Helitech International 2018 Digital Promotional Opportunities

Transcription

1 Helitech International 2018 Digital Promotional Opportunities 1

2 Digital Advertising with Helitech International We have the right product for you Each digital sponsorship opportunity has been built with your business objectives in mind. You will notice these in the bottom right of each page. Lead Generation Get enquiries from our audience of senior professionals across globe, with their contact information. Thought Leadership Be recognised by your target audience as authority and experts in your area of specialism Brand Awareness Get your brand and products out in the industry to raise awareness and engagement from our audience. For wellknown brands, this objective ensures you maintain your status and recognition in the industry. Promote your presence at the show Highlight that you will be attending Helitech International to the decision-makers. This increases your likelihood of onsite meetings and high traffic on your stand. Lead Generation Thought Leadership Brand Awareness Promote your onsite presence Web Banners Directory Upgrades Social Media Blogs Remarketing onferences Mobile App Online Registration Digital Adverts at the event Digital Packages

3 Digital Advertising Helitech International Website Banners Page 4 Premium Packages Page 5 Premium Plus Packages Page 6 Sponsorship Page 7 Remarketing Page 8 Mobile App Sponsorship Page 9 Digital Packages: Bronze, Silver & Gold Page

4 Website Banners A hyperlinked banner in front of visitors to the Helitech website displayed to thousands of professionals from rotorcraft community A 970 x 250px Visibility on the key high-traffic pages of the Helitech s event websites during the peak build-up B 468 x 60px A x 90px hoose your banner position and choose the website page 728 x 90px Brand Exposure: Be at the forefront of visitors minds by promoting your product or brand on the website as they plan their visit. 468 x 60px 468 x 60px A 300 x 100px 300 x 100px Build Brand and Product Awareness: Link to your directory profile or product where visitors can get more information and send you a message or meeting invite. B x 60px 300 x 100px 300 x 100px Reach a Targeted Audience: Target key decision makers. A B Billboard Banner Full Banner Leaderboard Banner 4

5 Directory Listing Upgrades: Premium An upgrade to a Premium Package, including 1. Highlighted Listing in Exhibitor Directory 2. Product arousel Limited availability- only 30 exhibitors 1. Highlighted Listing Your profile will be double the size of regular profiles and highlighted in a different colour. In the mobile app (where available) your listing and floorplan location will be highlighted. 2. Product arousel Your products will be showcased underneath your exhibitor listing without having to click into your profile. Brand Exposure: Be the exhibitor that visitors and buyers see first instead of your competitors, and get twice as many profile views. Build Product Awareness: Your products are viewed by five times as many visitors and buyers seeking out new products before the show. Generate leads: Maximise your selling time A at the show by generating 45% more online pre-show leads to arrange meetings with at the show B 5

6 Directory Listing Upgrades: Premium Plus In addition to the Premium Package features, an upgrade to a Premium Plus Package also includes 1. Homepage Promotion 2. Highlighted Product in Product Directory 3. Product ategory Sponsorship Limited availability only 10 exhibitors 1. Homepage Promotion Your product or brand will feature in a 300x300 image or 300x195 image with text on the website Homepage Highlighted Product hoose the product you want to stand out and it will be highlighted in a different colour in the product directory. 3. Product ategory Sponsorship Your profile will be pinned to the top of your chosen category in the exhibitor directory, ensuring our visitors see you first instead of your competitors. 2 Brand Exposure: Be the exhibitor that visitors see first instead of your competitors, get twice as many profile views. A Build Product Awareness: With a stronger profile and Homepage promotion, your products are viewed by five times as many visitors and buyers seeking out new products before the show. 3 B : Generate leads: Maximise your selling time at the show by generating 45% more online pre-show leads to arrange meetings with at the show. 6

7 Sponsorship hoose from 1. Sponsored Visitor hoose your target audience segment and promote in a visitor using option A (title, description, 275x170 image and button) or option B (610x120 banner). 2. Your content to our Database Promotional sent to a selection of the Helitech database. You send us your content (text and images) and we send it for you through Helitech s template. 1 2 Brand Exposure: Depending on the database you choose, your advert will be sent in the lead-up to, or during, the event, right when buyers are researching, planning and choosing exhibitors to meet at the event. Generate leads: Visitors that click on your ad can be taken to your directory listing or your website where they can send you a message. Reach a Targeted Audience: You have the flexibility to choose to target all visitors or to select a segment targeting your exact audience. 300 x 250px 300 x 250px 468 x 6px 7

