DRIVE DISPLAY PERFORMANCE WITH OUR INSIGHTS AND ATTRIBUTION PLATFORM

Transcription

1 DRIVE DISPLAY PERFORMANCE WITH OUR INSIGHTS AND ATTRIBUTION PLATFORM

2 Your sales and marketing mix has grown increasingly complex. Truly understanding what s driving transactions across your marketing channels can make a huge difference to your success. We understand the complexities of the modern consumer journey. That s why we developed Cadence: Rakuten Marketing s proprietary cross-channel, cross-device insights and attribution platform, available to all of our clients at no additional cost. TRACK EVERY ENGAGEMENT. EVERY CHANNEL. ACROSS THE WHOLE CONSUMER JOURNEY. Cadence makes it easy to get a fuller view of your marketing performance, so you can see what s working and what s not. It gives you the power to make strategic decisions that are more accurate, data-driven and effective rm-salesuk@mail.rakuten.com rakutenmarketing.co.uk

3 MULTICHANNEL TRACKING Easily track behaviour across your marketing channels INTELLIGENT ATTRIBUTION Quantify the impact each marketing channel has on sales INTUITIVE DASHBOARDS Quickly compare and visualise your data ACTIONABLE INSIGHTS In-depth data to make your marketing spend more effective RAPID IMPLEMENTATION Cadence can be up and running in as little as 30 days

4 A TRANSPARENT VIEW OF DISPLAY PERFORMANCE With Cadence, display marketers have the power and transparency to uncover incredible insights at the most granular level, answering key questions to drive display campaign optimisation. By moving away from a one dimensional, last-click view of performance to a three dimensional, attributed view, Cadence is the key to better decisions and effective display marketing. Uncover a view of display performance away from last-click measurement Showcase the influence display has in supporting new customer acquisition strategies Demonstrate the incremental value of display impressions and the impact they have on sales Reveal how display strategies are helping grow brand engagement Uncover the value of retargeting and how it influences users to convert rm-salesuk@mail.rakuten.com rakutenmarketing.co.uk

5 Rakuten Marketing has helped us execute an effective and successful retargeting campaign resulting in higher conversions on our website for revenue generating transactions. - Janina Downey Senior E-commerce Marketing Executive, Hand Picked Hotels

6 HELPING OUR CLIENTS TRANSFORM THEIR STRATEGIES AND DELIVER RESULTS We re proud to have worked with some of the world s leading brands to help them harness the power of their data. From uncovering the value of an impression, to discovering which specific ads and campaigns are supporting new customer acquisition. Cadence delivers the insight needed to fuel smarter, data-driven marketing rm-salesuk@mail.rakuten.com rakutenmarketing.co.uk

7 DEMONSTRATING DISPLAY S IMPACT ON REVENUE, AOV AND MORE WITH DECATHLON OVERVIEW & CHALLENGE: Decathlon needed to increase brand awareness and acquire new customers from the UK market. Historically, the brand relied on metrics such as post-click and post-impression sales, which didn t give them an accurate view of performance. This meant Decathlon had little confidence in the value of display. For this campaign to be a success, accurate measurement was crucial. To meet the challenge, Rakuten Marketing implemented a display campaign comprised of two strategies: STRATEGY 1: Optimised to encourage engagement STRATEGY 2: Optimised to encourage clicks RESULTS: Comparing last-click with attributed performance revealed a: 420% uplift in the amount of revenue attributable to display activity Incorporating the Cadence insights and attribution platform allowed the performance of each strategy to be accurately measured across the entire user journey. Unlike other analytics platforms such as Google Analytics, Cadence enabled Decathlon to see the influence display impressions had on site visits via other channels. This sophisticated approach to measurement enabled Decathlon to reveal the impact of the display campaign in a uniquely accurate way. 545% uplift in the number of orders attributable to display activity A 40% higher AOV for converting journeys influenced by display compared with the site average

8 POWERFUL DASHBOARDS & FEATURES PERFORMANCE DASHBOARD: PRODUCT DASHBOARD: Easily identify top performing display campaigns and ads by uncovering how they contribute to the user journey at every stage of the funnel. USER JOURNEY DASHBOARD: Get granular insights on what drives consumers to purchase particular products and reveal the role display had in those sales. INSIGHTS WIZARD: Discover where display is featured in the top converting journeys and recognise the role specific ads and campaigns play in the conversion path. COMPARISON DASHBOARD: Answer key questions at the click of a button with a series of powerful preconfigured display reports, put together using our years of display experience. PERFORMANCE FORECASTER: Compare how different ads and campaigns have performed over periods of time. Forecast, benchmark and test scenarios to discover where to put marketing budget for optimal ROI. DEDICATED DISPLAY DASHBOARD: Discover where display is featured in the top converting journeys and recognise the role specific ads and campaigns play in the conversion path rm-salesuk@mail.rakuten.com rakutenmarketing.co.uk

9 GET STARTED WITH CADENCE Unleash the power of Cadence and elevate your display marketing to the next level. Contact us to get started: rakutenmarketing.co.uk

10 ABOUT RAKUTEN MARKETING Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realise the full potential of their campaigns across display, affiliate, and social channels. Our clients are looking to work with a transparent partner who can help them increase the efficiency and performance of their campaigns. These campaigns are supported by a robust platform that includes our own attribution and retargeting technology, unique data, and advanced user-identification capabilities. Integrated multichannel solutions, along with our unique data insights and unparalleled client focus, equip marketers to deliver ad experiences that engage and influence across a global network rm-salesuk@mail.rakuten.com rakutenmarketing.co.uk

11

12