CUSTOMISED App for mobile phones

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2 CUSTOMISED App for mobile phones If you want to stay ahead of the game, get your app on your clients phones now. Don t wait for the competition to do it first! Creating apps for the Apple and Android phones used to be very expensive, but new technology has now made them relatively inexpensive. Using our own app programmes we can customise the mobile app to suit your company. This way we can offer a very competitive price for an app. Simple to use with FREE messages The app is easy to navigate and your company will be available through calls, messaging and social media. The many benefits are: FREE Push messaging, you can schedule messages to send off during the month FREE Offers send out as many offers you want and schedule them to send off during the month Sharing - new prospects on social media through Facebook, Twitter Loyalty programmes and vouchers, easier than a credit card system Information - all contact details and GPS where you stay Social media - Facebook, Twitter etc. Gallery - images of your products and services Websites - direct link to product/service page Online store direct link to your website online store Bookings client to request a demo Send a Request client to send a message to you messages client to send an to you Branches They have full functionality of sending their own messages and offerings. Analytics global or by branch, calls, downloads, push messaging etc. It s subliminal advertising with your app on the cells! Mobile Apps Make You Visible to Customers at All Times Think about it the average person spends so much time on their phone, it s the perfect place to enhance your visibility in front of your customers. This is especially advantageous for small businesses who can easily use an app to put their logo in front of their customers every day. Mobile Apps Create a Direct & Effective Marketing Channel Mobie apps can perform numerous functions. Regardless of it s functionality, one of the biggest benefits of having a mobile app is that it creates a direct marketing link with your target market. It connects you directly and intimately with your customers. This makes mobile apps a great tool for small businesses.

3 Corporate Identity and Stationery Corporate Identity (CI) is a combination of color schemes, designs, words, etc., which a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others and how others recognize and remember it. There are many elements which incorporate a CI such as: Stationery Literature Campaigns Online/website Event branding Merchandising promotional items Advertising Secondary brand co-branding Co-branding with an offering With a well constructed CI and a brand position strategy, the company will force a position in the market. Corporate Logo design Bring Your Company Image to Life with a business logo design! We will create a custom logo design for your brand that is effective, unique and memorable. We re fast, yet we take care of the little details too. You ve dedicated a lot of time to building your business let us quote an affordable logo design for you to bring its image to life! Specialists in corporate identity design and logo design, we have hands-on experience in the following areas: property, finance, chemical development, pharmaceuticals, food & beverage and logistics. How to Position and Re-position your Brand Positioning strategy is about where you compete and how you compete. The brand could be a product, service or the organisation. Positioning is normally done for a particular product and only uses two features from the product to analyse its position. It is usually best to rely on positioning approaches when they are part of a broader analysis which, in turn, helps to ensure that the whole marketing mix (personal sales, sales promotion, general advertising, public relations and sponsorship) is positioned for competitive advantage.

4 Marketing Materials - Brochures and Catalogues Materials printed on any paper in any colour to increase brand equity and tools for personal selling such as brochures, presentation folders, flyers and stickers and posters. Corporate brochures and presentation folders are an excellent way of presenting your tenders and quotes. Not only will they enhance your image but will also give the prospective client an insight into your company. Stickers, Flyers, Calendars and Posters Stickers can be produced in any size, shape and quantity. Applications for these useful items include: promotion stickers, transfers, car stickers, food packaging labels and safety signs, etc. Flyers are a cost effective solution if you require high volume advertising and distribution. They can be printed in any quantity with a quick turnaround time. Ideal for publicising new products, events, notices, etc. Sizes as from A6 to A3 in full colour single or double sided. Posters are especially useful for promoting forthcoming events, exhibitions, etc. Ensure your posters stand out and make people aware of your advertising message by taking advantage of our design service.. Diaries and Calendars We supply bespoke and preprinted diaries with padded or hard covers. Many different types of branding on the cover and tip-ins (inserted company profile or brochures. We print bespoke calendars and overprint your company details on preprinted calendars sheets prior to finishing.

