FXU FRESHERS MEDIA PACK 2017

Transcription

1 FXU FRESHERS MEDIA PACK 2017

2 Freshers Freshers 2017 rates Freshers Advertising Welcome Magazine Welcome Bag Wall Planner Freshers Fayre FestiFAL Ad rates Advertising T&Cs Booking Form September 2017 will see over 2,500 new students in the Falmouth and Penryn area beginning their studies with either the University of Exeter Cornwall Campuses or Falmouth University. Almost all will be living and working in Falmouth, Penryn, Truro and the surrounding area. This is your opportunity to introduce your products and services to a fresh student market. In the following pages, you will find all the information you need to promote your brand to the student population. You can also advertise year-round with us. If you ve got a message for our students, or a service you want to share, we can ensure your message gets out there. See page 3 of our Year-Round Media Pack If you need any assistance, get in touch as soon as possible and we will be happy to talk you through the options and help you choose the right platform for you and your budget. 20% LOCAL BUSINESS DISCOUNT! Top Left: Photo from Freshers Party 2016 Bottom Left: Photo from FestiFAL 2016 Right: Photo from Freshers Fayre 2016 For further information contact: Emma Farley & Julie Hore / / freshers@fxu.org.uk 3

3 Welcome Magazine Last year we launched our welcome magazine for all incoming students. It contains everything they need to know about what FXU is and does, as well as life in Cornwall. It truly is an essential, one-stop guide for all of our Freshers. We are offering full and half page adverts and a prime spot on the back cover for you to advertise your business (pricing and artwork sizing is detailed on page 12 within this pack). FULL PAGE ADVERT All adverts will be allocated to pages on a first-come-first-served basis. Full page adverts from our Welcome magazine 2016 HALF PAGE ADVERT Welcome magazine 2016 Register your interest by 5th May 2017 to secure your spot! 4 Half page adverts from our Welcome magazine

4 Welcome Bag The welcome bag is given out to all new students when they enter the Freshers Fayre. It s a reusable cotton shopper which students use all year-round you ve probably seen them around town. An advert on the bag costs just 125 (20% discount for local businesses), but spaces are limited and work on a first-come-first-served-basis. See page 12 for more details on artwork specifications. Wall Planner This year we re creating a new FXU wall planner, which will be in every room in halls pre-arrival and also given out to students living off-campus. It will be a key source of information for Freshers and returning students, highlighting key dates and FXU campaigns throughout the year. We re offering a limited amount of advertising on these, with just six prime spots available. Book early to avoid disappointment! See page 12 for more details on artwork specifications. LIMITED SPACES! NEW THIS YEAR! Images from 2016 welcome bag Mock up depicting how adverts will be featured in our new wall planner Please note: Set colours will apply to bag printing of logos. Please contact FXU for further information regarding this. 6 7

5 Freshers Fayre On Sunday 24 September 2017, from 12 4pm, we will be holding our thirteenth annual Freshers Fayre. This is an excellent opportunity to communicate directly with students and takes the form of a market with stalls for each attending company. Tables are provided and additional requirements such as Wi-Fi and electricity will be accommodated on request (please specify your requirements with the booking form). Unlike previous years the event will not run alongisde the club, societies and Volunteering Fayre. The event continues to grow year on year and this year the fayre will be taking over the whole of The Stannary and outside spaces. We will also be inviting returning students to attend, so the expected footfall is huge. Stall holders are permitted to sell goods at the fayre so long as they align with our advertising terms and conditions. VARIETY OF TABLES AVAILABLE! Photo from inside the Stannary, Freshers Fayre 2016 Please note: No plastic bags are allowed. FXU Freshers bags will be given out for students use throughout the Fayre, which you are welcome to advertise on (see welcome bag info). Stall holders are not permitted to sell or give away alcoholic drinks, although other giveaways are always encouraged. Please see our T&Cs for more information. Top: Freshers Fayre Stall 2016 Bottom: Freshers Fayre 2016 outside the Stannary 8 The Freshers Fayre is not open to non-fxu affiliated religious or political groups. There will be a faith fayre and a political event later in the year which they can attend. 9

