mediakit2016 english Status as of March 23, 2016 powered by

Transcription

1 mediakit2016 english Status as of March 23, 2016 powered by

2 1 mediakit Years of Experience the SOFW Journal is published since It provides extensive information on formulation of cosmetics, body care, detergents, household cleaning products, perfumes and chemical specialities.

3 2 mediakit 2016 general Topics New raw materials and ingredients, innovative formulations, future technologies, sustainability and ecology, efficacy data, product safety, testing methods, legislation, trends, market and industry news. Audience Formulators, chemists, research & development, laboratory technicians, sales & marketing, management, universities and students. Global Readership The SOFW Journal is currently published in German and English, as well as a digital magazine in Chinese language. The English version is additionally available as mobile app for ios and Android devices. All subscribers have full access to the extensive online archive free of charge. Issues German and English edition: 11 issues per year + scheduled special issues Chinese edition: 4 issues per year Magazine Size DIN-A4 (width x height: 210 x 297 mm) Affiliation SOFW Journal is the official publication of the SEPAWA e.v. association (European association of soap, perfume and detergent experts) Prices Single Issue: EUR 21, (+ postage, + VAT where applicable) Online Subscription: EUR 195, (+ VAT where applicable) Print & Online Subscription: EUR 235, (+ postage, + VAT where applicable) SOFW Mobile Subscription: EUR 19,99 (free SOFW App required) (in-app purchase) Reprints can be ordered, prices upon request. Distribution Worldwide (currently 52 countries) Ca copies, German edition (print) Ca copies, English edition (print) Ca copies, Chinese edition (digital)

4 3 mediakit 2016 statistics SOFW Journal Website Newsletter 6,120 * Monthly circulation 3,300 Average monthly unique visitors 16,900 Subscribers 1,490 Print subscribers 13,600 Avarage monthly page visits 15.3 % Open rate 7,550 Digital subscribers 11.2 % Click-through rate ( , Source: Publisher s data) *excl.pass-along rate ( , Source: Google Analytics) ( , Source: Constant Contact)

5 4 mediakit 2016 readership data 1% Press Sales/ Distribution 4% Government/ University 3% Purchasing/ Buyer 2% Fundamental Research 1% Production 1% SOFW Readers are the Driving Force Behind New Products! 12% Consultancy and Other Business Services 14% Other 9% Distributor Company Type 22% Manufacturer of Raw Materials/Ingredients 42% Manufacturer of Finished Products 8% Consultant 7% Other 9% Marketing Job Description/ Function 20% Management/ Business Development 45% R&D/ Formulation 14% Other 25% Senior Manager/ Department Manager/ Laboratory Manager 7% Assistant/ Executive Position 26% CEO/Director/ President/Owner 28% Manager/ Product Manager 0 Market Interest * 5% Other 15% Software 21% Contract Manufacturing Services 28% Manufacturing Equipment 42% Testing Services 55% Lab Testing and Equipment 92% Ingredients/ Raw Materials 0 Industry Segment * 6% Other 15% Perfumery/ Fragrances 37% Home Care/ Detergents/ Cleaners 86% Personal Care/ Cosmetics June 2015 Reader Survey *multiple choice

6 5 mediakit 2016 sofw journal editorial calendar 2016 No. Deadlines Topics Country Focus Bonus Distribution 1/2 Editorial: Adverts: Publication: Green Cosmetics Natural/Botanical/Renewable Ingredients, Vegan Cosmetics, Sustainability Home Care: Ecological Cleaners and Detergents PCHi China HPCI India H3i Birmingham 3 Editorial: Adverts: Publication: Sun Care UV Protection, SPF, Multifunctional Products, Transparent Formulations Skin Brightening/Wightening, Self-Tanners, Sunscreen for Sensitive Skin Home Care: Product Safety, Testing and Regulations All Year Distribution in-cosmetics Paris COSMOPROF Bologna Making Cosmetics, UK 4 Editorial: Adverts: Publication: Multicultural Cosmetics Specialized Products for a Variety of Multi-Ethnic Hair and Skin Types Halal, Vegan, Sensitive/Hypoallergenic Skin Home Care: Professional Cleaning and Hygiene All Year Distribution in-cosmetics Paris NYSCC Suppliers Day FCE Cosmetique, Brazil 5 Editorial: Adverts: Publication: Innovations New Technologies Novel Ingredients, Stem Cell Technologies, Nanotechnology, Sustainable Sourcing Performance Boosters, Preservatives Home Care: Detergents and Household Cleaners in-cosmetics Korea 6 Editorial: Adverts: Publication: Hair Care and Colour Shampoos, Conditioners, Dyes, Styling, Healthy Scalp, Hairgrowth Home Care: Performance and Environmentally Friendly Cosmetic Business, Munich 7 Editorial: Adverts: Publication: Skin Care Anti-Aging, Active Ingredients, Moisturiuzation, Nutrition, Multifunctional Products Skin Analysis, Testing, Dermatology Home Care: Laundry and Cleaning All Year Distribution