5 Print Adverts Reds Advertising offers services to drive sales forward for internet, outdoor and print advertising. We create print adverts for maximum impact and awareness with the object of increasing your market share. You don t own your customers, rather you borrow them from a competitive pool. Why print advertising is so effective To understand why print advertising is so effective, we have to understand what is happening in a reader s brain. Brain activity is, almost by definition, extremely complex. It is understandable that much advertising research has not traditionally focused on understanding how the brain consumes different forms of advertising messages. However how the brain engages in a particular task and how hard or taxing that particular task is, does have a number of effects on behavior - affecting, for instance, how easily or well something is remembered. Some activities, such as reading, make the brain work hard. It forces the brain into problem-solving activity. When you read you have to think. What we see for the time when we are reading is actually a perceptual construction of the brain. The brain reads in gulps of information, picking up units of meaning from the page at an average rate of 4 times a second. During such a fixation, the eye only picks up useful information for an estimated 1/20 of a second. For the rest of the fixation time, we are processing the information through the brain. The very act of reading, then, has positive implications in terms of how receptive a consumer will be to a print message. Memory requires effort; therefore any task that requires effort is likely to enhance memory. The heightened level of arousal/attention which is inherent in a reading activity has to have a profound effect on the efficacy of advertising in print. In terms of registering advertising awareness after just one advertising exposure, print outperformed TV by 38%. Print advertising is known to be a superb medium for branding. Print ads must engage the reader s attention because reading is so fast and selective, it can be hard to attract a reader s glance. Another factor is the wear-out factor of print is high, far higher than TV. However, whilst we should be aware of not over-using any one print ad, we should never sacrifice frequency of exposure to an advertising message.

6 Packaging Design and Print Product Labels: your silent salesperson Reds Advertising will create a design for your packaging which will give buyers the relevant information to make the decision to purchase your product. If the label jumps out with an attractive look it will grab their attention and, with clear and concise information, it makes the decision to buy your product that much easier. Labels also help build the brand and position the product in the market. The design of the label can materially affect its level of preference by offering cues to the consumer such as the quality of the product. A strong company name will often transfer powerful associations to new products. The label should create a spontaneous response to words that come to mind when shown. Consumers interpret scenes in which a brand plays a role. The culture conveyed by the brand core, its personality and its self-projection all come into play when the consumer looks at your label. The label on the product should be incorporated in the brand themes and effective selling, advertising and promotional campaigns will communicate the brand s function and psychological values, trigger trial and reinforce commitment. The label as a silent salesperson can effectively enter new market segments and increase brand usage. The easiest and often the cheapest way to improve sales is to repackage your product so it will attract the consumer s attention. This also repositions your product and brand in the market thus improving market share. With new narrow web technology, lithographic, letterpress, flexographic printing and injection-mould labelling with ink manufacturing the ways to design and print the label are limitless. Labels can be used for all industries. Labels are a cost effective way to measure and increase your market share with the added knowledge that they are selling the product for you.

7 Sales Promotion Design and Print Stickers, Flyers, Calendars and Posters Stickers can be produced in any size, shape and quantity. Applications for these useful items include: promotion stickers, transfers, car stickers, food packaging labels and safety signs, etc. Flyers are a cost effective solution if you require high volume advertising and distribution. They can be printed in any quantity with a quick turnaround time. Ideal for publicising new products, events, notices, etc. Sizes as from A6 to A3 in full colour single or double sided. Posters are especially useful for promoting forthcoming events, exhibitions, etc. Ensure your posters stand out and make people aware of your advertising message by taking advantage of our design service. Sales Promotion Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products and to persuade your customers to purchase the offering within a specified, limited time period. Types of sales promotions Internal Sales Promotion - increase turnover. Sale promotion to distributors - introduce new or improved products and to increase shelf space. Point Of Purchase - would include - coupons, shelf talkers, mobiles, aisle displays, dump bins, on-packstickers, posters, roll-up banners, flags, bunting etc. Specialty advertising - T shirts, calendars, pens, diaries. Trade Shows - captive audience. Sampling & Couponing Premiums - a free give away to encourage customers to purchase the offering. Contest and sweepstakes

