SL-MEDIAT MEDIA GUIDE 2017

Transcription

1 SL-MEDIAT MEDIA GUIDE 017 koneporssi.com urakointiuutiset.fi ammattiautot.fi ajoon.fi vuokrata.fi

2 THE MOST READ PROFESSIONAL JOURNAL IN FINLAND S CONSTRUCTION AND TRANSPORT INDUSTRY The targeted distribution of the journal Konepörssi reaches decision-makers and other key actors in the field. It is aimed at a broad set of sectors and is also supported by widespread electronic distribution to decision-makers involved in the various types of B-to-B operations. Konepörssi is proven to be the most widely read and most renowned publication in the field of freight transport and the earthmoving industry. The expert content and impressive amount of interesting ads offer valuable and reliable information to support the making of purchasing decisions of the readers, printed as well as online. The extensive and versatile content keep the reader entertained with this publication for a long time, and make them return to it many times. Thanks to that, Konepörssi is the most widely read trade journal in its field. SCHEDULE 017 STANDARD SIZES AND AD PRICES Issue Theme / News / Events Deadline Publication 1 Servicing and maintenance Waste management and recycling / Earth-moving operations Timber transport / Bioenergy / Wood chips & peat Cover: Rental / Konekaupan Villi Länsi / Telakonepäivät Mansen Mörinät / Oulun Oikiat Konepäivät x 5 Kuljetus exhibition Green-area maintenance machines / Rental / Masiina / Farmari 7 Power Truck Show / Lepaa Maxpo Winter maintenance / Work lights / /1 spread: Tyres / KoneAgria Trailers / Superstructures / Rental x Crushing, breaking and screening Lifting equipment / Rental Material Online transfer: Digital material: koneporssi@koneporssi.com FTP (with usernames and password issued by the office) or retrieval via a specified Dropbox link PDF (prepared for pre-press, size 1:1), CMYK colours, image resolution 00 dpi Inner covers: x 97 1/1 page: x 97 /4 page: x x 65 1/ page: x x 10 1/ page: x x 180 1/4 page: x 65 / 91 x x 85 / 187 x 65 TECHNICAL DATA Journal format Printing area Column width Line density Annual volume Editorial office 10 x 97 mm (A4) 10 x 97 mm (For full-page adverts: 4 mm bleed + crop marks) Inner margin 10 mm due to adhesive binding 4 mm, columns 4 60 l/cm 6. SL-Mediat Oy / Konepörssi Turpiininkatu, 100 Tampere, Finland Editor in chief Jussi Lehtonen, tel. +58 (0) Telephone +58 (0) Telefax +58 (0) koneporssi@koneporssi.com Internet ISSN X Instructions for printed material: Column millimetre:: Black and white,64, 4-colour 5,0. VAT will be added to all prices. We reserve the right to change prices. Selected locations costs 5% extra. Advertising agencies given 15% discount (ready material). Please note! For cover, full page and centre adverts: 4 mm bleed

3 SUPPLEMENT INCLUDED WITH THE JOURNAL Distribution: To approximately 50,000 addresses each month. Basic distribution: To entrepreneurs and decision-makers in the fields of earthworks, transport, construction, lifting, logistics and rental, along with many other sectors. The distributed publication system of Finland s most popular professional journal reaches readers nationwide. Directed distribution: Geographically, by postal code, or by industry, in addition to the full print run. DIRECT DISTRIBUTION The supplement can also be distributed separately, using our address database for direct mailing. Inserts - A printed product mechanically added to a journal can be attached with a drop of glue or be included as a loose insert. - Many sizes of printed products are possible, from multi-page format to credit-card size. Also, various paper options and product samples can be added. - Usually, customer inserts with several pages or thick brochures are packaged in plastic with the journal, either on top of it or within the journal. Note: Always ensure, well in advance, that the product to be inserted is suitable for such use. MATERIAL DIGITALLY ONLINE By combining a printed supplement with electronic distribution, you can ensure that your message will get through. The printed supplement can also be turned into a version that can be read online, and which can be distributed through Konepörssi s electronic newsletter, website and Facebook page. Using the industry s leading media enables to reach the customers and readers who like to spend time online. Ask us about other solutions for preparing and distributing materials and brochures. We will find the best customised option for your message. + Number of readers of the printed journal (KMT 014) /month + Digital online edition /month (lehtiluukku.fi, newsletter, website link, Facebook) + (monthly average) page views Total reach readers per month

