Advertising & Marketing Communications Department Spring 2013

Transcription

1 Advertising & Marketing Department Spring 2013 Gina Mackey & Shalaia Craddock Fashion Institute of Technology 1/29/2013

2 January January 28 Jan 28 - Feb 1 February 1 February 11 February 15 February 18 February 22 Feb 25 - March 1 March 4 March 4-15 March 4 March 11 March 14 March 18 March March 29 May 1 May 1 May 13 May 20 May 23 May 23 May 27 SPRING 2013 Faculty conferences, Orientation & Registration First day of classes Late Registration (add/drops) (see fees) Last day to add/drop courses Online certification rosters available in MyFIT Last day to withdraw from spring courses with a partial refund President's Day - College closed Last day to submit online certification rosters Make-up examination period for fall 2012 incomplete grades Graduation Advisement in Registrar's Office Major department advisement begins in preparation for fall registration School of Art & Design block selection begins for fall Last day to withdraw from classes with a WD grade Summer registration begins Priority registration begins for fall semester for degree seeking students Spring Recess - No classes Good Friday - College closed Registration for spring begins for non-degree students Graduation application deadline for Dec & Jan graduation Final grade rosters for spring available Last day of classes. See BOX CALENDAR Commencement Last day to submit final grades for spring Memorial Day, College closed * Spring registration start date postponed to November 12 due to Hurricane Sandy. Page 2 of 11 / 1/29/2013 6:54:50 PM

3 R E G I S T R A R S O F F I C E SPRING 2013 SEMESTER CALENDAR Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1/21 Martin Luther King Day College Closed 1/28 -First Day of Spring Semester -Late Registration, Fees for Add/Drop apply 1/22 1/23 Last Day of Winter Session 1/29 Late Registration, Fees for Add/Drop apply 1/30 Late Registration, Fees for Add/Drop apply 1/24 Spring Convocation 1/31 Late Registration, Fees for Add/Drop apply 1/25 1/26 1/27 2/1 LAST DAY TO ADD/DROP Fees apply 2/2 2/3 2/4 2/5 2/6 2/7 2/8 2/9 2/10 2/11 2/12 2/13 2/14 2/15 Last day for students to withdraw with a partial refund 2/18 President s Day College Closed 2/16 2/17 2/19 2/20 2/21 2/22 2/23 2/24 2/25 2/26 2/27 2/28 3/1 3/2 3/3 3/4 3/5 3/6 3/7 3/8 3/9 3/10 3/11 Last day for students to withdraw from classes with a WD grade 3/12 3/13 3/14 3/15 3/16 3/17 3/18 3/19 3/20 3/21 3/22 3/23 3/24 3/25 3/26 3/27 3/28 3/29 Good Friday College Closed Spring Recess 3/30 4/1 4/2 4/3 4/4 4/5 4/6 4/7 4/8 4/9 4/10 4/11 4/12 4/13 4/14 4/15 4/16 4/17 4/18 4/19 4/20 4/21 4/22 4/23 4/24 4/25 4/26 4/27 4/28 4/29 4/30 5/1 5/2 5/3 5/4 5/5 5/6 5/7 5/8 5/9 5/10 5/11 5/12 5/13 5/14 Last Tuesday Day & EveningClasses 5/20 Last Monday Day & Evening Classes 5/27 Memorial Day College Closed 5/15 Last Wednesday Day & EveningClasses 5/16 Last Thursday Day & EveningClasses 5/21 5/22 5/23 Commencement 5/28 First Day of Summer 1 Session 5/17 Last Friday Day & EveningClasses 5/18 Last Saturday Day & EveningClasses 5/24 5/25 5/26 5/29 5/30 5/31 6/1 6/2 3/31 Easter Sunday 5/19 Last Sunday Day & Evening Classes Page 3 of 11 / 1/29/2013 6:54:50 PM

