COMPANY PRESENTATION

Transcription

1 COMPANY PRESENTATION

2 DEMAND AND SUPPLY Online display Ad Exchanges connect web publishers (the supply) with advertisers seeking to place ads (the demand). Sales is done by combining information related to the impression such as data, price and format of the ads. PUBLISHERS - SUPPLY Access to a great video inventory and high-performance players incrementing their video inventory to sell. ADVERTISERS - DEMAND Buy quality video inventory associated with premium content on the best websites. DSPs SSPs Ad Exchanges

3 LAYING THE CONTENT PIPE THEOUTPLAY laid the foundations of a new market. Thanks to the creative production capacity and a disruptive business model, its 2 Side Platform brings a new value to the whole ecosystem: the Content & Audience Exchange model. PUBLISHERS - SUPPLY Access to a great video inventory and high-performance players incrementing their video inventory to sell. CONTENT OWNERS Premium video content owners access to TheOutplay platform and add new video content to monetize. Content & Audience Exchange DSPs SSPs Ad Exchanges ADVERTISERS - DEMAND Buy quality video inventory associated with premium content on the best websites.

4 REVENUE MODEL The revenue share model is modular. For instance a Publisher could be also the seller and the content owner, being entitled to a total of 70% of rev share. THEOUTPLAY covers all key junction of the model being able to earn from all entry points. PUBLISHER Who brings the eyeballs 20% 15% Who brings the Video Content PLATFORM CONTEN OWNER Content & Audience Exchange DSPs SSPs Ad Exchanges BRAND 30% 35% Who makes the sales We brings Affiliation, Streaming, Technology and Ad Management

5 CONTENT CREATION AND AFFILIATION Strong production know how, blended with a large network of creative talents enables THEOUTPLAY to syndicate a great quantity of video content. Furthermore, THEOUTPLAY offers to its Publishers Network to syndicate their video on other publishers creating, de facto, the largest video library outside of YouTube! The Numbers PUBLISHERS CONTENT We acquire videos of the Publisher whenever we integrate our widgets on their pages. CONTENT OWNERS We source videos directly through scouting and affiliating Creative Talents. OWN PRODUCTION We produce a large number of clips for our Library and for our clients Monthly Capacity Creative Talents Text Authors Speakers Video Library Archives Partners Editorial Know How Editorial Line Visual Treatments Editorial Rules Storytelling

6 CONTENT PARTNERS Current Library 5 Live Feed Sources feeding every day with 145 new clips. 15% Video library monthly growth rate

7 AUGMENTING PUBLISHER S PRE-ROLL INVENTORY THEOUTPLAY generates every day a whole new video inventory to sell to advertisers. KEY FACTORS PRODUCING A HIGHER PRE-ROLL INVENTORY Content & Audience Exchange SSPs Ad Exchanges Thanks to our semantic technology, Publishers experience an average of 46% incremental video pre-roll inventory on their pages even just with their own video. Integrating thousand of new video augments the opportunity to watch of at least 20%. Publisher s Content is syndicated on other sites generating an additional impression bulk on Publishers own video library for immediate monetization. In addition Publishers cease to bear: Development Costs. Streaming Costs. Ad Management Costs.

8 PUBLISHERS VIDEO STRATEGY HEALTH Expensive Video Strategy Huge Demand Top Publishers with good video inventory but need to reduce costs and optimize yield. Top Publishers with small video inventory to sell Large Video Inventory Small Video Inventory I Publisher with good video inventory but don t know how to monetize it. Publisher without video inventory and sales team. Poor Demand Cheap Video Strategy

9 CAX SERVICE PORTFOLIO Expensive Video Strategy Huge Demand TOP TECH CONTENT INTEGRATION & AUDIENCE REACH Large Video Inventory Small Video Inventory I AUDIENCE REACH CONTENT INTEGRATION Poor Demand Cheap Video Strategy

10 TOP TECH THEOUTPLAY helps publishers to save costs and reduce time to manage up to 5 different video ad tech providers VIDEO PLAYER CPM based Licence DMP Licence + CPM CDN Volume Based AD SERVER CPM based SSP 12%-15% Rev Share CMS Licence ONE SOLUTION THAT INTEGRATES ALL FEATURES - PUBLISHER PAY ONLY ON A REV SHARE BASIS.

