Digital Advertising with ATM

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2 Digital Advertising with ATM Arabian Travel Market Online Audience ATM provides access to the leading global event for the travel industry to meet thousands of industry professionals Our online channels are launch pads for travel professionals, buyers and media to meet under one roof. We have the right product for you Each digital sponsorship opportunity has been built with your business objectives in mind. You will notice these at the bottom of each page. Lead Generation Get enquiries from our audience of buyers, media and visitors, with their contact information. Thought Leadership Be recognised by your target audience as authority and experts in your area of specialism over and above your competition. Brand Awareness Get your company out in the industry to raise awareness and engagement from our audience. For well-known brands, this objective ensures you maintain your status and recognition in the industry. Promote your presence at the show Highlight that you will be attending the ATM event to the decisionmakers. This increases your likelihood of onsite meetings and high traffic on your stand. Lead Generation Thought Leadership Brand Awareness Promote your onsite presence Web Banners Directory Upgrades Social Media Blogs Remarketing Conferences Online Registration Digital Adverts at the event Digital Packages Price lists for all digital sponsorship opportunities for ATM can be found in the final pages of this document. 2

3 Digital Advertising with ATM Website Banners Page 4 Premium Packages Page 5 Premium Plus Packages Page 6-7 Sponsorship Page 8 Social Media & Blogs Page 9 Remarketing Page 10 Visitor Online Registration Page 11 Digital Packages: Bronze, Silver, Gold Page Official price lists: Bronze, Silver, Gold Page

4 Website Banners A hyperlinked banner in front of visitors to the ATM website displayed to thousands of travel professionals A 970 x 250px Visibility on the key high-traffic pages on the ATM website during the peak build-up B 468 x 60px A x 90px Choose your banner position and choose the website page Brand Exposure: Be at the forefront of visitors minds as they walk through the ATM entrance by promoting your product or brand on the website as they plan their visit. Build Brand and Product Awareness: Link to your directory profile or product where visitors can get more information and send you a message or meeting invite. C 728 x 90px D 300 x 250px C B 468 x 60px 468 x 60px D x 60px 180 x 250px A 300 x 100px 300 x 100px C 300 x 300 x 100px Reach a Targeted Audience: Target key manufacturer decision makers from key regions. A Billboard Banner B Full Banner C D Leaderboard Banner Medium Rectangle 4

5 Directory Listing Upgrades: Premium An upgrade to a Premium Package, including 1. Highlighted Listing in Exhibitor Directory 2. Product Carousel 1. Highlighted Listing Your profile will be double the size of regular profiles and highlighted in a different colour Product Carousel Your products will be showcased underneath your exhibitor listing without having to click into your profile. Brand Exposure: Be the exhibitor that visitors and buyers see first instead of your competitors through twice as many profile views*. Build Product Awareness: Your products are viewed by five times as many visitors and buyers* seeking out new products before the show. Generate leads: Maximise your selling time at the show by generating 45% more online pre-show leads* to arrange meetings with at the show. A Limited availability only exhibitors depending on the event. B C 5

6 Directory Listing Upgrades: Premium Plus In addition to the Premium Package features, an upgrade to a Premium Plus Package also includes 1. Homepage Promotion 2. Highlighted Product in Product Directory 3. Product Category Sponsorship 1. Homepage Promotion Your product or brand will feature in a 300x300 image or 300x195 image with text on the website Homepage Highlighted Product Choose the product you want to stand out and it will be highlighted in a different colour in the product directory. 3. Product Category Sponsorship Your profile will be pinned to the top of your chosen category in the exhibitor directory, ensuring our visitors see you first instead of your competitors. Brand Exposure: Be the exhibitor that visitors see first instead of your competitors through twice as many profile views. 3 Build Product Awareness: With a stronger profile and Homepage promotion, your products are viewed A by five times as many visitors and buyers seeking out new products before the show. Generate leads: Maximise your selling time at the show by generating 45% more online pre-show leads to arrange meetings with at the show. B C 6

7 Directory Listing Upgrades: Premium Plus 4. Visit Page Product Promotion 5. Promotion on digital screens throughout the boulevard 6. Home Page Promotion 7. Highlighted Product in Search 8. Product Category Sponsorship 9. 1 x Promotional person 10. Promotion on Twitter and Facebook 11. Interview on Official WTM Portfolio Blog Brand Exposure: Be the exhibitor that visitors see first instead of your competitors through twice as many profile views. Build Product Awareness: With a stronger profile and Homepage promotion, your products are viewed by five times as many visitors and buyers seeking out new products before the show Generate leads: Maximise your selling time at the show by generating 45% more online pre-show leads to arrange meetings with at the show. 9 A B C 7

