2015 MEDIA KIT. Michigan Association for Home Care. Gain the attention of Michigan's leading home care directors and administrators.

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1 Michigan Association for Home Care 2015 MEDIA KIT Gain the attention of Michigan's leading home care directors and administrators Membership Directory FOR MORE INFORMATION, PLEASE CONTACT:

2 Michigan Home Care Quick Facts: Home care agencies in Michigan spend nearly $2.6 billion a year on products and services.* Our members include private duty, hospice, home medical equipment and pharmacy/ infusion organizations operating in Michigan's multibillion home care industry. Nationally, home care is a growing industry that spends nearly $23 billion annually on maintaining the operations of their business.** Our publication reaches all hospital discharge planning departments in the state as well as hospice and certified and private administrators and directors Membership Directory Who We Reach: Users of our annual Membership Directory are key decision makers within their organizations, including: 100% of hospital discharge planning departments Directors and administrators at certified and private duty agencies Directors and administrators at hospices Home medical equipment suppliers Pharmacy/infusion companies Key legislators Take care of your business! Get in front of members who spend nearly $2.6 billion annually on products and services. Contact your Naylor account executive today. Advertising in our Membership Directory is an excellent way to reach members who are in need of your products and services. *Source: ** IBIS World Industry Report # Michigan Association for Home Care

3 Net Advertising Rates Members receive a 5% discount on rates. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread $3, Outside Back Cover $3, Inside Front or Inside Back Cover $2, Full Page $2, /3 Page $1, /2 Page $1, /3 Page $1, /4 Page $ /6 Page $ /8 Page $ Black-and-White Rates Full Page $1, /3 Page $1, /2 Page $1, /3 Page $ /4 Page $ /6 Page $ /8 Page $ Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. All advertisers reserving a 1/4 Page or larger ad will receive a complimentary 50-word profile and black and white logo. Special Advertising Section: Agency Showcase This unique section allows you to showcase your services to discharge planners across Michigan. This is your chance to enhance your exposure to the key decision makers in Michigan's growing home care market who will reference the directory when making patient referrals. Special Advertising Section: Products and Services Marketplace This is your chance to enhance your exposure to the key decision makers in Michigan's growing home care market. This special section is an economical way to showcase your company in full color to the people with whom you want to do business. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

4 Print Advertising Specifications Roster Trim Size: 5.75" x 8.5" 1/2 Page Double Page Spread Bleed 1/2 Page Vertical Full-Page Bleed 1/3 Page Full-Page No Bleed 1/3 Page Vertical 2/3 Page 11.75" x 8.75" 6" x 8.75" 5" x 7.5" 5" x 4.916" 1/4 Page 5" x 3.666" 2.333" x 7.5" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: 10.75" x 7.5" Full Page Live Area: 5" x 7.5" Specs for Outsert/Inserts Roster 1 Pg / 2 Surface 5.75" x 8.5" 3 Pg / 6 Surface 5.75" x 8.5" Postcards 6" x 4.25" Heavy Card Stock Insert 5.25" x 8.25" Postal flysheets 5.75" x 8.5" 1/4 Page Vertical 1/6 Page 1/8 Page 2.333" x 3.666" 2.333" x 2.333" x 1.666" Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Naylor charges $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Accountants Accreditation Activity Coordinators Adult Home Services Advertising Specialties Air Purification Systems Alzheimer's Special Care Units Ambulance Service Assisted Living Associations Attorneys Automation/Billing Services Background Screening Bath Fixtures Beds & Patient Room Furniture Business Systems Buying Alliance Canadian Discount Pharmacy Care Planning Service Carpal Control Carpal Tunnel Therapy Cellular Phone Service Certified Home Health Services Charting Supplies Clinical & Operations Management Consulting Closet Doors & Room Dividers Collections Community Services Comprehensive Senior Care Computer Hardware & Software Consultants CPAs/Business Advisors Deaf Interpreters Diabetes Testing Services Diet Counseling DME Supplies Education & Training Elevators & Dumbwaiters Emergency Response Employee Relations Services Employment Opportunities Enriched Housing Enteral Nutrition Floor Care Food Service Fringe Benefits Funeral Pre-Planning Geriatric Assessment Geriatric Day Care Program Hair Care Services Handicap Accessible Vehicles Health & Incontinence Supplies - Home-Delivered Health Care Facility Health Care Services Health Products - Food Health Services Home Care Home Care - Live-In Home Care - Laundry Home Health Agencies Home Health Bags Home Health Care Integrated Networks Home Health Care Providers Home Infusion Home Infusion - Pharmacy Home Infusion - IV Therapy Home Medical Equipment Home Oxygen & DME Hospices House Call Physicians IV Therapy Incontinent Products Infection Control Insurance IT Outsourcing Lab Services & Testing Laundry Equipment Legal Services & Attorneys Liability Insurance Lift & Transfer Systems Long-Term Health Care Lymphedema Equipment & Supplies Mail-Order Pharmaceutical Management Medical Equipment & Supplies Medical Management Medical Staffing Medical Supplies Medical Technology Medical Uniforms Medical Waste Removal Mental Health Nursing Mental Health Services Mergers & Aquisitions Mobile X-Ray & EKG Services Monitoring Systems Natural Alternatives/Infrared Therapy Non-Medical Home Care Nurse Call Systems Nursing Care & Rehabilitation Services Nursing Care Services Nutritional Products Occupational Therapy Organizations Outreach Oxygen Therapy Patient Aid Products Patient Chart Forms Pediatric Home Care Personal Care Personal Emergency Alarms Personal Response Services Pest Management Pharmacies Physical Therapy Positioning Devices Pressure Relief/Reduction Private Duty Nursing Psychiatric Consulting PT INR Testing Quality Improvement Organizations Ramps Receivables Recruitment Rehabilitation Services Reimbursement Consulting Respiratory Equipment & Oxygen Respiratory Equipment Service & Rentals Respite Care Skin Care Social Work Consultation Social Workers Speech Pathology Surgical Dressings Urinary Care Products Ventilators Videos Wheelchairs Workers' Compensation Wound Care Products X-Ray Supplies & Services Other: One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet. Additional Categories X $20 = $ Initial: Date:

