有線電視企業有限公司 2017 廣告預訂優惠計劃 HONG KONG CABLE ENTERPRISES LIMITED ADVANCE BOOKING SCHEME 2017

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1 Campaign No.: Date: October 17, 有線電視超越對手, 長期雄踞全港收視 No.1 的收費電視位置, 當中的有線新聞財經報道節目的整體 欣賞指數繼續排行第一位 2,23 年來贏盡觀眾的讚譽及支持! 來年, 我們已作充分準備, 注入更龐大的資源, 全面強化有線電視四大平台 : 新聞 電影 體育及娛樂資訊的節目內容及質素, 繼續為觀眾帶來最豐富 最多元化的節目選擇! 奇妙電視將於明年 5 月啟播 *, 現正積極籌備開設一條 24 小時免費播放的粵語綜合頻道, 致力為香港觀眾提供不同種類的高質素自製及外購節目, 包括新聞 財經 綜藝娛樂 劇集 電影 憑藉有線寬頻集團早已建立的電視 數碼 戶外廣告宣傳平台, 包括 : 有線電視 奇妙電視 有線寬頻網站 有線寬頻流動版及港鐵車廂電視, 結合成一個全方位的超強跨媒體廣告組合, 定能滿足廣告客戶的不同需要, 提供一個最全面具靈活性的宣傳策略方案, 將訊息廣泛達至不同的目標觀眾層面, 創造更多高效益的黃金宣傳良機! 作為您最忠誠可靠的合作夥伴及答謝十多年來的支持,2017 年有線電視廣告價目表決定不加價! 我們更特別推出 有線電視企業有限公司 2017 廣告預訂優惠計劃, 以最物超所值的價格, 切合您全年推廣的需要, 令您盡享跨媒體宣傳的優勢! 現附上優惠計劃詳情 如有任何查詢, 歡迎致電 與我們聯絡 我們的客戶主任將於日內拜訪, 為您詳細介紹 2017 年有線電視企業有限公司廣告預訂優惠計劃 資料來源 : 1 尼爾森電視收視調查報告 (2016 年 1 月至 8 月 ) 以全日 24 小時平均收視點 (4 歲或以上 ) 計算, 有線電視為全港各收費電視之冠 電視節目欣賞指數調查 : 第一階段及第二階段 * 奇妙電視的啟播日期以電視台最後公布為準 page 1

2 Over the past 23 years, CABLE TV outperformed the media industry and have won wide acclaim from our viewers, we are not only the No.1 Pay TV in Hong Kong 1, and our renowned i-cable News and Finance Info programmes are also continued to Ranked No.1 among all local TV stations 2. In the coming year, CABLE TV s News, Movie, Sports and Entertainment platforms will further enhance and continue to provide rich arrays of quality and innovative programmes to our viewers. Fantastic TV* was granted a free TV licence and is preparing for the launch of its integrated Cantonese channel by May It strives to provide Hong Kong viewers more choices with a wide spectrum of high quality self-produced and acquired programmes including News, Finance, Variety, Infotainment, Drama and Movie. Riding on i-cable Group s well-established TV, Digital and Outdoor advertising multimedia platforms, namely CABLE TV, Fantastic TV, i-cable.com, i-cable.com app and MTR In-train TV, enabling us to meet the different advertising requirements of our advertisers, and at the same time, enhance the flexibility in maximizing the creativity to offer the comprehensive, innovative solutions and value-added services to our advertisers. As your trustworthy media partner, we would like to express our appreciation for your enthusiastic support with no increment in Rate Card Additionally, we are pleased to introduce the HONG KONG CABLE ENTERPRISES LIMITED ADVANCE BOOKING SCHEME 2017, an affordable plan to sustain your year-long campaign via our one-stop total advertising solutions. Details of the scheme are attached. Please feel free to call our sales enquiry at for further information. Our account executives will contact you soon to discuss the scheme. Source: 1 Nielsen HKTAM Survey (Jan Aug 2016). CABLE TV was No.1 among Pay TV in HK based on all individual aged 4+ average TVR in all day all time 2 Public Opinion Programme, The University of Hong Kong 2016 TV Programme Appreciation Index Survey 1 st Stage & 2nd Stage * The launch date of Fantastic TV subject to final confirmation from the Station AVAILABLE PERIOD : January 01 - December 31, 2017 page 2