4 AC Advertising and Promotion 3 credits For Advertising and Marketing, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued John Simone Monday 12:10pm 3:00pm B John Simone Tuesday 10:10am 1:00pm A Abimbola Ogunsola Wednesday 3:10pm 6:00pm B Linda James Thursday 9:10am 12:00pm C Jean Marc Rejaud Friday 9:10am 12:00pm C Ronald Sok Friday 1:10pm 4:00pm A321A Joann Paganette Monday 8:10am 11:00am A Deborah David Tuesday 9:10am 12:00pm A Michael Schlueter Friday 8:10am 11:00am A Deborah David Friday 1:10pm 4:00pm B Canceled 01/23/ Friday 2:10pm 5:00pm A Joann Paganette Friday 9:10am 12:00pm B Abimbola Ogunsola Wednesday 9:10am 12:00pm D Deborah David Wednesday 12:10pm 3:00pm A Michael Schlueter A Monday 6:30pm 9:20pm A341A Richard Balestrino B Tuesday 6:30pm 9:20pm C Lynda Johnson C Thursday 6:30pm 9:20pm A321A Lauren Lev D Saturday 9:10am 12:00pm A Canceled 01/29/ E Saturday 1:10pm 4:00pm A Michael Schlueter F Friday 6:30pm 9:20pm B Michael Schlueter G Tues/Thurs 7:30am 9:00am B731 Richard Balestrino 7721 OL1 Online 0am 0am Online AC Strategic Planning for Integrated Marketing 3 credits / Prerequisites: AC 111 Students plan and develop Integrated Marketing strategies in order to achieve specific marketing objectives. Through student agency teamwork, they make strategic decisions based on creative strategy development, competitive and market analysis, and research interpretation. Jean Marc Rejaud Friday 12:10pm 3:00pm A Rennard Solomito A Tuesday 6:30pm 9:20pm CCC AC Marketing for Integrated Marketing 3 credits This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, and how managers use these elements to gain competitive advantage in a global economy Deborah David Monday 11:10am 2:00pm B Jeffrey Buchman Wednesday 12:10pm 3:00pm B Ronald Sok Friday 9:10am 12:00pm B Steven Brookstein A Monday 6:30pm 9:20pm B Jeffrey Buchman B Thursday 6:30pm 9:20pm B Page 4 of 11 / 1/29/2013 6:54:50 PM

5 AC 141 Journalism 3 credits / Prerequisite: EN 121 or EN 362 Practice the techniques of newsgathering, newswriting, and developing news judgment. s stories, features, editorials, and photojournalism are covered in discussions and workshops. Skills in copyediting and headline-writing are built through student newspaper and off-campus assignments Alis Purcell Monday 12:10pm 3:00pm A Lynda Johnson Tuesday 9:10am 12:00pm A341A Allison Leopold Wednesday 12:10pm 3:00pm B Joann Paganette Wednesday 12:10pm 3:00pm C Lynda Johnson Thursday 2:10pm 5:00pm B Allison Leopold Friday 3:10pm 6:00pm B John Simone Tuesday 2:10pm 5:00pm D Alis Purcell Thursday 2:10pm 5:00pm A341A Arnold Karr A Monday 6:30pm 9:20pm A321A Lynda Johnson B Tues/Thurs 5:10pm 6:25pm A AC Multimedia Computing for Advertising and Marketing 2 credits; 4 COMPUTER LABORATORY hours per week Students develop computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they format such industry-oriented projects as print ads, press releases, and advertising analyses. Robert Rubyan Tuesday 9:10am 1:00pm A Craig Gugel Thursday 9:10am 1:00pm A Canceled 01/29/ Friday 9:10am 1:00pm A Canceled 01/2// A Monday 6:30pm 10:00pm A Robert Rubyan B Tuesday 6:30pm 10:00pm A Janet Brav 8414 OL1 Online 0am 0am Online AC Mass 3 credits / Prerequisite or Co-requisite: AC 111 / Co-requisite: (for one-year AAS students) AC 111 Analysis and comparison of mass media and the communications arts as they are used in advertising, marketing, promotion, and the dissemination of public information. Includes an overview of careers available in communications. Students learn communications theory, new electronic media, and their potential applications. Dennis Oppenheim Monday 3:10pm 6:00pm C Dean Rorvig Thursday 9:10am 12:00pm CCC Elena Romero Friday 9:10am 12:00pm A Robert Bohn Friday 12:10pm 3:00pm A Paula Wang Friday 2:10pm 5:00pm A Canceled 01/2// Friday 3:10pm 6:00pm A Richard Balestrino Monday 11:10am 2:00pm CCC Dean Rorvig A Mon/Wed 5:10pm 6:25pm B Stacey Karesh B Tue/Thu 5:10pm 6:25pm B John Simone C Wednesday 6:30pm 9:20pm B AC Introduction to Advertising and Promotion for Communication Design 2 credits Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs are studied. Emphasizing visually driven advertising and direct marketing campaigns, students analyze how to use the components of marketing communications to help producers, manufacturers, and retailers realize marketing objectives. Dean Rorvig A Friday 6:30pm 8:20pm A341B 7620 Page 5 of 11 / 1/29/2013 6:54:50 PM