8 Remarketing Our Remarketing campaign places your advert across popular websites and social media channels browsed by visitors interested in products like yours, telling them to meet you at the show. Your adverts can be targeted to specific countries or worldwide and each targeted professional will be shown your advert between 2 and 20 times. Example websites shown on: Social Media: LinkedIn, Facebook, YouTube News: Sky, NN, Yahoo, AOL, Reuters Other: Time Out, Lonely Planet, Skype, Google hoose your reach: Adverts displayed 10,000 times Adverts displayed 30,000 times Adverts displayed 50,000 times Adverts displayed 100,000 times Adverts displayed 200,000 times Build Product Awareness: Be at the forefront of visitors minds by placing your product in front of them as they book their travel or accommodation, browse our social media channels and more before the event. B Brand Exposure: Gain a boosted profile and reputation by being seen to be everywhere by the buyers. Research proves it take a minimum of 6 times a brand or product needs to be seen before it imprints in a person s mind remarketing ticks those instantly. 8 9

9 Mobile App Sponsorship Exclusive sponsorship of the Helitech International app including: Splash screen opening image shown while the app loads Hyperlinked banner on the app timeline 3 x sponsored push messages to be sent to all users Hyperlinked banner on the bottom of main pages (e.g. Exhibitor list, Education, What s On, Speakers) Sponsored post featured in the app timeline Logo on the webpage to promote the app Branding on show atalogue Full page adverts featuring your logo published in several magazines Logo on s sent to visitors promoting the app Branding on onsite branding promoting the app, for example in the seating or registration areas. Limited availability exclusive to one sponsor Brand Exposure: Your branding is showcased to all visitors that download the app visitors use the app approximately 8 times each before, during and after the event. Popular app pages where your branding will be placed: timeline, exhibitor list, conference list etc Drive visitors to your stand: Your branding, products and stand number will be presented to buyers as they use the app to find their way around the event. Use the push notifications to inform visitors of a demonstration or event on your stand to attract a crowd. 10 9

10 Official Online Bronze Sponsor 3 digital products on designed to maximise global reach before start of the event include Web banner on the Visit or What s On page - ontent block in 1 Visitor An upgraded Premium Directory Listing Saving 10% as the official online Bronze Sponsor Brand Exposure: Stand out and be noticed ahead of the show so you re front of mind when they attend the event. Generate leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to come and meet you at your stand location. Reach a Targeted Audience: Buyers at Helitech attend two or three days to meet key suppliers - by being one of the official Online Bronze Sponsors, you ensure you are the exhibitor they plan to meet onsite and not your competitors

11 Official Online Silver Sponsor 4 digital products on designed to maximise global reach before start of the event include Web banner on the Exhibitor or Product Directory - ontent block in 1 Visitor Remarketing adverts seen a minimum of 10,000 times targeting visitors to the Helitech website An upgraded Premium Directory Listing Saving 15% as the official Online Silver Sponsor Brand Exposure: Stand out and be noticed ahead of the show so you re front of mind when they attend the event. Generate pre-show leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to come and meet you at your stand location. Reach a Targeted Audience: Buyers at Helitech attend two or three days to meet key suppliers - by being one of the official Online Silver Sponsors, you ensure you are the exhibitor they plan to meet onsite and not your competitors

12 Official Online Gold Sponsor 4 digital products on designed to maximise global reach before start of the event include Billboard Web banner on the Homepage - week before Helitech 2018 A sponsored message content block in 2 to a visitor Remarketing adverts seen a minimum of 30,000 times targeting visitors to the Helitech website An upgraded Premium Plus Directory Listing Saving 20% as the official Online Gold Sponsor Brand Exposure: Stand out and be noticed by visitors ahead of the show so you re front of mind when they attend the event. Generate pre-show leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to visit you at your stand. Reach a Targeted Audience: By being the only official Online Gold Sponsors, you ensure you are the exhibitor they plan to meet onsite and not your competitors

13 ontact us Ilyas Idigov Sales Manager - UK & Rest of World Tel: +44 (0) Aalima Hasan-Burney New Business Benelux Tel: + 33 (0) Bryan Piscou Sales Manager - France & Benelux Tel: + 33 (0) Gregory Tweedie International Sales - USA and anada Tel.: Valentina alabrese Sales Manager - Italy Tel: Tobias Bretzel Sales Manager - Germany, Austria and Switzerland Tel: Adam Balsam Sales Manager Nordics Tel.: Stephanie Ferey Sales Director - France & Benelux Tel.: +33 (0)