6 Past Advertisers Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with Michigan Association for Home Care and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of Membership Directory. A.C.E. Home Health Care Services, Inc. A.D. Maxim & Associates, LLC Advanced Professional Home Health Care Airway Oxygen Arcadia Home Care & Staffing At Home Network, Inc. At Home Rehab, LLC Bay Nursing, Inc. Caring Hands Home Care Services, LLC/ Dba Attendant Care Services of Michigan Chippewa County Health Department Clark Retirement Community Compassionate Care Home Health Services, Inc. Daily Living Home Care, Inc. Dr. Mary E. Barna, DPM & Associates GCB Insurance Agency Health Department of Northwest Michigan Healthcare Synergy Home & Hospice Advantage HomeCare of Holland Home Hometown Home Health & Hospice Kinnser Software Kitch, Drutchas, Wagner, Valitutti & Sherbrook Lakeland Home Care Lakeshore Home Health Care Services, Inc. Lighthouse Insurance Group. MedEquip/HomeMed U of M Memorial Healthcare Center Mercy Home Care & Hospice MidMichigan Home Care Paramount Home Care, Inc. Pennock Homecare Services Royalcare Ink RX Family Home Care Services, LLC Senior Home Support South Haven Health System Homecare Spiwin Medical Billing United Home Health Services, Inc. Universal-Macomb Ambulance Service, Inc. VGM Group, Inc. Wellsbrooke Premium Home Care Services Wellspring Lutheran Services

7 Direct-Mail and Belly Band Opportunities Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which the Membership Directory is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publication will ensure tremendous exposure for your company. You can also ensure your message is the first readers see by wrapping it around the Membership Directory with a belly band. Since readers must detach the belly band to access the rest of the publication, your full-color ad is ideally placed to be noticed. This is an exclusive advertising opportunity, as only one belly band will be sold per issue. Net Rates* Surfaces Rates Belly Band $2, page (2 surfaces) $ pages (4 surfaces)** $ Postcard $ Sample Belly Band Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by advertiser. *Advertisers placing a display ad and direct-mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3 pages (6 surfaces) or more available; quotes supplied upon request. Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (MHH-R0015) Please sign and return to: Michigan Association for Home Care

8 Agency Showcase This unique section allows you to showcase your services to discharge planners across Michigan. This is your chance to enhance your exposure to the key decision-makers in Michigan's growing home care market who will reference the directory when making patient referrals. Located in the front portion of the Membership Directory, the Agency Showcase is an economical way to showcase your company, in full color, to the people with whom you want to do business. Complete the form below and return it to your Naylor account executive to reserve your space today! Select from the following options: 1/2-page horizontal, full color $1, /4-page vertical, full color $ /8-page horizontal, full color $ Sample Advertiser Information: Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (MHH-R0015) Please sign and return to: Michigan Association for Home Care

9 Products and Services Showcase This unique section allows you to showcase your products and services to certified and private duty agencies, hospices, home medical equipment suppliers and pharmacy/infusion companies throughout Michigan. This is your chance to enhance your exposure to the key decision-makers in Michigan's growing home caremarket who will reference the directory when searching for the products and services they use on a day-to-day basis. Located in the front portion of the Membership Directory, the Products and Services Showcase is an economical way to showcase your company in full color to the people with whom you want to do business. Complete this form and return it to your Naylor account executive to reserve your space today! Select from the following options: 1/2-page horizontal, full color $1, /4-page vertical, full color $ /8-page horizontal, full color $ Sample Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (MHH-R0015) Please sign and return to: Michigan Association for Home Care

10 Company Profiles Section Enhance your company's visibility by including your logo and profile in our Membership Directory. This special section highlights those companies that provide products and services to the members of Michigan Association for Home Care. Adding your logo to your profile listing to the company profiles section sets your business apart from the competition. Complete this form and return it to your Naylor account executive today to reserve your space! Select from the following options: 50-word profile & black-and-white logo $ Black-and-white logo - Company listing with 50-word profile - One category listing - Full contact information ABC 123 Main Street Anytown, USA Phone: (123) Fax: (123) jsmith@abc.com Joe Smith, CEO Since 1975, ABC Company has provided quality products and services. Contact us for a quote today! 50-word profile $ Company listing with 50-word profile - One category listing - Full contact information Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: *GOLD PACKAGE SAMPLE *SAMPLE LISTING Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (MHH-R0015) Please sign and return to: Michigan Association for Home Care