6 AC Workshop in Business 3 credits / Prerequisites: AC 111 and FM 114 Analysis of skills needed for effective written, spoken, and visual communications. Industry case histories are used to identify and suggest solutions to communications problems. Students' abilities to observe, listen, speak, and write effectively are evaluated. Emphasis is on the complete business presentation. Canceled 01/08/ Friday 11:10am 2:00pm B736 Theodore Schachter A Tue/Thu 5:10pm 6:25pm A321A AC Publicity Workshop 3 credits / Prerequisites: AC 111 and FM 114 Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit. Stacey Karesh Monday 3:10pm 6:00pm A321B Linda Finnerty Tuesday 2:10pm 5:00pm A321A John Simone Wednesday 2:10pm 5:00pm B Elizabeth Hunter Friday 9:10am 12:00pm B915A Elizabeth Hunter Friday 12:10pm 3:00pm B923 CCC Roberta Elins A Tuesday 6:30pm 9:20pm B Linda Finnerty B Tue/Thu 5:10pm 6:25pm A AC Sales Promotion 3 credits / Prerequisite: AC 111 Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-tobusiness and business-to-consumer sales promotion campaigns are developed. Jean Marc Rejaud Thursday 9:10am 12:00pm A Paul Goldstein Friday 12:10pm 3:00pm A643 C Jean Marc Rejaud Monday 12:10pm 3:00pm A Jean Marc Rejaud A Monday 6:30pm 9:20pm E Thaddeus Kubis B Tuesday A341B 5:10pm 6:25pm Thursday A Richard Krisburg C Thursday 6:30pm 9:20pm C Jean Marc Rejaud OL1 Online 0am 0am Online AC Advertising Copywriting 3 credits / Prerequisites: AC 111 and FM 114, and (for Advertising and Marketing students) CD 122 Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming. Theodore Schachter Monday 12:10pm 3:00pm C Herbert Satzman Tuesday 9:10am 12:00pm A321A Neil Brownlee Tuesday 9:10am 12:00pm C Barry Gold Wednesday 9:10am 12:00pm B Herbert Satzman Thursday 9:10am 12:00pm B Herbert Satzman Friday 9:10am 12:00pm E Barry Gold A Mon/Wed 5:10pm 6:25pm A341A Canceled 01/08/ B Tue / Thu 5:10pm 6:25pm A336/A Herbert Satzman C Wednesday 6:30pm 9:20pm C Page 6 of 11 / 1/29/2013 6:54:50 PM

