FISHERMAN'S POST CAROLINA'S SALTWATER NEWSPAPER

Transcription

1 FISHERMAN'S POST CAROLINA'S SALTWATER NEWSPAPER 2011 MEDIA KIT FISHERMAN'S POST NEWSPAPER 1314 Audubon Blvd. Wilmington, NC Phone: Fax: FishermansPost.com

2 FISHERMAN S POST NEWSPAPER ADVERTISING THANK YOU Thank you for your interest in Fisherman s Post Newspaper, a free publication that reaches a targeted audience of over 50,000 coastal anglers locals and visitors with each issue. We guarantee that Fisherman s Post is the most effective way to connect with the very large saltwater fishing and boating community of North Carolina. CONTACTS Sales Manager/Southern Region Sales Eddie Hardgrove (910) eddie@fishermanspost.com Northern Region Sales Mick Cotton (910) mick@fishermanspost.com CIRCULATION Circulation numbers are 20,000 to 30,000 copies printed with every issue. Research shows that our readership is from 50,000 and 75,000 people per issue (each copy gets read on average by 2.5 readers), and our pick-up rate is consistently over 96%. DISTRIBUTION Distribution in North Carolina includes delivery to approximately 600 businesses in the following regions: Outer Banks: Manns Harbor, Manteo, Nags Head, Kitty Hawk, Rodanthe, Salvo, Avon, Buxton, Frisco, Hatteras, and Ocracoke Pamlico/Neuse: New Bern, Washington, and Havelock Crystal Coast: Cape Fear: Long Bay: Inland: Morehead City, Atlantic Beach, Beaufort, Swansboro, Cape Carteret, Emerald Isle, and Jacksonville Carolina Beach, Wrightsville Beach, Wilmington, Ogden, Hampstead, Sneads Ferry, and Topsail Island North Myrtle Beach, Little River, Ocean Isle, Supply, Holden Beach, Shallotte, Southport, and Oak Island Raleigh, Kinston, Greenville, Fayetteville, Sanford, and Goldsboro DISTRIBUTION SITES Distribution sites include tackle shops, piers, marinas, boat dealers, tournament captains bags, etc. Our free newspaper is also located in many restaurants, convenience stores, gas stations, real estate rental offices, hotels, and other high traffic sites. Since Fisherman s Post Newspaper is a free publication, we are able to distribute our newspaper to many pick-up sites that pay publications can t access.

3 ADVERTISING RATES Single 5 issues 10 issues 15 issues 20 issues 25 issues Centerfold Full / / / / / * The prices above reflect the per issue rate for black & white ad copy. FREQUENCY DISCOUNTS The frequency discounts listed in the table above are as follows: 5% frequency discount off the single issue price for an advertisement that runs 5 issues; 10% discount for 10 issues; 15% discount for 15 issues; 20% discount for 20 issues; and a 25% discount for 25 issues. There are 25 issues is our full regular season (March through November). Frequency discounts do not apply for the special December Boat Show issue. PREMIUM POSITIONS The rate for premium position is an additional $ $100 per issue. The following are considered premium positions: inside front cover left, inside front cover right, centerfold, inside back cover left, inside back cover right, back cover, and tab-fold back cover (1/2 page). Premium position is available on a first come/first serve basis. GUARANTEED POSITIONS Guaranteed position (different from premium position) is an additional $15.00-$25.00 per issue. Advertisers can reserve exactly where they want their ad placed in the newspaper (example: on the Morehead City fishing report page, beside the tide charts, near the blue water tournament coverage, etc.). Guaranteed position is available on a first come/first serve basis. FULL COLOR Full Color (4-color process) rates are $80 per issue for ads 1/2 page or larger and $50 per issue for ads 1/4 page or smaller. The color mode for print is CMYK. AD PRODUCTION We will produce most ad copy free of charge. Ads that require excessive production time will be billed at an hourly rate. Fisherman s Post Newspaper is a PC environment. We can accept ads in Photoshop (psd, jpeg, tiff, eps, or pdf), Illustrator (ai, eps, or pdf fonts should be outlined), or Adobe Acrobat (pdf). Finished artwork and/or images in ad copy should be prepped at 200 dpi.

4 PRINT DATES The 26 Print Dates for 2011 (25 regular season dates plus the special December Boat Show issue) are as follows. The first date is the print date (the date the issue hits the shelves), and the second date the one in parentheses is the ad copy deadline for that issue. Print Dates Ad Copy Deadline Print Dates Ad Copy Deadline March 10 (March 4) July 21 (July 15) March 31 (March 25) July 28 (July 22) April 14 (April 8) Aug. 4 (July 29) April 28 (April 22) Aug. 11 (Aug. 5) May 12 (May 6) Aug. 18 (Aug. 12) May 26 (May 20) Aug. 25 (Aug. 19) June 2 (May 27) Sept. 1 (Aug. 26) June 9 (June 3) Sept. 15 (Sept. 9) June 16 (June 10) Sept. 29 (Sept. 23) June 23 (June 17) Oct. 13 (Oct. 7) June 30 (June 24) Oct. 27 (Oct. 21) July 7 (July 1) Nov. 17 (Nov. 11) July 14 (July 8) * Dec. 15 (Dec. 5) 3 PRINT AD SIZES A full page in Fisherman s Post Newspaper has four columns (each 2.45 wide), and the image area of a full page is wide by high. S IZE S PECS Centerfold x Full Page x /4 Page (vertical) 7.65 x /4 Page (horizontal) x /2 Page (vertical) 5.05 x /2 Page (horizontal) x /4 Page (block) 5.05 x /4 Page (vertical) 2.45 x /4 Page (horizontal) x /8 Page (vertical) 2.45 x /8 Page (horizontal) 5.05 x /16 Page 2.45 x 2.75 Ad sizes are given in inches width x height BILLING Fisherman s Post accepts check, cash, money orders, credit card (VISA and MasterCard), or you can pay online using PayPal. Advertisers are billed monthly. Statements are due upon receipt. Cancellation of a contract reverts any price to single-issue rates. There is a 1.5% accrual on billed accounts that are more than 30 days late. There is a return check fee of $25.

