Page 1 of 6. Page 1 of 1. North Idaho Building Contractors Association NIBCA 2017 Parade of Homes Marketing Subcommittee Committee Agenda

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1 NIBCA Committee: Committee Purpose: Subcommittee Purpose: NIBCA Vision Statement: Committee Chair: North Idaho Building Contractors Association NIBCA 2017 Parade of Homes Marketing Subcommittee Committee Agenda This committee organizes the largest marketing promotion available to builders of North Idaho. The mission is to promote NIBCA builders, their projects, suppliers, and trade people during the 5-day Show that highlights anywhere from 10 to 29 Builder members. This subcommittee will promote the NIBCA Parade of Homes Show and NIBCA to the public in the hope of selling tickets and improving attendance at each home and also to promote the sponsors and builders participating. The NIBCA is dedicated to promoting the building industry for the benefit of community members. The Association will continue to be an industry resource and remain actively involved with area organizations to balance economic, environmental, and legislative issues and to create a better understanding of the value and importance of the building industry to the community. Therese Goodwin, Idaho Central Credit Union Meeting Date: Tuesday, April 25 th, 2017 Meeting Time: 1:00 pm to 2:00 pm Meeting Location: NIBCA Office, 1928 North 4 th Street, Suite A, Coeur d Alene, ID Subcommittee Members Company Expected Larry Jeffries... ID Dept. of Building Safety... Yes Nancy White... Coeur d'alene Portfolio Real Estate... Yes Sadie Howe... The Real Estate Book... Yes Therese Goodwin... Idaho Central Credit Union... Shelly Donovan... NIBCA Staff... Yes Kiauna Dougall... NIBCA Staff... Yes Agenda Items 1. Welcome 2. Review Minutes from April. 12th, 2017 meeting 3. Review Marketing Budget 4. Internet Advertising A. Parade Craze B. Facebook 5. Radio & Live Auction Remote Advertising 6. Television Advertising 7. Paper Advertising A. Press B. Mail C. Guidebook 8. Sign Advertising A. Mini Billboards B. Sponsor Signs 9. Review Marketing Task List 10. Open Forum 11. Set Next Meeting Date 12. Meeting Adjourned Please consider the following meeting ground rules to help expedite the meeting process: 1. Please turn cell phone ringers to OFF or vibrate. 2. Raise your hand to speak. 3. Keep your comments concise and on-track. 4. Refrain from side-bar discussions. 5. Meetings begin promptly on time and end on time. 6. Respectfully speak your mind fully & clearly. Page 1 of 6 Page 1 of 1

2 Committee: NIBCA 2017 Parade of Homes Marketing Sub-Committee Date: Thursday, March 30 th, 2017 Start Time: 12:30 to 1:30 pm Location: NIBCA Office, 1928 N. 4 th Street, Coeur d Alene, ID Committee Members: Name Company Attended Larry Jeffres... ID Div. of Building Safety... Yes Sadie Howe... The Real Estate Book... Yes Nancy White... Cd A Portfolio Real Estate... Yes Name Company Attended Shelly Donovan... NIBCA Staff... Yes Kiauna Dougall... NIBCA Staff... Yes Minutes 1. The meeting began at 12:30 pm. 2. The sub-committee reviewed the Parade of Homes budget and how the marketing dollars were spent last year. 3. Paper Advertising a. Coeur d Alene Press: The sub-committee feels that the target audience to sell the Parade homes to still reads the newspaper. So, they would like to consider using more marketing dollars to submit small ads in the newspaper to advertise for the Parade in general, not any specific builder. b. The Real Estate Book The committee did not discuss this at this time. 4. Television Advertising The television commercial is fairly old. The sub-committee would like to look into dedicating more funds to television in order to create a new commercial. 5. Radio Advertising Blue Sky Broadcasting offered to include the NIBCA in a $12,000 makeover promotion if the NIBCA spends $1,500 or more in advertising and provides qualifying prizes (Parade tickets). The sub-committee would like to move forward with this proposal. 6. Website Advertising a. Parade Craze: The Parade committee signed a 2-year contract with Parade Craze last year, so the committee will be utilizing them again this year for $1,000. The committee is hoping to sell at least 4 enhanced profiles as well for a little additional income. b. Facebook Stuart s Media Group created a NIBCA Parade Facebook page that they update as the Parade gets closer, but NIBCA could include that link on the NIBCA website. The sub- Page 1 of 2 Page 2 of 6

