COMMERCIAL ADVERTISING

Transcription

1 COMMERCIAL ADVERTISING JANUARY 2018

2 2 Angus Media offers successful and unique opportunities that are unparalleled in the livestock industry. Maximize your marketing dollars with our available channels of print, television, video and online platforms to reach your customers while keeping the message of your marketing campaign consistent. We are committed to excellence, innovation, and, most of all, customer service. Angus Media is here to meet and serve your marketing needs.

3 Why Angus Media? Direct link to the American Angus Association. As an entity of the member-driven American Angus Association, we succeed when you succeed. Our connection to the Association s performance database and member registry provides unrivaled information to fuel your next marketing project. Your entire marketing campaign, all in one place. Consistency is important in your herd genetics and your marketing campaign. Angus Media is your one-stopshop for building your brand across print advertising, website design, direct mail and sale books ensuring your message is spot on, every time. Angus is synonymous for quality. For generations, the Angus breed has set the pace for the entire beef business. The Association and its members have led the industry in successful brand marketing, genetic technology and customer service. The Angus Media team embraces that quality reputation across its programs and services as well. Angus Media 3201 Frederick Avenue Saint Joseph, MO

4 With more than 13,000 paid subscribers, the Angus Journal is the primary source on the latest in beef cattle herd management, genetics, research and technology. The Angus breed has set the pace for the entire beef business for generations. The Association and its members have led the industry in successful brand marketing, genetic technology and customer service. When you advertise your products and services in the Angus Journal magazine, you have instant access to the industry s most progressive purebred and commercial producers. Producer members have instant access to the industry s most relevant stories, in addition to targeted advertising. In the fast-paced world of information delivery, providing useful information to producers when, where and how they want it is more important than ever and Angus Media strives to do just that! 2018 Angus Journal Editorial Calendar JANUARY ANGUS CONNECTIONS Making connections among industry segments The New Angus Journal Angus Convention coverage FEBRUARY BY THE NUMBERS Focus on AGI and Performance Programs, the database and what we can learn from it, using EPDs and $Values, etc. Angus Convention genomics coverage. Launch of Angus GS MARCH LEGENDS: THE PATRIARCHS Legends: Sires of Distinction Legends: Men of Distinction NWSS coverage APRIL LEGENDS: THE MATRIARCHS Legends: Cows of Distinction Legends: Leading Ladies MaternalPlus and Pathfinder MAY THE MAVERICKS Focus on doing things differently NJAS Preview JUNE HEALTH & HUSBANDRY Focus on role of the cowboy/herdsman Health and disease issues 4 JULY STAND OUT FROM THE CROWD Marketing make your program stand out AUGUST SIZED TO SCALE Featuring different-size ranches and how they make it work BIF coverage SEPTEMBER YOUNG GUNS National Junior Angus Show Focus on junior members Focus on young adult members OCTOBER UNDERSTANDING THE CONSUMER CAB Commitment to Excellence winners Kick off CAB 40th Anniversary 2018 delegate list & candidate bios 2018 Annual Meeting & Trade Show Program Talon internship NOVEMBER UNDERSTANDING YOUR CUSTOMER President s Perspective Commercial industry: needs, profiles DECEMBER GREENER PASTURES Focus on pasture management List of producers registering 100+ Angus Leading sires by progeny registrations & other stats 2018 Foundation Annual Report Insert

