Media Opportunity in Sabah & Sarawak

Transcription

1 Media Opportunity in Sabah & Sarawak

2 Company Introduction About Established in 1989, DMDC is a leading media representative specialising in the key Borneo regions of East Malaysia and Brunei. With core competencies in media management and strategic communications, we boast over 10 media titles retained under our portfolio, exclusive media representation for 6 Borneo newspapers and comprehensive outdoor consultation. Product & Services Newspaper, Freestanding billboard, Light-box, Banner, Ad-Panel, Wall Panel and etc Provide strategic media advice to the best media advertising in East Malaysia & Brunei Why DMDC Our 27 years of experience in working with East Malaysia media owners, inclusive Print Media, Event management, Out of Home and etc. Our strong networking allows us to negotiate price and flexibility with media owners across East Malaysia and Brunei Understand the local needs and environment to ensure selection of media with the highest standard. D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

3 Company Introduction About Product & Service Why DMDC Establish in 1989 Leading Media Representative in East Malaysia & Brunei Newspaper, Radio, Events, Outdoor & etc Provide media solutions of Sabah, Sarawak & Brunei 27-year media industry experience Strong networking across all reliable suppliers D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

4 Sole media representative based in KL SABAH SARAWAK BRUNEI NEWS SABAH TIMES United Daily News RTB (TV / RADIO) MORNING POST Outdoor KRISTAL FM MERDEKA DAILY NEWS THE BRUNEI TIMES OUTDOOR / OTHERS Outdoor

5 DO YOU KNOW? 3.3 mil > 2.5 mil Sabah population is bigger than Sarawak population 632k > 299k Chinese Population in Sarawak is 2 times bigger than Sabah Chinese Population 2 Trilingual / 2 English / 9 Chinese / 5 BM 18 Daily newspapers are catering approximately 6 million populations in EM Equivalent to the population size in Klang Valley

6 Introduction (Cost Estimate) No Format State State Price Range Minimum Duration Ad Hoc Note 1 Newspaper Sabah Sarawak RM RM 7,000 per insertion 2 Street Bunting Sabah Sarawak RM 70 per piece 50 pcs per town 1 months Available 3 Street LED Panel Sarawak RM 450 per panel 23 or 27 3 months Available Kuching Only 4 Billboard Sabah Sarawak Various 1 month Depend on size and location 5 Shopping Malls Sabah Sarawak Various Depend on management of the mall s approval as the site usually reserved for tenants 6 LED Billboard Sabah RM25k per month RM240k per annum RM25 1 months Available 7 LED Truck Sabah Sarawak RM16k - RM80k Weekend (2 days) Various Available Location can be selected by clients 8 Bus Station Sabah RM70k per annum 1 12 months Kota Kinabalu only 9 Taxi Advertising Sabah Sarawak RM110 per taxi 100 units 3 months Kuching & Kota Kinabalu only 10 On Ground Activations Sabah Sarawak RM10k RM35k Integration Media Solutions Event + AMP Radio + Newspaper

7 Out-of-Home Media (Sabah + Sarawak) Street Bunting Street LED Panel Free Standing Billboard Shopping Malls LED Billboard LED Truck Taxi Advertising Bus Stations D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

8 Street Bunting (Sabah + Sarawak) Sabah Kota Kinabalu only Quantity Unit Price / Per Month Below 300 RM & above RM & above RM Sarawak Kuching only Quantity Unit Price / Per Month Below 300 RM & above RM & above RM Size : 2ft (w) x 6ft (h) Material : Tarpaulin Printing Resolution : High Resolution 720dpi Cost include : Installation, Dismantle & Council Permit

9 Banners (Sabah + Sarawak) Sabah Kota Kinabalu only Quantity Unit Price / Per Month Min 5pcs RM * Sarawak Kuching only Quantity Unit Price / Per Month Min 5pcs RM * *subject to 6% GST Size : 4ft (w) x 20ft (h) Material : Tarpaulin Printing Resolution : High Resolution 720dpi Cost include : Installation, Dismantle & Council Permit