7 6 mediakit 2016 sofw journal editorial calendar 2016 No. Deadlines Topics Country Focus Bonus Distribution 8 Editorial: Adverts: Publication: Men Care Cosmetics, Toiletries, Grooming - Specailized Solutions for Men Home Care: Microbial Contamination All Year Distribution HPCI Turkey in-cosmetics NY 9 Editorial: Adverts: Publication: Anti-Aging and Cosmeceuticals Innovations for Prevention of Skin and Hair Aging Home Care: Household Cleaners, Disinfectants in-cosmetics Brazil HPCI Poland IFEAT Conference Dubai 10 Editorial: Adverts: Publication: Ingredients and Formulation New Ingredients, Innovations, Fragrances, Hygiene Home Care: Surfactants, Enzymes SEPAWA Congress in-cosmetics Asia IFSCC Congress Orlando 11 Editorial: Adverts: Publication: Future Trends and Technologies Innovative Actives and Formulations, Biotechnology, Micro-, Nanoencapsulation Testing Methods, Claim Substantiation Home Care: Cleaning and Sealing SCS Formulate, UK 12 Editorial: Adverts: Publication: Colour Cosmetics Colour in Skin and Hair Care, Pigments, Natural Colours Home Care Special: SEPAWA Event Report CosmetAgora Paris ACI Annual Meeting The publisher reserves the right to apply changes to the editorial plan without notice. An up-to-date editorial plan can be downloaded on our website

8 7 mediakit 2016 ad rates Format 1 1/1 page Format 2a 1/2 page Format 2b 1/2 page Format 3 1/3 page Format 4 1/4 page 180 x 240 mm 180 x 127 mm 87 x 257 mm 180 x 84 mm 180 x 61 mm 210 x 297 mm 210 x 147 mm 102 x 297 mm 210 x 104 mm 210 x 81 mm 216 x 303 mm 216 x 150 mm 105 x 303 mm 216 x 107 mm 216 x 84 mm Advertisement (4c)* Job Offers (4c)* Format 1 EUR 2.760, Format 2a, 2b EUR 1.890, Format 3 EUR 1.620, Format 4 EUR 1.460, Format 1 EUR 2.190, Format 2a,b EUR 1.320, Format 3 EUR 1.050, Format 4 EUR 890, * Prices for cover pages upon request. Surcharge for simultaneous publication in English and German edition: +30% on base rates Inserts Size: Maximum 200 x 290 mm (width x height) Weight: Maximum 30 g Price per 1000 copies: EUR 360. Additional costs for postage may apply. Extra costs for trimming and folding upon request. Please contact us for further details. Special Advertising Options e.g. bookmarks, banderoles, postcards etc. prices upon request Advertising Deadline See Editorial and Event Calendar All ads are also published free of charge in the online and app version of the SOFW Journal ( Discounts Contact All rates are base rates. Frequency, multi-product and Robin Jung other applicable discounts upon request. Agency commission: 15% off gross billing on space. Barters/Contras: (Fax) Base rates do not apply. Please contact us for details. robin.jung@sofw.com

9 8 mediakit 2016 website ads Languages English, German XXL-Banner Advertising Options XXL-Banner Position: top of the webpage Dimensions: 728 x 90 pixels File size: max. 50 KB File format: gif, jpg, swf Price: per month EUR 850, Skyscraper Skyscraper Position: right hand side Dimensions: 120 x 600 pixels File size: max. 40 KB File format: gif, jpg, swf Price: per month EUR 750, Job Advertisements Prices: per month and language EUR 250, for 3 months EUR 350, Special Price: Applies when advertising simultaneously in the print version of SOFW Journal. EUR 100, Contact Robin Jung (Fax) robin.jung@sofw.com

10 9 mediakit 2016 newsletter Newsletter The SOFW Journal E-Newsletter is an ideal opportunity for digital marketing. It is published monthly and reaches regularly over 16,800 subscribers. Our database is constantly maintained and updated to ensure that our mailings are distributed only to active industry contacts. Audience All readers of SOFW Journal, exhibition leads, website visitors, online shop customers and interested industry contacts worldwide. 1. TOP Banner Content preview of the upcoming SOFW Journal issue important industry news event calendar company news 2. Box Frequency 11 e-newsletters per year in parallel to every issue of SOFW Journal. 3. Skyscraper Advertising Options 1. Top Banner: 556x36 px EUR 750, per month 2. Box: 160x160 px EUR 450, per month 3. Skyscraper: 160x300 px EUR 600, per month (other formats upon request) Bundle Offers 1. Top Banner: EUR 2.000, for 3 consecutive months 2. Box: EUR 1.200, for 3 consecutive months 3. Skyscraper: EUR 1.600, for 3 consecutive months (other formats and frequency discounts upon request) Contact Robin Jung (Fax) robin.jung@sofw.com

11 10mediakit 2016 contact Editorial & Publisher Verlag für chemische Industrie H. Ziolkowsky GmbH Alte Schule Burg Dorfstrasse Thannhausen, Germany (Fax) Editor in Chief Robert Fischer Editorial Office Monika Sugumar Advertising Robin Jung Subscription Rahel Schmid

12 4 mediakit 2016 Pictures: Subbotina Anna/Fotolia.com (1), Alex_Traksel/Fotolia.com (4), vege//fotolia.com (9), robert/fotolia.com (back)