7 AC Radio and TV Copywriting Workshop 3 credits / Prerequisite: AC 231 Students prepare national/retail broadcast advertisements for products and services. Michael Macina Monday 9:10am 12:00pm B928 Neil Brownlee A Wednesday 6:30pm 9:20pm C318 AC Fashion Journalism Workshop 3 credits / Prerequisites: AC 111 and AC 141 Development of reporting skills needed for a journalism career in fashion and related fields. Students plan and carry out research; conduct interviews; write and edit fashion news, feature stories, and captions; and work with fashion visual materials. Fashion review assignments provide opportunities to practice photojournalism, feature, and editorial writing. Allison Leopold Thursday 9:10am 12:00pm B307 Joann Paganette A Thursday 6:30pm 9:20pm D405 AC Multimedia Presentations 3 credits / Prerequisite: (for Advertising and Marketing students) AC 111 The planning and preparation of multimedia presentations utilizing computer and audiovisual techniques. Coursework covers presentations suitable for shows, demos, conferences, exhibits, special events, dealer aids, and sales books. Robert Rubyan Tuesday 2:10pm 5:00pm A587 Michael Cokkinos Wednesday 2:10pm 5:00pm A587 Alex Alexandrou A Wednesday 6:30pm 9:20pm A AC Audiences and Media 3 credits / Prerequisite: AC 111 This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches. Linda James Monday 8:10am 11:00am B Walter Reichel Monday 3:10pm 6:00pm E Shari Brill Tuesday 9:10am 12:00pm B Albert Romano Wednesday 3:10pm 6:00pm A Linda James Friday 9:10am 12:00pm A341A Linda James Friday 3:10pm 6:00pm A341A Walter Reichel Thursday 8:10am 11:00am C Walter Reichel A Monday 6:30pm 9:20pm A Walter Reichel B Tuesday 6:30pm 9:20pm C AC Research Methods in Integrated Marketing 3 credits / Prerequisites: three credits of mathematics and AC 161 This course examines the current methods and techniques used to evaluate the effectiveness of marketing, advertising, and promotion. The information-gathering process uses both secondary research data and primary sources. Students create a marketing research project using a variety of research techniques. John Fraser Monday 9:10am 12:00pm B Eileen Takakjian Monday 3:10pm 6:00pm Page 7 of 11 / 1/29/2013 6:54:50 PM B307 CCC John Fraser Wednesday 9:10am 12:00pm B915A John Lankalis II Friday 12:10pm 3:00pm B915A Canceled 01/08/ Friday 12:10pm 3:00pm B John Fraser Friday 9:10am 12:00pm C308 John Lankalis II A Monday Wednesday 5:10pm 6:25pm A321A C

8 Craig Gugel B Thursday 6:30pm 9:20pm B AC Integrated Marketing Management 3 credits For Entrepreneurship and Visual Art Management students. Case study techniques are used to help students develop criteria for evaluating the planning, budgeting, and execution of Integrated Marketing strategies. Emphasis is on management of advertising, public relations, direct marketing, and sales promotions to achieve marketing objectives. Linda Finnerty Monday 3:10pm 6:00pm B Canceled 10/23/ Thursday 2:10pm 5:00pm A341A 8930 AC Principles of Public Relations 3 credits / Prerequisite: AC 221 Examines the principles and processes underlying the programming of public relations as a management function of marketing. Attention is directed to the specific requirements of interacting with various publics. Students work with public opinion research data on industry-derived projects and cases to design, plan, and write proposals for publicity and public relations programs. Alis Purcell Monday 3:10pm 6:00pm A Stacey Karesh Wednesday 8:10am 11:00am B Alis Purcell Wednesday 12:10pm 3:00pm B Canceled 01/08/ Friday 12:10pm 3:00pm A Linda Finnerty Thursday 9:10am 12:00pm C Roberta Elins A Monday 6:30pm 9:20pm B Alis Purcell B Thursday 6:30pm 9:20pm A AC Magazine Journalism 3 credits / Prerequisite: AC 141 Students develop the editorial and marketing skills needed to succeed in today's fast-paced magazine publishing world by creating a magazine prototype directed at a specialized target audience. Lynda Johnson Monday 3:10pm 6:00pm A Allison Leopold A Tue/Thu 5:10PM 6:25pm A AC Computer Applications and Interactive Technologies for Marketing 2 credits; 4 COMPUTER LABORATORY hours per week / Prerequisite: AC 161 or MG 153 Students improve skills in word processing, spreadsheets, desktop publishing, presentations, and internet research through the use of marketing communications case studies. The use of software applications to solve marketing communications problems is explored. Craig Gugel Monday 9:10am 1:00pm A Janet Brav Monday 1:10pm 5:00pm A Janet Brav Wednesday 9:10am 1:00pm A Robert Rubyan Thursday 2:10pm 6:00pm A Barbara Starikoff A Thursday 6:30pm 10:00pm A AC Video Studio Production 3 credits; 2 Lecture and 2 STUDIO hours per week / Prerequisite or Co-requisite: AC 231 / Co-requisite: (for one-year AAS students) AC 231 Through workshop activities, students develop professional studio techniques for video, journalism, and communications. Emphasis is placed on audio and video coverage of fashion events, as well as marketing applications. Students work on team assignments in video production. (G6: Arts) Dennis Oppenheim Monday 9:10am 1:00pm A Dennis Oppenheim Tuesday 2:10pm 6:00pm A Michael Cokkinos Wednesday 9:10am 1:00pm A Jeffrey Buchman Thursday 2:10pm 6:00pm A Jeffrey Buchman A Tuesday 6:30pm 10:00pm A Page 8 of 11 / 1/29/2013 6:54:50 PM

