2009 READERSHIP PROFILE

Transcription

1 2009 READERSHIP PROFILE

2 MODERN HEALTHCARE Modern Healthcare is the industry s leading provider of healthcare business news and intelligence. Ranked as the #1 publication in readership among hospital CEOs, CFOs and CIOs, Modern Healthcare is also the #1 choice among CEOs as the publication they would most like to receive. Advertisers trust Modern Healthcare because they know we deliver readers looking to buy healthcare products and services. Readers rely on Modern Healthcare because we are Independent: The industry s only weekly healthcare business news source Trusted: News coverage that is credible, comprehensive and fair Fast: Last-minute and unpredictable news delivered faster than from any other media source Committed: A staff of 29+ editors and reporters that is unmatched in the industry and dedicated solely to healthcare business news Customizable: Available in the way that best fits executives needs, from print to video to live events Award-Winning: Recognized for editorial excellence with 20 awards in 2008 alone 1 CONNECTING YOU TO YOUR TARGET AUDIENCE BPA-Audited Weekly Circulation 70,286 94% Hold High-Level Positions in: Senior Management Financial Management Information Management Clinical Management Materials Management Operations Management General Administration Management 86% Work in: Hospitals/Health Systems Medical Groups/Clinics/Specialty Hospitals Payer Organizations Total Pass-Along Readership 245,378 Total Unduplicated Audience of Modern Healthcare and ModernHealthcare.com 266,462 Advertising to an audience of Modern Healthcare's size and stature will help you increase awareness, generate new leads and boost sales. Table of Contents Each section contains data on circulation, reading habits and buying trends. Modern Healthcare ModernHealthcare.com Daily Dose Health IT Strategist Sources BPA June 2008: print circulation ABC Interactive August 2008: online circulation Franklin Communications, Inc. 2007/2008: title/work function, pass-along readership, reading habits and buying trends PERQ/HCI FOCUS Healthcare Management 2007: #1 publication and #1 website statements Publisher s own data 2008: unduplicated audience, online and e-newsletter registrants/subscribers

3 WHY YOUR AD WILL BE SEEN IN MODERN HEALTHCARE REACH READERS WHO ARE BUYERS The average reader spends almost 1 hour reading each issue and keeps issues for over 1 year for reference. 82% 80% have read 3 or 4 of the last 4 issues of Modern Healthcare would be at a disadvantage if they didn t read Modern Healthcare Modern Healthcare s readers control the industry s financial purse strings and are responsible for purchasing billions of dollars worth of healthcare products/services. No other publication can deliver an audience that wields such purchasing power! No matter what you re selling, Modern Healthcare is the best publication for reaching decision-makers who are ready to buy. What Readers Intend to Buy 71% 75% 90% prefer independent publications (like Modern Healthcare) over association publications say publications containing vendor-written articles are less credible than staff-written publications like Modern Healthcare or more than 63,000 readers are decision-makers or influencers Top 10 Products & Services Business Equipment & Supplies Patient Care Equipment, Supplies, Services IT Communications Systems/Services Consulting Services Clinical/Pharmacy Design & Construction Services Educational Services Pharmaceuticals Performance Improvement Processes 67% 58% or more than 47,000 readers go to advertisers websites for more information of readers contacted an advertiser or ordered a product as a result of seeing an ad in Modern Healthcare Modern Healthcare readers devote an average of 49 minutes to each week's issue. Advertising to such a captivated and involved audience can translate into instant brand recognition and leads for your organization! Top 5 in IT Computer Hardware Wireless Technology Affiliated Physician EMR Integration Data Storage Solutions Computerized Physician Order Entry System Top 5 in Consulting Information Technology Financial Patient Satisfaction Performance Improvement Revenue Cycle 2

4 MODERNHEALTHCARE.COM ModernHealthcare.com is the industry s leading online resource because it provides up-to-the-minute news and information for healthcare executives who need to be in the know. Breaking news, concise analysis and trusted content are hallmarks of our website. It s not a surprise that ModernHealthcare.com is ranked the industry s #1 website, with more C-suite executives visiting it than any other industry website. CONNECTING YOU TO YOUR TARGET AUDIENCE As the industry s ONLY audited website, we provide advertisers with independent, third-party data on Web traffic, page impressions, click-through rates and more. You wouldn t advertise in a publication that wasn t BPA audited, so why advertise online with websites that can t prove to you who they reach and how often? Total Registrants 241,972 Monthly Page Impressions 354,709 Average Monthly Visits 81,700 Average Number of Page Views per Visit 4.3 Average Duration per Visit 6 minutes 16 seconds 84% Hold High-Level Positions in: Senior Management Financial Management Information Management Clinical Management Materials Management Operations Management General Administration Management 58% Work in: Hospitals Health Systems Medical Groups/Clinics 3 Advertising on ModernHealthcare.com, the industry's #1 website, ensures you will reach more of the audience you desire most decision-makers and influencers buying your products/services.

