MARINE CORPS AIR STATION

Transcription

1 MARINE CORPS AIR STATION Sponsorship Package March 9, 2013 Saluting our brave and time-honored Korean and Vietnam War Veterans SPONSORSHIP PACKAGE 1

2 .CONTENT. 4 MCAS Yuma Airshow 6 Return on Investment 6 Why You Should Sponsor 7 Event Demographics 8-9 Sponsorship Opportunities General Sponsorship Level Colonel Sponsorship Level Major Sponsorship Level Captain Sponsorship Level Lieutenant Sponsorship Level 20 Friends of the Military 21 Flight Deck Chalets 22 Children s Area 23 Stand Alone Options Sponorship coordinator Kerri L. Bridges o: C: bridgeskl@usmc-mccs.org MCCS Marketing Department Marine Corps Air station yuma p.o. box 9119 Yuma, AZ MCAS YUMA AIRSHOW Final deadline for Sponsorship is February, 11th, 2013

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4 MCAS.YUMA AIRSHOW. Saluting our brave and time-honored Korean and Vietnam War Veterans MCAS YUMA AIRSHOW The MCAS Yuma Airshow is a signature event for not only Marine Corps Air Station Yuma, but also to the entire city of Yuma. What began as a community relations event in 1962 is now an annual celebration of aviation for both military service members and civilians. The MCAS Yuma Airshow attracts spectators from all over the country. This spectacular event isn t something that is organized without community involvement, both local and national businesses offer support to this event to ensure that military service members, dependants, veterans, local civilians, and travelers are provided with the best quality event possible. This year will mark the 51st year of the MCAS Yuma Airshow. What better way to celebrate our 51st air show than by honoring those who have fought for a better tomorrow? The 2013 MCAS Airshow is appropriately themed, Saluting our brave and timehonored Korean and Vietnam War Veterans. The event will encompass static displays from the Korean and Vietnam War eras, modern aircraft displays to include for the first time, public display of the F-35B II Joint Strike Fighter, live air performances, and more. We continue to see an exponential growth in the amount of spectators that attend the air show. We expect that our 2013 airshow will attract 55,000+ spectators. The air show industry is one of the largest outdoor professional sports in rth America. Based on the volume of spectators alone, air shows represent a significant marketing and sponsorship opportunity for companies at the local and national level.

5 event in American history is more misunderstood than the Vietnam War. It was misreported then, and it is misremembered now. Richard Nixon SPONSORSHIP PACKAGE 5

6 RETURN ON INVESTMENT Interact with the military and civilian community to create brand loyalty. Brand loyalty, that s what being a sponsor for the MCAS Yuma Airshow 2013: Saluting our brave and time-honored Korean and Vietnam War Veterans can bring to your business. In return, your dollars or in-kind contributions allow Marine Corps Air Station Yuma to provide outstanding support services to service members and their families. With more than 29,100 military personnel, family members, civilian employees and military retirees in our economic area, we need all the help we can get to provide them a quality of life commensurate with their service to our great nation. To be clear, sponsorship is an exchange or value for promotional opportunities; It s not a gift or donation it s a smart business decision that should be part of your company s marketing and advertising plan and budget. In this package, you ll find many levels of sponsorship opportunities available to your company in support of MCAS Yuma Airshow 2013: Saluting our brave and time-honored Korean and Vietnam War Veterans. Impressions before crowds in excess of 55,000 cannot be overstated. Get your company s name in front of consumers, establish your brand loyalty and grow your business! WHY YOU SHOULD SPONSOR Becoming a sponsor helps MCAS Yuma provide essential programs to Marines and their families MCAS YUMA AIRSHOW 2013 Marine Corps Air Station Yuma is made up of active duty and reserve military, family members, civilians, and military retirees who live and work in and around the Southern Western Arizona area. Marine Corps Air Station Yuma provides community service programs that enhance the quality of life for military members and their families. These programs affect the military mission by improving morale, productivity and retention. Programs such as the education and fitness center directly support unit readiness by providing a physically and mentally fit force. Our family support and quality of life initiatives help attract and retain a quality force. By partnering with Marine Corps Air Station Yuma, you help us provide events that educate and instil confidence in our youth, entertain military members and their families and promote a sense of community. Think of the exposure your company will receive and the many opportunities of acquiring loyal patrons through programs at Marine Corps Air Station Yuma. 6

7 EVENT DEMOGRAPHICS Reach your market with direct exposure to a large military and civilian community Over 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football! Based on the volume of spectators alone, air shows represent a significant marketing/sponsorship opportunity for companies at the local and national level. This opportunity becomes even more attractive when you start looking at the demographics of the audience of welleducated, affluent families. Whatever your marketing objective moving product, building recognition, enhancing or positioning brand image air shows can help you accomplish your goals. AUDIENCE GENDER AUDIENCE AGE HOME OWNERSHIP Female 41% Male 59% Under 25: 41% 26-34: 9% 35-44: 25% 45-54: 21% 55+: 19% Own: 85% Rent: 10% Other: 25%ea nem qui utam con nonsend. HOUSEHOLD INCOME Under 18k: 8% 18k-25k: 7% 25k-30k: 10% 35k-74k: 39% 75k+: 37% AUDIENCE EDUCATION Some H.S.: 4% H.S. Grad: 20% Some College: 36% College Grad: 26% Post Grad: 15% DISTANCE TRAVELED Less than 10m: 24% 10-20mi: 15% 21-40mi: 21% 41-60mi: 13% mi: 10% 100+mi: 11% SPONSORSHIP PACKAGE 7