5 WEBSITE ADVERTISING WEBSITE ADVERTISING FishermansPost.com is another way Fisherman s Post Newspaper can help promote your business. Your web banner will be highly visible to our extensive and loyal online fishing community. Placing a top or side web banner ad on our site can provide your business with name recognition, contact information, sales message, etc. And your web banner ad will serve as a direct link between our viewers and your business. Our online viewers will be able to click on your web banner ad and be sent directly to your website or address. WEB BANNER LOCATIONS Top web banner ads and side web banner ads are offered on the Home page, the Fishing Report pages (ex. Wrightsville Beach Report page), the Tournament Report page, the Tournament List page, the Photo Gallery page (top only), Guide Time pages, and others. WEB BANNER RATES The web banner ad rates are as follows: H OME P AGE Top Banner $500/year Top Banner $300/4 months Side Banner $350/year Side Banner $175/4 months R EPORT P AGES Top Banner $400/year Top Banner $250/4 months Side Banner $250/year Side Banner $125/4 months WEB BANNER PRODUCTION We will create your web banner ad free of charge. Sizes are as follows (width x height): H OME P AGE R EPORT P AGES Top Banner 720px wide x 94px tall Top Banner 720px wide x 94px tall Side Banner 120px wide x 240px tall Side Banner 120px wide x 240px tall WEB VISITS AND PAGEVIEWS The web banners Average Cost is as low as 35 cents ($.35) per thousand impressions/visitors. The annual Visits average is over 250,000. The annual Pageviews average is over 1,000,000. Our Visitors average 4 Pages/Visit, and spend and Average Time On Site of 3:00 minutes. Our web traffic comes from Direct Traffic (43.84%), Search Engines (39.51%), and Referring Sites (16.65%). Our North Carolina Web Visitors come from among these cities in our top 20 list: Wilmington, Raleigh, Charlotte, Greensboro, Morrisville, Cary, Durham, Morehead City, Winston Salem, Greenville, Sanford, Southport, Matthews, High Point, and Goldsboro.

6 We ve always got people in the store looking for the paper. If there s a feature on a product or some tackle in an issue, they always come in asking for it. I ve definitely sold a lot of Easy Hooker jigs as a result of the feature I even had a guy call me from Maine who s got a subscription, and we shipped a bunch to him. Rich Baugess Reel Outdoors / Easy Hooker Jigs I ve booked a number of trips through my ads, and especially my involvement with the fishing schools. The web banners have been excellent for me, too. Everyone in town checks out the Post, so I know it does me good when my pictures are running in there. Overall, I ve been extremely satisfied with the entire experience. Rob Koraly Sandbar Safari Charters Getting featured in articles in the Post has really helped me get out there and made me well known as a flounder guy in the area. When people see you in there time and time again, the calls are coming. It s been like a snowball every year more and more people are calling. The exposure has also helped me out with getting sponsorships. Wayne Crisco Last Resort Charters My charters love seeing themselves in the Post. I ve got a guy that steps on the boat every year and asks if we re going to make the paper again. I mail copies to my customers who live out of the area. It definitely helps my repeat business. Tommy Rickman Southport Angler Outfitters From an advertiser s perspective, Fisherman s Post definitely gets our message out there and directs our message to the people we want to reach. Tex Grissom Tex s Tackle I get a tremendous response from my ad. People call me all the time. It's also nice to get my clients' photos in the paper. I mail them copies, they see their photo, and it makes them feel special. That helps my return business. Mark Dickson Shallow Minded Guide Fishing I use Fisherman's Post year after year because they provide me with a unique advertising platform that helps my product stand out and keeps me strongly connected with North Carolina's saltwater community. And they also back up the advertising program through product reviews, fishing school promotion, and tournament exposure. This formula of exposure, promotion, and familiarity produces results. Dan Vinent Pure Fishing We advertise with Fisherman s Post because their publication contains great local articles and fishing reports. We know our ads are reaching people who really enjoy fishing in eastern North Carolina. Phillip Henry Sea Striker I count on Fisherman's Post to help us reach new customers and to keep contact with existing customers. It is the most direct marketing I've found in the field of boating, fishing, and coastal lifestyle. Also, through tracking of my advertising, I continue to find Fisherman's Post more than pays for itself. Lana Wallace Brunswick Trailers & Marine FISHERMAN'S POST NEWSPAPER 1314 Audubon Blvd. Wilmington, NC Phone: Fax: FishermansPost.com Eddie Hardgrove Sales Manager/Southern Region Sales (910) eddie@fishermanspost.com Mick Cotton Northern Region Sales (910) mick@fishermanspost.com