PROGRAM MARKETING VISITOR SERVICES COMOX VALLEY OPPORTUNITIES

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1 COMOX VALLEY VISITOR SERVICES MARKETING OPPORTUNITIES PROGRAM CHOOSE THE PACKAGE THAT REACHES 650,000+ TRAVELLERS. BE PART OF A HUGE VISITOR SERVICES MARKETING EFFORT TOGETHER WITH DISCOVER COMOX VALLEY, THE VANCOUVER ISLAND VISITOR CENTRE AND THE COMOX VALLEY AIRPORT. CHOOSE FROM PRINT, ON-SITE AND ONLINE OPTIONS TO SUIT YOUR BUDGET AND AUDIENCE. PARTICIPATE IN COOATIVE MARKETING OPPORTUNITIES AND MAKE YOUR BUDGET REACH FURTHER BY utilizing a full suite of new and traditional forms of advertising and marketing mechanisms, backed by the regions destination marketing activities and the fulfillment services of the Vancouver Island Visitor Centre team. PHOTO CREDIT: BOOMER JERRITT - STRATHCONA PHOTOGRAPHY

2 WHAT IS THE COMOX VALLEY VISITOR SERVICES MARKETING OPPORTUNITIES PROGRAM? MAKE YOUR DOLLARS REACH FURTHER! Discover Comox Valley and the Comox Valley Airport have joined together to offer the most comprehensive and far-reaching marketing options to date! Take advantage of the 600,000+ visitors who travel through the well appointed Comox Valley Airport, and make an impression with the award winning Vancouver Island Visitor Centre and their expected 50,000 guests for the 2013 season. MARKETING OPPORTUNITIES PROGRAM - 2

3 PRINT VANCOUVER ISLAND VISITOR CENTRE 50,000 VISITORS EXPECTED VANCOUVER ISLAND VISITOR CENTRE GREAT ATTENDANCE FIGURES 22% increase in visitors this year to the vancouver island visitor centre Open year-round and 7 days a week! Full service visitor centre with bookable activities, tickets for events and accommodations on-site. Advertise in the region s only Tourism BC Visitor Centre Network location. OPPORTUNITIES 30 second on-screen advertising near the Visitor Service counter Brochure racking in Visitor Services area Consumer newsletter banner advertising Facebook custom tab business spotlight on the Vancouver Island Visitor Centre fan page Display space at the Vancouver Island Visitor Centre Tear-off map advertising NEW IN 2013 Advertising space on free WiFi login screen for visitors of the centre Restroom door advertising Visitor Welcome Bag - to include offers/coupons for local business and activities Hallway poster advertising Sponsorship of events at the Vancouver Island Visitor Centre Advertising with the new Vancouver Island Visitor Centre is like adding a full time sales person to our team. The exciting new website draws people in and we have seen a significant increase in traffic to our website which results in more room bookings! Kerry Pearce, General Manager Old House Village Suites MARKETING OPPORTUNITIES PROGRAM - 3

4 PRINT COMOX VALLEY AIRPORT - YQQ 600,000+ VISITORS EXPECTED COMOX VALLEY AIRPORT The Comox Valley Airport (YQQ) is an exceptional venue to increase awareness of local business. Offering ongoing contact with local residents, outgoing passengers and inbound tourists, YQQ can provide yearround exposure to a range of demographics. Our passengers are primarily local residents, leisure travelers and tourists, the main demographic target for most Vancouver Island businesses. A friendly, efficient and modern facility that is the best and most convenient point of access to and from Northern Vancouver Island. Vancouver Island s second largest international airport. Open seven days per week, 365 days per year. Daily direct flights to Calgary, Edmonton and Vancouver. Seasonal direct service to Puerto Vallarta. A dedicated public relations and marketing program aimed at increasing the number of routes at YQQ and bringing more passengers into the terminal. OPPORTUNITIES Backlit signage Racking opportunities INFORMATION Signs are available in both portrait and landscape formats with the option to install detached, single or double-wide frames. Portrait: 4 ft (w) by 6 ft (h) Landscape: 6 ft (w) by 4 ft (h) MARKETING OPPORTUNITIES PROGRAM - 4