8 .SPONSORSHIP. General $30,000 Trade In Kind $20,000 Cash COLONEL $15,000 Trade In Kind $10,000 Cash MAJOR $10,000 Trade In Kind $7,500 Cash Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: 40x40 100% n/a 60 (4) 3x Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: 40x40 75% n/a 30 (2) 3x Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: 20x20 50% 15 (1) 3x MCAS YUMA AIRSHOW 2013 Flight deck Chalets $3,000 Cash / Private Chalet Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: 8

9 CAPTAIN $7,500 Trade In Kind $5,000 Cash Lieutenant $2,500 Trade In Kind $2,500 Cash Friends of the Military $500 Trade In Kind/Cash Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: 20x20 50% 10 (1) 3x Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: 10x20 4 (1) 3x Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: 10x10 0 Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: 0 Public Mentions: CO s Reception Invites: Right to First Refusal: Category Exclusivity: SPONSORSHIP PACKAGE 9

10 GENERAL LEVEL Sponsorship Package Value $30,000 In Kind or $20,000 Cash MCAS YUMA AIRSHOW

11 Advertising & Publicity Permission to use the Yuma Airshow logo and MCAS Yuma Airshow Presenting Sponsor designation in advertising and promotion. Name and logo on the official Airshow poster and t-shirts. Name recognition in the Yuma Airshow radio and television spots leading up to Airshow day. Logo recognition with click-able link to web page, social networking, and web campaign. Name and logo in all Airshow print media advertising. Name and logo recognition in base theater advertising. Four (4) 3 x10 sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day. On-site Activation Sponsor category exclusivity. Interaction with over 55,000 Airshow attendees. Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity. 40 x40 footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity available upon request. Fifteen (15) sponsor mentions over public address system. Sponsor signage at high traffic locations at the Airshow with space for up to ten (10) 3 x5 banners. All banners and advertising materials must be provided by sponsor. First right of refusal. Hospitality VIP corporate hospitality chalet at Airshow Unrestricted viewing, comfortable seating for sixty (60) guests. Catered food and beverages to include beer and wine served throughout the day. Attendants for catering and clean up. Sign displaying your company name. Fifteen (15) VIP parking passes. Custom Airshow sponsor banner (2) 3 x10 to place at your business leading to Airshow day. Twelve (12) invitations to CO s Reception. Event includes food, beverages and entertainment. Thank you recognition plaque. SPONSORSHIP PACKAGE 11

12 COLONEL LEVEL Sponsorship Package Value $15,000 In Kind or $10,000 Cash MCAS YUMA AIRSHOW

13 Advertising & Publicity Permission to use the Yuma Airshow logo and MCAS Yuma Airshow Sponsor designation in advertising and promotion. Name and logo on the official Airshow poster. Name and logo in 75% of Airshow print media advertising Logo recognition on webpage, social networking, and web campaign. Name and logo recognition in base theater advertising. Two (2) 3 x10 sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day. On-site Activation Interaction with over 55,000 Airshow attendees. Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity. 40 x40 footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity available upon request. Eight (8) sponsor mentions over public address system. Sponsor signage at high traffic locations at the Airshow with space for up to seven (7) 3 x10 banners. All banners and advertising materials must be provided by sponsor. Hospitality VIP corporate hospitality chalet at Airshow. Unrestricted viewing, comfortable seating for thirty (30) guests. Catered foods, beverages to include beer and wine served throughout the day. Attendants for catering and clean up. Six (6) VIP parking passes. Custom Airshow sponsor banner (1) 3 x5 to place at your business leading to Airshow day. Eight (8) invitations to CO s Reception. Event includes food, beverages and entertainment. Thank you recognition plaque. SPONSORSHIP PACKAGE 13

14 MAJOR LEVEL Sponsorship Package Value $10,000 In Kind or $7,500 Cash MCAS YUMA AIRSHOW

15 Advertising & Publicity Permission to use the Yuma Airshow logo and MCAS Yuma Airshow Sponsor designation in advertising and promotion. Name and logo on the official Airshow poster. Name and logo in 50% of Airshow print media advertising. Name and logo recognition on website. One (1) 3 x10 sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day. Social media campaign. On-site Activation Interaction with over 55,000 Airshow attendees. Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity. 20 x20 footprint, 1/2 large sunshade, 2 tables, 4 chairs. Electricity available upon request. Six (6) sponsor mentions over public address system. Sponsor signage at high traffic locations at the Airshow with space for up to four (4) 3 x5 banners. All banners and advertising materials must be provided by sponsor. Hospitality Fifteen (15) Patriot chalet tickets with unrestricted viewing, comfortable seating. Food and beverages served throughout the day. Attendants for clean up. Three (3) VIP parking passes. Custom Airshow sponsor banner (1) 3 x5 to place at your business leading to Airshow day. Six (6) invitations to CO s Reception. Event includes food, beverages and entertainment. Thank you recognition plaque. SPONSORSHIP PACKAGE 15