11 karting CONTENT INTEGRATION Publishers get immediately thousands of editorial video to publish on their pages and commercially exploit for an immediate sale of advertising. K

12 AUDIENCE REACH Extend the audience of Content Owners content by increasing video views generated on third party sites. OWNED AUDIENCE OWNED AUDIENCE THE AUDIENCE OF CONTENT OWNERS IS BOUND EXCLUSIVELY TO THEIR SITE? AUDIENCE REACH AUDIENCE REACH INCREASES THE AUDIENCE FOR CONTENT OWNER VIDEO THROUGH THEOUTPLAY PUBLISHER NETWORK

13 WIDGETS The widgets are integrated natively on the page.

14 PUBLISHERS PARTNERS 160MLN VIDEOSTREAM PER MONTH 60MLN VIDEO PREROLL PER MONTH 45MLN UNIQUE USERS PER MONTH WEBSITES INTEGRATING THE PLATFORM WIDGETS.

15 PROVIDE TO ADVERTISERS EXACTLY WHAT THEY WANT Ad-servers count impressions even when players streams when not in view and half of ads and videos are not seen by users. A campaign delivered against relevant content has + 72% chance of engaging the user. KEY ADVANTAGES FOR ADVERTISERS Best Viewability vs Market performance Thanks to our smart widgets we provide 100% viewability rates. Size does matter! TheOutplay Widgets provide with large and reliable players for a great user experience. Free of charge, high-quality video content production. Advertisers can associate their campaign to the most engaging content. Contextual Relevance and user profile targeting. Thanks to the semantic engine and the user analysis campaigns are always delivered to the correct audience in the right place. Content & Audience Exchange

16 ENGAGE WITH DISRUPTIVE COMMERCIAL MODELS Thanks to the ability to produce premium video at low cost and syndicate it natively across publisher, THEOUTPLAY can offer new commercial opportunities. Content4Ad Ad4Content Media Agencies Advertisers Advertisers Ad Investment Content Investment Free Content Licence Brand Standard Content 15% Content Owner Fee 15% of Content Owner Fee Ad Gratuity for the same amount of the investment

17 LASTMINUTE: A CASE HISTORY (CONTENT4AD) The simulation described is based on a Business Plan with the following Assumptions:Widget Adoption (SVP, In-text and Playlist) of 60% on the total of visited pages.share of Voice of 60% of lastminute.com clips on the total of the clips selected by the Publishers.Average selling price by Publishers of 10 Euros CPM and 12 Euros CPM by lastminute.com Estimated total revenues AD Investment With the ad investment, lastminute.com gets 40 clips related to Tourism and premium true-view impressions that come from the delivery of contents on partner publishers. Estimated revenues from the sale of thirdparty publishers on their own websites: Estimated revenues from the sale of proprietary contents on third-party publishers: Estimated revenues from the sale on lastminute.com websites: % Content Owner Rev. Share 3 15% Content Owner Rev. Share 35% Seller Rev. Share 4 15% Content Owner Rev. Share 35% Seller Rev. Share 20% Publisher Rev. Share

18 MINDSHARE: A CASE HISTORY (CONTENT4AD) Media Agency can become Content Owner through ad spend on THEOUTPLAY Network: 15% Rebates 15% Arbitrage 15% Rebates Auditors REBATES ARBITRAGE Invest Advertising Campaign in TheOutplay by selecting a specific set of content. Once They hit euro Mindshare become Content Owner. Auditors REBATES ARBITRAGE CONTENT FEE 15% Content Owner Rev. Share (and incremental 15% of Arbitrage) Once They hit euro Mindshare become Content Owner

19 REAL TIME CAMPAIGN REPORT Advertisers can check their campaign stats online through TOP SAAS Platform and optimize media buying in real time everywhere.