5 PRINT DISCOVERCOMOXVALLEY.COM 68% OF HITS FROM NEW VISITORS AVERAGE TIME ON SITE = 2:52 MINS NEW design for 2012 launched alongside the Vancouver Island Visitor Centre. is the call-to-action for all marketing efforts made by Discover Comox Valley. Business listings, maps and event pages to inform visitors of the great tourism opportunities in the Comox Valley. Search Engine Optimization strategy to be implemented in 2013 to assist with increased visibility. Virtual Guide allows visitors anywhere to see your business listings and web ads - direct linking to your page of choice to get more traffic to your website! OPPORTUNITIES Web advertising at DiscoverComoxValley.com Business listings in conjunction with the Official 2013 Comox Valley Vacation Guide - listings sorted into categories such as Eat, Play, Stay & Shop Online listings include placement on the Discover Comox Valley iphone app and mobile website MARKETING OPPORTUNITIES PROGRAM - 5

6 2013 RATES VANCOUVER ISLAND VISITOR CENTRE 30 SECOND ON-SCREEN AD IN VISITOR SERVICES AREA ONE COMMITMENT $800 VISITOR WELCOME BAG PRICE, THREE COMMITMENT. DOES NOT INCLUDE PRINTING OF COUPON OR OFFER $100 BROCHURE RACKING AT VIVC ONE COMMITMENT CONSUMER NEWSLETTER BANNER SPONSORSHIP PRICE ISSUE $200 $300 HALLWAY SIGNAGE PRICE, THREE COMMITMENT. DOES NOT INCLUDE PRINTING OF SIGNAGE $100 FACEBOOK CUSTOM TAB BUSINESS SPOTLIGHT PRICE SPOTLIGHT - 2-WEEK SPOTS AVAILABLE FOR BOOKING DISPLAY SPACE AT THE VIVC SPACE IS 2-WEEK SPOTS - DISPLAY SUBJECT TO VIVC REVIEW AND CONTRACT TEAR OFF MAP ADVERTISER 10 SPOTS AVAILABLE $300 $500 $500 EVENT SPONSOR NUMBER OF SPOTS TBD - SIGNAGE TO BE ARRANGED BY VIVC WEB ON DISCOVERCOMOXVALLEY.COM PRICE. PLACEMENT IS FIRST COME, FIRST SERVED WEBSITE LISTING ON DISCOVERCOMOXVALLEY.COM PRICE. LISTING ENDS IN DEC. 31. $500 $250 $250 WIFI LOGIN SCREEN PRICE, THREE COMMITMENT $100 SMALL ROAD SIGNAGE PRICE, MULTI- CONTRACTS AVAILABLE. $500 RESTROOM DOOR PRICE, THREE COMMITMENT. DOES NOT INCLUDE PRINTING OF SIGNAGE $100 SPECIAL EVENTS BANNER SMALL ROAD PRICE TWO WEEK IOD, SUBJECT TO $150 Booking of all opportunites will be through Better Mousetrap Marketing, Ltd. In the case of the display space and sponsorship of events, additional contracts will be required and can be reviewed prior to booking. Monthly advertising options are on a first come, first serve basis. Exclusivity is not guaranteed. GST is not included in pricing above. MARKETING OPPORTUNITIES PROGRAM - 6

7 COMOX VALLEY AIRPORT 2013 RATES International Arrivals Area ONE $1,900 $158 TWO $1,800 $150 $200 THREE $1,700 $142 $600 FOUR $1,600 $133 $1,200 FIVE BEST VALUE $1,500 $125 $2,000 departures area airline counter ONE $1,800 $150 TWO $1,700 $142 $200 THREE $1,600 $133 $600 FOUR $1,500 $125 $1,200 FIVE BEST VALUE $1,400 $117 $2,000 DOMESTIC ARRIVALS BAGGAGE AREA ONE $1,800 $150 TWO $1,700 $142 $200 THREE $1,600 $133 $600 FOUR $1,500 $125 $1,200 FIVE BEST VALUE $1,400 $117 $2,000 International BAGGAGE Area RACKING PREMIUM LOCATION RACKING ONE $2,200 $183 TWO $2,100 $175 $200 THREE $2,000 $166 $600 FOUR $1,900 $158 $1,200 FIVE BEST VALUE $1,800 $150 $2,000 International customs Area ONE $2,200 $183 TWO $2,100 $175 $200 THREE $2,000 $166 $600 FOUR $1,900 $158 $1,200 FIVE BEST VALUE $1,800 $150 $2,000 $200/year $300/year Backlit signs are available in both portrait and landscape formats with the option to install detached, single or double-wide frames. Portrait: 4 ft (w) by 6 ft (h) Landscape: 6 ft (w) by 4 ft (h) Pricing does not include GST. * Cost Per Month rates are shown to illustrate the affordability of backlit signage, not payment plan options. Payment plans can be arranged on the following basis: DEPOSIT: 20% of the value of the contract. LY PAYMENTS: Balance of the contract divided by number of months of the contract. Monthly payments must be made by credit card on file. A financing rate will be applied. MARKETING OPPORTUNITIES PROGRAM - 7

