SPONSORSHIP PROSPECTUS

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1 SPONSORSHIP PROSPECTUS CPA CONGRESS 2018 ADELAIDE OCTOBER BRISBANE OCTOBER CPA Congress CANBERRA SEPTEMBER DARWIN NOVEMBER MELBOURNE OCTOBER PERTH OCTOBER

2 2 SPONSORSHIP PROSPECTUS ABOUT CPA AUSTRALIA CPA Australia is one of the world s largest accounting professional bodies. Our global membership consists of more than 163,000 members working in 125 countries and regions around the world, with more than 25,000 members working in senior leadership positions. CPA Congress exists to connect the biggest minds in the finance, accounting, and business sectors across Australia. Individuals and organisations alike are inspired at this premier event by our carefully curated speakers, who we consider to be the world s most recognised thought leaders, policy makers, innovators and disruptors. CPA Congress presents partners, sponsors and exhibitors with access to an audience of key decision makers and innovative thinkers from a wide variety of industries and professional levels. SHOWCASE YOUR SERVICES AND PRODUCTS INSPIRE DELEGATES TO ENGAGE WITH YOUR BRAND GENERATE NEW LEADS AND EXPAND YOUR CLIENT BASE NETWORK WITH KEY DECISION-MAKERS AND BUILD RELATIONSHIPS CREATE A DELEGATE NETWORKING HUB AT YOUR EXHIBIT/ZONE BE RECOGNISED AS A SUPPORTER OF THE CPA AUSTRALIA COMMUNITY

3 3 SPONSORSHIP PROSPECTUS OUR UNIQUE APPROACH TO SPONSORS AND EXHIBITORS Sponsors and exhibitors are an integral part of the CPA Congress delegate experience. You become our partner in delivering a world class event to our delegates, and play a vital role in helping them improve their business and update their knowledge. Your offering will allow us to continue the legacy of learning that has been established throughout 60 years of CPA Congress for accounting and finance professionals worldwide. Your participation in CPA Congress can be as large as a major national sponsorship, or as targeted as an exhibition booth in single or multiple locations based on your specific needs. We can work with you to tailor a package that best suits your objectives and budget.

4 4 SPONSORSHIP PROSPECTUS THE CPA CONGRESS AUDIENCE OVER THE AVERAGE AG E WA S ATTENDEES THE ATTENDEEES WERE NON-MEMBERS REPEAT ATTENDEES MALE FEMALE MANAGER AND ABOVE SECTOR REPRESENTATION ACT QLD 3% PUBLIC PRACTICE 79% PUBLIC SECTOR 8% EDUCATION / NFP 4% OTHERS 4% CORPORATE 3% SME 2% PUBLIC PRACTICE 43% PUBLIC SECTOR 10% EDUCATION / NFP 5% OTHERS 30% CORPORATE 10% SME SA TAS 2% PUBLIC PRACTICE 51% PUBLIC SECTOR 13% EDUCATION / NFP 5% OTHERS 21% CORPORATE 8% SME 6% PUBLIC PRACTICE 50% PUBLIC SECTOR 23% EDUCATION / NFP 6% OTHERS 10% CORPORATE 6% SME VIC WA 4% PUBLIC PRACTICE 22% PUBLIC SECTOR 16% EDUCATION / NFP 11% OTHERS 36% CORPORATE 11% SME 3% PUBLIC PRACTICE 42% PUBLIC SECTOR 12% EDUCATION / NFP 5% OTHERS 30% CORPORATE 8% SME

5 5 SPONSORSHIP PROSPECTUS PRE-EVENT MARKETING REACH As a sponsor or exhibitor at CPA Congress, you can reach many key influencers and finance leaders across Australia as part of our integrated marketing campaign. WEB VISITS BROCHURE CPA AUSTRALIA TWITTER FOLLOWERS CPA AUSTRALIA LINKEDIN FOLLOWERS INTHEBLACK MAGAZINE MONTHLY CIRCULATION INTHEBLACK.COM MONTHLY PAGE VIEWS

6 6 SPONSORSHIP PROSPECTUS CPA CONGRESS PROGRAM Now in its 60th year, the CPA Congress program will bring together over 200 thought leaders, storytellers and experts in their fields. PROGRAM OVERVIEW THOUGHT LEADERSHIP International and national thought leaders to inspire and delight. CUSTOMISED LEARNING A variety of sessions and topic areas essential for business success. PROGRAM THEMES FINANCE FUNDAMENTALS Enhance core accounting and finance skills. TRENDS AND BUSINESS IMPACTS Understand the macroeconomic environment. OPERATIONAL TRANSFORMATION Manage change using improved processes and the latest technologies. STRATEGY AND LEADERSHIP Drive a high-performance culture. PROGRAM FEATURES PERSONAL DEVELOPMENT Develop your full potential. SECTOR IN FOCUS The latest trends specific to your sector, including government, Not for profit and SME. IGNITE Fire up and join our dynamic line-up of speakers who will deliver short, impactful presentations designed to spark new ideas. DARE TO Our most daring speakers will challenge you to think out of the box. BUSINESS LUNCH Be inspired by stories of triumph whilst enjoying the time to reflect with colleagues.

7 7 SPONSORSHIP PROSPECTUS SPONSORSHIP OPPORTUNITIES The breadth and scale of CPA Congress provides our partners with a unique opportunity to tailor the package that best suits their needs. ONSITE EXPOSURE LEAD GENERATION TICKETING AND HOSPITALITY BRAND EXPOSURE NATIONAL AND STATE OPPORTUNITIES LUNCH SPONSORSHIPS KEYNOTE SPONSORSHIPS EXHIBITION BOOTHS COFFEE CART SPONSORSHIPS

8 8 SPONSORSHIP PROSPECTUS CONTACT US TO START THE CONVERSATION Our team is excited to create a long-lasting partnership. Xavier Glenane Commercial Partnerships Executive T E Xavier.Glenane@cpaaustralia.com.au Michael Kafrouni Manager Commercial T E Michael.Kafrouni@cpaaustralia.com.au Adam Foord Commercial Partnerships Executive T E Adam.Foord@cpaaustralia.com.au Denis Holtgrefe Commercial Partnerships Executive T E Denis.Holtgrefe@cpaaustralia.com.au