8 E-marketing & CD Catalogues Newsletters Make them interesting with good high resolution images - encourage feedback and contributions. Producing your own newsletter is an excellent way of giving information, building an image of friendliness and trust, canvassing opinions (and being seen to do so) and advertising your own services. Follow the basic rules of AIDA, concentrating on the first two issues of Attention and Interest, unless you seek a direct response. If possible, when you are committed to the concept and wish to upscale, get some professional design input for the general layout, graphics and banner artwork. Online Brochures, CD Catalogues and Duplicating Squeeze every ounce of marketing potential from your online presence. We create brochures and catalogues using the information from your website. Interactive brochures bring together all the traditional appeal of a printed brochure with new and stimulating ways to really engage with potential customers. What looks like a conventional booklet bursts into a rich variety of on-page text, images, video and audio. An interactive experience under the reader s control. While printed brochures gather dust in the store room, interactive brochures are constantly available around the globe, around the clock...

9 CMS Website Design Templates In today s modern marketing world with all its clutter, it has become more and more important to niche market your services/products and what better vehicle is there than the world wide web (www). Update your website yourself with a Content Management System CMS A Brief Overview If your website is your store-front (or front-end), then your content management system is your back office (back-end). In the past, if you wanted to update the content on your company website, you either had to learn how to do web programming or hire a web developer again to update your content. Today, however, businesses have the opportunity to update the content of their website from any internet-connected computer in the world at any time. They do this with their own Content Management System with easy -to-follow templates. Website design and optimization as a package presents probably the most cost effective and measurable way to spend your advertising rands. Search Engine Optimization Search engine optimization (SEO) is essential to your web-site promotion. If searches can not locate your site using a search term which relates to what you are selling than there will be no internet sales. You can have the best website but if it s not opitimised then it s like fishing with the best rig but without any bait. SEO puts the bait on the hook! 88% of all Internet browsers use search engines to find what they are looking for. Your website enables you to take precise aim at only those clients who want your services. If you think about it, this is a very important point, as all your spending on your website is targeted. Objective: to establish & maintain page 1 ranking on search engines (SE) such as Yahoo and Google, for keyword phrases with a high search probability relating to your line of business (LOB) Statistics To measure is to know. It is crucial to monitor and understand user activity on a website, if it s going to be of any real value to its owner. Monitoring traffic statistics is an essential part of SEO. Statistics which comprise of the number of unique visitors, hits, page views, normal visitors, keywords actually used, confirm the extent of how your web-site is being accessed.

10 Outdoor Advertising & Signage Outdoor is often part of a brand s multi-media communication strategy, incorporating most candidate media. Outdoor is able to play an integral role in the media plan, by using the following: Banners and flags Billboards Vehicle curtains Vehicle signage from small decals to full vehicle graphics Building wraps Construction wraps The Role of Outdoor Advertising The rationale for the use of the medium ranges from cost-effectiveness to optimal reach to unparalleled frequency. It is able to draw huge audiences, at a fraction of the cost of other media. The reach of Outdoor advertising compares favourably with other media (Billboards last 4-8 months). Fashion advertising on billboards is used very effectively to create awareness and increase sales. On average, a person travelling on the road will see your billboard for about three seconds. The message should be short and to the point with more on images than on text. Text must be written on the billboard large enough to be read easily. The latest technology now available is such that one can create incredibly eye-catching advertisements. Placement is extremely crucial to your success of the campaign. The human eye will rapidly fixate on an outdoor ad sign to help pass time and avoid boredom. Thus said, positioning ads at bus stops, busy intersections and/or along highways prone to high volume can be ingenious. This can be a big advantage when you have a business you want to draw traffic to right off a particular highway exit, or you have a showroom just down the road. You can also use billboards in areas where reaching people is difficult. Another added benefit is that many people travel the same route repeatedly, as they commute to work each day. This means that they see your billboard regularly, which makes it more likely to stick in their minds.