8 GENERAL 1. Customers and advertising agencies agree that Comox Valley Economic Development Society (THE SOCIETY) and Better Mousetrap Marketing, Ltd. (THE PUBLISHER) will be under no liability for its failure to insert advertisement. 2. Customers and advertising agencies assume liability for all content of advertisements and also assume responsibility for any claims arising there from against THE SOCIETY and THE PUBLISHER. 3. Cancellations will only be accepted within 7 days of signing this contract. 4. I understand my advertisement cannot be cancelled or altered after publication goes to press unless otherwise noted. 5. All advertising copy is subject to approval by THE PUBLISHER. 6. The limit of liability for THE PUBLISHER s errors is the cost of the advertisement. 7. Applicable GST/PST will be charged on advertising and production costs. 8. This contract is not valid until accepted by THE SOCIETY. 9. All accommodations must be Tourism BC approved to advertise in the Comox Valley Vacation Guide and at the Vancouver Island Visitor Centre. CONTRACT set out, I personally guarantee payment to THE SOCIETY of all monies which are now or which shall be at any time hereafter due to THE SOCIETY by the customer. 3. I am the lawful owner of the materials (image(s), artwork and wording) used in my advertisement and/or have obtained authorization for the use of the materials in my advertisement. THE SOCIETY will not be held responsible for the usage of these materials if the proper authorizations were not obtained. The Customer acknowledges that THE SOCIETY shall at all times be entitled to publish, print, display or distribute the advertisement or a portion thereof, in print, in media or on the Internet, as THE SOCIETY deems necessary for promotional or other purposes. Company: Legal Name: Contact Name: RIGHT TO PUBLISH 1. I do hereby certify that I am authorized to make and execute this contract for advertising on behalf of the Company named below. 2. Personal Guarantee when customer is a limited company. In consideration of the Company agreeing to provide advertising as herein Billing Address: City: Postal Code: Phone: Comox Valley Airport TOTAL Racking - Regular $200/year Racking - Premium $300/year Backlit Sign - Int l Arrivals circle one: 1YR 2YR 3YR 4YR 5YR Backlit Sign - Departure Area circle one: 1YR 2YR 3YR 4YR 5YR Backlit Sign - Domestic Arrivals circle one: 1YR 2YR 3YR 4YR 5YR Backlit Sign - Int l Baggage circle one: 1YR 2YR 3YR 4YR 5YR Backlit Sign - Int l Customs circle one: 1YR 2YR 3YR 4YR 5YR VIVC - Annual Price Start TOTAL Brochure Racking $200/year 30 Second On-Screen Advertising $800/year Tear-Off Map $500/year Website Advertising $600/year Website Listing $250/year Small Road Signage $500/year VIVC - General Price Month/Week TOTAL Newsletter Sponsorship $300/Issue Facebook Custom Tab $300/2 Week Spot Display space at VIVC $500/2 Week Spot WIFI Login Screen $100/month Restroom Door Signage $100/month Visitor Welcome Bag $100/month Hallway Signage $100/month Event Sponsor $500 Special Events Banner $150/2 Week Spot GST Total Invoice PAYMENT SCHEDULE Purchases under $1000: Payment due with signed contract, payable to Comox Valley Economic Development Society. Any necessary production charges will be billed separately by Better Mousetrap Marketing, Ltd. Purchases over $1000: Monthly payment plans available on yearlong contracts (minimum buy of $1000 or more) for items such as backlit signage and screen advertising. Credit card or post-dated cheques due with signed contract. Payment for all other advertising opportunities due with signed contract, payable to Comox Valley Economic Development Society. Any necessary production charges will be billed separately by Better Mousetrap Marketing, Ltd. Interest shall be charged at a rate of 2% per month on all overdue accounts. $40 fee will be applied to any returned cheques. I confirm that my accommodation is currently Tourism BC approved. Credit card number required to secure booking. Payment can be made by cheque, however a credit card number must be included with contract. Visa / MC#: Expiry Date: Name as it appears on card: Signature: Title: Print name: Date: