Law Enforcement Recruitment Services Summary

Transcription

1 Law Enforcement Recruitment Services Summary We received more applications from our listing at The Blue Line than through any other marketing we tried This is what we are hearing from virtually every law enforcement agency in the Chicago area that has become a Blue Line Featured Department during their police officer or deputy sheriff recruitment. Since beginning the program in November 2000, over 100 local law enforcement agencies have taken advantage of the program, and the success stories are becoming better and better. How can you attract more qualified applicants than ever before? There are three key elements to the success of your recruitment campaign: Step One Placement at key locations on the internet Step Two Placement in key print publications Step Three Cost effective use of radio commercials. Step One The Internet Being a Featured Department places your recruitment information prominently at The Blue Line website for 60 days. The site, is currently receiving over 350,000 hits per month from over 23,000 unique visitors. In simple terms, that means each month over 23,000 different visitors come to the site and view an average of 15 pages each. Who are these visitors? 47% are under 34 years of age and 70% are under 44 years old. 90% have at least some college and 47% are college graduates. 82% are seeking a position in law enforcement. 20% are currently police officers considering a lateral move to another agency. Where are the visitors from? 40% are from the Chicago Area (this includes parts of Indiana) 50% are from Illinois 60% are from the Midwest 98% are from the United States Although we give you national exposure, our most significant impact is right here in the Chicago area. What is it worth to reach 1,800 people, under 34 years old, with a college degree, living in the Chicago area that are all looking for a career in law enforcement? Just using these numbers, in a hypothetical month you could reach 20,700 visitors who are seeking a position in law enforcement, 10,350 of them will be from Illinois and 8,280 of those reside in the Chicago area. Of that 8,280; 3,890 are under 34 years old and over 1,800 of them have a college degree. It is not hard to see why our Featured Departments are reporting more applicants are coming in through their listing at The Blue Line than through any other source of advertising. Not only will you attract more applicants, they will be the qualified candidates you are looking for.

2 In addition to our own website, we will also place your listing at and two high traffic law enforcement websites. If you take advantage of our military transition package your listing will also appear at and the U.S. Department of Defense website Operation Transition, both target military personnel leaving the service to pursue civilian careers. The U.S. military is the most diverse employer in the country and a great source of qualified law enforcement candidates reaching them has never been easier. Become a Featured Department for only $199.00, plus $69.99 for the military transition option, and receive all of these benefits. We require very little advance notice; often we can have your listing distributed to all of these sources the same day you send the information to us. Step Two Print Publications As a Featured Department you will automatically benefit from a premium display in an issue of The Blue Line s monthly newsletter. This is a core group of the most motivated law enforcement job hunters and criminal justice students you will find anywhere. The publication is distributed to individuals and colleges who have paid to receive information on opportunities like yours. Advertising in American Police Beat. This is a national law enforcement publication with a circulation of over 60,000 that reaches virtually every law enforcement agency and training academy in the U.S. The smallest ad in their respected and well-read job opportunities section starts at $415. As a Blue Line Featured Department we can place a 100-word ad in that section for only $315. If you would like us to design a larger ad for display in American Police Beat we can do that for you at no charge and place the ad with them at their standard rates. How many times are officers on the street asked, How do I become a police officer? It happens everyday in virtually every police department. That is one of the great benefits of an ad in American Police Beat. This quality publication is read by police officers locally and nationwide and it includes a high profile and well read Job Opportunities section. Not only might you pique that officers interest for him or herself, but you have armed them with a response to the how do I become a police officer? question that may include a mention that your department is currently accepting applications. There is no better marketing than word-of-mouth from someone you trust and for only $295 you can create some buzz about your recruitment in the law enforcement community. American Police Beat s publication schedule requires some advance notice, usually no later than the 1 st of the month preceding publication. For example, to be included in a June issue, we would have to submit copy and artwork to them before May 1 st. All other options can be executed much more quickly, but please keep this in mind when considering American Police Beat.

3 Step Three Major Market Radio Advertising is now within your budget Extend your reach into a huge and diverse market, for less than you ever thought possible. The Blue Line s Radio Recruitment Campaign is a very cost effective way to tap into the tremendous reach of two of Chicago s most powerful radio stations and effectively reach three different radio audiences. You want attention from a diverse audience? There is no better way than this. Our radio campaign begins with Jay Marvin. Jay is the ideal spokesman, not only since he is a popular Chicago radio personality, but also because his enthusiasm for police officers and law enforcement is very well known. He is pro-police on the issues and has done a great job as the radio front man for The Blue Line and for the various police departments that have participated in this program. The campaign works like this. Jay does a live 60 second read of our law enforcement recruitment spot during his prime-time show from 6-7 pm each weekday. Specific information about your recruitment is inserted into these spots and listeners are directed to where your department will be quickly found in the as heard on WLS-AM Radio section at the very top of the site. This has been a very effective method because our continued radio presence has established as a familiar place for listeners to go and quickly find information on your department. This allows us to use those valuable 60 seconds to focus on the positives of a career in law enforcement and specifically on the opportunity within your department, with less need to repeat information like contact numbers and addresses. The same 60-second spot can be produced, with Jay doing the read over background music to give it polish, and played during non-prime time slots on both WLS-AM and The Zone 94.7 FM. We have found that placing spots in the midnight hour on both of these stations is a very cost effective way to reach a diverse audience. Incidentally, that midnight hour also has the secondary benefit of having large audience of shift workers, another good source for potential law enforcement candidates. There are a number of ways to package your radio campaign, but here is one of the most popular ways to structure a week of coverage: Jay reads two spots that include a mention of your department s recruitment during prime time on his 6-7pm show on WLS-AM on two days between Monday and Friday. During that same week your spots will air for seven days on WLS-AM and 94.7 FM The Zone during the midnight hour. The total cost for this package of 16 spots is only $999 for the first week and $750 for each additional week. That is $62 per spot and hits the prime time WLS-AM audience and the nighttime audience on both stations. This is comparable in price to a display ad in the Chicago Tribune or Daily Herald, but the difference in the results will amaze you. Departments like yours are consistently getting more responses from their Blue Line/WLS package than from any other source, you can expect results like that too.

4 Law Enforcement Recruitment Marketing Proposal Estimate for Services Please accept this as a quote for services for the coming year for consideration in your budget process. Individual Marketing Elements With Military Transition Option + $ American Police Beat Advertisement $295 Prime-time 60 second radio spot $300 Non-prime 60 second recorded radio spot $ 20 Recorded Radio Spot Production Fee $250 Proposed Marketing Packages Featured Department Listing with Two Week Radio Campaign and American Police Beat Ad - Premium space in The Blue Line newsletter included - Law enforcement website listings included - Military Transition Listings $69.99 American Police Beat Advertisement $295 Radio Recruitment Campaign - Week One 16 spots $999 - Week Two 16 spots $750 Total $2, Featured Department Listing with One Week Radio Campaign without American Police Beat Ad - Premium space in The Blue Line newsletter included - Law enforcement website listings included - Military Transition Listings $69.99 Radio Recruitment Campaign - Week One 16 spots $999 Total $1, Please consider all of our past Featured Department as references. For a complete list please call or visit on the internet. I will gladly provide contact information at any of these previous clients upon request. For additional information please contact: Kevin Woodside The Blue Line 872 S Milwaukee Ave., # Libertyville, IL Kevin@theblueline.com

5 High Profile Low Cost More Quality Law Enforcement Candidates Less Money It is time for a change, let us help market your next recruitment. The Wood Dale Police Department appeared as part of The Blue Line radio campaign and Commissioner Lynn Donahue says they had the largest turnout she has seen in her 24 years as a police commissioner. But, that is not all. She said the finalists on their largest eligibility list ever are all good quality people. A survey of applicants showed that less than 10% responded to The Daily Herald and all other newspaper advertising combined. An overwhelming majority of the candidates attending the orientation meeting cited The Blue Line as their source. Oakbrook Terrace Police Commissioner Robert Shannahan reported that "70% of our over 250 applicants responded to our Blue Line Featured Department listing...these were serious candidates who knew what to expect. They came ready to take the physical agility test, etc." FOR IMMEDIATE RELEASE CareerXroads Contact: Mark Mehler or mmc@careerxroads.com The Blue Line Named to 2003 CAREERXROADS Top 500 List For Fifth Consecutive Year New York -- December 10, 2002 CAREERXROADS The World s Leading Reference Guide to Job and Resume Sites on the Web has named The Blue Line to its Eighth Annual Top 500 list. The Blue Line is proud to be included in the 2003 edition and has received this award every year since Authors Gerry Crispin and Mark Mehler note, This list gives solid guidance to job seekers and employers on where to get the best leads. Companies are still hiring and the proof exists on top sites like The Blue Line. About MMC Group Publisher of CAREERXROADS - The world s leading guide to job and resume sites on the web - offers a print directory, online database, consulting services and colloquiums to organizations throughout the United States. For more information visit or call Contact: Kevin Woodside at Kevin@theblueline.com or