Automotive Digital Marketing (ADM) and dealerelite (de) Advertising Programs

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1 [AUTOMOTIVE MEDIA PARTNERS, LLC ADVERTISING PROGRAM] 1 Automotive Digital Marketing (ADM) and dealerelite (de) Advertising Programs Why should your marketing strategy include Automotive Media Partners? Since the beginning of 2008 the emergence of online networks and communities that cater to people working in the auto industry has transformed the way knowledge, insights and awareness of the best management strategies, tools and tactics are spread throughout our professional population. Starting with a vision that included the mission of informing and inspiring the success of people working in the business they had grown to love, Ralph Paglia, Chris Saraceno and Mike Myers have worked diligently to provide multiple platforms that attract, engage, inform, connect and have inspired hundreds of automotive success stories across North America. The ADM and DealerElite professional networks have become two of the most powerful communication platforms in the automotive industry across both the OEM and retail levels. Combined with highly accurate databases, affiliated sites, networks and social media syndication methods, the consortium of publications represented by Automotive Media Partners is the single best way for marketing communications to become the buzz and tribal knowledge which drives so many decisions being made by key individuals in the auto industry today. Why advertise with AutomotiveDigitalMarketing.com? The Automotive Digital Marketing Professional Community (ADM) has been the established leader in its segment since With over 20,000 Unique Visitors from within the automotive industry each month, there is no other site that commands the attention of dealers, managers and automotive marketing professionals the way the ADM Professional Community does. This is the online network used for the dissemination of automotive marketing best practices by more people in the car business than any other professional network. Why advertise with DealerELITE.net? DealerELITE is proud to have become the largest automotive social network in the world. Your advertisements will be visible to a huge network of automotive vendor partners, industry trainers, and most importantly dealership personnel. Our dealership network consists of many Presidents, VPs, CEOs, CFOs, GM/GSMs, Principals, and Owners; needless to say they are the decision makers at their stores.

2 What are some of the Key Metrics for both ADM and DealerElite? 12,580 Unique Active Members between the two networks Unique Active Members have opted in to receive broadcast s 10,670 Unique Active Members have opted in to receive direct s 314,237 Automotive Professionals visited ADM in ,292 Automotive Professionals visited DealerElite in ,808 Automotive Professionals visited ADM during Q1, ,570 Automotive Professionals visited DealerElite during Q1, 2012 Who are DealerELITE s Active Members? Member self-identifying Professional role statistics from DealerELITE.net (as of April, 2012) 8,000+ registered participating members 46 is the average member age members OPT IN to receive broadcast s members receive DealerElite s 3790 members are DEALERSHIP 158 members are MANUFACTURER 728 members are CONSULTANTS or TRAINERS 1529 members are VENDORS/SUPPLIERS members are CEO, CFO, founders, owners, presidents, VP 600+ members are GM, GSM Who are ADM s Active Members? Member self-identifying Professional role statistics from AutomotiveDigitalMarketing.com: (as of April, 2012) 7,500+ registered participating members 42 is the average member age members OPT IN to receive broadcast s members receive ADM s 1403 DEALER PRINCIPALS 1527 DEALERSHIP MANAGERS 1188 DEALERSHIP MARKETING PROFESSIONALS 995 DEALERSHIP SALES PROFESSIONALS 397 OEM MARKETING PROFESSIONALS 342 DEALER ADVERTISING ASSOCIATION 53 MOTORCYCLE or POWERSPORTS DEALERS 1519 TECHNOLOGY PROFESSIONALS 392 MEDIA or JOURNALISTS 1694 CONSULTANTS or TRAINERS 1403 MARKETING SERVICE PROVIDERS 1207 DEALERSHIP SOLUTION PROVIDERS 300 FIXED OPERATIONS PROFESSIONALS 667 DEALERSHIP SUPPLIERS 375 OEM SUPPLIERS 527 ADVERTISING AGENCY 385 OTHER or NOT APPLICABLE

3 [AUTOMOTIVE MEDIA PARTNERS, LLC ADVERTISING PROGRAM] 3 Online Display Advertisements (ODA) The ADM and DealerELITE sites offer 4 sizes of ads: 1. Standard Banner Ads (main page center section) 2. Center Panel Ads (main page center section) 3. Skyscraper Ads (L/R sides of main page or right side all pages ) 4. Leaderboard Header/Footer Ad (visible on every page) 5. Left/Right Side Square Ad (2 sizes main pages or right side all pages) 728x90 Website Header Leaderboard 728x90 Website Footer Leaderboard 160x600 Skyscraper 468x60 Standard Banner 492x200 Center Panel 210x210 Left Side Square 172x172 Right Side Square