5 ADVERTISING GUIDELINES Full Page 41p3 x 57p x AD SIZES Horizontal Two-Thirds 41p3 x 37p x Vertical Two-Thirds 27p2 x 57p x Artwork featuring cattle must be 51% Angus. If using EPDs, must format in accordance to the American Angus Association formatting, and cannot use projected EPDs. The Angus Production Inc. president or general manager will make the final decision on cases that fall outside the advertising guidelines. Flat One-Third 27p2 x 28p x ISSUES Vertical One-Third 13p1.2 x 57p x One-Quarter Page 27p2 x 24p x Angus Journal Close Dates 6-11 ISSUES ISSUE AD DEADLINE B&W +1 COLOR 4 COLOR B&W +1 COLOR 4 COLOR January December 1 Full Page $1,850 $1,950 $2,250 $1,550 $1,650 $1,950 February January 1 Two-Thirds (H & V) $1,550 $1,650 $2,050 $1,250 $1,350 $1,650 March February 1 Half Page $1,250 $1,350 $1,650 $950 $1,050 $1,350 April March 1 Flat One-Third $950 $1,050 $1,350 $650 $750 $1,150 May March 20 Vertical One-Third $950 $1,050 $1,350 $650 $750 $1,150 June April 20 One-Quarter Page $650 $750 $1,150 $350 $450 $750 July May 20 August June 20 September July 20 October August 20 November September 20 December October 20 MECHANICAL REQUIREMENTS: Digital files only InDesign (with all supporting images and fonts). Illustrator, EPS, TIFF, or PDF files are accepted. MAGAZINE TRIM SIZE: 48p9 x 64p x Keep live matter 3p9.625 from all trim. Safe image area - 41p3 x 57p x Full Page bleed 50p6 x 66p x Contact: Kathy LaScala klascala@angus.media Direct: Mobile: * Delivery date is approximately the first week of each month. 5

6 Considered one of the industry s strongest advertising platforms for Angus producers who seek to make headway into the commercial market. The Angus Beef Bulletin reaches nearly 65,000 cattleman nationwide, five times a year. The Angus Beef Bulletin reaches 25% of the female herd nationwide and represents an average herd size of 315 head. The Angus Beef Bulletin is one of the industry s largest-circulated publications, but on a cost-perthousand basis, it s one of the most affordable advertising opportunities in the business. The ABB readers are qualified commercial cattlemen who have recently purchased one or more registered Angus bulls in the last 3 years The magazine is one of the best ways to expand your market exposure to commercial producers across the country who are highly active in the Angus business. 6 Contact: Kathy LaScala klascala@angus.media Direct: Mobile:

7 ADVERTISING GUIDELINES Artwork featuring cattle must be 51% Angus. If using EPDs, must format in accordance to the American Angus Association formatting, and cannot use projected EPDs. The Angus Production Inc. president or general manager will make the final decision on cases that fall outside the advertising guidelines Angus Beef Bulletin Editorial Calendar JANUARY Convention & Winter Management FEBRUARY Calving MARCH Breeding SEPTEMBER Weaning OCTOBER Health & Nutrition Angus Beef Bulletin 2018 Deadlines ISSUE RESERVATION DEADLINE MATERIALS DEADLINE IN MAILBOX Sept. July 5 July 18 Aug Nov. Aug. 30 Sept. 10 Oct Jan. Nov. 13 Nov. 27 Jan. 2-5 March Dec. 28 Jan. 11 Feb April Jan. 25 Feb. 8 March *Delivery date is approximately the first week of each month. Full Page 53p9 x 67p x Junior Page 40p x 54p x Half Page 53p9 x 33p x 5.5 Vertical Half 26p3 x 67p x Quarter Page 26p3 x 33p x 5.5 SIZES BASIC RATE 2-4 ISSUES 5 ISSUES Full Page $6,000 $5,700 $5,400 Junior Page Half Page Horizontal $4,000 $3,700 $3,400 Half Page Vertical $4,000 $3,700 $3,400 Quarter Page $2,000 $1,700 $1,400 7

