ONLINE BANNER ADS GUIDE TO USING. 02 Overview: Ads for your listings 03 Building an ad for a listing 05 Sending your banner ad to a seller

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1 GUIDE TO USING ONLINE BANNER ADS LISTING PROMOTION 02 Overview: Ads for your listings 03 Building an ad for a listing 05 Sending your banner ad to a seller AGENT PROMOTION 06 Overview: Ads for your sphere 07 Building an ad for your sphere SUPPORT 10 Managing your campaigns 11 FAQs and contact information POWERED BY

2 OVERVIEW: ADS FOR YOUR LISTINGS Luxury Portfolio International has joined forces with Adwerx to help you create elegant, co-branded banner ads targeted at people looking for properties like yours. YOUR BANNER AD WILL ALLOW YOU TO: ADVERTISE ON THE ENTIRE WEB Your ads go where people spend their time online, including Facebook and hundreds of top websites. TARGET ADS TO THE RIGHT LOCATIONS Geographically target people near the listing address or enter your own cities to target. FIND PEOPLE LOOKING FOR REAL ESTATE Adwerx looks for people browsing real estate related sites and shows them your ad, even once they ve left those sites! SO WHAT S THE COST? By ordering through Luxury Portfolio you get a special 15% discount One listing banner ad, which runs for 3 weeks is only $110 Watch for our Flash Sale for even greater savings! 2 GUIDE TO ONLINE BANNER ADS

3 BUILDING AN AD FOR A LISTING Log into LuxeXchange Go to the Store / Online Banner Ads / Launch Your Campaign Here On the Adwerx landing page, type in the MLS # or address of the property and click Find Listing The ad builder will pull the relevant information from your listing on luxuryportfolio.com 3 GUIDE TO ONLINE BANNER ADS

4 BUILDING AN AD FOR A LISTING 4 5 Once your ad is setup, review and edit the information as needed PRO TIP Click on See all ad sizes to review the Facebook design Continue to the payment page to launch your campaign 4 GUIDE TO ONLINE BANNER ADS

5 SENDING THE LISTING AD TO YOUR CLIENT PRO TIP Tell your client you re promoting their home with a banner ad Let your clients know you are using this marketing tool. When you send the ad to your client and they click on it, the ad will then retarget them. What does that mean? It means your seller will see the banner ad for their home, wherever they browse online. They will also receive a report of the banner ad s activity. It s a great way to make online advertising visible and tangible to your sellers. You can send it to your client in two ways: 1) When you hit the Launch Campaign button, an option to send the ad to your client will appear 2) If the campaign has already started, you can send it under My Campaigns / Manage Your Ad Campaign / Send report to your client 5 GUIDE TO ONLINE BANNER ADS

6 OVERVIEW: ADS FOR YOUR SPHERE Luxury Portfolio International has joined forces with Adwerx to help you create elegant, co-branded banner ads to help you stay top of mind with your personal contacts. YOUR BANNER AD WILL ALLOW YOU TO: DETERMINE EXACTLY WHO SEES YOUR AD The contacts you add to your campaign are targeted with your digital ad, everywhere they go online. Most people will see your ad about once a day. REMIND PEOPLE YOU RE AN ACTIVE AGENT Online ads are a passive, non-intrusive way to fill in the gaps between other touches with your sphere. STAY TOP-OF-MIND FOR REFERRALS Over 60% of business* comes from an agent s sphere, and so it s important to be the agent they think of first! *NAR Profile of Home Buyers & Sellers, 2015 SO WHAT S THE COST? By ordering through Luxury Portfolio you get a special 15% discount One sphere banner ad, which runs for a min. of 3 months is only $84/month Get an even greater discount by choosing to run for 12 months 6 GUIDE TO ONLINE BANNER ADS

7 1 Log into LuxeXchange Go to the Store / Online Banner Ads / Launch Your Campaign Here BUILDING AN AD FOR YOUR SPHERE Navigate to the top My Account / My Campaigns and find Ads for your sphere - Start a new campaign Input your name and location to begin building your ad If location doesn t populate, it can be edited in the next step 7 GUIDE TO ONLINE BANNER ADS

8 BUILDING AN AD FOR YOUR SPHERE 4 5 Once your ad is setup, review and edit the information as needed PRO TIP Click on See all ad sizes to review the other three size layouts including Facebook Determine what webpage people will visit when they click your ad Consider your profile page on your company s website PLEASE NOTE: BANNER AD BRANDING RESTRICTION The inclusion of logos that promote any other luxury affiliations/brands/names beyond the Luxury Portfolio brand, your company logo or a team logo is prohibited for use within the provided Luxury Portfolio International templates. 8 GUIDE TO ONLINE BANNER ADS

9 BUILDING AN AD FOR YOUR SPHERE 6 7 Upload a list of your contacts that you would like to target with the ad A minimum of 100 contacts is required to launch the campaign PRO TIP Export your contacts from common services like Gmail, Yahoo or LinkedIn Continue to the payment page to launch your campaign 9 GUIDE TO ONLINE BANNER ADS

10 MANAGE YOUR CAMPAIGNS (LISTING & SPHERE) 1 2 From the Adwerx landing page, visit From the list of your campaigns, click My Account / My campaigns on any one to view the results PRO TIP Use the Manage Your Ad Campaign section to edit or extend your ad 10 GUIDE TO ONLINE BANNER ADS

11 FREQUENTLY ASKED QUESTIONS & CONTACT INFORMATION I started an ad, but didn t finish it. Did it save anywhere? Yes, once you begin building an ad, you can find a draft in the Adwerx platform under My Account / My Campaigns where you can pick up where you left off. This applies to both the listing and sphere products. Can I promote any listing? Only listings that are currently active and live on luxuryportfolio.com can be promoted through Luxury Portfolio s banner ad offering. If your listing is new, it may take up to 24 hours for it to become available in the Adwerx system and build an ad. How many views will my ad receive? Ad impressions and clicks will vary based on the target criteria for both the listing and sphere ads. Listing ads receive on average ~7,000 views per week and sphere ads receive on average 2,500-4,000 views per month. Full reporting for your ad can be found under My Campaigns. Will my ad be shown on Facebook? Yes, in addition to being shown on various websites online, your ad will also show up on Facebook. This applies to both the listing and sphere products. How many contacts can I include in my Sphere campaign? A minimum of 100 contacts are required to launch a campaign. To ensure that your ad shows up frequently, it is recommend to stay below 500 contacts. Will I get any reports on the ad activity? Yes, you will recieve an notification when your campaign is ready. You may also choose to send a report to your client and can opt to get a copy of the daily ad report. At any time, you can see the activity on your ad under My Campaigns in the Adwerx platform. For the listing ads, can I target locations outside of the U.S.? Yes, you can target buyers in the U.S., Canada, United Kingdom and Australia. For the sphere ads, can I target contacts outside of the U.S.? Yes, you can target contacts in the U.S., Canada, United Kingdom and Australia. Contacts in other locations may work, but are not guaranteed. Do I need a U.S. credit card to purchase? Yes, currently a U.S. credit card is required. Visit support.luxuryportfolio.com for additional information on our online banner ads. You can also the Luxury Portfolio team at support@luxuryportfolio.com or contact Adwerx directly at support@adwerx.com. 11 GUIDE TO ONLINE BANNER ADS