CHOCOLATE FESTIVAL SEPTEMBER 9-10, 2017

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1 CHOCOLATE FESTIVAL SEPTEMBER 9-10, 2017

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4 CHOCOLATE FESTIVAL 2017 GHIRARDELLI SQUARE Held in San Francisco s landmark Ghirardelli Square, the 22nd Annual Ghirardelli Chocolate Festival is a celebration of all things chocolate and much more. The festival highlights a tantalizing array of chocolate-themed events and activities, featuring vendors sampling their favorite chocolate delicacies, dessert demonstrations by local celebrity chefs, and classes at Chocolate School. The Chocolate Lounge, hosts gourmet treats - not only chocolate, but also premium wine, beer, spirits, and live music are not to be missed. There is something for everyone, and plenty to take home as souvenir sweets to remember the day. Proceeds from the Ghirardelli Chocolate Festival benefit local non-profit, Project Open Hand. 4

5 4M VISITORS PER YEAR 20K VISITORS PER SUMMER WEEKEND 51.8 % FEMALE 48.2 % MALE AGES AVERAGE HOUSEHOLD INCOME OF $ 105,556 5

6 CHOCOLATE FESTIVAL 2017 THE EXPERIENCE Craveable, fresh chocolate sampling from local chocolatiers and bakeries Chocolate Lounge featuring premium distilleries, vineyards, & breweries from the Bay Area and beyond Culinary demonstrations highlighting new wave chocolate recipes and renowned local pastry chefs Ghirardelli Ice Cream Eating Contests for children of all ages Vibrant, live music highlighting local music talent throughout the event 6

7 2016 STATISTICS $66,000 DONATED TO PROJECT OPEN HAND 35K ATTENDEES 65 VENDORS & EXHIBITORS FESTIVAL GOERS FROM OVER 150 CITIES 75 % OF ATTENDEES ARE BAY AREA CONSUMERS 7

8 MEDIA COVERAGE 8

9 37 TOTAL EARNED MEDIA PLACEMENTS 78M TOTAL EARNED MEDIA IMPRESSIONS 37 TOTAL INFLUENCER PLACEMENTS 340K TOTAL INFLUENCER IMPRESSIONS 1.9M TOTAL SOCIAL MEDIA IMPRESSIONS 80K TOTAL SOCIAL ENGAGEMENTS 9

10 MUNI BUS ADVERTISING 4.5 MILLION IMPRESSIONS 30 Muni bus ads that ran throughout San Francisco. Advertisement ran from August to September DAY ON ADVERTISING 6K + BROCHURES distributed throughout festival. Full, ¼, and ½ page ads in the Chocolate Festival Brochure, along with sponsor logo inclusions. GOLDEN GATE FERRY ADVERTISING 700,000 + IMPRESSIONS The Golden Gate Ferry rides to accommodate commuters, tourists & visitors. It s a perfect channel to give the festival extra exposure! Advertisement ran from August to September DIGITAL CAMPAIGN 450K + WORLDWIDE SUBSCRIBERS Chocolate Festival Communication sent out to Ghirardelli Chocolate ChocoMail subscribers. OUTDOOR SIGNAGE MORE THAN 1000 Chocolate Festival posters distributed to Bay Area businesses in the East Bay, South Bay, North Bay, and San Francisco. In addition, [80] San Francisco concierges received Festival literature and informational summaries. ON SITE ADVERTISING GHIRARDELLI SQUARE Signs installed in various locations in Ghirardelli Square. Visibility from late August through the festival. 10

11 Sponsorship Levels Have special space requirements? Questions about the different levels? Want to sponsor several events and receive a discount? Call or us and we can personalize your participation level. (Pricing is subject to change- please call for exact pricing) Major Sponsor: $20,000 20ft X 20ft event activation space (instead of 10ft X10ft) Category exclusivity Full page add in festival program 4 Chocolate Tasting Tickets 6 Ghirardelli Lounge Tickets Participating Sponsor Benefits Participating Sponsor: $10,000 ½ page ad in festival program Audible recognition at festival 4 Chocolate Tasting Tickets 2 Ghirardelli Lounge Tickets Contributing Sponsor benefits Contributing Sponsor: $5,000 ¼ page ad in festival program 4 Chocolate Tasting Tickets Corporate Sponsor benefits Festival Corporate Sponsor: $3,000 One 10ft X 10ft space on Chocolate Road One large banner at booth (provided by Ghirardelli) Logo included on various print ads Logo included on various digital ads Logo on Ghirardelli Chocolate Festival Website Logo in festival program

12 Chocolate Festival Sponsor Application Please fill out and fax, or mail to: Ph ~ Fax: SRES, th Street, Ste #8, San Rafael, CA COMPANY NAME: CONTACT NAME: ADDRESS: TELEPHONE: FAX: WEBSITE: DESCRIPTION OF WHAT WILL BE PROMOTED IN BOOTH & SIZE REQUIRED: LEVEL I would like to sponsor at the level of (please check one): Major Sponsor $20,000 Participating Sponsor $10,000 Contributing Sponsor $5,000 Corporate Sponsor $3,000 In-Kind Media Sponsor valued at $ Other $ I would like to personalize my sponsorship level, please contact me to discuss the cost PAYMENT INFORMATION (please check one): Check enclosed Payment will come later Invoice me Charge a credit card (5% processing fee added) cc # exp Please note: *Prices increase if require more than one 10x10 space SRES Tax ID# Make all checks payable to Steven Restivo Event Services and mail to th Street, Ste #8, San Rafael, CA 94901