Presented by Adam Hobson Founder - CEO. 16 November 2017

Transcription

1 Presented by Adam Hobson Founder - CEO 16 November 2017

2 Who are we? A SaaS Video Supply Side Platform (SSP). We help Digital Publishers build sustainable businesses Via brand advertising Core target market are ASEAN app and web publishers We have run over 2,750 video brand campaigns across APAC Profitable Aus, NZ, SG, Indo offices Independent, founder funded initially with recent cornerstone investor 42% YOY Growth

3 Our credentials Aus Gov - R and D grant, EMDG grant Echelon Regional APAC Jakarta 2016 Finalist from 14 countries TECHINASIA Jakarta rd Place overall from 100+ entrants Skolkovo Start up finalist One of 2 from Tech In Asia Indonesia invited Wild Digital Malaysia Top 6 Finalist Regional Start Up

4 How do we make money for Apps / Websites? We create and inject video ad inventory into apps and web publishers via our lightweight SDK / VPAID Tags (eg TV Commercials from leading brand advertisers) We connect this premium ad inventory via our automated SSP software to 120+ Global demand sources in real time, programmatically

5 What we do via our platform Some sample TV commercial brand ads Complete editorial control App publishers choose When, Where and How many to show

6 Automated software connecting to demand sources We enable higher revenue, margins, control and transparency

7 Value Proposition for Publishers The digital publishers can earn video advertising revenue without the need for any native video content.

8 Problems we address for Publishers A Single solution to address the challenges of Non paying Users on Internet A value exchange of watching ads vs subscribing to content For FREE apps, especially for ASEAN markets such as Indo/MY/Philippines where Paid subscription and Credit card usage is low for these cash based economies It s a fragmented, early stage market There s infrastructure challenges such as latency in delivering video brand ads quickly

9 We alter the size of the video file depending on the internet connection of the user. The problems we address, latency - Adaptive Bitrate

10 The problems we address, latency Localised Servers We partner with localisation experts to bring the lowest latency by auto-selecting a server closest.

11 Opportunities for Advertisers & Publishers Core Values R.T.V 1. Real Time Information 2. Transparency 3. Viewability 3 rd party Video viewability partner MOAT Real Time Info Actionable insights, ease of decision making, complete power to Pub and Advertiser Real time reporting, Exhaustive metrics for Videos Forecast projected inventory requirement for successful deliveries

12 Opportunities for Advertisers & Publishers Transparency Page URL where the AD is running Video quartiles, video completion rates Header bidding used for ensuring the best yield ADs gets served first Targeting video ads as per content type, day of the time and much more Viewability Compliance to VPAID, ortb 2.3 and moving to 2.4, passing video view ability pixels of all 3rd party and MOAT certified

13 How VeNA makes money? Commercial model SaaS Self serve license Fee Get Trained up by VeNA and monetise via any ad channel, including both automated and direct sales globally 20% Rev share fee to VeNA Fully Managed VeNA does all the work, the publisher gets a passive revenue stream 30-40% Rev share fee to VeNA Plus Ad serving (Optional) CPM model

14 Fully automated SSP software The UI/UX What s built Ad serving Fully RTB enabled Sell up to 100% of your own ads Custom and white labelled reporting TV Sync What s Coming Viewability and DMP (Data) Integration Cross channel frequency capping Virtual Rewards and CPI Programmatic TV Telco Automated billing integration

15 So, What value do we add for Advertisers Viewable inventory with MOAT brand safety A global, programmatic, RTB software platform to plug in advertisers, buying platforms New apps, formats, consumers, geographies, targeting and inventory to deploy their data and tech across, at scale DATA - Granular targeting at scale - OS, Device, Geo, app id, user id, time, device, app name

16 So, What problems do we address for Advertisers? Full screen ads Compelling and interactive Less affected by ad blocking and viewability issues Performance is typically 8-20 X Higher vs other formats

17 Our target market & market size Regions- 300 Million+ ASEAN mobile consumers, with 3M PM added. Target - APP Publishers with 250k- 100M users per month initially Apps unlikely to be capturing any video ad revenue currently For In-App Advertising (Non gaming apps) We are looking at a global market size of US$24 Billion growing to $85 billion, in 2020 (Source App Annie global report Oct 2016) One of the fastest growing ad segments in advertising ASEAN+ MOBILE VIDEO

18 ASEAN strategy Staff and culture Attract and retain best possible staff for the long term. Passion, persistence and Speed, Do things very quickly Onboard local ASEAN pubs, with local languages Align pricing to ASEAN cost base and provide transparency Target Publishers include classifieds, telco s, utilities (Weather, transport, health, music, horoscopes etc) Focus on low touch, large scale Self Serve approach for larger App Publishers Deploy a low friction onboarding process and tech integration

19 Our Team Proven, lean, experienced Collectively, over 100 years SaaS video experience 15 staff- Half commercial, half tech Team in NZ, Australia, Singapore, Indonesia, US

20 Featured Publishers

21 Trading Partners Agencies

22 Trading Partners Featured Advertisers

23 In conclusion With macro tail winds, we see an exciting time for VeNA to help apps and web publishers grow and profit in ASEAN Thanks