5 WHY YOUR AD WILL BE SEEN ON MODERNHEALTHCARE.COM 97% trust what they read on ModernHealthcare.com REACH READERS WHO ARE BUYERS ModernHealthcare.com readers are responsible for purchasing billions of dollars worth of healthcare products and services. 64% 82% 64% 58% 64% would choose ModernHealthcare.com if they could pick only one website for healthcare business news are decision-makers or influencers perceive companies that advertise on ModernHealthcare.com as leaders in their field or more than 140,000 website visitors each month say advertising influences their purchasing decisions or more than 154,000 potential buyers visited an advertiser s website for product information What Readers Intend to Buy Top 10 Products & Services Business Equipment & Supplies Consulting Services IT Communications Systems/Services Educational Services Patient Care Equipment, Supplies, Services Clinical/Pharmacy Design & Construction Services Performance Improvement Processes Marketing Services Top 5 in IT Computer Hardware Wireless Technology EMR Software/Hardware Data Storage Solutions Affiliated Physician EMR Integration Top 5 in Consulting Information Technology Financial Performance Improvement Patient Satisfaction Quality Improvement More C-suite executives visit ModernHealthcare.com than any other industry website! This type of dominant readership translates into unmatched exposure for your online ad. 4

6 DAILY DOSE Modern Healthcare s Daily Dose is undeniably the industry s most trusted and relied upon daily e-newsletter and is overwhelmingly preferred over any other. Packed with need-to-know information, yet concise enough for time-starved executives, the Daily Dose contains the news, events and trends making headlines today not a recap of yesterday s news. WHY YOUR AD WILL BE SEEN ON THE DAILY DOSE 84% 52% 80% read four or five issues per week read the Daily Dose within the hour it s received would be at a disadvantage if they didn t read the Daily Dose 82% 64% are decision-makers or influencers visited an advertiser s website for product information REACH READERS WHO ARE BUYERS What Readers Intend to Buy 5 CONNECTING YOU TO YOUR TARGET AUDIENCE Daily Dose Subscribers: 15,650 84% Hold High-Level Positions in: Senior Management Financial Management Information Management Clinical Management Materials Management Operations Management General Administration Management 53% Work in: Hospitals Health Systems Medical Groups/Clinics Top 10 Products & Services Business Equipment & Supplies Consulting Services Information Technology & Services Communications Systems/Services Patient Care Equipment, Supplies, Services Educational Services Design & Construction Services Clinical/Pharmacy Marketing Services Equipment Leasing More than half our readers forward the Daily Dose to colleagues, thereby increasing the number of decision-makers and influencers seeing and responding to your ad!

7 HITS Health IT Strategist (HITS) is the industry s first daily IT e-newsletter, as well as the best. Earning the Gold Award from the American Society of Business Publication Editors validates what readers already know HITS is the IT e-newsletter of choice for those who must know what s going on in information technology. WHY YOUR AD WILL BE SEEN ON HITS 90% 92% read three or more issues per week read HITS the same day it s received and more than half read it within the hour it s delivered 93% 78% 80% 68% 60% of our readers say they rely on HITS for the latest healthcare IT news would be at a disadvantage if they didn t read HITS are decision-makers or influencers believe companies who advertise on HITS to be leaders in their field of HITS readers visit advertisers websites daily for product information CONNECTING YOU TO YOUR TARGET AUDIENCE HITS Subscribers: 15,726 75% Hold High-Level Positions in: Information Management Senior Management Operations Management Financial Management Clinical Management General Administration Management Materials Management 54% Work in: Hospitals Health Systems Medical Groups/Clinics REACH READERS WHO ARE BUYERS What Our Readers Intend to Buy Top 5 Purchase Areas Within IT Computer Hardware Wireless Technology EMR Software/Hardware Data Storage Solutions Business/Office Equipment More than 70% of readers forward HITS to colleagues! This increased exposure means more awareness for your brand, which in turn will help you increase sales! 6

8 Chicago 360 North Michigan Avenue Chicago, IL Phone Fax New York 711 Third Avenue New York, NY Phone Fax San Francisco 550 Kearny, Suite 620 San Francisco, CA Phone Fax Washington, DC 814 National Press Building Washington, DC Phone Fax ModernHealthcare.com