3 committee discussed utilizing the live videos on Facebook at Parade homes. Nancy would like to help do the live videos of Parade homes and interviews with the builders. c. NIBCA Website The sub-committee would like to look into adding a pop-up message to advertise 2 for 1 tickets from sponsor locations to see how much it would be. They would also like to look into adding something to allow the public to subscribe to a mailing list regarding upcoming events. 7. Other Advertising a. Postcards: The Parade committee discussed this last year, but decided it was too much money for not very much coverage. The mailing program can be targeted to certain age groups and income range. The sub-committee discussed dedicating a certain amount of marketing dollars to postcards with the intent to reach as many people in the target demographic that the budget would allow. The committee feels that, right now, postcards are not a high priority. They would like to continue considering it in future years, but they do not have enough funds to pursue it this year. 8. Open Forum Because the ticket selling system is so different this year, there was a concern that there needs to be enough advertising to make sure the public knows. The sub-committee also wants to make sure that traffic gets driven to the sponsor locations prior to the Show. Larry will begin working to reach out to the different advertising outlets and gather some proposals for the next Parade of Homes meeting. 9. The meeting was adjourned at 1:30 pm. Respectfully submitted by Kiauna Dougall. Page 3 of 6 Page 2 of 2

4 Page 4 of NIBCA Parade of Homes 2017 NIBCA Parade of Homes Actual Income vs Expense August 12th - 13th, 2017 August 12th - 13th, 2017 August 18th - 20th, 2017 August 18th - 20th, 2017 Revenue Projected Quantity Amount Total Revenue Quantity Amount Total Difference Builder Income First & Third Homes 17 $2,500 $42, Builder Income First & Third Homes 17 $2,500 $42, $0.00 Board of Directors Approved Budget $14, $0.00 Builder Income: 2nd Homes 3 $1,500 $4, Builder Income: 2nd Homes 3 $1,500 $4, $0.00 Pre: 2 for Admissions Income 3500 $10, During: $14, $10 Admissions Income Pre: 2 for $10, 3500 During: $10 Bootie Sales 10 $20 $ Bootie Sales 10 $20 $ $0.00 Total Builder Income: $61, Total Builder Income: $61, $0.00 Sponsors Sponsors Event Sponsors 5 $750 $3, Event Sponsors: Idaho Central Credit Union (comp), Avista, Culligan Water, Selkirk Construction 9 $2,500 $22, Sign Sponsor 1 $3,000 $3, Sign Sponsor - Willamette Valley Bank 1 $4,000 $4, Admission Sponsor 1 $1,000 $1, Back Page Sponsor 1 $1,950 $1, Total Sponsor Income: 8 $9, Total Sponsor Income: 10 $26, $16, Marketing Marketing (Booked as Misc in Quickbooks) Guidebook Ad Sales $35, Guidebook Ad Sales $35, $ Magazine Guidebook Cover $3, Magazine Guidebook Cover $3, $0.00 Parade Craze Enhanced Profiles 4 $150 $ Parade Craze Enhanced Profiles 4 $150 $ $0.00 Live Remote Auction 2 $550 $1, Live Remote Auction 2 $550 $1, $0.00 Total Marketing Income: $39, Total Marketing Income: $39, $0.00 Awards Night Awards Night Night of Awards Sponsor - Willamette 8 $4,000 $4, Night of Awards Sponsor 8 $4,000 $4, $0.00 Attendance: $50 each 128 $50 $6, Attendance: $50 each 128 $50 $6, $0.00 Builders (2 per home, Based on 20 homes) 40 $0 $0.00 Builders (2 per home, Based on 20 homes) 40 $0 $0.00 $0.00 Income from Drink Tickets $ Income from Drink Tickets $ $0.00 NIBCA Staff & Guests 5 $0 $0.00 NIBCA Staff & Guests 5 $0 $0.00 $0.00 Total Awards Night Income: 181 $10, Total Awards Night Income: 181 $10, $0.00 Total Income: $121, Total Income: $138, $16,800.00

