Golf Business Canada 2017/2018. Media Planner. Summer Spring 2017 Flipbook. Winter 2016 Flipbook. Fall 2016 Flipbook

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1 Summer 2017 Flipbook National Golf Course Owners Association Canada Spring 2017 Flipbook Media Planner 2017/2018 Winter 2016 Flipbook Fall 2016 Flipbook

2 Readership Profile President 128 Superintendent 100 Director of Golf 153 General Manager 960 Food and Beverage 147 PGA of Canada 75 Owner 505 *Other Management 603 *Administrator, Business Development Manager, Marketing Manager, Manager of Golf Operations, Office Manager, Operations Manager, Pro Shop Manager, Sales Director, Department Head, Sales Manager, Communications Manager, Director, Controller, COO, Treasurer, CEO Readership A recent survey conducted shows 89% of our readers authorize the purchases at their facilities After 20 years and over 80 editions, how does Magazine always continue to inform and educate NGCOA Canada members with current information? It s incredible! The magazine is the best golf publication for owners/operators and I share every edition with my management team. Definitely, one the many success stories of the NGCOA Canada. Thank you! Kathy Mackay Somerhill Golf Club, Kincardine, ON

3 Circulation/Distribution Circulation Breakdown by Province Ontario...39% British Columbia... 14% Quebec... 14% Alberta... 13% Saskatchewan... 6% Manitoba... 5% Nova Scotia... 3% New Brunswick... 2% Nfld, P.E.I., NWT, each... < 1% Yukon Circulation Breakdown by Type of Golf Facility 9 hole % 18 hole % 27 hole % 36 hole % Semi-Private.30.5% Public % Private... 9% Other % 6.5% %.05% Facility Type 37% 51% 30.5% Facility Access Bonus Distribution Spring NGCOA Canada Spring Warm-Up Summer NGCOA Canada Chapter Meetings Fall NGCOA Canada Chapter Meetings Canadian Professional Golfers Association Buying Shows Winter Conference & Trade Show Canadian Golf Superintendents Association Conference & Trade Show PGA Merchandise Show Golf Industry Show 60%

4 Editorial Calendar Magazine is the only publication in the Canadian golf industry that informs every department of a golf operation. Our editorial is timely, relative, educational, and entertaining! Topics and editorial departments include: magazine is always looking for strong educational articles on new initiatives, products, services and programs that impact the golf industry. Revenue Generation Food & Beverage Pro Shop Marketing Technology Turf & Maintenance Finance Advocacy Human Resources Environmental Grow The Game Legal Health & Safety Social Media Yield Management Research Succession Planning Business Advisor Project Management Case Studies There is a submission process in place for all articles to be sure that they meet the needs of the audience and maintain the integrity of this publication. Golf Business Canada does not pay for the submitted departmental articles. If you have an article idea that you would like to discuss with us for an upcoming edition, please contact Shawn Hunter, Managing Editor directly at shunter@ngcoa.ca. * All articles are subject to change. Pre-booked advertisers will be notified before advertising deadline for that issue.

5 Deadlines and Rates Advertising Deadlines Issue Space Material Mailing Fall 2017 June 17 June 24 August 15 Winter 2017 September 16 September 23 November 15 Spring 2018 December 16 January 3 February 15 Summer 2018 March 17 March 24 May 15 Advertising Rates English Four Colour 1 X 2 X 4 X Full Page /3 Page /2 Page /3 Page Standard advertising options 1/3 2/3 1/2 Impactful, two page spread 1 3 English Cover Positions 4 X Back: 3000 Inside Front: 2875 Inside Back: 2600 *Prices reflect the gross rate per issue. All rates quoted in CDN dollars. All applicable taxes are billed extra /3 page, opposite edges 3. 1/3 page across bottom 2. 2/3 page center page 4. Full page ad plus 1/3 page

6 Marketplace Deadlines Submissions Issue Advertising Listing Fall 2017 July 4 July 4 Winter 2017 October 3 October 3 Spring 2018 January 3 January 3 Summer 2018 April 3 April 3 Four Colour 1X 4X 2 x5.15 $600 $2,160 2 x2.5 $300 $1080) 2 x 7.65 $850 $3060 Advertising Rates With the purchase of an ad, you can submit up to 5 listings in the market place section Listings Listings are free with the purchase of an ad in the Market Place section. 50 words max Black and white Add an image to the listing: $300, size 2 x2.5, full colour *All rates quoted in CDN dollars. All applicable taxes are billed extra.

7 Technical Specifications Advertising Dimensions (inches) English Width Depth Full Page (trim size) 8 1 /8 10 7/8 Full Page (type area) 7 10 Full Page (bleed) 8 5 /8 11 3/ 8 2/3 Page Vertical 4 5 /8 9 3 /8 1/2 Page Horizontal /8 1/3 Page Vertical 2 1/ 4 9 3/ 8 16 page French insert (inches) French Width Depth Full Page (trim size) 8 1 /8 10 3/ 8 Full Page (bleed) 8 5/ / 8 1/2 Page Horizontal /8 File Formats Adobe Acrobat: Print ready pdf InDesign: Include all support files and fonts. Adobe Illustrator : Type converted to outlines. Colours must be converted to CMYK Adobe Photoshop: file at 100%, 133 lpi, 300 dpi and save in a TIFF or EPS format. File Submission Files must not exceed 5Mb. files over 5mb transmit via our ftp site. FTP Site: You must use a program like FETCH or GOPHER. This is NOT website based. Files uploaded to FTP site must be either single pdf s or compressed files. Supply file name to your sales representative. Host rdchosting.ca User...ngcoa rdchosting.ca Password...BGkhpZzAy-n5 Web transer: files using programs such as yousendit.com or wetransfer.com can be sent directly to oevans@ngcoa.ca

8 Specialty Advertising magazine offers an array of other unique and custom advertising opportunities. Polybag Have a new product, promotion or service? Take advantage of our affordable, polybag service. Package your promotional material with magazine. You can include everything from a flyer, pamphlet or small sample to a targeted audience. Belly Band, Stitch & Glue in Grab your potential customer s attention before the magazine is even opened. Be the first message they see with a removal, printed band, wrapped around the entire magazine. Looking for more high profile options? Bind-in, blow-in or tip in a removable invitation, coupon or promotion. For more information and a no obligation quote please contact Olivia Evans at oevans@ngcoa.ca or ext. 19. Rates may vary with distribution, weight and size of the insert.