8 Sponsorship Choose from 1 1. Sponsored Visitor Choose your target audience segment and promote in a visitor using option A (title, description, 275x170 image and button) or option B (610x120 banner). 2. Your to our Database Your HTML sent to a selection of the ATM database. You send us your HTML and we send it for you it is as simple as that. 2 Brand Exposure: Depending on the database you choose, your advert will be sent to between 2,000 and 200,000 in the lead-up to, or during, the event, right when buyers are researching, planning and choosing exhibitors to meet at the event. Generate leads: Visitors that click on your ad can be taken to your directory listing or your website where they can send you a message. Reach a Targeted Audience: You have the flexibility to choose to target all visitors or to select a segment targeting your exact audience. 300 x 250px 300 x 250px C 468 x 6px 8

9 Social Media & Blogs Social Media: Promote your product or brand on the official ATM social media pages, or a targeted event channel such as the ATM Facebook page. Blog: ATM will publish an online written interview with your company representative live on the WTM portfolio News/Blog site. Alternatively, showcase your brand as creative experts by writing your own thought-provoking piece we will publish as a guest blog on our news site. Video: Your company, destination or product featured at the beginning of the official ATM videos at the end of each day. Brand Exposure: Your announcement will be posted to followers before the event to raise awareness and drive visitors to your stand. Choose to promote to: 16,000 + Twitter followers 10,000+ LinkedIn members 20,000+ Facebook members Position yourself as Experts: Be seen as a thought leader and expert by the 10,000 annual official WTM portfolio Blog readers. B 9

10 Remarketing Our Remarketing campaign places your advert across popular websites and social media channels browsed by visitors interested in products like yours, telling them to meet you at the show. Your adverts can be targeted to specific countries or worldwide and each targeted professional will be shown your advert between 2 and 20 times. Example websites shown on: Social Media: LinkedIn, Facebook, YouTube News: Sky, CNN, Yahoo, AOL, Reuters Other: Time Out, Lonely Planet, Skype, Google Choose your reach: Adverts displayed 30,000 times Adverts displayed 50,000 times Adverts displayed 100,000 times Adverts displayed 200,000 times Build Product Awareness: Be at the forefront of visitors minds by placing your product in front of them as they book their travel or accommodation, browse our social media channels and more before the event. B Brand Exposure: Gain a boosted profile and reputation by being seen to be everywhere by the buyers. Research proves it take a minimum of 6 times a brand or product needs to be seen before it imprints in a person s mind remarketing ticks those instantly. 10

11 Visitor Online Registration Hyperlinked banner on the visitor online registration pages, confirmation screen and If booked early, your branding will be shown to between 3,500 and 30,000+ professionals that are expected to register for the 2018 events Repeat exposure at the registration stage will tie your brand to the show, keeping it in front of mind for those who attend Brand Exposure: Your banners will be seen by each and every trade professional coming to the event as they visit the website to register for the event and receive confirmation. Reach a Targeted Audience: The vast majority of visitors and buyers attending the event traditionally register online before the show. Limited availability exclusive to one sponsor for each event B 11

12 Official Online Bronze Sponsor 4 digital products on ATM key channels targeting travel experts including Remarketing adverts seen a minimum of 10,000 times targeting visitors to the event website A 60-second Q&A interview published in the ATM Group blog A Social Media announcement on Twitter, Facebook & LinkedIn An upgraded Premium Directory Listing Saving 10% as the official online Bronze Sponsor Brand Exposure: Stand out and be noticed by travel buyers ahead of the show so you re front of mind when they attend the event. Generate leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to come and meet you at your stand location. *Bronze Package for the ATM event example. **Prices and quantities will differ for other ATM events, please refer to price lists at the end of this document. Reach a Targeted Audience: Buyers at ATM events attend four days to meet key suppliers - by being one of the official Online Bronze Sponsors, you ensure you are the exhibitor they plan to meet onsite and not your competitors. 12