11 Exhibition Design An exhibition is a powerful medium because it specifically targets an audience in one convenient place attracting national and international buyers. It empowers the visitor with the current and future technology trends. Technological convergence and economical necessity are the drivers which dictate time-deprived decision makers who want solutions immediately. It s a showcase in the hub of business areas, where like-minded people can meet with their peers to share knowledge, discuss new ideas and trends with other professionals and creates a forum where buyers can see and feel their products. Portable exhibitions The portable backdrop unit is a unique easy-to-set-up modular advertising display unit. The display material can be either material or magnetic display panels which are fastened vertically magnet to magnet. It s simple and precise and ready in 15 minutes. It has its own carry case which has castors for easy transportation. We can supply a wrap around graphic for the carry case which can be used as a counter to make the stand complete. The system comes with 2 halogen lights. We also supply fold away full colour fabric banner walls with Velcro for easy interchangeable graphics. Lightweight and made to 2x2 or 2x3 meters in full colour. Modular exhibitions A system which grows with your needs. We supply a full range of accessories which you can build any stand up to 6 meter towers, including ceilings and showcases. Flush fitting panels allow for seamless graphics. Customized exhibitions State-of-the-art exhibition stands. When you have something important to say, you need to create the right image and accurately reflect your corporate goals. Whether you are coping with restricted space, looking to make an impact, need a sophisticated design, or want to create a moody product presentation Reds can give you a world of unlimited possibilities. Stretch Sets - A unique way to change spatial perceptions by forming three-dimension backdrops, décor items or contained areas that awaken the imagination of its viewers. Available in almost every shade, from subtle pastels through to the full colour spectrum of vibrant colours, the modern and dramatic Stretch Sets add an element of magic, inspiring audiences and performers alike.

12 Corporate Gifts and Clothing On Line Corporate Gifts and Clothing. See PRICES and STOCK while you shop and order on line. Whilst it is important to introduce new products every year, our overriding requirement to ensure that we supply you with good quality items at a fair price, is never forgotten. On Reds website we feature over 1000 unique gifting products which include Eco-Lifestyle, Writing Instruments, Folders & Notebooks, Bags, Drinkware,Office Accessories, Tools, Leisure & Outdoor and Novelties. The Clothing Collection features the widest range, which includes T-Shirts, Golf Shirts, Lounge Shirts, Leisure Wear, Sweaters & Fleece,Jackets, Trousers, Kiddies, Hospitality, Work Wear, Safety and Head Wear and NIKE GOLF. Promotional items: an exceptional sales tool Promotional products work well because the same people see them repeatedly and new people are always coming into contact with the products. They deliver a lower cost per impression than any other media. Out of 2000 respondents, 90% confirmed that they own promotional products. On average they use them and contact the advertiser once a day. Pens, pencils, USB sticks and key rings are the items most likely to be carried around in briefcase, work folder or hand bag. Writing instruments are still the most frequently used item. Research has shown that many people have more positive views of companies after they have received promotional items. The majority of people, 61%, also report that they are encouraged to look into products of the company after receiving promotional items. Receiving a gift has a positive effect on recruiting new customers. Many receivers keep their products for up to 2 years! Business gifts are the palpable thank you for your clients and employees. People appreciate the gesture. This is confirmed time and time again as a result of research. It s not about the price tag on the product, it s about the gesture and the message communicated. Reds Communications, a registered retail supplier with many warehouse importers, has the corporate gift and clothing solution for you!

13 35 Oudebosch Estate, Riverview Road, Broadacres, Sandton, Gauteng, Republic of South Africa. P O Box 5291 Dainfern, 2055 Tel: Cell: (0) gavinr@iafrica.com Websites: Copyright reserved. All designs are the property of