10 Street LED Panel (Sarawak Kuching only) Jalan Satok Morning : 6,001-8,000 vehicles / hour Afternoon : 8,001-11,000 vehicles / hour Evening : 8,001-11,000 vehicles / hour (Source: Aeon perunding SL Kuching) Jalan Kulas Morning : 6,001-8,000 vehicles / hour Afternoon : 8,001-11,000 vehicles / hour Evening : 8,001-11,000 vehicles / hour (Source: Aeon perunding SL Kuching) Commitment RM400 per unit per month Duration / Period Jalan Satok (23 unit) Jalan Kulas (27 unit) Total (RM) 12 months 107,640* 126,360* 234,000* 9 months 80,730* 94,770* 175,000* 6 months 53,820* 63,180* 117,000* 3 months 26,910* 31,590* 58,500* *exclude 6% GST

11 Street LED Panel (Sarawak Kuching only)

12 Billboards - Sabah SAMPLE* SAMPLE* Size: 12 x 40 (vertical) Size: 20 x 15 (horizontal) Mechanism Cost per site Lighting operation hour Production Cost : from RM45,000 per annum : 7.00pm to 1.00am : from RM 3,360 per site (inclusive installation / dismantle / printing 720 dpi vinyl material / Courier Fees From KL to KK)

13 Wallscape - Sarawak SAMPLE* SAMPLE* Size: 11.4 (H) x 41.4 (W) Size: 20 (H) x 80 (W) Mechanism Cost per site Lighting operation hour Production Cost : from RM48,000 per annum : 7.00pm to 1.00am : from RM 5,664 per site (inclusive installation / dismantle / printing 720 dpi vinyl material / Courier Fees From KL to Kuching)

14 Overhead Bridges

15 Shopping Mall Kota Kinabalu Suria Sabah Shopping Mall Kota Kinabalu Located in the middle of Kota Kinabalu town Various types of Ambient Media solutions available Façade Space Internal Fish Tail Giant Banner Escalator Wrap Lift Door Sticker

16 Shopping Mall - Kuching M 01 M 02 M 03 Boulevard Shopping Mall Kuching 5 min from Kuching International Airport Cater for more than 230 retails outlets Various types of Ambient Media solutions available Escalator Wrap Internal Fish Tail Giant Banner

17 LED Billboard Size Location : 18ft (h) x 47ft (w) : Jalan Kolam, attached with Luyang Plaza. D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

18 LED Truck (15 Footer) Description 2 sided high quality 12ft (w) x 6ft (h) P10 LED display screen; resolution at 3840 (W) x 1920 (H) Sound system available GPS tracking system available Rate (Exclusive Charter) Location Period Rates (RM) Sabah - Kota Kinabalu 1 months 55,000.00* Sarawak - Kuching 1 months 65,000.00* *All price are subject to 6% GST & inclusive of 1 driver cum operator, insurance, fuel & parkingcharges

19 Bus Station Outdoor Advertising Rate Location Period Rates (RM) Kota Kinabalu town 1 year 70,000.00* Promotion: Buy 5 Free 1 *All price are subject to 6% GST & inclusive of advertising space rental, licenses fee, metal frame, printed tarpaulin and installation fee Jalan Tun Fuad Stephen

20 Taxi Advertising icab : Boot Lid & Back Fender - Kota Kinabalu & Kuching Description Period Production Design Rental Unit (min) Total (RM) icab Boot Lid + Back Fender 3 mths RM 100 FOC RM 100 / unit ,000* *price are subject to 6% GST

21 Idea Integrated Media Solutions + + Radio - Cruise - Event - Roadshow & Product Sampling - Newspaper - Write-up & Pre-campaign-

22 Newspaper Portfolio Sabah New Sabah Times Morning Post Merdeka Daily News Sarawak United Daily News D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

23 New Sabah Times Sabah State s Widest- Covering English Daily Specifics Genre : Newspaper Frequency : Daily Format : Tabloid Circulation : 16,084 (ABC Report Jun 2015) Readership : 167,047 (TNS Research International 2012) Languages : English, Bahasa & Kadazandusun; 3 languages in ONE copy Coverage : Sabah KK, Tawau, Sandakan, Interior, Kudat & Labuan Rate : RM7.20pccm Main Paper (ENG) Total Copies KK Sandakan Tawau Keningau Kudat Labuan 16,084 12, , BM Edition Kadazan Edition Size Black & White Full Color Full Page 36cm(H) x 8col(W) RM 2, RM 5, Half Page 18cm (H) x 8col(W) RM 1, RM 2, Price subject to 6% GST