16 CAPTAIN LEVEL Sponsorship Package Value $7,000 In Kind or $5,000 Cash MCAS YUMA AIRSHOW

17 Advertising & Publicity Permission to use the Yuma Airshow logo and MCAS Yuma Airshow Sponsor designation in advertising and promotion. Name and logo recognition on website. Name and logo in 50% of Airshow print media advertising. One (1) 3 x5 sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day. On-site Activation Interaction with over 55,000 Airshow attendees. Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity. 20 x20 footprint, 1/2 large sunshade, 2 tables, 4 chairs. Electricity available upon request. Four (4) sponsor mentions over public address system. Hospitality Ten (10) Patriot chalet tickets with unrestricted viewing and comfortable seating. Food and beverages served throughout the day. Attendants for clean up. Two (2) VIP parking passes. Custom Airshow sponsor banner (1) 3 x5 to place at your business leading to Airshow day. Two (2) invitations to CO s Reception. Event includes food, beverages and entertainment. Thank you recognition plaque. SPONSORSHIP PACKAGE 17

18 LIEUTENANT LEVEL Sponsorship Package Value $2,500 In Kind or $2,500 Cash MCAS YUMA AIRSHOW

19 Advertising & Publicity Permission to use the Yuma Airshow logo and MCAS Yuma Airshow Sponsor designation in advertising and promotion. One (1) 3 x5 sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day. On-site Activation Interaction with over 55,000 Airshow attendees. Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity. 10 x20 footprint, 1/4 large sunshade, 2 tables, 4 chairs. Electricity available upon request. Two (2) sponsor mentions over public address system. Hospitality Four (4) Patriot Chalet tickets with unrestricted viewing and comfortable seating. Food and beverages throughout the day. Attendants for clean up. Custom Airshow sponsor banner (1) 3 x5 to place at your business leading to Airshow day. Two (2) invitations to CO s Reception. Event includes food, beverages and entertainment. Thank you recognition plaque. SPONSORSHIP PACKAGE 19

20 FRIENDS OF THE MILITARY Sponsorship Package Value $500 Cash Advertising & Publicity Permission to use the MCAS Friends of the Military designation in advertising and promotion. MCAS YUMA AIRSHOW On-site Activation Interaction with over 55,000 Airshow attendees. Product display on the flight line, for sampling, couponing or mutually agreed upon marketing activity. 10 x 10 footprint, 1/8 large sunshade, 1 table, 2 chairs, Electricity available upon request.

21 FLIGHT DECK CHALETS Sponsorship Package Value $3,000 Cash Hospitality Private chalet. Comfortable seating for 30 guests. Unrestricted viewing area at show center. Outstanding catered foods, beer, wine and select mixed drinks for 30 people. Tables with linens provided. Attendants on hand for service and clean up during event. Secured area away from crowd. 8 VIP parking passes for exclusive access and reserved parking near the flight line. Optional 3 x 10 banner, provided by sponsor, with your company name to be placed on the fenceline of your chalet area. These Chalets are our best sellers. Call today and secure yours! LIMITED SPACES AVAILABLE. FIRST COME FIRST SERVED. SPONSORSHIP PACKAGE 21

22 CHILDREN S AREA Sponsorship Package Value $5,000 In Kind or $3,000 Cash MCAS YUMA AIRSHOW On-site Activation Title sponsor of the Children s Area Exclusive identity by several public mentions by the announcer in reference to your company Official Airshow Children s Lost and Found Company logo recognition on website and official Airshow map. Sponsor signage up to four (4) 3 x 5 banners provided by your company to be displayed. Additional 10 x 10 footprint beneath 1/8 large sunshade, 1 table and 2 chairs for sampling, couponing or mutually agreed upon marketing activity. Electricity available upon request.

23 STAND ALONE OPTIONS Add extra features to your selected package or choose the items you need Crowd FenceLinE Banners (Cash or Trade In Kind. Fence that separates the crowd from show center) One 3 x 5 $300 Two 3 x 5 $500 One 3 x 10 $500 Two 3 x 10 $750 web banner link (Cash or Trade In Kind. Banner Ad size 300x250px) Logo with link $500 Rotating Banner Ad with link $750 Official Airshow program (Ad must be camera ready, non-camera ready work will be an additional $150) Full Page, Full Color, Back Cover $2000 Full page, Full Color, Inside Front $1500 Full page, Full Color, Inside Back $1500 Full page, Full Color $1000 1/2 Page, Full Color $700 1/4 Page, Full Color $400 Additional Options (Cash Only) Airshow Poster Logo Inclusion $200 Additional Booth $350 Additional Tables $15 Additional Chairs $7 Additional Chalet Tickets Available Cash Only - $60.00 Each SPONSORSHIP PACKAGE 23

24 THANK YOU TO OUR 2012 YUMA AIRSHOW SPONSORS TM MCAS YUMA AIRSHOW MARINE CORPS AIR STATION ,