9 AC Brand Management 3 credits / Prerequisite: AC 321 Students study the critical elements of brand management--the role of brands and the concept of brand equity--using integrated marketing communications strategies and tactics to build brands. They learn to build brand equity by employing brand elements and leveraging secondary associations through brand extensions, co-branding, and forming strategic alliances with third parties. Ronald Sok Monday 12:10pm 3:00pm A Abimbola Ogunsola Monday 12:10pm 3:00pm C Abimbola Ogunsola Tuesday 9:10am 12:00pm E Ronald Sok Tuesday 2:10pm 5:00pm C Jeffrey Buchman Tuesday 2:10pm 5:00pm B Ronald Sok A Tuesday 6:30pm 9:20pm A AC Creative Strategies 3 credits / Prerequisite: AC 231 Advertising strategies are developed to solve marketing communications problems and build strong brand identities. Students research industryderived projects and evaluate relevant market factors to create effective strategies. Jeffrey Buchman Monday 2:10pm 5:00pm B Theodore Schachter Wednesday 11:10am 2:00pm B Theodore Schachter A Wednesday 6:30pm 9:20pm A341B 9830 Theodore Schachter B Thursday 6:30pm 9:20pm A AC Corporate 3 credits / Prerequisites: AC 321, EN 321, and SS 342 or SS 242 Students develop the skills necessary to create communications that successfully influence an organization's internal and external publics. The course trains students to identify emerging business trends, interpret annual reports and related business documents, and convey business news in a clear, concise style through a variety of business communication and public relations tools. Linda Finnerty A Tuesday 6:30pm 9:20pm A AC Special Events Marketing Public Relations 3 credits / Prerequisite: AC 321 Students learn how to integrate special events into a client's marketing communications program. The strategies, planning, and execution of special events are studied using specific cases. Students work with industry clients to produce an event. Loretta Volpe Wednesday 12:10pm 3:00pm A Stacey Karesh Wednesday 3:10pm 6:00pm D AC Video Field Production 3 credits; 2 Lecture and 2 STUDIO hours per week / Prerequisite: AC 362 The operation and application of portable video and editing equipment to meet fashion marketing, corporate communications, and broadcast journalism objectives and strategies. Through the hands-on experience of writing, producing, directing, and editing a five-minute infomercial and a 30-second television commercial, students learn planning, budgeting, and digital postproduction techniques. Frank Farnham Wednesday 2:10pm 6:00pm A Frank Farnham Tuesday 9:10am 1:00pm A Michael Cokkinos Thursday 9:10am 1:00pm A Frank Farnham A Monday 6:30pm 10:00pm A AC Media Planning 3 credits / Prerequisites: AC 271 and MA 222 Examines the relationship between the marketing plan and media planning. This course develops students' understanding of pre- and postplacement media analysis and research. Students develop a media plan utilizing research data and reports from current case histories. Albert Romano Tuesday 2:10pm 5:00pm B Albert Romano A Wednesday 6:30pm 9:20pm A Page 9 of 11 / 1/29/2013 6:54:50 PM

