MEDIA KIT HOSPITAL & PRACTICE/CLINIC PRODUCTS

Transcription

1 MEDIA KIT HOSPITAL & PRACTICE/CLINIC PRODUCTS

2 MULTI-CHANNEL SOLUTIONS Our platform of Physician s Weekly networks provide unparalleled reach and proven targeted engagement Providing a range of proven solutions designed to surround and engage your target audience POINT-OF-CARE TABLET HOSPITAL NETWORK WALLBOARD SPECIALTY NETWORK WALLBOARD CUSTOM DIRECT MAIL SPOTLIGHT PEER-TO-PEER WALLBOARDS enewsletter & CUSTOM

3 HOSPITAL PRODUCTS Engage your target audience in one of our Physician s Weekly highly visible, engaging, single sponsored wallboard products General Hospital Edition 1,390 physician lounges Hangs for 1 week Emergency Edition 285 physician lounges Hangs for 1 week Surgery Edition 560 surgery lounges Hangs for 1 week Cardiology Edition 385 cardiac cath-lab lounges Hangs for 1 week

4 CLINIC & PRACTICE PRODUCTS Engage your target audience in one of our Physician s Weekly highly visible, engaging, single sponsored wallboard products Primary Care Edition 3,500 primary care practices Oncology Edition 1,000 Cancer Centers 200 Oncology Group Practices Infectious Disease Edition 700 surgery lounges Pain Edition 200 Pain Management Clinics Cardiology Practice Edition 300 cardiology group practices Pulmonology Edition 400 PUD Group Practices

5 CLINIC & PRACTICE PRODUCTS Engage your target audience in one of our Physician s Weekly highly visible, engaging, single sponsored wallboard products Diabetes Edition 600 Endo Group Practices & 800 ADA Certified Diabetes Clinics, weekly in November Allergy & Immunology Edition 300 Allergy & Immuno Group Practices Neurology Edition 220 Neurology group practices OBG/ Women s Health Edition 200 Neurology group practices

6 CUSTOM WALLBOARD ISSUE Featuring Your Peer-to-Peer Message Drive home your brand or topic message with a peer-to-peer custom spotlight issue Special Issue Callout Take-one Brochure Option is Available Take advantage of the entire editorial poster real estate, Poster Size: 25 ½ x 38 ¼ Extend your reach with customized take-one brochures Pull-through existing approved content Utilize our relationships with renowned KOLs to develop new content

7 WALLBOARD AD EXECUTION EXAMPLES Branded Advertisement (spot-glued PI, and use of literature pocket) 24 ¾ x 10 ⅞ a a b c c d b d a) Creative Area: Utilize area for ad creative and product claims b) Boxed Warning c) Important Safety Info a) d) PI/Literature Pocket Area: Space allocated for spot-glued PI, as well as overlap of literature pocket and/or handout materials. Holder Size: 4 ¼ x 6 ½ can accommodate materials up to 4 x 8½.

8 WALLBOARD AD EXECUTION EXAMPLES Branded Advertisement (no spot-glued PI or pocket materials) 24 ¾ x 10 ⅞ a b a c c b a) Creative Area: Equivalent to spread journal ad c) Brief Summary b) Indications and Important Safety Information

9 WALLBOARD AD EXECUTION EXAMPLES Reminder Advertisement 24 ¾ x 10 ⅞ Creative Area: Utilize entire ad space for creative (No messages, claims, ISI, etc.)

10 WALLBOARD AD EXECUTION EXAMPLES Launch Announcement 24 ¾ x 10 ⅞ Creative Area: Utilize entire ad space for creative (No messages, claims, ISI, etc.)

11 MONOGRAPH Pull through your message with a peer-to-peer developed specialty specific monograph direct mailed to your target audience 15 ¾ x 10 ¾ (spread) 7 ⅞ x10 ¾ (single page)

12 ENEWSLETTER & CUSTOM OPPORTUNITIES Take advantage of our database of over 180,000 registered health professionals with a targeted enewsletter campaign New e-newsletter format Designed to highlight your message, boost viewability and encourage engagement Custom/Branded Maximum frequency of 4x per month Our newsletters have an average open rate of 14.7% and an average CTR * of 3.5% ** Sponsor or customize an entire message to our opt-in contact list. Target your message to one of our many specialty networks *Clicks/Unique open **Results will vary depending on specialty

13 PW Point-of-Care Tablet S O L U T I O N S Maximize utilization of your digital assets by partnering with Physician s Weekly Physician s Weekly Point-of- Care Tablet Bring your peer-to-peer message to the point of care inside select PW hospital and practice locations Leverage multiple assets per location and gain valuable viewability and utilization metrics Engaging content helps drive targeted online, mobile, and point of care exposure for your digital assets Multi-sponsor opportunities available

14 Relevant Content N E T W O R K S P E C I F I C Tablet offering includes: Non-personal promotion KOL interviews and physician-contributed blogs Peer-to-peer discussions, edetails PW CME Corner featuring free CME activities Infographics, medical cartoons, games and videos Network Feedback What a great idea about the tablet and new technology to promote the education and learning. We would not be able to have a fully digital poster in our clinic, so the paper poster and the tablet is a great idea. I'm excited to see how the clinicians will utilize the electronic information. Mariana Leonard-Mayers, LICSW HealthPartners ID Clinic - St. Paul, MN

15 CONTACT INFORMATION Media Kit & Sales related inquiries Production related inquiries Online & Digital related inquiries Online Advertising: ehealthcare Solutions