4 koneporssi.com ONLINE MEDIA ADVERTISEMENTS The greatest amount of professionally produced online content for the machine and transport industry. News items quickly and broadly updated, and the sector s most extensive image and video content. On our online news website, you can reach your customers that like to spend time in the digital world, using a channel that can target your advertising for the right subject matter, and to customers who are interested in it. It works! AD PLACEMENTS 1 Ad placements and pricing Campaign minimum billing 150 > Ad placement Desktop Mobile Based on Timesize px size px views based /1000 views /week 1. Parade 980 x x >. Panorama 980 x x >. Billboard 40 x x 150 > 00 > 4. Box 00 x x 150 > 00 > The ad can be shown either throughout the entire website, or based on views, according to keywords. Keywords: Material Delivery of material: The contact person s address or material address: verkkomedia@sl-mediat.fi Advertisement format: GIF, JPEG, Flash. A destination URL must be submitted with the material. You can reserve an ad placement from your own contact person. Ready material four (4) business days and material that needs to be processed seven (7) business days before the beginning of the advertisement campaign

5 The most read professional journal in construction and transport industry, also online NEWSLETTER AD PLACEMENTS In addition to online news, our newsletters also include interesting and topical headlines, delivered weekly by . A prime location for your advertising message, helping you get extra exposure and repetition! Ad placements and pricing x 75 px x 00 px 400. Text slot 100 The price includes an advertising slot in a single newsletter and linking to home page, product catalogue, or customer magazine, for example. Other work, such as marketing materials production and digitalization, for example, is charged separately on a case-bycase basis. Materials Material format JPG Reservations and delivery of materials: tina.fagerstrom@sl-mediat.fi NEWSLETTER SERVICE FOR YOUR BUSINESS You want to inform and keep in touch with your customer base regularly, you want to expand your customer base, you want to organise campaigns and support your marketing, but you don t have enough time. We will take care of compiling and sending newsletters on behalf of your business, to your customers addresses, or to the database of Konepörssi, or both. The newsletter template created for your business will be filled in according to the text and image material you provide, the addresses will be selected, and the letter will be sent using a tool we have. You will receive a report of the dispatch results. You can save time, and concentrate on your main tasks. Ask for more information and request a quote! 1

6 VUOKRATA.FI THE ONLINE SERVICE BRINGS TOGETHER THE LESSOR AND LESSEE CONSTRUCTION LIFTING LOGISTICS TRANSPORT The Vuokrata.fi Internet service has been developed for serving the growing machine and equipment rental industry in Finland. The demand for, and supply of, rental products for construction, lifting, logistics, and transport is increasing all the time. Vuokrata.fi provides the long-awaited meeting place for the demand side and supply side through uniting the rental companies under the same web service. The lessors and lessees are brought together in a convenient and fast manner. 1 Our responsive website is easy and convenient to use in your cell phone and PC browser alike. THE SERVICE IS MARKETED VIA THE FOLLOWING CHANNELS Top media for professionals, printed and online - the professional journals Konepörssi, Ammattiautot and Urakointi Uutiset - online media and weekly newsletters More than half a million readers every month! Search-engine advertising (Google AdWords) Our goals are at least impressions and clicks per month. Trade fairs and other events Visible to tens of thousands of automotive and machinery professionals at their most important events. Other marketing efforts Sponsor visibility and partner relationships AD PLACEMENTS AND PRICING Ad placement Desktop size px 1. Parade. Box Mobile size px 980 x x x x 150 Based on views /1000 views Timebased /week JOIN US! During its first year, the website Vuokrata.fi had more than visitors. The visitors did more than rental equipment searches. During its first year, Vuokrata. fi mediated more than a thousand rental quote requests to their customers, either by or over the phone. Furthermore, more than 5000 times, visitors moved on from our website to the websites of our client companies. PRICING INFORMATION FOR SERVICE PACKAGES Basic package 65 /year Includes contact information visibility under the Companies and Search Results sections. Search Results additionally include the request an offer and send buttons. Basic package - wide 70 /year Business information will always be placed in the top search results. There is also exposure in the Included in the service section of the front page, and a website thumbnail of the company s own website from any equipment list. Near the Included in the service section there is a button with a direct link to a website specified by the client. Several places of business can be included under the Company view.