4 Professional Network Online Display Advertising Rate Card Rates quoted below are for either or professional networks. Double the rate shown for ads to run on both networks, then apply 10% ADM/dE bundle discount shown on next page. 1. Main Page Standard Banner 468x60 Display Ads: a. Top Center Non-Rotating Spot: $2,000 per month b. Top Center Rotating Spot: $1,000 per month c. Second Non-Rotating Spot: $1,500 per month d. Second Rotating Spot: $750 per month e. Third Non-Rotating spot and below: $1,000 f. Third Rotating spot and below: $ Main Page Center Panel 492x200 Display Ads: a. Top Center Non-Rotating Spot: $3,000 per month b. Top Center Rotating Spot: $1,500 per month c. Second Non-Rotating Spot: $2,500 per month d. Second Rotating Spot: $1,250 per month e. Third Non-Rotating spot and below: $2,000 f. Third Rotating spot and below: $1, Left/Right Column Skyscraper 160x600 Display Ads: a. Main Page Top Left Non-Rotating Spot: $2,500 per month b. Main Page Top Left Rotating Spot: $1,250 per month c. Main Page Left Non-Rotating Spot: $2,000 per month d. Main Page Left Rotating Spot: $1,000 per month e. All pages* Top Right Non-Rotating Spot: $4,000 per month f. All pages* Top Right Rotating Spot: $2,000 per month g. All pages* Right Side Non-Rotating Spot: $3,000 per month h. All pages* Right Side Rotating Spot: $1,500 per month 4. Left/Right Column Square Display Ads: a. 210x210 Main Page Top Left Non-Rotating Spot: $1,500 per month b. 210x210 Main Page Top Left Rotating Spot: $750 per month c. 210x210 Main Page Left Non-Rotating Spot: $1,000 per month d. 210x210 Main Page Left Rotating Spot: $500 per month e. 172x172 All pages* Top Right Non-Rotating Spot: $3,000 per month f. 172x172 All pages* Top Right Rotating Spot: $1,500 per month g. 172x172 All pages* Right Side Non-Rotating Spot: $2,000 per month h. 172x172 All pages* Right Side Rotating Spot: $1,000 per month 5. Website Leaderboard 728x90 Display Ad: a. Non-Rotating Header Top All Pages $12,000 per 3 Month Run b. Non-Rotating Footer Bottom All Pages $3,000 per 3 Month Run (3 Month Paid Up Front Agreement No Discounts!) * Ad appears in upper-right column on every page throughout site PLEASE NOTE: All rates are net payable to Automotive Media Partners, LLC

5 [AUTOMOTIVE MEDIA PARTNERS, LLC ADVERTISING PROGRAM] 5 What are the terms and costs for each website? There are 2 advertising agreement terms available for each site (ADM or de): 1. Month to Month - Prepaid 2. 3 Month Pre-Paid (10% discount off regular rates) EXAMPLE: $1,500 per month $1,500 X 3 = $4,500 20% Discount = $3,600 net cost ADM/dE Bundle Discount: Run the same ad on BOTH ADM and de for same term for an additional 10% discount. For example; a 3 month prepaid ad running on both sites would result in a 20% discount from our rate card. Additional discount for annual contract agreements are available. How do I pay for my ad spot? Automotive Media Partners (AMP) accepts*: Company Checks made out to Automotive Media Partners, LLC PayPal All Major Credit Cards (Well Fargo Merchant Services) Use AMP Advertising Insertion Order to Submit Ads and Payment A Signed Copy of the AMP Advertising Terms and Conditions Agreement Must be on file in order for AMP to accept Insertion Orders. Who do I contact to get started? Ralph Paglia President Automotive Media Partners, LLC Ralph@AutomotiveMediaPartners.com Cell Text: Automotive Media Partners, LLC 70 S. Val Vista Drive Suite A3-471 Gilbert, AZ *AMP RESERVES THE RIGHT TO CHOOSE THEIR ADVERTISERS. ANY CREATIVE YOU PROVIDE IS YOURS, BUT MUST BE APPROVED BY AMP CUSTOM PACKAGES MAY BE CONSIDERED. How will I know my ad is working? Both Automotive Digital Marketing and DealerELITE will provide you with a monthly report of your advertising activity with analytics powered by AdSpeed.com.

6 Additional benefits to advertising with Automotive Media Partners For advertisers who prepay a 3-month campaign, we will conduct a video interview of your spokesperson. The video will be hosted on YouTube and embedded on either ADM or de (or both) for distribution to thousands of members. This same video will be embedded into a featured blog post about your company Not only will members be able to read about your company, they will be able to hear from your best spokesperson! In this age of social networking, Automotive Media Partners recommends video as the most effective online means of establishing a personal connection between your clients and your company. The interview will be shared with the ADM and/or de automotive industry network syndication connections to YouTube, Facebook, Twitter, LinkedIn, Google+, Blogger, Multiply, Wordpress and other networks. Links and text that accompany your professional interview will help improve your search engine optimization (SEO). FACT: our auto industry network connections total over 100,000 users Here are 10 examples of interview questions: 1. What is (your company)? 2. How long have you been an ADM or DealerELITE member? 3. What do you like best about ADM or DealerELITE? 4. What does (your company) do that is different from others like yours? 5. This all sounds interesting? Can you explain in more detail? 6. O.K. (your name), so how does (your company) work? 7. Why should dealers partner with (your company) versus others? 8. How much does (your company) cost? 9. What can car dealers do to make (your company) better? 10. How would an ADM or de member contact you and sign-up?