Added Value with High End Graphics

Transcription

1 Added Value with High End Graphics

2 It s a Competitive Marketplace Did you know? Over 50,000 different products face today s shopper The average trip to the super market or mass merchandiser is less than 30 minutes. *Point of Purchase Advertising Industry

3 It s a Competitive Marketplace Shopper Impulse Did you know? Only 50% of all shoppers use a list. Those that use a list buy twice as many items 75% of all purchases are impulse *Point of Purchase Advertising Industry

4 Moment of truth Winning at the shelf Products that get noticed by the consumer have less than ½ of a second to make their sales pitch. Consumers purchase products that they hold in their hands 80% of the time.

5 Multi-Color Corporation Market Leader in Home & Personal Care, Food, Beverage, Specialty, and Wine & Spirits Experienced Over 100 years in labels! Global Leader in Wine & Spirits. 3,000+ Global Employees. Innovative 36 Granted Domestic and International Patents. 18 Pending Patents. Comprehensive 5 Label Technologies. 5 Print Capabilities. Stable NASDAQ: LABL FY2015 Est. Sales: $785 Million USD. Global 15 Plant Sites in N. America 6 Plant Sites in Australia Recognized 60+ Separate Award recognitions in Plant Site in Africa 1 Plant Site in Asia 8 Plant Sites in Europe 3 Plant Sites in S. America Customer Recognition: P&G, Tyson, MillerCoors, Diageo Sales Offices Worldwide!

6 Multi-Color Corporation North American Manufacturing Facilities

7 Market Segment Leader Home and Personal Care Food and Beverage Wine and Spirit Specialty

8 Flexible in Offerings All 5 Major Labeling Technologies & Print Processes Rotogravure Offset Lithography Flexographic Digital Screen / Combination Pressure Sensitive Cut & Stack Shrink Sleeve In-Mold MCC co-creator of the In-Mold Label technology Heat Transfer MCC creator of the Heat Transfer Label technology

9 Primary Decorative Label Market Label Market by Technology by 2020 Based on Dollar Share Percent Growth By Decorating Technology Sleeves Glue Applied Pressure Sensitive Thermal Transfer In-Mold Other Freedonia Study: Labels 2015

10 Heat Transfer Label Construction and Application Process Container Adhesive lacquer Ink layers Protective lacquer Release paper Heat pressure Only 1/2 mil thick!

11 Innovations Heat Transfer Clear ADvantage - Patented Advanced wax extrusion for thinnest coating. Glow in the dark inks for promotional opportunities Ultimate White Opacity Inks Specified Ink chemistry for bottles which must match opacity level of film backed decoration solutions.

12 Innovations Heat Transfer Clear ADvantage - Patented Advanced wax extrusion for thinnest coating. Glow in the dark inks for promotional opportunities Ultimate White Opacity Inks Specified Ink chemistry for bottles which must match opacity level of film backed decoration solutions. Frosted Glass - Patented Designed varnish to give appearance of premium etched glass look Backside Printing Reverse printing used for informational or design message. Flameless HTL - Patented Exclusive chemistry in which pre-flame treatment is not needed during the application. (gravure, flexo and digital) X X

13 Innovations Heat Transfer Clear ADvantage - Patented Advanced wax extrusion for thinnest coating. Glow in the dark inks for promotional opportunities Ultimate White Opacity Inks Specified Ink chemistry for bottles which must match opacity level of film backed decoration solutions. Frosted Glass - Patented Designed varnish to give appearance of premium etched glass look Backside Printing Reverse printing used for informational or design message. Flameless HTL - Patented Exclusive chemistry in which pre-flame treatment is not needed during the application. (gravure, flexo, and digital) Di-Na-View Registered release coat for reduced halo effect. Digital HTL Capable of very small runs (Best suited for white containers)

14 Heat Transfer Supply Chain HTL Conversion to In-Line Labeling Pail Molded 3 BPM Pail Molded 3 BPM Pail Molded 3 BPM Pail Molded 3 BPM Pail Molded T O PALLET PALLET PALLET H T L Pail Cooling & Curing Warehouse Printing and Labeling Offset 2 Operators Forklift Operator 1/2 Person HTL Operator for Roll Change Inspection 9 BPM 15 BPM HTL labeler in Line with Molder INSPECTION SHIPPING INSPECTION 9 Operators 7 Operators C O O L I N G

15 What is the right label technology?

16 Why Choose Heat Transfer? Ability To Decorate Hot Containers No-label Look Decorating Flexibility Sustainability Late Stage Differentiation High Impact Graphics Tradeoffs A Rigid Surface is a Must Air Inflate Bottles Necessary for Most Containers Container Design and Taper limitations

17 Why Choose Pressure Sensitive? Versatility Lower Initial Capital Investment Flexibility Of System In-line Filling Range Of Face Stocks & Adhesives Mature Manufacturing Process Tradeoffs Potential for Edge Lift Low Product Resistance With Paper Face Stock wicking Sustainability Hurdles Unable to label hot container

18 Why Choose IML? Ability To Handle Unique Container Shapes Product Security Eliminates Application Equipment IML Film Labels Are Regrindable/Recyclable Strongest Bond to Container Tradeoffs Inventory Is Committed To A Specific Product Potentially High Mold Retooling Cost Cycle Time Consideration

19 Why Choose Cut & Stack? Cost Effective High Speed Application Sustainability No Release Liner Late Stage Differentiation Versatile Application Environments Tradeoffs Non Cylindrical containers difficult to label Plastic Pails difficult to label Costly Labeling Equipment Label Specific Change Parts Adhesive Clean Up Required

20 The Right Combination Wants = Aesthetics Function & Performance Price Musts = The Overlap Function & Performance Aesthetics Musts Price

21 Imagination is one of the last remaining legal means you have to gain an unfair advantage over the competition

22 Thank you Questions?

23