7 WORK MACHINERY TRANSPORT EQUIPMENT A BROAD AND VERSATILE MARKETPLACE ON THE INTERNET Ajoon.fi provides a comprehensive service for selling both preowned and new in-stock vehicles online. The new service website is more user-friendly and clearer. It also works on mobile devices. We co-operate with the best-known data-transfer service providers and further develop the service in line with feedback from importers and dealers in the machine and automobile sectors. There are almost 50,000 products for sale via the service, from more than 700 dealers. CATEGORIES Machinery - Earth-moving machinery - Materials handling and lifting - Tractors and farm machinery - Forest machinery - ATVs Transportation - Goods vehicles - Trailers and superstructures - Vans and light goods vehicles - Buses and minibuses - Mobile homes and caravans 1 1 AJOON.FI TO ADVERTISERS Ad placements and pricing FRONT PAGE Ad placement Desktop Mobile Based on Timesize px size px views based /1000 views /week 1. Parade 980 x x Panorama 980 x x Box 00 x x SEARCH RESULTS AND PRODUCTS CARD Ad placement Desktop Mobile Based on Timesize px size px views based /1000 views /week 1. Parade 980 x x Panorama 980 x x Box 00 x x Banner 78 x x AJOON.FI FOR DEALERS Request a quote from your sales representative. THE SERVICE IS MARKETED VIA THE FOLLOWING CHANNELS Top media for professionals, printed and online - the professional journals Konepörssi, Ammattiautot and Urakointi Uutiset - online media and weekly newsletters More than half a million readers every month! Search-engine advertising (Google AdWords) Our goals are at least impressions and clicks per month. Trade fairs and other events Visible to tens of thousands of automotive and machinery professionals at their most important events. Other marketing efforts Sponsor visibility and partner relationships The objects of sale in Ajoon.fi also include Send to a friend and Share on Facebook functions.

8 SL-MEDIAT MEDIA GUIDE 017 Publisher SL-Mediat Oy, Turpiininkatu, 100 Tampere, Finland Telephone: +58 (0) Business ID: Domicile: Tampere Managing director: Jussi Lehtonen Bank details: SL-Mediat Oy IBAN: FI BIC: OKOYFIHH Forwarding of materials Forwarding of ads and materials published in the newspaper will be separately charged based on the price list in force. Advertisement cancellation and complaints Cancellation must take place by the materials day; complaints are to be submitted within 8 days of newspaper publication. The newspaper s liability for errors is limited to the cost of the advertisement. Citation or copying of ads or articles designed and produced for the newspaper is allowed only with permission of the newspaper s editorial office. INSTRUCTIONS FOR READY TO PRINT MATERIAL for print magazines Ammattiautot ammattiautot@ammattiautot.fi Konepörssi koneporssi@koneporssi.com Konekuriiri toimitus@konekuriiri.fi Urakointi Uutiset uutoimitus@urakointiuuutiset.fi NOTE ABOUT ! Large quantities of material (over 0 Mb): Share your Dropbox link to magazine s . Otherwise use FTP or send CD/DVD/Data stick to the editors. FTP aineisto.sl-mediat.fi For usernames and passwords, please contact us. Sending by post CD/DVD by deadline. Address: Name of the publication / SL-Mediat Oy Turpiininkatu 100 Tampere, Finland to paths, and the images must be embedded in the documents. - Word, Excel, and PowerPoint documents are not suitable for printing. Fonts - We accept all Adobe Font Folio 9 PostScript type 1 typefaces. Text must be converted to paths if other typefaces are used, also within EPS graphics. Images and graphics - We can process high-resolution CMYK images delivered in EPS or TIF format. Resolution requirements see the journalspecific data. - Do not use JPEG compression within EPS files. - Photographs taken with digital cameras can be submitted in JPEG format. Bleeds and crop marks - Full-page advertisements with crop marks and a bleed area of at least 4 mm. Proofs and cover letters Always provide detailed instructions and a layout sample of your advertisement (1:1). Proofs can also be submitted by fax +58 (0) For more information +58 (0) Software - We accept high-resolution Adobe Acrobat PDF documents, PDF version 1.4 or higher. Also, Illustrator and InDesign are accepted. All fonts used in advertisements must be converted Colours - Standard CMYK process printing. Konepörssi, Ammattiautot: Europe PrePress (Fogra 9) Urakointi Uutiset ja Konekuriiri: ISOnewspaper6v4 - For more information on colour profiles, please contact us. - All spot colours must be converted to process colours. - We do not accept indexed colour or Duotone modes. File compression - Please compress files with Zip, StuffIt or BinHex software. koneporssi.com urakointiuutiset.fi ammattiautot.fi ajoon.fi vuokrata.fi