10 Textbooks for Spring 2013 Course Course Title Textbook Title ISBN Price Publisher Year Edition AC A-25G OL1 Advertising & Promotion Advertising and Promotion W/Connect Plus Custom $ $85.75 McGraw-Hill Custom Edition 9 th AC A AC A-25B Strategic Planning for Integrated Marketing Marketing for Integrated Marketing This Course Doesn t Require A Textbook Marketing $ $ McGraw-Hill Companies, The January rd AC A & 25B AC A & 25B OL1 AC A-25C AC201-25A AC A AC & 203 AC A & 25B AC & 205 AC A-25C OL1 AC & 204, 25A AC & 205 & 206 & 25C Journalism Multimedia Computing for Advertising & Marketing Mass Introduction to Advertising & Promotion for Communication Design Workshop in Business Publicity Workshop Publicity Workshop Publicity Workshop Sales Promotion Advertising Copywriting Advertising Copywriting Writing and Reporting s A Coaching Method Section 25A ONLY All the President s Men Microsoft Office 2010: Illustrated Introductory, First Course Dynamics of Mass Advertising and Promotion W/Connect Plus Custom Management : A Case Analysis Approach Public Relations Writing Form and Style Wordsmithing: The Art and Craft of Writing for Public Relations Updated w/cd The PR Styleguide: Formats for Public Relations Practice Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques and How To Use Them Copy Workshop Workbook Copywriting Successful Writing for Design, Advertising and $ $ $74.30 Rental $ $ $70.05 Rental Page 10 of 11 / 1/29/2013 6:54:50 PM Cengage Learning Simon & Schuster Cengage Learning January 2012 July th Edition $97.65 Custom Edition th $ $ $ $ $71.85 Rental $ $ $76.10 Rental $76.50 $57.40 McGraw-Hill Custom Edition Cengage Publishing See Instructor ebook $19.95 $ $50.00 $ rd 1st 9 th Pearson th Cengage Learning th Pearson rd McGraw-Hill Companies, The The Copy Workshop Laurence King Publishers rd th 2012

11 Course Course Title Textbook Title ISBN Price Publisher Year Edition AC AC AC232-25A AC Advertising Copywriting Radio & TV Copywriting Workshop Radio & TV Copywriting Workshop Fashion Journalism Workshop Marketing Copywriting for the Electronic Media A Practical Guide Uncovering Fashion: Fashion Across the Media This Course Doesn t Require A Textbook Thomson / Wadsworth This Course Doesn t Require A Textbook Fairchild Books th Course Cancellations for Spring 2013 First Day of Classes is January 28, 2013 Credits CRN Subject Course Section Day/Time/ Room Number AC F/2:10PM 5PM/A AC A M/6:30PM 10PM/A AC F/3:10PM-6PM/A AC F/11:10AM 2PM/B AC B T&R/ 5:10PM 6:25PM/ A336& A AC F/12:10PM 3PM/B AC R/2:10PM 5PM/A341A AC F/12:10PM 3PM/A DM A R/6:30PM 9:20PM/B923 3 *Please Note: 01/28/2013 Full-time students: cannot fall below 12 credits or you will lose your status as a full time student, including any financial aid, housing, etc. that you may have been awarded. If one of your classes have been canceled and you are unsure as to which other class to replace it with, please see your major department for assistance. Page 11 of 11 / 1/29/2013 6:54:50 PM