20 GLOBAL DISTRIBUTION Check online all stats on your campaign and optimize your media buying in real time.

21 NO ONE CAN DO ALL THIS AT THE SAME TIME A unique technology, blended with premium video contents on the largest syndicated network, make THEOUTPLAY a unique player. VIEWABILITY AND KPIs TARGETING BRAND SAFETY ANTI-FRAUDE Only in-view delivery White-Listing Content Association Anti-bot security System highest rates CTR and VTR Geo-Targeting Ad Hoc Production Non-Human Traffic Detection Large Player size Socio-Demo Targeting Semantic Relevance Third Party Tracker all accepted! Sound-On on widget activation Frequency Capping VOD activation Ad-blocker recognition

22 ADVERTISERS PARTNERS

23 CONTENT OWNER PLATFORM a b c CREATE Create your collection of videos and upload them in the platform. DISTRIBUTE Decide which sites you want your content to be distributed on. MONETIZE Check out your report and watch the revenues growing. AUDIENCE REACH DASHBOARD MY CONTENT MY CAMPAIGNS CONTENT OWNER REPORT FOR CINEMA sions Revenues IMPRESSIONS REVENUES 16 Jan SAT 7 SUN SAT 14 SUN SAT 21 SUN N

24 TARGET CONTENTS WIDGETS SITES PRICE 18/35 SEARCH DESELECT ALL PUBLISHERS PLATFORM Woman 18/35 Man 18/35 Man 36/ K Woman K Man 36/65 CHOOSE CONTENT Choose the videos that best fit your audience. IMPRESSIONS PUBLISH Publish the content through any customized widget REVENUES 16 Jan MONETIZE Sell your campaigns and run reports you like. FROM 1 JUN 2015 TO 30 JUN SAT 7 SUN SAT 14 SUN SAT 21 SUN SAT 28 SUN REVENUES BY WIDGET REVENUES BY SITE CONTENT OWNER REPORT NETWORK KPI DASHBOARD CONTENT EXTENSION MY WIDGETS AUDIENCE EXTENSION CAMPAIGNS INTEXT TERMS YOUR SITES 23 CHOOSE YOUR CONTENT 748/748 CHOOSE YOUR WIDGETS LIQUIDA BY SOURCE DESELECT ALL BY VERTICAL sions CTR 2,5 % Revenues VTR 1,4 % COMPLETION RATE 77 % VIEWABILITY 81 % IL TEMPO NEWS POLITICA SPORT CRONACA SOCIETÀ SPORTWEEK ART AND ENTERTAINMENT AUTOMOTIVE EDUCATION FOOD AND DRINKS FINANCE PLAYLIST SOCIALPOD SVP THUMBNAIL WEBSITE 1 Playlist Thumbnail In-Text Keyword Light Pod WIDGET IMPRESSIONS ACTIVATION RATE PRE-ROLL INVENTORY Sito 1 Sito 5 Sito 2 Sito 6 Sito 3 Sito 7 Sito 4 Sito 8 SERVED PRE-ROLL Sito 9 Sito 10 Others CTR Esprime il rapporto percentuale tra Click e Impressions del Pre-roll FILL-RATE CTR SALES REVENUE SHARE % % 2,5 % Compared to the time frame selected REVENUES 16 Jan CONTENT REVENUE SHARE PUBLISHER REVENUE SHARE TOTAL PLAYLIST % % 1,7 % PDF EXCEL

25 SAVE ADVERTISERS PLATFORM CLIENT BRAND PERIOD INSERT NAME INSERT NAME FROM - TO - CAMPAIGN NAME INSERT NAME PREMIUM PROGRAMMATIC GROSS PRICE TAG TYPE BUDGET CHOOSE TARGET INSERT Choose and the audience the videos you want to associate your campaign to IMPRESSIONS INSERT CHOOSE SITE Choose amongst thousands of premium sites BUY Check how your campaign AUDIENCE REACH is performing live and optimize INSERT DASHBOARD MY CONTENT MY CAMPAIGNS TARGETING SOCIO-DEMO GENDER AGE FREQUENCY CAP CONTENT OWNER REPORT CHOOSE MAN COUNTRIES OF DELIVERY WOMAN CONTENT CHOOSE ALL CHOOSE SEARCH BY VERTICAL BY COLLECTION FOR CINEMA sions Revenues AUTOMOTIVE ART AND ENTERTAINMENT EDUCATION FOOD AND DRINKS FINANCE BAROQUE IMPRESSIONISM 55+ MANNERISM PRIMAVERA THE ADORATIONE OF THE MAGI SURREALISM WATER LILIES (SERIES) SURREALISM 2:53 CLIP KEYIMAGE IMPRESSIONS REVENUES 16 Jan BLACKLIST GEO TARGET SAT 7 SUN SAT 14 SUN SAT 21 SUN N