5 Page 5 of NIBCA Parade of Homes 2017 NIBCA Parade of Homes Actual Income vs Expense August 12th - 13th, 2017 August 12th - 13th, 2017 August 18th - 20th, 2017 August 18th - 20th, 2017 Board of Directors Approved Budget Expenses Quantity Amount Total Expenses Quantity Amount Total Difference Marketing Marketing Website Advertising Website Advertising Parade Craze App $1, Parade Craze App $1, $0.00 Parade Craze Advertising 4 $100 $ Parade Craze Advertising 4 $100 $ $0.00 Facebook $49.00 Facebook $ $ NIBCA Website $ NIBCA Website $ $0.00 Radio Advertising $1, Radio Advertising $1, $ Television Advertising $3, Television Advertising $2, ($1,000.00) Paper Advertising Paper Advertising Coeur d'alene Press 1 $345 $ Coeur d'alene Press 1 $345 $2, $2, The Real Estate Book $ The Real Estate Book $ $0.00 Guidebook Guidebook Stuart's Media Group for Guidbeook 82 $310 $25, Stuart's Media Group for Guidbeook 80 $292 $23, ($2,020.64) Ad Sales Commission to Stuart's Media 10% $35,000 $3, Ad Sales Commission to Stuart's Media 10% $35,000 $3, $0.00 Total Marketing Expense: $35, Total Marketing Expense: $35, ($45.36) Signage Signage Sponsor Signage (4ft. By 4 ft.) 10 $100 $1, ($1,000.00) Mini Billboards (12 ft. by 4 ft) 5 $300 $1, ($1,500.00) Signs 20 $50 $1, Signs for Posts (Builder, Sign Sponsor) 20 $20 $ $ Sign Placement & Post Rental 20 $25 $ Sign Placement & Post Rental 20 $25 $ $0.00 Directional Signs 70 $20.00 $1, Directional Signs for Sandwich Boards 70 $16.00 $1, $ H-Frames 100 $ H-Frames 50 $2.00 $ $0.00 Total Signage Expense: $3, Total Signage Expense: $4, ($1,620.00) $67, Night of Awards Night of Awards Awards & Engraving $ Awards & Engraving $ $0.00 Hayden Lake CC Dinner Expense 181 $35 $6, Hayden Lake CC Dinner Expense 181 $35 $6, $0.00 Event Rents Tent Rental (40' x 80') $2, Event Rents Tent Rental (40' x 80') $2, $0.00 Centerpieces/Decorations/Misc. Expense $ Centerpieces/Decorations/Misc. Expense $ $0.00 Dance Floor Rental (12ft by 12ft) $ Dance Floor Rental (12ft by 12ft) $ $0.00 Entertainment - DJ & Sound System $1, Entertainment - DJ & Sound System $ $ Charge for Drink Tickets $ Charge for Drink Tickets $ $0.00 Popcorn Machine Rental and Supplies $ Popcorn Machine Rental and Supplies $ $0.00 Stage Rental (8 ft x 24ft) $ Stage Rental (8 ft x 24ft) $ $0.00 Total Night of Awards Expense: $11, Total Night of Awards Expense: $11, $ Miscellaneous Miscellaneous Staffing Parade Homes for Ticket Collecting 20 $300 $6, Staffing Parade Homes for Ticket Collecting 20 $300 $6, $0.00 Credit Carried Over from 2016 for Builder Unable Credit Carried Over from 2016 for Builder Unable 1 $1,000 $1, to Participate to Participate 1 $1,000 $1, $0.00 Committee Wrap-Up Party/Gifts $ Committee Wrap-Up Party/Gifts $ $0.00 NIBCA Staff Mileage $ NIBCA Staff Mileage $ $0.00 Booties 25 $10 $ Booties 30 $8 $ ($18.40) Tickets $0.20 $3,000 $ Tickets $0.16 5,000 $ ($200.00) Lanyards for use with Tickets $0.97 5,000 $4, ($4,850.00) Other: Paper, Office Supplies, Boxes, Snacks, Waters, Door Prizes, Nametags, Copies, Poster, $ Other: Paper, Office Supplies, Boxes, Snacks, Waters, Door Prizes, Nametags, Copies, Poster, $ $0.00 Postage, etc. Postage, etc. Sales Tax on Admissions 6% $14,000 $ Sales Tax on Admissions 6% $14,000 $ $0.00 Credit Card Merchant Fees $ Credit Card Merchant Fees $ $0.00 Total Miscellaneous Expense: $10, Total Miscellaneous Expense: $15, $5, Total Expenses: $61, Total Expenses: $6, Net: $60, Net: $70, $10,603.04

6 Purpose: This subcommittee will promote the NIBCA Parade of Homes Show and NIBCA to the public in the hope of selling tickets and improving attendance at each home and also to promote the sponsors and builders participating. Meet with each marketing representative to gather bet quotes for services. Page 6 of 6 NIBCA 2017 Parade of Homes Marketing Subcommittee NIBCA 2017 Marketing Subcommittee Chair: Larry Jeffres, Idaho Department of Building Safety NIBCA 2017 Marketing Subcommittee Members: Nancy White, Keller Williams and Sadie Howe, The Real Estate Book Task List 6 Months Prior Begin gathering marketing proposals and meeting with different media outlets: Radio, Paper (Mail, Press), Television, Website 5 Months Prior 4 Months Prior 3 Months Prior 1 Month Prior and Up Until Show Review all marketing proposals and make recommendation to committee. (paper, radio, social media, TV, etc.) Participate in updating and creating the new radio and TV commercial Create a Live Facebook Post Plan to implement during the Show. Create Live Facebook Post Sign-Up Sheet and Begin to Find Volunteers to Help Fill Spots Participate in continuing to promote the marketing of the show If needed, participate in live radio updates Participate in Live Facebook Updates of Homes & Builders during the show