6 FestiFAL Our aim is to promote a festival vibe throughout town, enabling students to explore and discover the unique nature of the various bars and venues which are taking part. This year it will be held on Wednesday 20 September. All participating venues are encouraged to hold an event/entertainment which demonstrates what you do best (DJs, live music, quizzes, food, good cake, pool, etc), keeping in mind that all students are different and have different tastes. BE PART OF FESTIFAL! Photo from FestiFAL 2016 Students will purchase a FestiFAL pack comprising of: A branded t-shirt to wear on the night, entitling them to entry to the events and any promotions. The t-shirt will show the FestiFAL logo on the front and supported by... (logos of venues taking part) on the back A map of the venues on a lanyard A programme of events To help us cover the cost of running the event, we ask for 65 from venues that wish to participate. 10 In return you will receive: Inclusion in the events programme Your venue marked on the events map Your logo added to the back of 900 t-shirts to be worn on the night and kept as a souvenir Top: Back of FestiFAL t-shirt 2016 Bottom: FestiFAL t-shirt and programme

7 Advertising platform Artwork specification (Please contact us if you need any help with this) Advertising rate Discounted rate for local businesses Booking Deadline Artwork Deadline Advertising platform Table / info specification (Please contact us if you need any help with this) Advertising rate Discounted rate for local businesses Booking Deadline Welcome Magazine Advert Freshers Fayre (Sunday 24 September 2017) Outside back cover Inside front/ back cover w 210 x h 270mm w/ 3mm bleed, supplied as a PDF w 210 x h 270mm w/ 3mm bleed, supplied as a PDF Full page w 210 x h 270mm w/ 3mm bleed, supplied as a PDF May 12 May May 12 May May 12 May Large indoor table Regular indoor table Outside table Outside space for vehicles Please call for more info You are welcome to book more than one table and we are happy to discuss alternative spacing arrangements September September September September Half page w 210 x h 135mm w/ 3mm bleed, supplied as a landscape PDF Welcome Bag Logo on bag (9 available) Wall Planner Advertisement (6 available) 100mm square, single-colour image, supplied as a PNG w 60 x h 160mm supplied as a JPEG, 300 res May 12 May May 16 June May 16 June FestiFAL Entry (Wednesday 20 September) Provide name and address of your venue Opening times (if your promotion is available at specifc times) Details of promotion, such as food and drink offers, music playing, e.g. DJ set Your logo (as a single-colour, 100mm square, PNG orjpeg) June Please note: You must provide your artwork and information at the time of booking 12 Please complete the booking form if you are interested in any of the above advertising mediums on this spread. See next page for details. 13

8 Advertising T&Cs By submitting a booking to FXU you are indicating that you have read, understood and agree to the following terms and conditions: 1. Payment must be made at the time of booking. You can pay by card over the phone or request an invoice for BACS payment. 2. All advertising must be paid for in advance, without exception. 3. If payment is not received within 48 hours after booking, your advertising will be cancelled. 4. Artwork/copy must be submitted within the deadline specified. Failure to do so will result in your advert not being displayed and you will still be subject to payment. 5. Adverts submitted must not feature material which could be classified as offensive according to the Equal Opportunities Act All sales are final and refunds are not available in any circumstance (with the exception of the entire event being cancelled by FXU). Failure to meet the terms and conditions may result in immediate cancellation of your booking without a refund. Prohibited advertisements Advertising should not promote any of the following: Adult services, i.e. sexually orientated products or services Promotion of irresponsible drinking In addition, we will not accept advertising that: Conflicts with our core values or policies (more information can be found on our website under About Us) Supports a political bias or individual politician Supports a religious bias Presents an obvious conflict of interest with our services The final decision to accept advertising rests with FXU s Senior Management Team. We also reserve the right to refuse advertising for any other reason without explanation. Also, to remove advertising at short notice should the subject matter be likely to appear insensitive/cause offence. Booking Form Please complete and return the attached booking form and we will call or you to confirm receipt of your booking and forward an invoice for payment. If the space is still available, we will hold the slot for 48 hours while we await payment. If you do not pay within this time, we will open the space up to someone else as spaces are limited. All bookings are final and there are no refunds once booking and payment has been made. Thank you and we hope to hear from you soon! Gambling Loans and speculative financial products Anti-social behaviour For further information contact: Emma Farley & Julie Hore / / freshers@fxu.org.uk 14 15

9 If you have any questions feel free to call us on Falmouth & Exeter Students Union is a registered charity in England and Wales No