24 Rationales 1 Widest Coverage English Daily in Sabah Kota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan 2 Effective Platform in Reaching Multiracial Urban Dwellers 81% of Urban Dweller are non-chinese 3 Significant coverage in Kota Kinabalu. Sandakan & Tawau strong presence in Key Main Towns 4 ONE Edition 3-Language Contents Optimum reach to different races 5 Wider Pass-along 1copy : 8readers 3-language news is well accepted by local community with wider distribution channels 6 Variety of Contents for Readers Bonding our exclusive & comprehensive contents from various partners 7 Useful medium provides the platform for buying products & services National & Local retail clients on weekly basis

25 United Daily News No. 1 Chinese Daily in Northern Sarawak Specifics Genre : Newspaper Frequency : Daily Format : Broadsheet Circulation : 58,534 (ABC Report Jun 2015) Languages : Chinese Coverage : Sarawak Miri, Kuching, Sarikei, Sibu & Brunei. Rate : RM14.00pccm Main Paper Total Copies Kuching Miri Sibu Others 58,534 18,139 20,544 12,443 7,408 Brunei Edition Local Edition Size Black & White Full Color Full Page 54cm(H) x 10col(W) RM 7, RM 10, Half Page 27cm (H) x 10col(W) RM 3, RM 7, Price subject to 6% GST

26 Rationales 1 No. 1 Chinese Daily in Northern Sarawak Kuching / Miri / Sibu / Bintulu / Brunei 2 Serving the 3 rd largest city in East Malaysia Miri was elevated to city status in Reaching affluent Chinese group in Miri & Brunei Serving the untapped market with strong buying power 4 Multiple media platform to reach various audience Newspaper + Digital Replica + Website 5 Variety of Contents for Readers Bonding our exclusive & comprehensive contents from various sections

27 Merdeka Daily News No. 1 Newspaper in Sandakan Specifics Genre : Newspaper Frequency : Daily Format : Broadsheet Circulation : 5,313 (ABC Report Jun 2015) Readership : 29,425 (TNS Research International 2012) Languages : Chinese Coverage : Sabah Sandakan only Rate : RM4.50pccm Total Copies KK Sandakan Tawau Keningau Kudat Labuan 5, , Size Black & White Full Color Full Page 54cm(H) x 10col(W) RM 2, RM 6, Half Page 27cm (H) x 10col(W) RM 1, RM 3, Price subject to 6% GST

28 Rationales 1 No. 1 Chinese Daily in Sandakan Highest circulation print media in Sandakan 2 Serving the 2 nd largest town in Sabah (after KK) with 700k total population & 70k Chinese population 3 Reaching affluent Chinese group & Businessman in Sandakan Serving the untapped market with strong buying power 4 Most influential local Chinese Newspaper Able to cover up to 80% of Chinese readers in Sandakan 5 Useful medium provides the platform for buying products & services National & Local retail clients on weekly basis

29 Morning Post No. 1 Newspaper in Tawau Specifics Genre : Newspaper Frequency : Daily Format : Broadsheet Circulation : 9,163 (ABC Report Jun 2015) Readership : 46,220 (TNS Research International 2012) Languages : Chinese Coverage : Sabah Tawau only Rate : RM4.50pccm Total Copies KK Sandakan Tawau Keningau Kudat Labuan 9, , Size Black & White Full Color Full Page 54cm(H) x 10col(W) RM 2, RM 6, Half Page 27cm (H) x 10col(W) RM 1, RM 3, Price subject to 6% GST

30 Rationales 1 No. 1 Chinese Daily in Tawau Highest circulation print media in Tawau 2 Serving the 3 rd largest town in Sabah (after KK & Sandakan) with 820k total population & 56k Chinese population 3 Reaching affluent Chinese group & Businessman in Tawau Serving the untapped market with strong buying power 4 Most influential local Chinese Newspaper Able to cover up to 80% of Chinese readers in Tawau 5 Useful medium provides the platform for buying products & services National & Local retail clients on weekly basis

31 facebook.com/dmdcmedia DM Communications Sdn Bhd D&C Marketing Sdn Bhd 99B, Jalan SS21/1A, Damansara Utama Petaling Jaya, Selangor D.E T: F: Jeremy Lim (General Manager) : / jeremy@dmdc.com.my Bosco Lim (Marketing Manager cum Writer) : / bosco@dmdc.com.my Kit (Senior Marketing Executive cum Writer) : / kit@dmdc.com.my Fannie Liau (Marketing Executive cum Writer) : / fannie@dmdc.com.my Kristal FM East Malaysia Outdoor