Barton Cummings Papers

Transcription

1 NMAH Staff 1991 Archives Center, National Museum of American History P.O. Box Suite 1100, MRC 601 Washington, D.C

2 Table of Contents Collection Overview... 1 Administrative Information... 1 Arrangement... 3 Scope and Contents note... 2 Biographical/Historical note... 2 Names and Subjects... 3 Container Listing...

3 Collection Overview Repository: Title: Identifier: Archives Center, National Museum of American History Barton Cummings Papers Date: Extent: Creator: Language: 4.5 cubic feet (11 boxes) Ayer (N W) Incorporated. Cummings, Barton S., (advertising executive) Brower, Charles H. Bolte, Brown Bond, Edward L., Jr. Bernbach, William Ogilvy, David O'Toole, John Seaman, Alfred J. Schultz, Arthur W. Matthews, Len Marsteller, William O'Conner, Neal W. Mithun, Raymond O. Meyer, Ed Harper, Marion, (advertising executive) Healy, Robert Hagopian, Lewis T. Jacoby, Robert F. Fatt, Arthur Fitzgerald, Clifford Foote, Emerson Gilliatt, Neal Foley, Paul Thiele, Edward Tinker, Jack English Administrative Information Immediate Source of Acquisiton Collection donated by Barton S. Cummings in November Location of Originals The original tapes for Series 4 are at Crain Communications, Chicago, Illinois. Page 1 of 3

4 Processing Information This collection was processed by NMAH Archives Center staff. Preferred Citation Barton Cummings Collection, , Archives Center, National Museum of American History. Restrictions on Access Unrestricted research use on site by appointment. Terms Governing Use and Reproduction Some items may be copyrighted by others.,some rights were conveyed to the Archives Center through a Deed of Gift signed by the donor. Biographical Note Cummings, former Chief Executive Officer of Compton Advertising, Inc., and Chairman Emeritus of Saatchi & Saatchi Worldwide, has enjoyed a distinguished career as leader and spokesman for every major advertising industry association: Chairman, American Association of Advertising Agencies ( ); chairman, American Advertising Federation ( ); Chairman, Ad Council ( ); chairman, board of trustees for the James Webb Young Fund, University of Illinois; and chairman and director, Advertising Education Foundation. Other public service: chairman, advertising division for the New York Heart Association ( ); chairman, Public Service Advisory Committee, City of New York; and director, Better Business Bureau of Metropolitan New York ( ). Throughout his career, Cummings championed the use of advertising in the public interest, and has been outspoken on the need for advertising education. Scope and Contents Series 1: Speeches and publicity relating to Cummings's career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest; also numerous awards and citations, and some photographs. Series 2: Advertising copy written while Cummings was with Benton & Bowles, correspondence, conference proceedings, and business proposals. Of special interest are primary materials documenting the development of a marketing strategy and advertising campaign for Gerald Ford's 1976 Presidential Campaign. Also includes internal correspondence and other documentation relating to the Ad Council's "Buy American" and "American Economic System" campaigns, launched during the recessionary economic climate of the early to mid-1970s. Series 3: Magazine articles, transcripts of interviews with Cummings, and unpublished anecdotes and reminiscences about the advertising business. Series 4: Transcripts for 23 of 26 interviews Cummings conducted with legendary advertising figures. Fifteen of these interviews were edited and published in "Advertising's Benevolent Dictators,"Crain Books, Page 2 of 3

5 Arrangement 5 series: (1) Speeches & Publicity; (2) Business Records; (3) Published & Unpublished Manuscripts; (4) Advertising's Benevolent Dictators; (5) Multi-Media Materials. Names and Subject Terms This collection is indexed in the online catalog of the Smithsonian Institution under the following terms: Subjects: Advertising copy advertising Types of Materials: Audiovisual materials Business records Clippings Essays Interviews Speeches Names: Ad Council Advertising Educational Foundation American Advertising Federation. American Association of Advertising Agencies. Batten, Barton, Durstine, and Osborn Best Foods. Colgate-Palmolive. Compton, Inc. Dancer Fitzgerald Sample. Doyle Dane Bernbach. Foote, Cone and Belding. Grey Advertising. Interpublic. Jack Tinker & Associates. Leo Burnett Co. Marstellar Agency. McCann Erickson Mithun Advertising. Ogilvy & Mather. SSC&B/Lintas. Saatchi & Saatchi. Sullivan Stauffer Colwell & Bayles (SSC&B). Ted Bates Worldwide, Inc. Young & Rubicam Page 3 of 3