3 CABLE TV APPLICABLE CHANNELS : Channels No. Channels No. CABLE No.1 Channel 01 Movie 2 42 i-cable Top News 07 hd HMC / HMC 243 / 43 i-cable Finance Info (HD) /i-cable 208 / 08 hd245 / Cine p. 245 / 45 Finance Info i-cable News (HD) / i-cable News 209 / 09 i-cable Super Soccer 61 i-cable Children 11 i-cable Sports 62 HD Entertainment Channel/ Entertainment 212 / 12 i-cable Channel Channel HD Drama Channel / Drama Channel 213 / 13 i-cable Soccer Betting 64 i-cable Channel hd hd Movie 1 / Movie / 41 THE SCHEME Level Commitment Amount* Discount Cost Per Spot** (HK$) CPRP Discount (HK$) Zone A/F1 Zone S/F1 Jan-Dec 1 $250,000 55% $2,970 $1,485 5% 2 $250,001 - $500,000 60% $2,640 $1,320 10% 3 $500,001 - $750,000 65% $2,310 $1,155 15% 4 $750,001 70% $1,980 $990 20% * With 20% Upward and Downward flexibilities ** Based on 1 x 30-sec spot, can be accumulated on Advertiser or Product basis GRP OFFER All Level CPRP (30-sec) (HK$) Tier^ Jan-Mar Apr-Jun Jul-Sep Oct-Dec 0 $1,200 (Jan Aug) / $1,600 (Sep Dec) 1 $1,500 $1,800 $2,100 $2,400 2 $2,100 $2,400 $2,700 $3,000 3 $2,500 $2,800 $3,100 $3,400 ^The tier level is formulated based on ratings performance of advertisers requested target group at HKCE s discretion BONUS # Level Commitment Amount (1) Loyalty (2) Super (3) Welcome Bonus (30-sec) (HK$) Bonus Bonus CABLE TV Fantastic TV 1 $100,000 - $250,000 8% 12% $250,001 - $500,000 12% 16% $500,001 - $750,000 16% 20% $750,001 20% 24% (4) Giant Bonus (>100%) Add $1, Get $2 # All bonus value are convertible into regular packages to be utilized on or before 31 Dec 2017 provided that proportional amount of monetary spots could be telecasted during the same period. page 3

4 (1) LOYALTY BONUS : Advertisers with gross spending more than $100,000 in Jan Dec 2016 (as of Nov 30, 2016), commit an amount in % of gross spending in Jan Dec 2016 (as of Nov 30, 2016), will enjoy additional maximum 20% bonus value of the committed amount in 2017 subject to airtime availability under the following conditions: be telecasted during the same period (2) SUPER BONUS : Advertisers with gross spending more than $100,000 in Jan Dec 2016 (as of Nov 30, 2016), commit an amount in % of gross spending in Jan Dec 2016 (as of Nov 30, 2016), will enjoy additional maximum 24% bonus value of the committed amount in 2017 subject to airtime availability under the following conditions: be telecasted during the same period (3) WELCOME BONUS : Advertisers commit an amount in 2017 $100,000 (gross) will enjoy additional maximum 600 x 30-sec spots on CABLE TV and 40 x 30-sec spots on Fantastic TV for different level subject to airtime availability under the following conditions: be telecasted during the same period (4) GIANT BONUS : Advertisers with gross spending more than $100,000 in Jan Dec 2016 (as of Nov 30, 2016), commit an amount in 2017 over 100% of gross spending in Jan Dec 2016 (as of Nov 30, 2016) will enjoy additional Add $1, Get $2 bonus, maximum $50,000 for Level 1, $150,000 for Level 2, $200,000 for Level 3 and $300,000 for Level 4 subject to airtime availability under the following conditions: be telecasted during the same period BONUS VALUE APPLIES TO THE FOLLOWING PACKAGES Package (30-sec) # Package Cost (RC2017A) Ad Express $108,000 High Frequency by Platform $108,000 GRP $120,000 - $323,000 Day Buy $22,400 # Spring Offer Buy-2-Get-1-Free and Summer Offer Buy 3-Get-1-Free are not applicable page 4