8 ADDITIONAL PRODUCTS SIDEKICK PRINT PIECES INCLUDED WITH THE ANGUS JOURNAL IN A POLYBAG Sticky Notes Available Angus Ranch Come to Our sale April 3, # cardstock color covers Internal 50# copy text paper for internal pages 16 page minimum Ideal advertising vehicle for companies that want to connect with the most influential Angus producers in the breed. Premier placement in an industry-leading publication Expose your products and services to a national audience of 13,000+ Angus subscribers The new redesign of the Angus Journal is an old standard with a freash new look Proven results Cost effective Reliable delivery with track and trace service Other options: Polybagged Sticky Notes: Prices available upon request. Angus Journal Polybag NUMBER OF PAGES TOTAL 4 $5,800 8 $10, $15, $18, $24, $28, $35, $36,500 4 Color, on 80# publication gloss *Metallic ink and Custom fold available *Additional price may vary 8 As part of your integrated marketing campaign, Angus Media also offers print inserts. Inserts are the ideal way to connect with influential Angus producers in our industry-leading publications. Inserts can be easily removed for quick reference Delivery is reliable with track and trace service 750 over-runs Angus Beef Bulletin Polybag NUMBER OF PAGES TOTAL 4 $18,500 8 $24, $30, $35,500 4 Color, on 80# publication gloss *Metallic ink and Custom fold available *Additional price may vary

9 DIGITAL ADVERTISING COMING SOON Angus Media continues to introduce new and innovative ways to reach cattlemen. The Angus Media web properties are a powerhouse of engagement digitally speaking! With 38 million page views and an average of 6 minutes on-site in our sale book section alone, we are prepared to connect you with real cattlemen who are doing business in the industry now. We look forward to bringing you several digital channel options through websites, social media, e-commerce and to help you stretch your marketing efforts while reaching more customers. +28 million 38,447,640 individual page views Website views Digital Sale Book 9

10 ANGUS MEDIA PROMOTIONS Angus Media programming is supported and promoted by the industry s largest and most robust social media presence. AAA s Facebook community now numbers more than 106,000 followers, and every day segments from Angus TV shows and editorial features from the Angus Journal and Angus Beef Bulletin are posted on this page and viewed and shared by thousands. 110, k Facebook page likes Instagram followers 14.6k +737k Twitter followers AngusTV views The Angus Mobile App has now been downloaded by more than 34,000 people Each week, users of this app receive a push notification when The Angus Report is available online. 10

11 ANGUS TV A leading source for broadcast news in the beef cattle business, the 30-minute program reaches 70,000-plus viewers though its distribution on RFD-TV four times each week. Reminds us what really matters on the ranch by sharing stories of multi-generational operations, historic Angus lines and young entrepreneurs getting their start in the cattle business. Airs on 7:30 AM CST - Monday 1:30 PM CST - Saturday 60 SECOND COMMERCIAL $2,000 Per Week Up To 4 Weeks $1,900 Per Week Up To 8 Weeks $1,800 Per Week Up To 12 Weeks BUMPER ADVERTISEMENT Showcase your logo and supply 2-3 sentences that will be used to close a segment of the Angus Report. *Availability is limited for television advertising. Please contact us for rates. $1,700 Per Week Up To 26 Weeks $1,600 Per Week For 52 Weeks 30 SECOND COMMERCIAL $1,000 Per Week Up To 4 Weeks $950 Per Week Up To 8 Weeks $900 Per Week Up To 12 Weeks $850 Per Week Up To 26 Weeks $800 Per Week For 52 Weeks 15 SECOND BUMPER COMMERCIAL $500 Per Week Up To 4 Week $475 Per Week Up To 8 Weeks $450 Per Week Up To 12 Weeks $425 Per Week Up To 26 Weeks $400 Per Week For 52 Weeks *Narration, editing and motion graphics generation included. On-site videography not included. VIDEO PRODUCTION In addition to television advertising, Angus Media offers custom video production featuring individual farms or ranches to post on their sites or to share. Two-day video shoot, plus interviews, at your farm or ranch; and 4- to 5-minute video placed on Angus TV s YouTube channel and embedded on your website. Video editing, motion graphics and narration included. $10,000 Contact: Kathy LaScala klascala@angus.media Direct: Mobile:

12 3201 Frederick Avenue Saint Joseph, MO 64506