13 Official Online Silver Sponsor 4 available 6 digital products on ATM key channels targeting travel experts including A sponsored message content block in a visitor A digital advert promoted on 12 x 55 HD screens onsite A 60-second Q&A interview published in the ATM blog A Social Media announcement on 1 channel An upgraded Premium Directory Listing Saving 15% as the official Online Silver Sponsor Brand Exposure: Stand out and be noticed ahead of the show so you re front of mind when they attend the event. Generate pre-show leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to come and meet you at your stand location. Reach a Targeted Audience: Buyers at ATM attend four days to meet key suppliers - by being one of four official Online Silver Sponsors, you ensure you are the exhibitor they plan to meet onsite over your competitors. *Silver Package for the ATM event example. **Prices and quantities will differ for other ATM events, please refer to price lists at the end of this document. 13

14 Official Online Gold Sponsor 2 available 8 digital products on ATM key channels targeting travel professionals including A web banner in the high-traffic exhibitor directory when visitors are browsing to decide who to meet 1 month before the show A sponsored message content block in a visitor Remarketing adverts seen a minimum of 50,000 times targeting visitors to the ATM website A digital advert promoted on 12 x 55 HD screens onsite A 60-second Q&A interview published on the WTM portfolio news blog A Social Media announcement on either Twitter, Facebook or LinkedIn An upgraded Premium Directory Listing Saving 20% as the official Online Gold Sponsor Brand Exposure: Stand out and be noticed by travel experts ahead of the show so you re front of mind when they attend the event. Generate pre-show leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to visit you at your stand. Reach a Targeted Audience: By being one of two official Online Gold Sponsors, you make sure you are the exhibitor the manufacturers plan to meet onsite over your competitors. *Gold Package for the ATM event example. **Prices and quantities will differ for other ATM events, please refer to price lists at the end of this document. 14

15 Digital Price List 2018 Digital Sponsorship Organised by

16 Official Digital Price List Product Page Description Price Digital Sponsorship: Website Banners Homepage Billboard Banner Homepage Leaderboard, Full Banner or Medium Rectangle Exhibitor Directory Leaderboard or Full Banner Exhibitor Directory Full Banner 4 Your 970x250 Billboard banner advert will be live on the Homepage $6,685 per week 4 Your leaderboard (728x90) or Full Banner (468x60) or Medium Rectangle (300x250) displayed on the homepage $5,500 4 Your Leaderboard (728x90) or Full Banner (468x60) advert will be live on the Exhibitor Directory $5,500 or $8,989 for both banners 4 Your 468x60 Full Banner banner advert will be live on the Exhibitor Directory $5,500 Directory Listing Upgrades: Premium & Premium Plus Premium (Only 50 available) Premium Plus (Only 5 available) Digital Sponsorship: Remarketing Remarketing to ATM visitors 5 Company Profile for Digital and Print, Discover & Network with Buyers, Marketing Collateral, Product Carousel in Search Summary, Highlighted in Exhibitor Search, Visit Page Product Promotion, Promotion in official ATM Routeplanner 6-7 Company Profile for Digital and Print, Discover & Network with Buyers, Marketing Collateral, Product Carousel in Search Summary, Highlighted in Exhibitor Search, Visit Page Product Promotion, Promotion in official ATM Routeplanner, Home Page Promotion, Highlighted Product in Search, Product Category Sponsorship, 1 x Promotional Person, Quarter Page Ad in Routeplanner, Promotion on Social Media Platforms, Guest on Official ATM Blog 10 Your adverts will be remarketed to our visitors on reputable websites Premium (3 months prior & month of show) Year-round (Every visitor over 12 months) $1, $7,490 $35,000 $40,000 16

17 Official Digital Price List Product Page Description Price Digital Sponsorship: Sponsored 8 Your message in one ATM visitor to over 24,000 professional Your to our database Digital Sponsorship: Other 8 Dedicated section within the WTM London newsletter $2, $6, E-Products - Smart Event Tools E-Products - Smart Event Tools E-Products - Smart Event Tools Digital Packages Social, Blog & Video sponsorship options ATM Social mention Smart Event: Other Online Revenue $ Digital Signage $38, Smart Event Digital Advert $20, Official WTM London Global Bronze Package saving 10% 5 available Official WTM London Global Silver Package saving 15% 4 available Official WTM London Global Gold Package saving 20% 2 available $5,995 $10,495 $18,495 1 mention on Twitter, Facebook and LinkedIn page $1,500 Digital Sponsorship: Remarketing Remarketing to ATM visitors 10 Your adverts will be remarketed to our visitors on reputable websites Premium (3 months prior & month of show) Year-round (Every visitor over 12 months) $35,000 $40,000 17

18 ATM 2018 Digital Promotional Opportunities For further details or interest, please contact your relevant Sales representative: or call +44 (0) Organised by