5 SPRING OFFER (BUY-2-GET-1-FREE) FOR REGULAR PACKAGES Package # Spot Duration Package Cost (RC2017A) Ad Express 30-sec $108,000 High Frequency by Platform 30-sec $108,000 Day Buy 30-sec $22,400 The Year of Rooster 5-sec $18,400 Kung-Hei-Fat-Choy 10-sec $28,800 # Buy-2-Get-1-Free packages are applicable for telecasting within Jan Apr 2017 SUMMER OFFER (BUY-3-GET-1-FREE) FOR REGULAR PACKAGES Package # Spot Duration Package Cost (RC2017A) Ad Express 30-sec $108,000 High Frequency by Platform 30-sec $108,000 Day Buy 30-sec $22,400 # Buy-3-Get-1-Free packages are applicable for telecasting within May Aug 2017 FANTASTIC BONUS Level Commitment Amount (HK$) Fantastic Bonus 1 $250,000 5% 2 $250,001 - $500,000 10% 3 $500,001 - $750,000 15% 4 $750,001 20% Advertisers commit $100,000 (gross) on CABLE TV and $200,000 (gross) on Fantastic TV in 2017 will enjoy additional maximum 20% bonus value of the committed amount on Fantastic TV in 2017 subject to airtime availability under the following conditions: be telecasted during the same period on Fantastic TV page 5

6 Fantastic TV APPLICABLE CHANNEL : Fantastic TV (Free TV Channel 77) THE SCHEME Level Commitment Amount* (HK$) Discount Commitment Bonus** Cost Per Spot*** (HK$) Zone A/F1 1 $600,000 16% 14% $9,947 2 $600,001 - $1,200,000 20% 20% $9,000 3 $1,200,001 - $2,400,000 24% 26% $8,143 4 $2,400,001 30% 32% $7,159 * With 20% Upward and Downward flexibilities **Commitment bonus is applicable to Advertisers commit minimum $200,000 (gross) in 2017 *** Based on 1 x 30-sec spot, can be accumulated on Advertiser or Product basis FANTASTIC BONUS Level Commitment Amount (HK$) Fantastic Bonus 1 $250,000 5% 2 $250,001 - $500,000 10% 3 $500,001 - $750,000 15% 4 $750,001 20% Advertisers commit $100,000 (gross) on CABLE TV and $200,000 (gross) on Fantastic TV in 2017 will enjoy additional maximum 20% bonus value of the committed amount on Fantastic TV in 2017 subject to airtime availability under the following conditions: be telecasted during the same period on Fantastic TV TOTAL ADVERTISING SOLUTIONS BONUS (TAS Bonus) Level Commitment Amount^ (HK$) TAS Bonus^^ (30-sec) Total CABLE TV Fantastic TV MTR In-train TV Zone A/R Zone B/R Zone C/R 1 $100,000 - $300, $300,000 $300,000 2 $250,000 - $500, $600,000 $500,000 ^ Downward flexibility is not applicable ^^ All bonus spots could be utilized on or before 31 Dec 2017 on Fantastic TV REGULAR SPOT PACKAGE Package # Cost Per Package Entitlements (No. of 30-sec Spots) Total (RC2017A) Zone/Rate Regular Launch ## A/F1 B/F1 C/F1 High Frequency $268,000 $188, Year-round (1) $1,580, ,980 Year-round (2) $980, # No ABS bonus will be offered for Year-round package ## Package cost is valid for 3 months after the launch of Fantastic TV page 6

