THE PRESS BUREAU. A pooled press office and digital media service for Conservative MPs. Premium, tailored, cost-effective, expensable. By Ray Sadri.

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1 THE PRESS BUREAU A pooled press office and digital media service for Conservative MPs. Premium, tailored, cost-effective, expensable. By Ray Sadri.

2 Want to boost your press and social media profile? Maintain a regular presence in the papers, on TV, radio and online? Build good relationships with journalists...local businesses, charities, case studies, and people in the community? Show your constituents what you are doing to improve their lives? Want a premium, proactive and cost-effective service - tailored to your activity, constituency and media outlets? By a specialist with 11 years of Government press office, PR and broadcast journalism experience? Expensable, and at a fraction of the cost of a full timer? Then welcome to The Press Bureau.

3 Kit Malthouse MP signed up after being elected in North West Hampshire may have been a safe seat with a 23,763 majority. But Kit was a new MP and he wanted to make his mark. Earn a reputation for being active in his constituency. Build a presence in traditional and social media. With a regular flow of activity. And here s what we achieved

4 We created stories And secured coverage

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7 And we got results Regular coverage across print, TV, radio and digital media. Over 90 per cent of press coverage either positive or neutral. Facebook page likes up by in 4 months. Local stakeholders and real people publically endorsing Kit s work in the media... such as dementia carer Peter Cooke, convenience store owner Vip Panchmatia, Hampshire Chamber of Commerce s deputy CEO Maureen Frost, and foodbank volunteer Trevor Sleath. Kit had subscribed to The Press Bureau s premium silver subscription. (And has re-subscribed).

8 Premium subscriptions and what you get: Expensable, cost-effective, delivered at a fraction of the time and cost of a full-timer. Bronze Silver Gold 480 per month (5,760 p.a.) Press & digital 600 per month ( 7,200 p.a.) Press, digital & speech writing 750 per month ( 9,000 p.a.) Press, digital, speech writing, event filming & editing A campaign plan we agree your objectives, audiences, and clear strategy personal to you. Proactive and reactive media opportunities identified. 2 x proactive announcements per month including writing materials and working with your target media to secure coverage. Additional constant dialogue with journalists and producers in your constituency letting them know what you are up to, inviting them to events, and offering quotes and photos. Digital channels updated regularly, including Facebook, Twitter, Linked In, Instagram and website. (About 3 times per week depending on MP activity). Monthly press and digital evaluation report. On-going media advice and counsel. 1 x speech a month researched and written ready for you to personalise. Attending 1 x key event per month and filming, editing and photography for your digital channels. OR Monthly practice sessions giving interviews, delivering speeches or handling a crisis. And the small print. The Bronze service takes about 12 hours per month to deliver. The Silver service includes either 1 speech or filming, editing and photography at 1 key event per month. Any travel costs to events not included in cost. Two rounds of approvals are included with speeches, press releases and other writing materials. All subscriptions have a rolling 6-month commitment.

9 You can also sign up to practical training sessions. Interactive, practical, bite-size training sessions Writing and delivering a speech Want to practice, and build confidence, speaking to audiences small and large? Over two interactive 90-minute sessions, we will look at how to write a good speech and practice giving it. Giving good broadcast interviews Responding to a crisis Filming, editing and photography for digital on your iphone Want to build confidence giving interviews in front of a microphone or camera? Over two interactive 90-minute sessions, we share top interview tips, look at good (and not so good) broadcast interviews, and spend time practising, recording and reviewing the footage. What would you do in a crisis? Be it an accusation, scrutiny, inaccurate reporting or widespread disruption, a crisis can land without warning. Make sure you can control the situation and protect your reputation. Over a 2 hour session, we will look at when and how to respond and take part in a live fire exercise. Want to create engaging visual content for your digital channels? Over two 90-minute sessions, we will cover how to professionally photograph and film at visits and events, and edit the footage for your digital channels all using imovie on your iphone. This session is best for MP staff. 300 per person for group sessions (6 maximum). 500 for 1-on-1 sessions.

10 I m Ray Sadri. 11 years of experience in press office, campaigns, PR and broadcast journalism. Former Chief Press Officer at DfT and Head of Press at GLA Conservatives. I ve worked in the BBC and commercial radio, and was IRN Young Journalist of the Year.

11 Now taking on a handful more MPs for September Subscribe by recess (Thursday 20 th July), and receive the first month for free ray.sadri@gmail.com