadline is July 31; reimbursement made to partners by August 31, 2018 Q July September deadline is October 31; reimbursement made to partners by November 30, 2018 Q October December- deadline is January 31; reimbursement made to partners by February 28, 2019 As a reminder, you must include the following documentation: Ad Delivery report showing ad unit(s) run and corresponding click volume and cost associated to ad/landing page Screenshot(s) of Facebook Ads Manager showing run dates, ad unit, click volume and total cost accepted URL(s) of landing page(s) used against ad(s) If URLs vary by ad unit(s), please provide all and label accordingly If you have any questions or need assistance, reach out to Alex Ender (alex.ender@martinagency.com) at the Martin Agency. 16