7 COMBO PACKAGE SPECIAL OFFER Package Entitlements Package Cost* (RC2017A) 1x Fantastic TV High Frequency Package Launch - Combo + $260,000 1x CABLE TV High Frequency by Platform Package *Package cost is valid for 3 months after the launch of Fantastic TV CONVERSION : - Bookings can be converted into any packages in Such conversion will have a conversion discount of up to 20% of the respective package rate in cash and / or bonus spots. - Conversion index for different rate class and duration will be subject to the same rate structure as stipulated in Rate Card BILLING SCHEDULE : According to telecast months of the spots BOOKING DEADLINE : Written confirmation of Bookings must reach, the Exclusive Commercial Airtime Sales Distributor of i-cable Channels, on or before 5:00p.m., Dec 02, 2016 (Fri). TERMS AND CONDITIONS 1 GENERAL All bookings made under the Advance Booking Scheme 2017 ( the Booking Scheme ) shall be subject to these Terms and Conditions, and to the General Terms and Conditions, Time Zone Definition and Pre-emption Structure contained in CABLE TV/ Fantastic TV Rate Card If there is any conflict between these Terms and Conditions and those of CABLE TV/ Fantastic TV Rate Card 2017, the provisions hereof shall prevail. The terms contained in the provisions hereof shall have the same meanings as in CABLE TV/ Fantastic TV Rate Card BOOKING SCHEME 2.1 Advertisers/Advertising Agents wishing to be bound by the Booking Scheme shall make their confirmation to (HKCE) by completing and sending to HKCE Form A (the Forms ) as annexed hereto, or any other substantially similar form as HKCE may accept from time to time. 2.2 Nothing contained in the Booking Scheme shall be binding upon HKCE unless and until HKCE accepts any of the Booking Scheme by signing and sending to the Advertisers/Advertising Agents concerned (by ordinary post or by hand) the counterparts of the Forms. A binding contract shall be deemed to have been constituted between HKCE and the Advertisers/Advertising Agents whose Booking has been so accepted, upon HKCE sending out the said signed counterparts. 3 DEADLINE All bookings committed under the Booking Scheme shall reach at 8/F, Cable TV Tower, 9 Hoi Shing Road, Tsuen Wan, Hong Kong on or before 5:00p.m., Dec 02, 2016 (Fri). Time shall be of the essence of this Clause. 4 BOOKINGS 4.1 Bookings shall be made only for spots to be telecast within the period Jan 01 - Dec 31, Each Advertiser qualifies for a different level of discount in accordance with its individual aggregated Commitment Amount. 4.3 Booking can be grouped on Advertiser or Product basis. 4.4 Advertisers/Advertising Agents shall provide HKCE with the following information relating to the said spots for each booking:- - Full Name of the Advertiser - Product category - Brand name page 7

8 - Duration of the Spot - Further information that HKCE may require - The above information may not be modified, amended or altered. 5 FLEXIBILITY 5.1 Spending Flexibility The Advertiser's actual spending under the Booking Scheme shall not exceed or fall short of the Commitment Amount by more than 20% Should the Advertiser fail to spend up to at least 80% of the Commitment Amount during the period Jan 01 - Dec 31, 2017, HKCE shall have the right to charge the Advertiser liquidated damages in an amount equal to the value of the unspent portion of the Commitment Amount up to 80% of the Commitment Amount. 5.2 Re-grading At any time, an Advertiser can up-grade a spot or spots to a higher rate level by converting existing spot or spots booked under the Booking Scheme. 5.3 Conversion to a Package-Buy Advertisers/Advertising Agents may request HKCE to convert any part of their spots booked under the Booking Scheme, to bookings of any sponsorships or packages subject to the acceptance of HKCE and the following conditions: a b c d there is an availability of airtime; the gross value (before deduction of agency commission) of the spots being converted equals or is close to (but does not exceed) the gross value (before deduction of agency commission) of the converting packages; the spots to be converted can only be those whose original intended telecast dates fall at least 14 days, including Sundays and public holidays, from the day of HKCE s receipt of the Advertisers request for such conversion; and unless HKCE otherwise agrees, conversion once confirmed by HKCE may not be modified As an alternative to offer conversion discount, HKCE may at its sole discretion grant additional bonus spots of a like value. 5.4 Pre-emption In addition to the provisions of pre-emption specified in CABLE TV/ Fantastic TV Rate Card 2017, if the Station notifies an Advertiser/Advertising Agent that any of its spots has been pre-empted, the Advertiser/Advertising Agent may re-schedule the spot to be pre-empted. 6 FURTHER INFORMATION In addition to the information specified in the completed Forms, Advertisers/Advertising Agents shall provide HKCE with such further information as HKCE may reasonably require from time to time. HKCE reserves the right to terminate the Advertisers /Advertising Agents contracts if they fail to provide such further information. 7 NOTICES AND REQUESTS 7.1 All notices, requests and any other communication to be given by any party hereto to the other party shall be in writing and sent to the said other party either by mail or by fax and confirmed by mail at its last known address. 7.2 Any notice, request or other communication received by HKCE later than 5:00p.m.of a day shall be deemed to be received on the immediately succeeding business day. 8 AMENDMENT HKCE reserves the right to amend from time to time the terms and conditions hereof without prior notice. page 8